As presented by Maja Wettmark at the FIAT/IFTA Media Management Seminar in Stockholm, 23-24 May 2019.

1. KNOW YOUR RIGHTS
- WITH BETTER UX DESIGN
Maja Wettmark​
Head of metadata processes​
NRK – the Norwegian Broadcasting corporation​
FIAT MMC Stockholm 2019​

2. • Norwegian public broadcaster
• Est. 1933
• 1.900.000 TV programmes/video clips
• 1.000.000 radio programmes/sound clips
FIAT MMC Stockholm 2019​

3. Old TV MAM – Omnibus G3
FIAT MMC Stockholm 2019​

4. Copyright and metadata in the old MAM
FIAT MMC Stockholm 2019​

5. The traffic lights
FIAT MMC Stockholm 2019​

6. What does it mean??
FIAT MMC Stockholm 2019​

7. New MAM – Tedial
User interface – Potion (internally developed)
FIAT MMC Stockholm 2019​

8. Rights management in Potion
FIAT MMC Stockholm 2019​
NRK is the rights holder, the content
can be reused in new productions
NRK does not own the content, you need to
contact the rights holder if you want to use it
Free text information about the rights
Contact information

9. Combination of rights
FIAT MMC Stockholm 2019​
If the content contains both NRK rights and external rights
this will be the symbol to describe the over all rights.

10. Sensitive material
FIAT MMC Stockholm 2019​
The content contains sensitive material, with children or
other topics/images that need special considerations in reuse.

11. FIAT MMC Stockholm 2019​
Timeline editing
Chapters
Rights information
Internal information
Sensitivity
Genealogy

12. Other rights situations
• Linear rights
• Promotion
• Streaming rights – Video on Demand
• Geo-blocking
• Right to quote
• Reports to the rights organizations
FIAT MMC Stockholm 2019​

13. Challenges
• Manually registered
• Interpretations
• Legacy
• Link to rights documentation
FIAT MMC Stockholm 2019​

14. Thank you!
FIAT MMC Stockholm 2019​
Maja Wettmark
Head of metadata processes
maja.wettmark@nrk.no