As presented by Chiara Beria and Margherita Sechi (RAI) at the 2019 FIAT/IFTA World Conference in Dubrovnik

1. MAKING ACCESSIBLE
CULTURAL HERITAGE
Digitization and cross-media
storytelling
FIAT IFTA World Conference 2019 Dubrovnik. Making accessible cultural heritage: digitization and cross-media storytelling by Margherita Sechi and Chiara Beria

2. THE UNPUBLISHED IMAGES OF THE 1940 GIRO D’ITALIA
FIAT IFTA World Conference 2019 Dubrovnik. Making accessible cultural heritage: digitization and cross-media storytelling by Margherita Sechi and Chiara Beria
https://www.raiplay.it/video/2019/05/Coppi100-
Primo-volo-al-Giro-1940-6ab171c6-dedd-45c4-
8715-9b7ffd479c21.html
The images of the first important
victory of Fausto Coppi were
recovered by Rai Teche for a
fortuitous event precisely in the
year of his Centenary

3. enhancing the Company’s visual and sound
heritage
transforming audiovisual documents into a
biography of images and sounds
integrating new media and traditional forms of
communication
FIAT IFTA World Conference 2019 Dubrovnik. Making accessible cultural heritage: digitization and cross-media storytelling by Margherita Sechi and Chiara Beria
The goals of the project
COPPI 100 have been:

4. WE RECOVERED …
300 films 16 mm retrieved
from the Rai Film Archive
in Milan
1.200 photos from the
Vito Liverani’s Archive
60 tapes from the Rai
Radio Collection in
Turin
FIAT IFTA World Conference 2019 Dubrovnik. Making accessible cultural heritage: digitization and cross-media storytelling by Margherita Sechi and Chiara Beria

5. AUDIOVISUAL
DOCUMENTS
HAVE BEEN
DIGITIZED,
RESTORED…
FIAT IFTA World Conference 2019 Dubrovnik. Making accessible cultural heritage: digitization and cross-media storytelling by Margherita Sechi and Chiara Beria

6. … AND REPROPOSED THROUGH
www.raisport.rai.it
www.teche.rai.it
www.raiplay.it
TV CHANNELSPHOTO EXHIBITION
WEBSITES
FIAT IFTA World Conference 2019 Dubrovnik. Making accessible cultural heritage: digitization and cross-media storytelling by Margherita Sechi and Chiara Beria

7. PHOTO EXHIBITION
FIAT IFTA World Conference 2019 Dubrovnik. Making accessible cultural heritage: digitization and cross-media storytelling by Margherita Sechi and Chiara Beria
The high resolution obtained from the digitization of the
plates and the negatives have allowed the setting up of a
photographic exhibition along one of the main streets of the
historical centre of Milan

8. 1942: COPPI WINS THE HOUR RECORD
FIAT IFTA World Conference 2019 Dubrovnik. Making accessible cultural heritage: digitization and cross-media storytelling by Margherita Sechi and Chiara Beria
https://www.raiplay.it/video/2019/05/Coppi100-
Record-dellora-e-prigionia-in-guerra-136dc8cb-
c957-421f-b82d-f4d50018ffae.html
In Milan Coppi trained and ran at the
Vigorelli Velodrome, where he obtained
the hour record in 1942, kept unbeaten
for fourteen years

9. FIAT IFTA World Conference 2019 Dubrovnik. Making accessible cultural heritage: digitization and cross-media storytelling by Margherita Sechi and Chiara Beria
A photograph of Coppi has
been exhibited outside the
Rai Production Center in
Milan to celebrate the
connection between the
champion and the city

10. FIAT IFTA World Conference 2019 Dubrovnik. Making accessible cultural heritage: digitization and cross-media storytelling by Margherita Sechi and Chiara Beria
The project COPPI 100
is part of the transition
towards a new
broadcasting model,
able to take on the
challenges of
multimedia and
technological
innovation

11. RAI WEBSITES AND TV CHANNELS
www.raisport.rai.it
www.teche.rai.it
www.raiplay.it
FIAT IFTA World Conference 2019 Dubrovnik. Making accessible cultural heritage: digitization and cross-media storytelling by Margherita Sechi and Chiara Beria
Teche Rai materials have been reused to produce
diversified contents based on the target and distribution platforms

12. FIAT IFTA World Conference 2019 Dubrovnik. Making accessible cultural heritage: digitization and cross-media storytelling by Margherita Sechi and Chiara Beria
Compared to the
television
channel, the
digital platform
has attracted
more women and
young people

13. 1940: COPPI WINS THE GIRO D’ITALIA
FIAT IFTA World Conference 2019 Dubrovnik. Making accessible cultural heritage: digitization and cross-media storytelling by Margherita Sechi and Chiara Beria
https://www.raiplay.it/video/2019/05/Coppi100-
Primo-volo-al-Giro-1940-6ab171c6-dedd-45c4-
8715-9b7ffd479c21.html
The first major victory for Fausto Coppi,
coincides with a crucial turning point in
Italian history: the beginning of the
Second World War

14. 1946: COPPI BEATS BARTALI AT THE MILANO - SANREMO
FIAT IFTA World Conference 2019 Dubrovnik. Making accessible cultural heritage: digitization and cross-media storytelling by Margherita Sechi and Chiara Beria
https://www.raiplay.it/video/2019/05/Coppi100-
Milano-Sanremo-46-2884664e-ded0-4d2d-b288-
ae6e7ad789a4.html
Coppi goes on the run as soon as he
starts, pulls the opponents off and gets
to the finish line with many minutes
ahead of Gino. It is the symbol of Italy
that wants to be reborn

15. THE POST WAR PERIOD: COPPI BECOME A SYMBOL
FIAT IFTA World Conference 2019 Dubrovnik. Making accessible cultural heritage: digitization and cross-media storytelling by Margherita Sechi and Chiara Beria
https://www.raiplay.it/video/2019/05/Coppi100-
Esplode-la-rivalita-nata-nel-41-3211c452-cf8e-
488f-9819-95276b21faa5.html
After World War II Coppi enters the
popular imagination and becomes an
icon of the modernization of the
Country. The champion is a symbol of
secularism and costume renewal

16. 1959: COPPI AND BARTALI STAR IN A TV SHOW
FIAT IFTA World Conference 2019 Dubrovnik. Making accessible cultural heritage: digitization and cross-media storytelling by Margherita Sechi and Chiara Beria
https://www.raiplay.it/video/2019/09/Coppi100-
Duello-televisivo-con-Bartali-5de90602-ca4a-
412f-aa96-087497056ce3.html
In the Fifties, television is a vehicle
for information and entertainment.
Coppi and Bartali also land on the
small screen, taking part in the
musical program Il Musichiere

17. FIAT IFTA World Conference 2019 Dubrovnik. Making accessible cultural heritage: digitization and cross-media storytelling by Margherita Sechi and Chiara Beria
CONTACT US
Margherita Sechi
margherita.sechi@rai.it
Chiara Beria
chiara.beria@rai.it