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3 ways to diversify your
online fundraising in 2014

Perry Allison – VP of Marketing, BiddingForGood
Dan Fonseca – Inbound Marketing Coordinator, FirstGiving
First, a little about our presenters…

Perry Allison
• VP of Marketing at BiddingForGood
• Sings in a professional a cappella group, Custom Blend
• Raises chickens

Dan Fonseca
• Inbound Marketing Coordinator at FirstGiving
• Currently perfecting his own unique home fries recipe
• Walks to work everyday, even during polar vortexes

2
What to expect during this webinar
The Presentation
1. Quick introductions
2. Why diversify?
3. Online auctions
4. Mobile bidding at fundraising events
5. Peer-to-peer fundraising
6. Questions
7. Happy Goodbyes
#FGWebinar

3
Why diversify in 2014?
•
•
•
•
•

Reach more supporters
Tap different pool of $$
Be more efficient and effective in your
efforts
Supporters respond to “new and different”
Less „risk‟ – more eggs in more baskets

4
Who Is BiddingForGood?

The leader in fundraising auctions
for organizations of every size and shape.
•

Founded in 2003

•

Over 20,000 auctions run

•

5 Million + visits to our website each year

•

Raised over $200 million and counting…

•

400,000+ community of cause-minded shoppers
#FGWebinar

5
Where do auctions fit in the
fundraising landscape?
•
•

•
•
•

•

Peer-to-peer fundraising
Direct appeals
1. Online
Capital Campaigns
Events
Auctions
The internet and social media
have changed
the rules for all
of these tactics

Auctions

6
Auctions tap a different pool of $$
•

Supporters have a budget that they tap
to give charitable donations
• Auctions tap household
discretionary spending:
- Sports tickets
- Theater tickets
- Restaurant certificates
- Travel: all come out of
a household budget…

#FGWebinar

7
It’s all about…

8
Traditional Silent Auctions = Crowds
Traditional Silent Auctions = Party Distractions
Traditional Silent Auctions = Awkward Endings
The Anytime, Anywhere Auction
A fundraising auction that allows bidders
to bid on any device from anywhere.

•

•
•
•
•

Online
At school events
At galas
At golf tournaments
In stadiums

12
It’s Easier than You Think
to Build Your Auction Online
A template-based system enables
you to have an auction homepage
up in under an hour.
•

Branding look & feel

•

Social media sharing

•

Sponsor logos & links

•

Featured items & more

•

Sell tickets

•

Accept Cash Donations

13
Building your auction catalog is the first step…

14
You Can Fund Any Need

15
Get the Word out…
Build a Promotion Plan
More visibility
for your auction…
Utilize social sharing tools to let your
fans and followers know about your
fundraiser.
Promote your event page as well as
specific items on social networks
Send emails to your community
promoting your fundraiser

16
Social Media Amplification

Promoted posts on
Facebook reach more
people.
Case Study #1- Broadway Cares
There‟s No Business Like Show Business
Case Study #2- San Francisco Day School
Big Online, Small Live Auction at Event
Smartphones are Replacing Bid Sheets

2. Mobile Bidding
Streamlined registration & checkout
When you power your silent auction with mobile
bidding, our platform collects and stores all bids
and bidder information, alleviating several silent
auction woes.

What takes the place of clipboards?
Any smartphone or tablet, cellphones, laptops

20
Mobile Auctions Begin with an Invitation
The First Giving Society of Fabulous People
requests the pleasure of your company at

THE ARTRAGEOUS GALA
January 23th, 2014
The Fairmont Newport Beach
4500 MacArthur Blvd
Newport Beach, CA 92660
Cocktails at 6:00 PM
Dinner at 7:30 PM
Buy your tickets and register to bid in our auction
at www.biddingforgood.com/FabGala
And a Visit to the Event Homepage
Guests Buy Tickets and Browse Your Auction
The Night of the Event
Leaderboard engages attendees

•

Leaderboard engages
attendees and shows auction
progress in real time

25
A Better Bidder Experience
Before the event
•

Register to bid
• View catalog online

During the event
•

Receive outbid alerts
• Bid competitively without
interrupting the party
• Bid Extension

After the event
•

Payments processed
• Go home happy!

26
Case Study #1- Larry King Foundation

Opened their auction to more bidders…
Raised over 20% of their $$ from outside of the gala attendees
Case Study #2- Aspen Education Foundation

Raised $150k+ in their auctions
Sold $100K of tickets on their event page
Total Raise- Over $400K! Wow.
3. Peer-to-peer Fundraising
29
Why should you care about peer-to-peer
fundraising?
1.

2.
3.
4.

Peer-to-peer fundraising bypasses the
credibility gap
Peer-to-peer fundraising expands your
donor list
Fundraisers have more long term value
than donors
Fundraisers are your cause ambassadors
and nonprofit (brand) advocates
#FGWebinar

30
Planning for peer-to-peer
fundraising success
Not every nonprofit is destined for peer-to-peer
fundraising glory. For some, it‟s simply not a fit.
There are a few foundational requirements an
organization must have in order to take full
advantage of its network‟s network.
They are…

31
Peer-to-peer foundational
requirements
1.
2.

3.
4.

A strong supporter base
A peer-to-peer fundraising worthy event
Information to arm the fundraisers with
The right peer-to-peer fundraising
platform
A pay-the-fee option
2. Embeddable widgets
3. Donate to a team
4. Integration with the tools you use
1.

#FGWebinar

32
Case Study: Comfort Zone Camp
•

•

•

Comfort Zone Camp supporters-turnedfundraisers raise over $521,000 for
children coping with the death of a parent.
Comfort Zone Camp has empowered over
1,040 supporters to become fundraisers.
The average Comfort Zone Camp
fundraiser brings in $498.

33
34
Wrapping it all up!
1.

2.
3.
4.

Diversify your fundraising! – Don‟t put
all your eggs into one basket.
Online Auctions tap a different pool of
money – discretionary spending
Live mobile bidding alleviates several
silent auction woes.
Peer-to-peer fundraising empowers
supporters to become life long
fundraisers.
#FGWebinar

35
Be a part of our communities
Facebook: facebook.com/firstgiving
Twitter: @firstgiving
Blog: info.firstgiving.com/blog
Facebook: facebook.com/bidding4good
Twitter: @biddingforgood
Blog: goodness.biddingforgood.com
36
Interested in learning more?
FirstGiving
Contact our Online Fundraising Consultants
•
Email: sales@firstgiving.com
•
Telephone: 617 542 0010 x 4

BiddingForGood
Contact our sales team
• Email: sales@biddingforgood.com
• Telephone: 866-621-0330

#FGWebinar

37
Questions?

38
Thanks!

#FGWebinar

39

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3 ways to diversify your online fundraising in 2014

  • 1. 3 ways to diversify your online fundraising in 2014 Perry Allison – VP of Marketing, BiddingForGood Dan Fonseca – Inbound Marketing Coordinator, FirstGiving
  • 2. First, a little about our presenters… Perry Allison • VP of Marketing at BiddingForGood • Sings in a professional a cappella group, Custom Blend • Raises chickens Dan Fonseca • Inbound Marketing Coordinator at FirstGiving • Currently perfecting his own unique home fries recipe • Walks to work everyday, even during polar vortexes 2
  • 3. What to expect during this webinar The Presentation 1. Quick introductions 2. Why diversify? 3. Online auctions 4. Mobile bidding at fundraising events 5. Peer-to-peer fundraising 6. Questions 7. Happy Goodbyes #FGWebinar 3
  • 4. Why diversify in 2014? • • • • • Reach more supporters Tap different pool of $$ Be more efficient and effective in your efforts Supporters respond to “new and different” Less „risk‟ – more eggs in more baskets 4
  • 5. Who Is BiddingForGood? The leader in fundraising auctions for organizations of every size and shape. • Founded in 2003 • Over 20,000 auctions run • 5 Million + visits to our website each year • Raised over $200 million and counting… • 400,000+ community of cause-minded shoppers #FGWebinar 5
  • 6. Where do auctions fit in the fundraising landscape? • • • • • • Peer-to-peer fundraising Direct appeals 1. Online Capital Campaigns Events Auctions The internet and social media have changed the rules for all of these tactics Auctions 6
  • 7. Auctions tap a different pool of $$ • Supporters have a budget that they tap to give charitable donations • Auctions tap household discretionary spending: - Sports tickets - Theater tickets - Restaurant certificates - Travel: all come out of a household budget… #FGWebinar 7
  • 10. Traditional Silent Auctions = Party Distractions
  • 11. Traditional Silent Auctions = Awkward Endings
  • 12. The Anytime, Anywhere Auction A fundraising auction that allows bidders to bid on any device from anywhere. • • • • • Online At school events At galas At golf tournaments In stadiums 12
  • 13. It’s Easier than You Think to Build Your Auction Online A template-based system enables you to have an auction homepage up in under an hour. • Branding look & feel • Social media sharing • Sponsor logos & links • Featured items & more • Sell tickets • Accept Cash Donations 13
  • 14. Building your auction catalog is the first step… 14
  • 15. You Can Fund Any Need 15
  • 16. Get the Word out… Build a Promotion Plan More visibility for your auction… Utilize social sharing tools to let your fans and followers know about your fundraiser. Promote your event page as well as specific items on social networks Send emails to your community promoting your fundraiser 16
  • 17. Social Media Amplification Promoted posts on Facebook reach more people.
  • 18. Case Study #1- Broadway Cares There‟s No Business Like Show Business
  • 19. Case Study #2- San Francisco Day School Big Online, Small Live Auction at Event
  • 20. Smartphones are Replacing Bid Sheets 2. Mobile Bidding Streamlined registration & checkout When you power your silent auction with mobile bidding, our platform collects and stores all bids and bidder information, alleviating several silent auction woes. What takes the place of clipboards? Any smartphone or tablet, cellphones, laptops 20
  • 21. Mobile Auctions Begin with an Invitation The First Giving Society of Fabulous People requests the pleasure of your company at THE ARTRAGEOUS GALA January 23th, 2014 The Fairmont Newport Beach 4500 MacArthur Blvd Newport Beach, CA 92660 Cocktails at 6:00 PM Dinner at 7:30 PM Buy your tickets and register to bid in our auction at www.biddingforgood.com/FabGala
  • 22. And a Visit to the Event Homepage
  • 23. Guests Buy Tickets and Browse Your Auction
  • 24. The Night of the Event
  • 25. Leaderboard engages attendees • Leaderboard engages attendees and shows auction progress in real time 25
  • 26. A Better Bidder Experience Before the event • Register to bid • View catalog online During the event • Receive outbid alerts • Bid competitively without interrupting the party • Bid Extension After the event • Payments processed • Go home happy! 26
  • 27. Case Study #1- Larry King Foundation Opened their auction to more bidders… Raised over 20% of their $$ from outside of the gala attendees
  • 28. Case Study #2- Aspen Education Foundation Raised $150k+ in their auctions Sold $100K of tickets on their event page Total Raise- Over $400K! Wow.
  • 30. Why should you care about peer-to-peer fundraising? 1. 2. 3. 4. Peer-to-peer fundraising bypasses the credibility gap Peer-to-peer fundraising expands your donor list Fundraisers have more long term value than donors Fundraisers are your cause ambassadors and nonprofit (brand) advocates #FGWebinar 30
  • 31. Planning for peer-to-peer fundraising success Not every nonprofit is destined for peer-to-peer fundraising glory. For some, it‟s simply not a fit. There are a few foundational requirements an organization must have in order to take full advantage of its network‟s network. They are… 31
  • 32. Peer-to-peer foundational requirements 1. 2. 3. 4. A strong supporter base A peer-to-peer fundraising worthy event Information to arm the fundraisers with The right peer-to-peer fundraising platform A pay-the-fee option 2. Embeddable widgets 3. Donate to a team 4. Integration with the tools you use 1. #FGWebinar 32
  • 33. Case Study: Comfort Zone Camp • • • Comfort Zone Camp supporters-turnedfundraisers raise over $521,000 for children coping with the death of a parent. Comfort Zone Camp has empowered over 1,040 supporters to become fundraisers. The average Comfort Zone Camp fundraiser brings in $498. 33
  • 34. 34
  • 35. Wrapping it all up! 1. 2. 3. 4. Diversify your fundraising! – Don‟t put all your eggs into one basket. Online Auctions tap a different pool of money – discretionary spending Live mobile bidding alleviates several silent auction woes. Peer-to-peer fundraising empowers supporters to become life long fundraisers. #FGWebinar 35
  • 36. Be a part of our communities Facebook: facebook.com/firstgiving Twitter: @firstgiving Blog: info.firstgiving.com/blog Facebook: facebook.com/bidding4good Twitter: @biddingforgood Blog: goodness.biddingforgood.com 36
  • 37. Interested in learning more? FirstGiving Contact our Online Fundraising Consultants • Email: sales@firstgiving.com • Telephone: 617 542 0010 x 4 BiddingForGood Contact our sales team • Email: sales@biddingforgood.com • Telephone: 866-621-0330 #FGWebinar 37

Editor's Notes

  1. Here would be a good time to give a quick elevator pitch on the perspective companies we work for.
  2. Let’s first look at the overall fundraising landscape. Most fundraisers have a variety of tactics that they use.. Direct Appeals, Capital Campaigns, Events… and for many auctions are in the mix.. Often as part of a larger event but sometimes just onilne.With the internet and social media, all of the rules have changed for all of these tactics.
  3. Let’s talk for a minute about how your supporters and donors think about their charitable giving. Many folks have a set amount that they plan to give every year to the various causes they care about. One of the unique things about auctions is that they are tapping a different pool of money. They are tapping into household discretionary budgets. When folks bid on an item in an auction, rather than thinking of it as a gift, they may be thinking of it as something they may have done anyway- buy sports or theater tickets or plan a trip.
  4. There is a central concept at the heart of what we do and that is amplification. The ability to amplify or enlarge or extend what you do. The ability to reach more people and invite them to support you. .
  5. So let’s talk for a minute about the traditional silent auction. Many of you have run events and you know that there are some innate challenges with the traditional silent auction. Working your way through a large room with a number of auctions can be a challenge.Seeing all of the items, fighting the crowd, deciding what you want to bid on can be a bit of a challenge when there is a lot of other things going on. There are all of the distractions of the party.
  6. Many events have a lot of distractions- the entertainment, the crowd, the mingling… all of this can detract from the auction. Bidding device in your pocket, you don’t have to go anywhere to bid on the item…
  7. And then there is the awkward ending. One of the challenges of the silent auction with clipboards and bid sheets is that it is a challenge to know when you have been outbid. When someone is really eager to win an item, they may lurk over the bid sheet. And when the auction ends, once in a while, things can come to blows. So those are some of the challenges…. Now let’s look at what is possible with the new mobile bidding auction.
  8. An online auction is really an anytime anywhere auction. One that can be accessed from any where on any decice at any time. These auctions are taking place online or at galas or at golf tournaments or even in sports arenas.
  9. IT’s easier than you think. Here’s how this works..See bullets above..
  10. The first and really important step is to build your auction catalog. Categories that sell well include tickets, gift certificates, unique experiences, and even home-grown items.Give a few examples..
  11. And then you need to get the word out. We help you do that too. You can Amplify your auction with increased exposure on our homepage
  12. I’m goin to share a few examples of clients who have used different formats to get success. In fact, each of these organizations were highlighted in our Annual piece called Ten Auctions that Rocked 2013. Broadway Cares is an example of a client who does a very successful online auction in advance of their event which actually happens at a Flea Market in Shubert Alley in Manhattan. They whet their audience’s appetite for their live event which consists of a live auction and Flea Market. Avid theater fans went to the live event and increased the auction revenue by 90%. These folks are the poster child for creating a great auction catalogue. The items in their auction include fabulous theater memorabila, unique experiences. even offered a chance for a walk on role in the Lion King on Broadway. Wow. Sign me up.
  13. San Francisco Day School, a K-8 private school is a long time client of ours who has figured out that they can put the lions share of their auction items online in advance of their event and reserve only a small number of premium items for their actual event. They preview those items online in advance of the event, building buzz and excitement around the live auction. But this also means that they are able to really make their event a celebration of their community. This, we all know, is such an important element in any fundraiser- the friend-raising that takes place. The other thing that these folks do extraordinarily well is they build an auction catalog that resonates with their community- Auction items include “Made by San Francisco Day School”.. Things like services that people can offer or meals that someone can prepare. Another hugely successful category of items are what they call “Count Me In”. These are activities that included the community- either the kids or the adults- Examples are pizza party, or Mom’s night out. Half of the revenue in their auction this year were from this category. Other tried and true categories include dining certificates that always do well in auctions and wine. They had 45 wine items alone. With only 12 items that are auctioned off the night of their event, they really utilize the online auction to raise their $94,000. Kudos to them.
  14. We’ve talked about online auctions but there is another technology worth mentioning and that is mobile bidding that is taking place at live fundraising events. The smartphone is replacing the bid sheet.
  15. So here is how this works. You build your auction and we create a unique URL where the auction lives online. When you invite people to your auction home page, there are a number of things you can do on the page. You can promote your items, your event, sell tickets, preview items and show auction progress. Sponsorships are a way many organizations are raising additional dollars and you can highlight them on your auction page.
  16. Your guests can buy their tickets, browse your auction at their convenience and even begin bidding.
  17. Great catalog of itemsHigh affinity of guestsPromotion of the eventSLOW DOWN…STOP SAYING UMMM…BE YOURSELF! TELL A STORY