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Money (It’s What We Want)
#12NTCmoney

  Ruth Williams, ZeroDivide
  Andrea Berry, Idealware
  Cynthia Bailie, The Foundation Center
Money (It’s What We Want)
#12NTCmoney
 AGENDA
 •Introductions (5)
 •Grantmaking and Technology - Ruth Williams (10)
 •Fundraising and Technology - Andrea Berry (10)
 •Q&A (10)
 •Building Awareness Exercise - Cynthia Bailie (20)
 •Finding Funders –Cynthia Bailie (15)
 •Q&A (15)
 •Wrap up (5)
How to persuade foundations to
  fund your technology needs


           April 3, 2012
Talked to funders


• Conducted a 6 month survey - 41 funders, 13 TSPs

• Learned how and why funders are – and are not –
 supporting NPO’s in using tech for social
 change/programmatic work

• Exec Sum: http://zerodivide.org/funder_report

            or http://bit.ly/e0qgFo (that’s zero, small “o”)
What we learned

• High funder interest; limited familiarity or expertise

• Modest investments; mostly back end

• Investment are tactical, not strategic

• Strategies for impactful tech investment are unclear

• Skeptical about tech ROI

• Better impact measurements needed

• Good News: Future $ possible, Grantees lead the
 charge
What we recommend to Funder


• Increase tech education and advising activities
• Expand their pool of investments
• Strengthen TSP infrastructure
Recommendations to Persuade Funders

• Don’t be shy, ask for funds and other tech support
• Provide Funders with good data: modest experiment, show
  #’s & commitment
• Propose TA/trainings across a cohort of their grantees
Funding Your Project
There Are No Magical Tech Funders




                                    Unfortunately.
Can You Lower the Price?




Check               Ask hardware      See if consultants
TechSoup for          vendors about   offer a discount or
discount software     nonprofit       compressed
                      discounts       project

                                                            1
Will Local Businesses Help?

                              • Check with local banks
                                or partners

                              • Might they donate
                                (good quality)
                                hardware or software?

                              • Are there volunteers
                                who could help you
                                design and implement
                                the project?




                                                         1
Can You Interest Major Donors?


• Do you have donors
  who might fund part or
  all of the project?

• It’s a nice, tangible
  investment for the right
  donor




                                  1
Approach Your Current Funders

• Would they be
  interested in
  supporting their
  mission through tech?

• Consider including it in
  a larger project.

• Do they offer any
  capacity services or
  funding programs?




                                 1
Building Awareness




                     1
1
1
1
1
Finding Funders




                  1
GRANTSPACE.ORG

                 2
FCONLINE.FOUNDATIONCENTER.ORG




                                2
Thank You!

Let’s stay in touch:


•Ruth Williams | Senior Program Officer| ZeroDivide |
ruth@zerodivide.org
•Andrea Berry | Director of Partnerships and Learning |
Idealware | andrea@idealware.org
•Cynthia Bailie | Director, Cleveland Office and Special
Information Initiatives | The Foundation Center |
cgb@foundationcenter.org




                                                           2
Additional Resources

“How a Small Nonprofit Made Simple Tech Tweaks and Saved
 $176,000.” By William Grassie - http://bit.ly/eZMFp3

Unleashing Innovation: Using Everyday Technology to Improve Nonprofit
 Services. By MAP for Nonprofits and Idealware -
 http://idealware.org/reports

Grants for Information Technology - 2011 Digital Edition. By The
 Foundation Center - http://foundationcenter.org/marketplace




                                                                        2
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Money (It's What We Want)

  • 1. Money (It’s What We Want) #12NTCmoney Ruth Williams, ZeroDivide Andrea Berry, Idealware Cynthia Bailie, The Foundation Center
  • 2. Money (It’s What We Want) #12NTCmoney AGENDA •Introductions (5) •Grantmaking and Technology - Ruth Williams (10) •Fundraising and Technology - Andrea Berry (10) •Q&A (10) •Building Awareness Exercise - Cynthia Bailie (20) •Finding Funders –Cynthia Bailie (15) •Q&A (15) •Wrap up (5)
  • 3. How to persuade foundations to fund your technology needs April 3, 2012
  • 4. Talked to funders • Conducted a 6 month survey - 41 funders, 13 TSPs • Learned how and why funders are – and are not – supporting NPO’s in using tech for social change/programmatic work • Exec Sum: http://zerodivide.org/funder_report or http://bit.ly/e0qgFo (that’s zero, small “o”)
  • 5. What we learned • High funder interest; limited familiarity or expertise • Modest investments; mostly back end • Investment are tactical, not strategic • Strategies for impactful tech investment are unclear • Skeptical about tech ROI • Better impact measurements needed • Good News: Future $ possible, Grantees lead the charge
  • 6. What we recommend to Funder • Increase tech education and advising activities • Expand their pool of investments • Strengthen TSP infrastructure
  • 7. Recommendations to Persuade Funders • Don’t be shy, ask for funds and other tech support • Provide Funders with good data: modest experiment, show #’s & commitment • Propose TA/trainings across a cohort of their grantees
  • 9. There Are No Magical Tech Funders Unfortunately.
  • 10. Can You Lower the Price? Check Ask hardware See if consultants TechSoup for vendors about offer a discount or discount software nonprofit compressed discounts project 1
  • 11. Will Local Businesses Help? • Check with local banks or partners • Might they donate (good quality) hardware or software? • Are there volunteers who could help you design and implement the project? 1
  • 12. Can You Interest Major Donors? • Do you have donors who might fund part or all of the project? • It’s a nice, tangible investment for the right donor 1
  • 13. Approach Your Current Funders • Would they be interested in supporting their mission through tech? • Consider including it in a larger project. • Do they offer any capacity services or funding programs? 1
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  • 22. Thank You! Let’s stay in touch: •Ruth Williams | Senior Program Officer| ZeroDivide | ruth@zerodivide.org •Andrea Berry | Director of Partnerships and Learning | Idealware | andrea@idealware.org •Cynthia Bailie | Director, Cleveland Office and Special Information Initiatives | The Foundation Center | cgb@foundationcenter.org 2
  • 23. Additional Resources “How a Small Nonprofit Made Simple Tech Tweaks and Saved $176,000.” By William Grassie - http://bit.ly/eZMFp3 Unleashing Innovation: Using Everyday Technology to Improve Nonprofit Services. By MAP for Nonprofits and Idealware - http://idealware.org/reports Grants for Information Technology - 2011 Digital Edition. By The Foundation Center - http://foundationcenter.org/marketplace 2
  • 24. Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad! or Online using #12NTCmoney at www.nten.org/ntc/eval

Editor's Notes

  1. Name of the publication is “Amplifying Social Impact in a Connected Age: A Survey of Tech-Related Grantmaking for Social Benefit” Located on ZD’s website Completed the survey in Fall of 2011 TSPs are non-profit technology service providers. Ex. Tech Soup or Aspirations Survey goal was to: Gather info to help increase quality, quantity of tech-related grantmaking for programmatic impact Identify barriers to funding, rec’s for overcoming ZD’s emphasis is to increase underserved communities’ tech use. We categorize this work into 3 areas: Tech for social impact, program goals: campaigns, advocacy, service delivery, engagement – not ops Newer tools: video, mobile/sms, social media, etc. “ Tech integration” or “transform v. transact”
  2. Funders are curious about technology. Provide them with a clear plan on how tech can improve your service providing Provide funders with data that supports your case. Show funders a place where they can get outside info