GALA joint presentation to a select group of exporters at the Washington State Department of Commerce on social media strategies for Latin America with a focus on Brazil.

1. Specific Marketing Issues:
Social Media, SEO and more
Fabiano Cid

2. Internet Users by Language
Most Internet users
do not live in the U.S. and
do not have English as
their native language.
Source: Internet World Stats, June 2010
Top 10
languages
represent
82.2%
of Internet Users

3. Are You Talking to Me?
Source: comScoreCustom Analysis of Page Views by Language, May 2009

4. What is Social Media?
Social media is an umbrella term that defines
the various activities that integrate
technology, social interaction and the
construction of words, pictures, videos and
audio.
Old definition from Wikipedia (not there anymore)

5. Social Media Ecosystem
Emphasis varies
by country

6. Social Media
Fortune 100 Study
 79% of the Top 100 use at least one of these social media platforms:
Twitter, Facebook, YouTube, Corporate Blogs
 20% are using all 4 platforms
Most Global Companies Use
At Least 1 Social Media Platform
Source: The Global Social Media Check-up 2010
Burson-Marsteller Evidence-Based Communications - March 2010
Sample-Top 100 Fortune
Global 500
29 U.S. companies
48 European companies
20 Asia-Pacific companies
3 Latin American companies

7. Percentage of Fortune
Global 100 Companies with…
Source: The Global Social Media Check-up 2010
Burson-Marsteller Evidence-Based Communications - March 2010

8. Percentage of Fortune
Global 100 Companies with…
Source: The Global Social Media Check-up 2010
Burson-Marsteller Evidence-Based Communications - March 2010

9. Speedy “Internet” Gonzalez
Source: comScoreWorld Metrix, February 2010 Data
The Latin
American
Internet audience
grew 23% in the
past year and
now represents
8% of the global
Internet audience

10. Latin America
Online Population
Source: comScoreWorld Metrix, February 2010 Data
1,000 Unique
Visitors
accessing from
home or work
computer

11. Surfing Time
Source: comScoreWorld Metrix, February 2010 Data
As broadband availability
improves and costs
decline in the region,
these figures are bound to
increase.
Time Spent Online
Total hours per visitor

13. Reach of Social Networks
Source: comScoreWorld Metrix, February 2010 Data
The highly social nature of
Latin American culture
plays an important part in
the rise of Social Networks
in the region.
The heavy penetration of
Social Networking is also
playing an important role
in facilitating the
dissemination of other
types of Web 2.0 content.

14. Clash of Titans
Source:comScoreWorldMetrix,February2010Data

15. Losing Face(book)
Source: comScoreWorld Metrix, February 2010 Data

16. E-CommeNce
E-Commerce is still in
its infancy in most of
Latin America, but
consumers visit
retail/product sites
even when they are
not yet confident of
the security of online
transactions.
Source: comScoreWorld Metrix, February 2010 Data

17. http://www.ccaps.net/newsletter/05-08/newsletteren.htm
Ccaps Newsletter

18. Twitter
@fabcid
@ccaps_l10n
@thinklatam

19. http://www.facebook.com/#!/pages/Ccaps-Translation-and-Localization/254788843885
Thank you!

20. Thank you!
www.youtube.com/user/ThinkLatAm

21. LinkedIn
Fabiano Cid

22. Thank you!
Fabiano Cid
Managing Director
fcid@ccaps.net
Ccaps Translation and Localization
+55 (21) 2507-5989
Rua da Assembleia, 10/1906
Rio de Janeiro – RJ
Brazil