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Google confidential | Do not distribute 
Find what you need, fast 
Google Search Appliance 
Andrew Greene 
Enterprise Channels Manager 
agreene@google.com
Connect Visualize Build Access 
Google confidential | Do not distribute 
Find
Search is our focus, not a feature
Employees expectations of technology at work have changed
The Google Search Appliance brings the best of Google Search to solve enterprise needs 
Relevant 
Search 
From Any 
Source 
On Any 
Device 
Simplicity 
at Scale
True Universal Search 
Cloud Storage PLM CRM CAD 
Web Servers 
Bug Tracking Enterprise Social File Share CMS KB
GSA learns from everyone who uses it 
Results in March Results in April
• Single Sign-On 
• Heterogeneous security 
• LDAP 
• Active Directory 
• Early and late binding 
• Access control lists 
• Multiple domains 
• Kerberos Integration 
• Windows Integrated Authentication 
• Claims-based authentication 
• Forms-based authentication 
• Client certificates 
• Security Assertion Markup 
Language 
Enterprise-Class Security
Google confidential | Do not distribute 
Unique solutions for global 
collaboration 
The GSA also takes advantage of Google’s unmatched language capabilities. 
Google Translate offers free translation between 71 different languages.
Simple deployment architecture 
or 
Load Balancing 
Servers 
Frontend 
Web Servers 
Index 
Servers 
Database 
Servers 
SAN Storage 
Identity 
Servers 
Query 
Servers 
Build Your Own Server Farm Complexity Google Search Appliance Simplicity
Enterprise Search: 
Market Leadership 
incl. 58%of Fortune 500
Enterprise Search: 
Product Leadership 
Magic Quadrant for Enterprise Search, April 2013
Hitachi Data Systems 
Sean Mattson, Senior Director Global Web Marketing
A Quick Snapshot 
● Focused on the online customer experience and intelligence, Sean and team 
are responsible for HDS.com, Geo sites and microsites. 
● The team also manages the marketing technologies 
(CMS, mkt automation, globalization/localization, analytics, etc.) and 
Marketing Operations. 
● Hitachi Data Systems has a good and long standing relationship with Google 
and Fishbowl
The Content Challenge 
● Years of content and assets being added to multiple destinations made it almost 
impossible to find the right content of asset. 
● Multiple renditions of assets, posted in multiple repositories or destinations, with 
or without search available 
● Other than the corporate website, no SEO or tagging process for assets 
● Lack of easy access to support and technical documentation by the customer 
base
The Approach 
Establish ‘Single Source of Truth’ for assets, create a process 
for adding meta data and SEO to assets. 
● Initiate a single repository strategy, leveraging our CMS system, including 
workflows and version controls and asset relationships 
● Expand the deployment and use of GSA to federate and standardize search 
● Deploy Fishbowl’s GSA connector to tightly integrate search into web platforms, 
applications and CMS systems 
● Establish publishing process with TechPubs group for publishing of technical and 
support assets 
● Redesign HDS’ resource library to provide a better user experience and a gateway 
to technical assets not generally listed on the pages on the Dot Com
Fishbowl Solutions 
Kim Negaard, Product Manager
Who is Fishbowl Solutions 
Since 1999 Fishbowl has been partnering with businesses to solve costly and 
frustrating knowledge-sharing problems. 
● Oracle & Google Partner 
● Services and packaged software for Oracle 
WebCenter & the GSA 
● Specializing in portals & content management 
for 14 years
Why Google Search for WebCenter 
• Extend the power of the GSA to WebCenter 
Content 
• Oracle has tried to solve search and failed 
• Poor relevancy out of the box 
• Search is a top WebCenter complaint 
Google + WebCenter. Better Together.
Fishbowl’s GSA Connector for WebCenter 
• Built on Google Connector Framework 
• WebCenter Content Indexing 
o Allows GSA to index WebCenter content & metadata 
• Flexible Serving Options 
o Show results natively in WebCenter Content 
o Integrate with websites and applications
Flexible WebCenter Content Indexing 
• Full-text content indexing 
• WebCenter metadata-indexing capabilities 
o Expose metadata from WebCenter to GSA 
o Powers dynamic navigation, filters, biasing 
• Performs incremental index updates 
o Faster updates 
• Provides intelligent processing for Site Studio sites 
• Supports indexing subsets of content 
o Example: only index content from a specific website
Additional Connector Capabilities 
• Create the Google Experience 
• Provides Google-like Search Interface 
o Includes document preview, dynamic navigation, 
user-added results, type-ahead etc. 
• Provides access to secure WebCenter content 
o Fully supports WebCenter security model 
• API to Access GSA data using WebCenter Content 
service calls
GSA Search Interface for WebCenter
GSA Search Interface for WebCenter
Fishbowl’s Offerings 
● Connectors 
○ Oracle WebCenter Content 
○ YouTube 
• Packaged Solutions 
o GSA Jumpstart for Oracle WebCenter Portal 
o WebCenter Content Jumpstart 
• Services 
o GSA Deployment Services 
o Custom Integrations with WebCenter Content & Portal
Why Google Search for WebCenter 
web: www.fishbowlsolutions.com 
email: info@fishbowlsolutions.com 
phone: 952.465.3400 
blog: cfour.fishbowlsolutions.com
Thank You! 
Andrew Greene: agreene@google.com 
Kim Negaard: knegaard@fishbowlsolutions.com

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Find What You Need Fast with the Google Search Appliance

  • 1. Google confidential | Do not distribute Find what you need, fast Google Search Appliance Andrew Greene Enterprise Channels Manager agreene@google.com
  • 2. Connect Visualize Build Access Google confidential | Do not distribute Find
  • 3. Search is our focus, not a feature
  • 4. Employees expectations of technology at work have changed
  • 5. The Google Search Appliance brings the best of Google Search to solve enterprise needs Relevant Search From Any Source On Any Device Simplicity at Scale
  • 6. True Universal Search Cloud Storage PLM CRM CAD Web Servers Bug Tracking Enterprise Social File Share CMS KB
  • 7. GSA learns from everyone who uses it Results in March Results in April
  • 8. • Single Sign-On • Heterogeneous security • LDAP • Active Directory • Early and late binding • Access control lists • Multiple domains • Kerberos Integration • Windows Integrated Authentication • Claims-based authentication • Forms-based authentication • Client certificates • Security Assertion Markup Language Enterprise-Class Security
  • 9. Google confidential | Do not distribute Unique solutions for global collaboration The GSA also takes advantage of Google’s unmatched language capabilities. Google Translate offers free translation between 71 different languages.
  • 10. Simple deployment architecture or Load Balancing Servers Frontend Web Servers Index Servers Database Servers SAN Storage Identity Servers Query Servers Build Your Own Server Farm Complexity Google Search Appliance Simplicity
  • 11. Enterprise Search: Market Leadership incl. 58%of Fortune 500
  • 12. Enterprise Search: Product Leadership Magic Quadrant for Enterprise Search, April 2013
  • 13. Hitachi Data Systems Sean Mattson, Senior Director Global Web Marketing
  • 14. A Quick Snapshot ● Focused on the online customer experience and intelligence, Sean and team are responsible for HDS.com, Geo sites and microsites. ● The team also manages the marketing technologies (CMS, mkt automation, globalization/localization, analytics, etc.) and Marketing Operations. ● Hitachi Data Systems has a good and long standing relationship with Google and Fishbowl
  • 15. The Content Challenge ● Years of content and assets being added to multiple destinations made it almost impossible to find the right content of asset. ● Multiple renditions of assets, posted in multiple repositories or destinations, with or without search available ● Other than the corporate website, no SEO or tagging process for assets ● Lack of easy access to support and technical documentation by the customer base
  • 16. The Approach Establish ‘Single Source of Truth’ for assets, create a process for adding meta data and SEO to assets. ● Initiate a single repository strategy, leveraging our CMS system, including workflows and version controls and asset relationships ● Expand the deployment and use of GSA to federate and standardize search ● Deploy Fishbowl’s GSA connector to tightly integrate search into web platforms, applications and CMS systems ● Establish publishing process with TechPubs group for publishing of technical and support assets ● Redesign HDS’ resource library to provide a better user experience and a gateway to technical assets not generally listed on the pages on the Dot Com
  • 17. Fishbowl Solutions Kim Negaard, Product Manager
  • 18. Who is Fishbowl Solutions Since 1999 Fishbowl has been partnering with businesses to solve costly and frustrating knowledge-sharing problems. ● Oracle & Google Partner ● Services and packaged software for Oracle WebCenter & the GSA ● Specializing in portals & content management for 14 years
  • 19. Why Google Search for WebCenter • Extend the power of the GSA to WebCenter Content • Oracle has tried to solve search and failed • Poor relevancy out of the box • Search is a top WebCenter complaint Google + WebCenter. Better Together.
  • 20. Fishbowl’s GSA Connector for WebCenter • Built on Google Connector Framework • WebCenter Content Indexing o Allows GSA to index WebCenter content & metadata • Flexible Serving Options o Show results natively in WebCenter Content o Integrate with websites and applications
  • 21. Flexible WebCenter Content Indexing • Full-text content indexing • WebCenter metadata-indexing capabilities o Expose metadata from WebCenter to GSA o Powers dynamic navigation, filters, biasing • Performs incremental index updates o Faster updates • Provides intelligent processing for Site Studio sites • Supports indexing subsets of content o Example: only index content from a specific website
  • 22. Additional Connector Capabilities • Create the Google Experience • Provides Google-like Search Interface o Includes document preview, dynamic navigation, user-added results, type-ahead etc. • Provides access to secure WebCenter content o Fully supports WebCenter security model • API to Access GSA data using WebCenter Content service calls
  • 23. GSA Search Interface for WebCenter
  • 24. GSA Search Interface for WebCenter
  • 25. Fishbowl’s Offerings ● Connectors ○ Oracle WebCenter Content ○ YouTube • Packaged Solutions o GSA Jumpstart for Oracle WebCenter Portal o WebCenter Content Jumpstart • Services o GSA Deployment Services o Custom Integrations with WebCenter Content & Portal
  • 26. Why Google Search for WebCenter web: www.fishbowlsolutions.com email: info@fishbowlsolutions.com phone: 952.465.3400 blog: cfour.fishbowlsolutions.com
  • 27. Thank You! Andrew Greene: agreene@google.com Kim Negaard: knegaard@fishbowlsolutions.com