A little thought exercise by the estorm International creative team. We reviewed eachnet.com and came up with recommendations on how to update their website to be more modern and user friendly while keeping Chinese design sensibilities and different expectations in mind.

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UI/UXRecommendations-eachnet.com

2. Background
Eachnet was quite a well known Client-to-Client
website before the rise of Taobao.
They were acquired by Ebay in 2002 but Ebay
withdrew from China in 2006.
Transactions mostly happen within China but
cannot compete in price with Taobao.
The are unique in that they can help their Chinese
customers shop from American and Canadian
sellers in eBay.
Payment is done via Paypal. Or through manually
contacting the seller and then paying through online
banking or offline wire transfer.

3. 3
Improve eachnet’s overall UI/UX to be more modern
and user friendly
Reduce visual clutter
Improve visibility of the hero elements such as
banners and product shots
Update the navigation to be more up to date with
current trends
More visuals, less text-heavy
Objectives

4. Homepage

5. 5
These help links are lower
priority content and should
be moved to the footer.
Popular search
keywords
should moved
next to search
box
v
v

6. 6
Simplify the navigation and make it snap to the top
of the window when the user scrolls down.
v

7. 7
Simplify the banner design : focus on the
product more and reduce the copy
v
v

8. 8
Simplify these
and only show
the top level
categories on
the home
page
v

9. Here’sour
suggestion
Logo
Sign in, Register etc links
China USA
Promo Full width promo banner
Footer + help links
Countries navigations
and search
Featured products
Product categories
Canada

10. Categories

11. 11
Display categories in
side menu and display
product in grid view at
the middle of page
OR
Display categories in
separated row with
different color
Display product
recommendations here in
every page
Can show ads consistently
Remove this banner
It distracts the user
v

12. Here’sour
suggestion Sign in, Register etc links
China USA Canada
Promo
Navigation to let user
switch country easily
Footer
China
Ads, Product
recommendations
Featured products
Collapsible
categories
menu
Logo

13. Here’sour
suggestion
China
When scrolled down:
Navigation and collapsible categories
menu snaps to the top of the window
Logo

14. ProductList

15. 15
Shorten the
recommendations so
that the search results
are visible without having
to scroll down
Display product in grid
view initially instead of list
To maximize the quantity to
showing products
AND
Shorten the page of display
product because it take too
long time to load
Remove this
banner
It distracts the user
v

16. ProductDetails

17. 17
Inconsistent product
page layout
This will confuse the
users when they try to
compare products

18. 18
Have only 1 set of tabs and
reduce the number of tabs
Better yet, avoid using tabs
altogether because users
might miss the information
hidden inside the tabs.
v
v

19. MyAccount

20. 20
The header is not consistent with other pages
The page is much wider than other pages. It should be made
narrower to avoid horizontal scrolling
Users might miss out on things and make mistakes when ordering

21. 21
v v
v
FAQ and Help should be in their
own sections.
Add in ‘widgets’s such as
notifications, wish list,
bookmarks, balance status,
order status, recommendations
etc

22. 22
Design is old fashioned. For example the colors and
the gradients. Recommend to use flat colors which
would also have the added benefit of reducing load
time.
Sitemap is messy, need to reevaluate and simplify.
Use more images instead of text links.
Use more professionally shot product photos.
Keep the header, footer, side bar consistent in
every page.
Further
Recommendations