Patricia Ceysens, Voorzitter BeCommerce e-Commerce in Belgïe kent de grootste boom van Europa. BeCommerce, de Belgische vereniging voor e-commerce, is trotse partner van deze E-shop Expo beurs en laat zijn cijfers BeCommerce Facts & Figures 2011 kennen. Een primeur voor deze beurs. Get surprised!

1. BeCommerce Figures & Trends 2012:
ECOMMERCE IN BELGIUM
Patricia Ceysens
President of the Board of Directors

2. Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
2

3. BACK TO THE FUTURE
The future of shopping
1900 1950 2000

4. BACK TO THE FUTURE
The future of shopping
1900 1950 2000

5. BACK TO THE FUTURE
The future of shopping
1900 1950 2000

6. Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
6

7. Distance selling Profile
Belgian company vs. Foreign company
7

8. Distance selling Profile
Distance sales vs. Traditional sales
8

9. Distance selling Profile
Pure player vs. Multichannel player
9

10. Distance selling Profile
Share of distance selling in total turnover
The share of the distance selling in total
business turnover is higher in the last two years
10

11. Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
11

12. Payment methods
Pure players
Credit cards
Debit cards
Direct Banking
E-wallet
Mobile
Payment
Prepaid Cards
/ Vouchers
12

13. Payment methods
All distance sellers
Credit cards
Debit cards
Direct Banking
E-wallet
Mobile
Payment
Prepaid Cards
/ Vouchers
13

14. Payment methods
Average amount per order
14

15. Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
15

16. Delivery methods
Delivery to the end user
Increase in delivery by private transport
services
16

17. Delivery methods
Logistics service provider
2 out of 3 distance sellers
has Bpost as a logistics
service provider
17

18. Delivery methods
Time slot delivery
Time slot delivery methods are still emerging
18

20. Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
20

21. Communication mix
All distance sellers 2011
21

22. Social media
Facebook is the most important social media for All distance sellers 2011
50% of the distance sellers.
22

23. Facebook commerce
All distance sellers 2011
28% of all distance sellers are already engaged
in Facebook commerce.
23

24. Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
24

25. Opinions
The Belgian distance selling market will continue to grow
in the next 2 years
25

26. Opinions
The competition with foreign distance selling companies
will increase in the next 2 years
26

27. Opinions
The internet will become the main ordering method in the
next 2 years
27

28. Opinions
The Belgian legislation prevents the growth of my distance
selling activities
28

29. Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
29

30. Top products
Year Over Year
TOP 5 is:
(1) Electronics,
(2) Home & garden,
(3) Clothing,
(4) Entertainment
(5) Hard & software
30

31. Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers NEW since 2011
TOP products
Mobile commerce
Employment
31

32. Mobile commerce
Reasons not to start with mobile commerce
Engaged in mobile commerce?
15% does M-commerce, 50% is
planning to
Period to start with mobile commerce
32

33. Mobile commerce
2011
Non-users mainly have other
priorities
33

34. Mobile commerce
Mobile application vs. Mobile website
34

35. Mobile commerce
Supported Operating Systems for mobile application
When distance sellers are engaged in mobile
commerce via a mobile application, iOS from
Apple is always supported.
35

36. Mobile commerce
The share of mobile commerce in the total turnover of
distance selling 2011
Mobile commerce is already 2,6% of the
total turnover of distance sellers.
The average amount (incl. VAT) per mobile
selling order in 2011
The share (%) of orders placed by mobile
commerce in the total number of orders
placed by distance selling 2011.
2,7%
36

37. Mobile commerce
Top products
37

38. Mobile commerce
Reason to start with mobile commerce
M-commerce is expected to generate additional e-
business
38

39. Mobile commerce
IT development & Results
Internal vs External IT development
Results of mobile commerce are satisfying
39

40. Inhoud
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
40

41. EUROPA
=
,

42. Employment
Needed profiles
53,5% of the distance sellers has plans to hire
new employees this year, mainly online
marketeers.
42

43. Questions?
Patricia Ceysens
President of the Board of Directors
patricia.ceysens@becommerce.be
twitter.com/becommerce
www.becommerce.be
43