3. Information in the
Digital Age
Challenges and advantages of
using Google and the Library
4. Stats about Internet Search
91% of Online Adults use search engines to find
information on the web
73% of search engine users say that most or all
the information they find as they use search
engines is accurate and trustworthy
11. Filter Bubbles
Not Signed in:
1. Delete cookies
2. Or “opt out”
Signed in:
1. “Hide personal results”
2. Or remove Google
Web History
Turn off personalization:
http://support.google.com/accounts/bin/answer.py?hl=e
n&answer=54048
14. Search Tips from
Keep it simple. Describe what you want in as few
terms as possible.
Think of how the page you want will be written. Use
words that are likely to appear on the page.
Use descriptive, specific words. Avoid general or
common words.
Slides 15-18 developed by:
Trent Maverick
Tasha Bergson-Michelson
27. Require Library Sources
Unit 6 Assignment
This assignment is devoted to researching your
specific public health topic. Find at least five
peer-reviewed articles related to your topic.
Use the Online Library to find quality articles.
32. Resources
Overview of Content Farms: http://www.npr.org/2011/04/21/135514220/webs-
content-farms-grow-audiences-for-ads
Latest News on Content Farms: http://searchengineland.com/library/content-
farms
TED talk on Filter Bubbles: http://blog.ted.com/2011/05/02/beware-online-filter-
bubbles-eli-pariser-on-ted-com/
Turn off Personalization in Google:
http://support.google.com/accounts/bin/answer.py?hl=en&answer=54048
Google Search Education Lesson
Plans:https://sites.google.com/site/gwebsearcheducation/lessonplans
Google’s search Tips & Tricks:http://www.google.com/insidesearch/tipstricks/
LifeHacker’s Evaluation Techniques: http://lifehacker.com/5950871/how-to-spot-
truth-in-the-sea-of-lies-rumors-and-myths-on-the-internet
33. References List
comScore, Inc. (2012, October 11). comScore releases
September 2012 search engine rankings [Press release].
Retrieved from http://www.comscore.com/Press_Events/
Press_Releases/2012/10/comScore_Releases_September
_2012_U.S._Search_Engine_Rankings
Purcell, K., Brenner, J., & Rainie, L. (2012, March 9). Search
engine use 2012. Pew Internet & American Life Project.
Retrieved from http://www.pewinternet.org/Reports/
2012/Search-Engine-Use-2012.aspx
University of Minnesota. (2012). Library Data and Student Success
[PowerPoint Presentation from the Lib Tec Conference].
Retrieved from
http://digitalcommons.macalester.edu/libtech_conf/2012/s
essions/28/
Editor's Notes
How many of you used Google today? Raise your hands!
CC Image courtesy of SparkCBC on Flickr
i.e. Facebook news feed – keeps track of what links you click on to try to give you only the most relevant links.
Websites are personalized to try to show you what it thinks you need based on what you usually click on first. (What we need is information vegetables and information deserts, but if we click too many “junk food” sites, our results will become skewed.)
How do I pop my bubble?
Use the Google Search bar as a calculator.Use the Google Search bar to convert units, measurements, or currencies.Use the Google Search bar as a spell-checker – mention discussion board postsSee the definition of a word or phrase.See the latest census information (population, unemployment rates) for a state or county.
University of MNGPA was .23 higher when the student used the library at least onceStudents who used the library at least once were 1.54 times more likely to re-enroll
No college library when you graduate, but you can use Google and the Public Library!
evaluating sources = good employee/manager and citizen