Il documento "Social payments whitepaper pr final 18-10-2012" dell'evento CARTE 2012. Conference&Expo su carte e pagamenti innovativi. Roma, Palazzo dei Congressi 15 e 16 novembre 2012 Maggiori informazioni: http://www.abieventi.it/eventi/1633/carte-2012

1. PRESS RELEASE
Total System Services, Inc.
One TSYS Way +1.706.649.2307
Post Office Box 2567 +1.706.649.5740
ColumbusGA 31902-2567 www.tsys.com
For immediate release:
Contacts:
Cyle Mims Shawn Roberts Sara Ruffell Amit Sethi
TSYS Media Relations TSYS Investor Relations TSYS International TSYS International
+1.706.644.3110 +1.706.644.6081 +00357 22882600 +91 120 4191002
cylemims@tsys.com shawnroberts@tsys.com sararuffell@tsys.com Amit.Sethi@ctl.com
TSYS Releases White Paper on the Convergence of Social Media and
Payments in India and Southeast Asia
COLUMBUS, Ga., U.S., and MUMBAI, India, 18 Oct., 2012 — TSYS today announced the
publication of a white paper, the third in its Emerging Market Perspective Series, titled
‘Convergence of Social Media and Payments in India and Southeast Asia.’ The whitepaper
explores adoption levels of popular social networks across the South and Southeast Asia region
and how their fast growth could influence consumer banking and retail payment preferences in the
future.
Combining industry data with TSYS-sponsored market research, the paper explores how
payment technologies are likely to evolve and converge with social media. It also highlights the
four key challenges that lie ahead for financial institutions when navigating social media: risk of
dis-intermediation, security and privacy concerns, regulation and interoperability. The paper
concludes with outlining key areas that financial institutions need to consider as part of their
strategic imperatives as market trends and consumer sentiment point to a growing convergence
between social media and payments. Top considerations included establishing and maintaining
an agnostic platform that supports new and emerging payments types and virtual currencies;
effectively navigating present and future regulatory requirements; and ensuring platform stability,
security and scalability, along with an ability to cost-effectively process low-value (micro)
transactions.
"Payments and social media share a symbiotic relationship. They both need each other for
long-term survival," said Amit Sethi, managing director of India and Southeast Asia, TSYS. “With
the next generation of customers spending significantly more time on social-networking sites,
there is a higher likelihood of them connecting, interacting — and transacting — within the social
media framework. Social media poses significant challenges and opportunities for financial
institutions, and now is the time for them to consider how to leverage this fast-growing, ubiquitous
medium.”
This report is the third TSYS white paper prepared on the Indian and Southeast Asia
market. Earlier whitepapers, also authored by Amit Sethi, were entitled ‘Four Imperatives to
Accelerate Electronic Payment Adoption in India’ and ‘M-Payments and Prepaid Poised to Define
Financial Institutions’ Delivery of Banking & Payment Services to Rural India.’
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2012

2. PRESS RELEASE
TSYS Releases White Paper on the Convergence of Social Media and Payments in India
and Southeast Asia/p. 2
‘Convergence of Social Media and Payments in India and Southeast Asia’ is available for
download at: www.tsys.com/socialmediaandpaymentswhitepaper. TSYS’ 2011 whitepapers are
also available for download at: www.tsys.com/indiaelectronicpaymentsmarketwhitepaper, and
www.tsys.com/indiampaymentsandprepaidwhitepaper.
About TSYS
At TSYS, (NYSE: TSS), we believe payments should revolve around people — not the
other way around. We call this belief "People-Centered PaymentsSM." By putting people at the
center of every decision we make, with unmatched customer service and industry insight, TSYS is
able to support financial institutions, businesses and governments in more than 80 countries.
Offering merchant payment-acceptance solutions as well as services in credit, debit, prepaid,
mobile, chip, healthcare and more, we make it possible for those in the global marketplace to
conduct safe and secure electronic transactions with trust and convenience.
TSYS’ headquarters are located in Columbus, Georgia, with local offices spread across
the Americas, EMEA and Asia-Pacific. TSYS provides services to more than half of the top 20
international banks, is a Fortune 1000 company and was named one of the 2012 World's Most
Ethical Companies by Ethisphere magazine. For more information, please visit us at
www.tsys.com.
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2012