Extentia CEO, Umeed Kothavala addressed a gathering at the World Zarathushti Chamber of Commerce (WZCC) about managing an online persona effectively across social networks, in order to get hired or to promote a business.
For more details visit us at, http://www.extentia.com
2. What We‟ll Discuss Today
Social Media, Online Reputation Management
- What is This About?
Facts (why should I care?)
Using These Networks to Your Advantage
Refine That Profile!
Your Business and Social Media
Looking to the Future
3. What is Social Media?
Interactions among people in which they
create, share, and/or exchange information
and ideas in virtual communities and networks
Interactions among people in which they
create, share, and/or exchange information
and ideas in virtual communities and networks
5. What is Online Reputation
Management?
The practice of monitoring the Internet
reputation of a person, brand or business, with
the goal of suppressing negative mentions
entirely, or pushing them lower on search
engine results pages to decrease their
visibility
10. Recruiters are Watching
Anyone not leveraging social referrals is
behind the curve
Social profiles give companies more
confidence in a candidate‟s professional and
cultural fit
As more companies invest money in social
recruitment it becomes more important to have
a good presence online
12. Recruiters are Watching
Over 80% of employers who use social media
for recruiting use LinkedIn!
It is the #1 social network
among recruiters followed by
Facebook, Twitter, and Google+
13. Businesses using Social Media
Businesses that use social media for recruiting
65% of all small 51% of
businesses
medium
businesses
44% of
large
businesses
17. How to Get Started
Sign up for professional networking sites
Interact
and
collaborate
with
other
professionals on networking sites
Create a personal website or online portfolio
Identify what makes up your “unique you”
Start a blog
Network anywhere and everywhere
19. Risks
You might not get your dream job
Your boss might be watching
Everything you SAY and DO online can have
an impact on your reputation
You leave a digital footprint
20. Here‟s Your Opportunity!
Raise your profile
Have a refined presence
Build your network
Generate new leads
Be creative with your marketing
Videos
Business
cards
21. Using Social Media Properly
Grow your network (expand your business
horizons)
Attract opportunities (inbound marketing)
Establish credibility (be the expert)
Increase your online clout
Securing work (gigs, projects, assignments,
jobs)
25. Decide Wisely
Limit the number of platforms you use
Be deliberate
Keep consistent usernames
Consistent avatar
Keep consistent branding
26. Privacy Issues?
You need to be smarter on what you are putting on the
internet!
Check your
privacy
settings and use them!
Be aware: Privacy
settings are changed
on social media sites
without notifying the user!
27. Clean Up
Clean up your profile!
Consider keeping your
online profiles private,
separate from
professional activities
31. Is That You?
Your profile picture can have an immense
impact
Using
default or dummy picture
Minor Damage
32. Is That You?
Your profile picture can have an immense
impact
Using
default or dummy picture
Using unclear and low quality
picture
Moderate Damage
33. Is That You?
Your profile picture can have an immense
impact
Using
default or dummy picture
Using unclear and low quality
picture
Using someone else‟s picture
Dual Damage
34. Is That You?
Your profile picture can have an immense
impact
Using
default or dummy picture
Using unclear and low quality
picture
Using someone else‟s picture
Using a rude picture
Severe Damage
35. Is That You?
Your profile picture can have an immense
impact
Using
default or dummy picture
Using unclear and low quality
picture
Using someone else‟s picture
Using a rude picture
Using a pornographic picture
Serious Damage
36. Is That You?
Your profile picture can have an immense
impact
because it has your real name with it!
Using
default or dummy picture
Using unclear and low quality picture
Using someone else‟s picture
Using a rude picture
Using a pornographic picture
37. Check What I Posted
Post things that matter
and
improve
your
appearance
Your profile is searchable,
so be sure to include
areas of expertise, articles
published, presentations,
honors/awards
42. Refine That Profile
Take advantage of site features such as
widgets
Join relevant groups, and interest groups
(clients come from all places – friends,
neighbors,
etc.)
43. What to Use?
LinkedIn is the business oriented social networking
site where you can follow companies
Facebook is slowly moving towards a more
professional and more career oriented service
Twitter is a great place for searching and finding realtime conversations
Google+ content will show up in Google search
results, so make sure yours is positive
48. Twitter
Fill in your bio
Use a real photo of yourself
Follow relevant people
Connect with people
Tweet smartly
Don‟t spam
49. Google+
Have a complete profile
Fill in professional details
Build strategic networks with circles
Follow relevant people
Remove unwanted content
Use „Me on the Web‟
50. Be Creative
Print a QR code to
your online profile on
your business card
Put the URL to your
online profile on your
resume
Get a video resume
51. What You Need
Buy your domain name
Put all your content in one
place
Join social networks
Optimize your presence
on these sites
Keep private things private,
while assuming nothing is
truly private
52. Your Business Online
Be real – but not too real
Engage in conversation – but don‟t be too
public
Follow the right people
Think multimedia
Stay current
Don‟t forget the law
57. Remember…
Don‟t fear Facebook and other social sites, but
instead, utilize them to increase the odds of
getting hired, promoting yourself and/or your
business, be out there
58. About Extentia and iXtentia
Established in 1998, Extentia is a global technology consulting organization
that delivers solutions to clients in 5 continents. With strong technical skills in
Microsoft and open source technologies, Extentia has experience across
multiple sectors including education, travel, healthcare and finance. Its much
acclaimed Design Studio is a graphics design and UI group that actively
supports a multi-skilled software development team. Extentia has offices in
India, the United States, the UAE, and the UK.
www.extentia.com
iXtentia is a division of Extentia that focuses on Apple, Android, Windows
Phone, BlackBerry, and other mobile technologies. It also offers consulting for
mobile strategy and marketing. Several iXtentia applications for the iPhone
/iPad are listed among the top 200 on the Apple App Store.
www.ixtentia.com
59. Contact Us
USA | Australia | Middle East | Singapore | United Kingdom |
Germany
Extentia Tower, Road 12A, Kalyani Nagar, Pune – 411006, India
Tel: +91-20-67285200 | +91-20-26610725 | +91-20-26610726
Email: inquiries@extentia.com
Editor's Notes
StubHub had its own social media snafu. Someone posted a vulgar tweet from StubHub's account, calling the ticket sales website a "stubsucking hell hole." The tweet was up for about an hour before the company finally deleted it and issued an apology. It's unclear whether the tweet came from an unhappy StubHub employee or if the account was hacked.