1. By Eryck K. Dzotsi Web Visibility Manager Embanet – Compass Knowledge Group SEO and Social Media The Blurring of the Line @erycked

3. SEO Implementation and its Relations to Social Media

4. Some Implementation Techniques

5. Review Current and Future Challenges

6. Q and A@erycked

8. “Years of Experience” can be Irrelevant

9. Know that Enemy

10. It is an Open Playing Field

11. It is all about the Cash

12. There is a Moral Responsibility

13. No two websites are identical@erycked

15. Local Search and Social Media inseparable

16. There is no SEO against Social Media

17. Link Building is fueled through Social Sharing

18. Great Content if not Shared carries little weight

19. Bing Adds Like data to Search

20. Likes and Tweets are parallels to Social bookmarking@erycked

22. White Hat in Excess becomes Black Hat

23. Google itself struggles to Fight Spam

24. Among SEO folks, it is a fighting issue@erycked

25. The Issue of Spam http://bit.ly/g9jyix @erycked

26. The Issue of Spam http://bit.ly/g9jyix “This fight is never over nor ever "won" by anyone. Ever.” @erycked

28. Customers Demands Results

29. SEO, not Google are Responsible@erycked

31. “Link Building is dead, let's buy links” - Spammer in a Rush

32. “SEO is dead” - Clueless spammerNo Algorithmic update will take away the value of content and links, so the need of optimization remains @erycked

34. Valuable Content – Write it or Outsource It

35. Implement Sustainable Link Building

36. Technical SEO – it is all about Mathematics

37. Identify and Develop Social Media Platforms

38. Claim and Own your Local Data

39. Measure and Optimize@erycked

41. Everything Else is Built on this

42. Focus on Conversion

43. Include Other People@erycked

44. Keywords Research and Selection http://bit.ly/hdIe72 @erycked

45. Keywords Research and Selection http://bit.ly/hzgOqW @erycked

46. Keywords Research and Selection @erycked

47. Keywords Research and Selection @erycked

49. Write for the user not the Search Engine

50. Write Content that people would share

51. Develop a copywriting guideline

52. Outsource as much as possible

53. This is the easiest way to lose followers@erycked

54. Link Building – The Juice @erycked

56. Beat the Competition

57. If They Got a Link, Chances are You can get it too!

58. Social Media Accounts all carry links

59. Audit your referral traffic@erycked

61. Tagging done right makes a difference

62. Fix issues reported in Google Webmaster Tools

63. Duplicate Content and www. vs. non-www.

64. Wordpress and Drupal@erycked

66. Social Media as link builder

67. Likes and Tweets matter

68. Use Klout.com to hunt down influencers

69. The No-Follow Myth

70. Facebook is making pages more profile-like

71. Reddit do not Digg it

72. Get a Bit.ly account and stick to it@erycked

74. Experience Q and A platforms

75. Implement Open Graph Protocal

76. Links@erycked

78. Meta Description – this is your pitch

79. Insert Your Keyword in Your Title

80. Local Sites already carry High DA

81. Comply with the Guidelines

82. Leverage Your Keywords Research

83. Places (Google and Facebook) are a must@erycked

85. Google.com

86. Open Site Explorer

87. Websitegrader

88. Performance

89. Google Analytics – Segments and Custom URLs

90. SEOMoz Tools

91. Raven Tools

92. Technical Audit

93. seositecheckup.com

94. Google Webmaster Tools

95. Xenu (candy)@erycked

96. Measure and Optimize @erycked

97. Measure and Optimize @erycked

98. Measure and Optimize @erycked

99. Measure and Optimize @erycked

100. Measure and Optimize @erycked

101. Measure and Optimize @erycked

103. Google’s next acquisitions will shape the space

104. Google Places, Google Instant, Google Offers – Local Triffecta

105. Google 2011 updates that will send some link builders home

106. PPC in Social Media will be overhauled @erycked

107. ? @erycked

108. Eryck Dzotsi (321) 549-0886 http://www.eryckdzotsi.com @erycked