The document provides 12 tips for elevating events along with details on planning an event for Univision. It includes information on production options, branding and decor, budgets, experiences and gifting, an agenda, and contacts. The tips discuss starting with why, selling ideas, owning information, connecting dots, fostering teams, powerful partnerships, storytelling, contingency planning, enrolling stakeholders, integrating social, showing gratitude, feedback, and developing a personal brand.

1. 12 Tips to Elevate
Your Event Game
Rachel Gross
#ELEVATENYC

2. 12
Tips to Elevate!

3. 1

4. Start with Why
#ELEVATENYC
@racheljgross

6. 2

7. Sell Your Ideas
#ELEVATENYC
@racheljgross

8. 1. Own the Info
2. Don’t Piece Meal
3. Show the Details
4. Package Beautifully
5. Know Your Audience

9. Digital Newfront
Event Proposal
May 1, 2013

10. Agenda

11. Agenda

12. Production

13. Option 1: LED Wall
Pros:
• Clear and sharp image
• Modern & Impressive Technology
• Works well with space
• Maximizes seating for guests
Cons:
• More expensive option

14. Option 2: Plasma Tree
Pros:
Less expensive option
Cons:
Reduces space for seating guests
Smaller display for content
Not modern technology

15. Branding & Decor

16. Branding & Décor Pricing
REGISTRATION
- Registration/Check In Table: $200
STAGING & SET
- AV Storage Are Covering: $1,200
- AV Tech Table Covering:
- Opt 1: Plexi Surround: $1,000
- Opt 2: Custom Drape: $350
- Display Frame:
- Opt 1: LED Video Wall Surround: $6,300
- Opt 2: Plasma Wall Backdrop: $12,000
- Staging: $2,100
- Device Bar: $2,400
PRINT
- Stair Case Banister Decals: $3,000
- Acetate Menu & Branding on Plates: $900 (Rented China: $2,300)
FLORALS
- Stage Left & Right: $1700
- Budvase Centerpieces: $630
- Bar Counter: $800
*Production & Labor fees apply and are dependent on end needs (estimated $7000)

17. iPad Bar
Price: $2400
Note: Suggestion to add a “Device Bar” to existing countertop. Here, we would
display digital collateral, video reels, uVideos, univision.com and more, similar to our
display at CES this year.

18. Staircase Banister
Price: $3000

19. Menu Cards + China
Price: $2450
Note: Option to display QR code directing guests to Newfront Digital
Hub and Landing Page
univisionnewfront.com

20. Staff Uniform
Price: $0 (Events
Inventory)

21. Florals
Price: Various
Table Budvase
Centerpieces
Price: $630
Stage Florals
Price: $1700

22. Experiences & Gifting

23. Departure Experience – Churro Cart
Price:
$6000 for 2 carts
$4500 for 1 cart

24. Notebook & Pen
Price: Notepad - $7.00 each // Pen - $23.50 each (fulfillment of content included)
Note: Suggestion to do an insert card on with the agenda and/or
QR code to Newfront Digital Hub

25. Budget

26. Budget

27. Thank you!

28. 3

29. Connect the Dots
#ELEVATENYC
@racheljgross

30. Event
Marketing
Partners &
Clients
PR
Social
Media
Community
/ Industry
Sponsorships
Content
Brand
Strategy &
Execution
Our
Audience

31. 4

32. Foster Team
#ELEVATENYC
@racheljgross

34. 1. Share Values & Practices
2. Mix it Up
3. Team Up Opposites
4. Lead Responsibility
5. Feedback
6. Skin In the Game
7. Work for It
8. Recognition
9. Quest for the Best
10. Celebrate

35. 5

36. Make Powerful Partnership
#ELEVATENYC
@racheljgross

37. 1. Build an Army
2. Treat like a member of the Fami
3. Information is Power
4. Push for Excellence
5. Acknowledge

38. 1. Empower
1. Mix of
Suppliers
1. Rekindle,
Stretch,
Explore
1. Prep Critical /
Pre-Calls
1. Next Steps

39. 6

40. Tell a Story
#ELEVATENYC
@racheljgross

45. 7

46. Prepare a Plan D
#ELEVATENYC
@racheljgross

48. 1. Contingency Planning
2. Scenario Training
3. Insure
4. Communication Plan
5. Reinforcements

49. 8

50. Enroll Stakeholders
#ELEVATENYC
@racheljgross

51. Welcome to Vegas!
CES Bootcamp
January 2013

52. Overview: Top Things to Look for at
CES
The Show
2500 exhibitors with over 300
launching new products at CES
110,000 attendees from 140 countries
Hot Products
Android-packing Polaroid with
Interchangeable lens
Samsung Display’s bendable
screens
Huawei’s Ascend W1 and D2
phones
Ultra HD Samsung TV
ZTE Grand 5 Phone
Red Ridge Tablet from Intel
Automotive electronics
Keynotes
1/8, 8:30 am – Kazuhiro
Tsuga, President, Panasonic
s1/9, 9 am – Dr. Stephen
Woo, President, Device
Solutions, Samsung
Digital Hollywood
1/8 at 12:00 PM - North Hall / N258
“Video Anytime Anywhere: Video
Across Platforms” – Renee
Plato, panelist
Variety’s Entertainment
Summit
1/10 at 3:15 PM – North Hall / N2626
“The Future of Television: TV &
Technology” – Tonia O’Connor, panelist

53. Partner Program:
Hispanic Agency Event

54. Hispanic Agency Program
NAME:
AGENCY:
Joe Zubizarreta Zubi Advertising
Ivan Calle Zubi
Advertising
Dolores Kunda Lapiz
Ingrid Otero-Smart Casanova Pendrill
Alex Lopez-Negrete Lopez Negrete
Communications
Tony Dieste Dieste
Roberto Orci Acento
Manny Vidal Vidal
Partnerships
Monica Gadsby SMV Group
Leo Olper d exposito &
partners
JAN 8:
7:00 PM-10:00 PM – Welcome
Dinner at the Mandarin Oriental
private Chef Table
JAN 9:
8:30 AM–10:30 AM – Breakfast
Presentation at the Mandarin
Oriental
11:00 AM-12:30 PM – CES Show
Floor Tour

55. On-the-Ground Presence

56. SUV Car
Service
• (3) Escalades available for transportation on a first-come/first-served basis
• Only Univision hosts should have access to dispatch number
• Call 30 minutes minutes prior to pick up time, if possible
• Same-day booking only
• One car per booking
• No back to back / wait and return or airport transfers
• No extending car schedule due to overtime charges
• SCHEDULE
• Jan 7 – 3 PM to 9 PM
• Jan 8 – 9 AM to 1 AM
• Jan 9 – 9 AM to 1 AM
• Jan 10 – 7 AM to 7 PM
• Jan 11 – 7 AM to 7 PM
*Busiest times are likely to be 6 PM to 1 AM on 1/8 and 1/9
Hot Line to Book: 702-740-3428

57. Client Hospitality Suite
MANDARIN ORIENTAL SUITE
•Relaxed meeting space on site with food, drinks, devices displaying
Univision content, chargers and more!
•Open from 8:00 am – 6:00 pm on 1/8 -1/9
•Breakfast & Lunch Served
• Meeting space with 12 conference style seating for 12 people, MAC
laptop and plasma screen
•Branded premiums available: notebooks, pens, candy, etc
•To book meetings in the suite, please access the CES outlook
calendar or contact Graciella Longoria onsite at c: (646) 275-4693 or
e: glongoria@univision.net
Suite #2204

58. (INSERT VIDEO

59. Cocktail Party
• Wednesday, Jan 9, 6 – 9 PM at China
Poblano / Cosmopolitan
• Casual and Fun Networking Environment
• Passed & Stationed Hors d’oeuvres
and Hosted Bar
• Live Entertainment
• Encourage your clients to come by for a
drink before their dinner plans
• Please send any new RSVPs to
Events@univsion.net

60. Your Role

61. What’s Expected From You
• Invite people to Wednesday’s China Pablano event
• Visit the suite & bring your clients
• Have lots of meetings… and help us capture leads!
• Send leads to: Leads@Univision.net
• We’re representing Univision – be a team & have fun!
• Wear the brand with your Univision host pin!

62. • Be a reporter! Tweet the story of CES as you see it on
the ground.
• Add #LatinoCES to your tweets
• Take pictures, tweet panels, get involved
• Retweet @Hispanic411
Get Social!

63. Contacts

64. Internal Contact List
Events Team
Pauli Ramirez
Phone: 917 207 4763
Email: pauliramirez@univision.net
Rachel Gross
Phone: 646 884 1960
Email: rgross@univision.net
Sam Newman
Phone: 646 263 3776
Email: snewman@univision.net
UVideos Team
EJ Atamian
Phone: 917 816-5277
Email: eatamian@us.univision.com
Scott Levine
Phone: (917) 621-7904
Email: slevine@us.univision.com
Booking the Suite
Graciella Longoria
Phone: 646 275-4693
Email: glongoria@univision.net

65. 9

66. Integrate Social
#ELEVATENYC
@racheljgross

75. 10

76. Show Gratitude
#ELEVATENYC
@racheljgross

78. 11

79. Ask for Feedback
#ELEVATENYC
@racheljgross

80. 1. Set Objectives
2. Design Your
Questions
3. Be Neutral
4. Analyze
5. Feedback is a Gift

81. 12

82. Develop Your Personal Brand
#ELEVATENYC
@racheljgross

83. 1. Know Your Specialty
2. Know Your Weaknesses
3. Integrity Always
4. Coach & Be Coached
5. Contribute to Our
Profession
6. Be Indispensable

84. Thank You!
Rachel Gross
#ELEVATENYC
@racheljgross
rgross@univision.net
Contact me: