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Candace Wint, CMP
Director of Advance,
US Department Housing
& Urban Development
10 Steps to Avoid an Event Crisis
& What To Do When Things Go Wrong
PRESENTS:
#ElevateDC
Candace Wint, CMP
Session Objective
A.
B.
#ElevateDC
Candace Wint, CMP
Specifically:
!   1. Review the 4 Phase in the life of an event
!   2. 3 Steps to smart contingency planning
!   3. Purposeful incorporation
!   4. 10 Steps
#ElevateDC
Candace Wint, CMP
What is a Crisis? …
#ElevateDC
Candace Wint, CMP
In reality….
!   1. Experience
!   2. Timing
!   3. Stakeholders
!   4.Reframe as an
opportunity
It’s relative
#ElevateDC
Candace Wint, CMP
“ The ultimate measure of a man is
not where he stands in moments of
comfort and convenience, but where
he stands at times of challenge and
controversy”
– Dr. Martin Luther King, Jr.
#ElevateDC
Candace Wint, CMP
Event Life Cycle …
Phase	
  4:	
  
Wrap	
  Up	
  	
  
Phase	
  3:	
  
Execu2on	
  
Phase	
  1:	
  
Concep2on	
  	
  
-­‐	
  Se%ng	
  goals	
  	
  
	
  
-­‐	
  Developing	
  
event	
  
strategy	
  
	
  
-­‐	
  Researching	
  
Feasibility	
  	
  
	
  
-­‐	
  Pro	
  Formas	
  
Phase	
  2:	
  
Planning	
  	
  
-­‐  Budge=ng	
  	
  
-­‐  Further	
  
R&D	
  	
  
-­‐	
  	
  Venue	
  
selec=on	
  
-­‐  Permi%ng	
  
-­‐  Staffing	
  
-­‐  Talent	
  
acquisi=on	
  
Pre	
  Build	
  &	
  
GANE	
  DAY!	
  
-­‐Strike	
  	
  
	
  
-­‐Debriefing	
  
	
  
-­‐AKer	
  ac=on	
  
repor=ng	
  
#ElevateDC
Candace Wint, CMP
Key to Crisis Management…
3 Steps to Contingency Planning
Pre	
  Planning	
  &	
  	
  
Crisis	
  Preven=on	
  
Managing	
  at	
  	
  
Cri=cal	
  Mass	
  
Reincorpora=ng	
  Lessons	
  
Learned	
  
Step 1:
Step 2 :
Step 3 :
#ElevateDC
Candace Wint, CMP
Step 1: Pre Planning & Crisis Prevention
Pre	
  Planning	
  &	
  	
  
Crisis	
  Preven=on	
  
Phase	
  1:	
  
Concep2on	
  	
  
-­‐	
  Se%ng	
  goals	
  	
  
	
  
-­‐	
  Developing	
  
event	
  
strategy	
  
	
  
-­‐	
  Researching	
  
Feasibility	
  	
  
	
  
-­‐	
  Pro	
  Formas	
  
Phase	
  2:	
  
Planning	
  	
  
-­‐  Budge=ng	
  	
  
-­‐  Further	
  
R&D	
  	
  
-­‐	
  	
  Venue	
  
selec=on	
  
-­‐  Permi%ng	
  
-­‐  Staffing	
  
-­‐  Talent	
  
acquisi=on	
  
#ElevateDC
Candace Wint, CMP
#1. An ounce of prevention is better than
a pound of cure (aka the 6 P’s)
#ElevateDC
Candace Wint, CMP
#2. Create systems and processes that
supersede any one individual (including
you)
#ElevateDC
Candace Wint, CMP
#3. Perform end to end testing of the event
#4. Have a well thought out contingency plan
#ElevateDC
Candace Wint, CMP
Step 2: Managing at Critical Mass
Managing	
  at	
  	
  
Cri=cal	
  Mass	
  
Pre	
  Build	
  &	
  
GANE	
  DAY!	
  
Phase	
  3:	
  
Execu2on	
  
#5.
KEEP CALM
& CARRY
ON !
#ElevateDC
Candace Wint, CMP
#6. Remember the 4 rules of crisis
communication
1.  Act quickly
2.  Act with contrition
3. Take responsibility
4. Act with humility
#ElevateDC
Candace Wint, CMP
#7. Communicate
#8. Delegate & decide what doesn’t matter
#ElevateDC
Candace Wint, CMP
Step 3: Reincorporating Lessons Learned
Reincorpora=ng	
  
Lessons	
  Learned	
  
Phase	
  4:	
  
Wrap	
  Up	
  	
  
-­‐Strike	
  	
  
	
  
-­‐Debriefing	
  
	
  
-­‐AKer	
  ac=on	
  
repor=ng	
  
#9. Have good insurance
#10. Apologize &
offer gratitude
#ElevateDC
Candace Wint, CMP
#1. Prevention is better than a cure
#2. Create systems & processes that
supersede any one individual
#3. Perform end to end testing
#4. Have a well thought out contingency plan
#5. KEEP CALM & CARRY ON!
#6. Remember the 4 rules of crisis communication
#7. Communicate
#8. Delegate & decide what doesn’t matter
#9. Have good insurance #10. Apologize & offer gratitude
#ElevateDC
Candace Wint, CMP
AS OF 7.28.14:
Candace.R.Wint@hud.gov
cwint@bipartisanpolicy.org
UNTIL 7.25.14:

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10 Steps to Avoid an Event Crisis and What to Do When Things Go Wrong with Candace Wint, CMP

  • 1. Candace Wint, CMP Director of Advance, US Department Housing & Urban Development 10 Steps to Avoid an Event Crisis & What To Do When Things Go Wrong PRESENTS:
  • 3. #ElevateDC Candace Wint, CMP Specifically: !   1. Review the 4 Phase in the life of an event !   2. 3 Steps to smart contingency planning !   3. Purposeful incorporation !   4. 10 Steps
  • 5. #ElevateDC Candace Wint, CMP In reality…. !   1. Experience !   2. Timing !   3. Stakeholders !   4.Reframe as an opportunity It’s relative
  • 6. #ElevateDC Candace Wint, CMP “ The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy” – Dr. Martin Luther King, Jr.
  • 7. #ElevateDC Candace Wint, CMP Event Life Cycle … Phase  4:   Wrap  Up     Phase  3:   Execu2on   Phase  1:   Concep2on     -­‐  Se%ng  goals       -­‐  Developing   event   strategy     -­‐  Researching   Feasibility       -­‐  Pro  Formas   Phase  2:   Planning     -­‐  Budge=ng     -­‐  Further   R&D     -­‐    Venue   selec=on   -­‐  Permi%ng   -­‐  Staffing   -­‐  Talent   acquisi=on   Pre  Build  &   GANE  DAY!   -­‐Strike       -­‐Debriefing     -­‐AKer  ac=on   repor=ng  
  • 8. #ElevateDC Candace Wint, CMP Key to Crisis Management… 3 Steps to Contingency Planning Pre  Planning  &     Crisis  Preven=on   Managing  at     Cri=cal  Mass   Reincorpora=ng  Lessons   Learned   Step 1: Step 2 : Step 3 :
  • 9. #ElevateDC Candace Wint, CMP Step 1: Pre Planning & Crisis Prevention Pre  Planning  &     Crisis  Preven=on   Phase  1:   Concep2on     -­‐  Se%ng  goals       -­‐  Developing   event   strategy     -­‐  Researching   Feasibility       -­‐  Pro  Formas   Phase  2:   Planning     -­‐  Budge=ng     -­‐  Further   R&D     -­‐    Venue   selec=on   -­‐  Permi%ng   -­‐  Staffing   -­‐  Talent   acquisi=on  
  • 10. #ElevateDC Candace Wint, CMP #1. An ounce of prevention is better than a pound of cure (aka the 6 P’s)
  • 11. #ElevateDC Candace Wint, CMP #2. Create systems and processes that supersede any one individual (including you)
  • 12. #ElevateDC Candace Wint, CMP #3. Perform end to end testing of the event #4. Have a well thought out contingency plan
  • 13. #ElevateDC Candace Wint, CMP Step 2: Managing at Critical Mass Managing  at     Cri=cal  Mass   Pre  Build  &   GANE  DAY!   Phase  3:   Execu2on   #5. KEEP CALM & CARRY ON !
  • 14. #ElevateDC Candace Wint, CMP #6. Remember the 4 rules of crisis communication 1.  Act quickly 2.  Act with contrition 3. Take responsibility 4. Act with humility
  • 15. #ElevateDC Candace Wint, CMP #7. Communicate #8. Delegate & decide what doesn’t matter
  • 16. #ElevateDC Candace Wint, CMP Step 3: Reincorporating Lessons Learned Reincorpora=ng   Lessons  Learned   Phase  4:   Wrap  Up     -­‐Strike       -­‐Debriefing     -­‐AKer  ac=on   repor=ng   #9. Have good insurance #10. Apologize & offer gratitude
  • 17. #ElevateDC Candace Wint, CMP #1. Prevention is better than a cure #2. Create systems & processes that supersede any one individual #3. Perform end to end testing #4. Have a well thought out contingency plan #5. KEEP CALM & CARRY ON! #6. Remember the 4 rules of crisis communication #7. Communicate #8. Delegate & decide what doesn’t matter #9. Have good insurance #10. Apologize & offer gratitude
  • 18. #ElevateDC Candace Wint, CMP AS OF 7.28.14: Candace.R.Wint@hud.gov cwint@bipartisanpolicy.org UNTIL 7.25.14: