EGVIA - ERTRAC 1st European Conference Results from Road Transport Research in H2020 projects 29 November 2017 to 30 November 2017 Brussels

1. Rewarding and planning sustainable mobility
by TRACE’ing users
João Bernardino
TIS
Results from road transport research in H2020 projects | Brussels, 30th November 2017

2. | |30-Nov-17 Results from road transport research in H2020 projects
Smatphones
can track &
trace
2
2

3. | |30-Nov-17 Results from road transport research in H2020 projects
Opportunity 1
Detect
behaviour
•
Link behaviour
to incentives
3
3

4. | |30-Nov-17 Results from road transport research in H2020 projects 4
4
Opportunity 2
Collect data

5. | |30-Nov-17 Results from road transport research in H2020 projects
in one figure
5

6. | |30-Nov-17 Results from road transport research in H2020 projects
The project 6
(lead)
12 partners, 8 pilots countries
2,8m € (100% H2020 funding)

7. | |30-Nov-17 Results from road transport research in H2020 projects
TRACE aims 7
• assess the potential and conditions for the use of cycling
and walking tracking data
• tackling the related ICT challenges and
• developing tools to support that use for different purposes.
• These tools and methods will be tested through pilots and
• evaluated in order to validate and get practical insights on
their feasibility and effectiveness;
• the added knowledge will be translated into a toolkit of
guidance to stakeholders, while
• the products developed will be exploited beyond the
project lifetime.
5-Dec-17 ENCONTRO l SOLUÇÕES PARA MOBILIDADE CICLÁVEL

8. | |30-Nov-17 Results from road transport research in H2020 projects
TRACE quantified targets 8
5-Dec-17
• That each of the four TRACE's products continue to be used as
economically sustainable products after the end of the TRACE
pilots
• To have at least 20 effective users of the TRACE products
(followers) with a good spread over the EU
• That at least 4 other products/applications are developed using the
knowledge and open access tools developed
• That the project and its pilots become known to at least 100 other
European cities
• Effects of traditional behaviour change measures duplicated by use
of tracking based approaches

9. | |30-Nov-17 Results from road transport research in H2020 projects
Behaviour change
initiatives

10. | |30-Nov-17 Results from road transport research in H2020 projects
Stakeholders that are willing to incentivize
cycling & walking
10
(in their own interest)
cities / gov employers shops

11. | |30-Nov-17 Results from road transport research in H2020 projects
Three aplications to develop and pilot 11
ShoppingCommuting School

12. | |30-Nov-17 Results from road transport research in H2020 projects
Tracking data
for planning

13. | |30-Nov-17 Results from road transport research in H2020 projects
Where does (tracking) data potentially influence
the planning and policy process?
13
5-Dec-
17
SUMP approach
(Tracking) data
relevant an all
stages of the
planning & policy
process:
• Diagnose
problems
• Set priorities
• Test solutions
• Monitor

14. | |30-Nov-17 Results from road transport research in H2020 projects
Survey: uses of data 14
Do you believe tracking-based information could be useful for

15. | |30-Nov-17 Results from road transport research in H2020 projects
Not only more data for analyses 15
Bologna ECC 2013 cycling heatmap
Tracking data…
… makes pedestrians and cyclists visible

16. | |30-Nov-17 Results from road transport research in H2020 projects
New policy & planning approaches 16
Decision
makers
Planners
(walk/cycling)
Public
opinion
Planners
(other)
Vision & goals Operational
activities
communication
pressure
influence
communication
analysis & priorities
Roles of tracking data in planning & policy process
(in red)
monitoring
5-Dec-17 ENCONTRO l SOLUÇÕES PARA MOBILIDADE CICLÁVEL

17. | |30-Nov-17 Results from road transport research in H2020 projects
17
tracking data
map
TOOL
visualizations

18. | |30-Nov-17 Results from road transport research in H2020 projects| TAToo|1-Feb-17 Mid-term Review
Volume in the Cloche
d’Or zone, Luxembourg
[links]
data trials 18
| TAToo|27-Nov-17 TRACE meeting

19. | |30-Nov-17 Results from road transport research in H2020 projects| TAToo|1-Feb-17 Mid-term Review
Average speed in
Bologna, Italy
[links]
data trials 19
| TAToo|27-Nov-17 TRACE meeting

20. | |30-Nov-17 Results from road transport research in H2020 projects| TAToo|1-Feb-17 Mid-term Review
Waiting times in
Bologna, Italy
[nodes and links]
data trials 20
| TAToo|27-Nov-17 TRACE meeting

21. | |30-Nov-17 Results from road transport research in H2020 projects| TAToo|1-Feb-17 Mid-term Review
Congestion in
Bologna, Italy
[links]
data trials 21
| TAToo|27-Nov-17 TRACE meeting

22. | |30-Nov-17 Results from road transport research in H2020 projects| TAToo|1-Feb-17 Mid-term Review
Trips starting in the
Cloche d’Or zone,
Luxembourg
[OD pairs]
data trials 22
| TAToo|27-Nov-17 TRACE meeting

23. | |30-Nov-17 Results from road transport research in H2020 projects
Results

24. | |30-Nov-17 Results from road transport research in H2020 projects
results 24

25. | |30-Nov-17 Results from road transport research in H2020 projects
results 25

26. | |30-Nov-17 Results from road transport research in H2020 projects
Results -
Future
exploitation
example

27. | |30-Nov-17 Results from road transport research in H2020 projects
27
The product

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28
No app interaction prior to trip needed
No compulsory route tracking
No internet connection
Simplicity
Designed for

29. | |30-Nov-17 Results from road transport research in H2020 projects
29
Pilots
Bologna. IT
Luxembourg. LU
Plovdiv. BG
Breda. NL
Southend on Sea. UK
TRACE EU project pilots
Lisbon
Braga
Torres Vedras
Follower (Portugal)

30. | |30-Nov-17 Results from road transport research in H2020 projects
Western countries + China (2.5 billion)
Living in medium to large cities (50%)
Share of people commuting by bike (10%)
125M potencial users
Market
30
Vision
Global application to promote cycling through benefits

31. | |30-Nov-17 Results from road transport research in H2020 projects
Revenue scenario
10€M / year
4€M 5€M1€M
City campaigns
200 cities
20€k
Employers
1000 companies
5€k
Data
200 cities
5€k
TBD
Sales to shops &
services
TBD
Stage 1 Stage 2 Stage 3
+ Shops &
Services
31

32. | |30-Nov-17 Results from road transport research in H2020 projects
Work on
- improvement of bike detection and other issues with current version
- product-market fit – microinteractions, added features
- improve scaling approaches
- better campaign metrics for cities
Looking for: seed investment
- 30 cities, 500€k
- 100k users
After 18M
- Stage 2 + geographic expansion
Sell bike-to-spot campaigns to cities focusing in Europe and Brazil
Growth strategy 18 month
32

33. | |30-Nov-17 Results from road transport research in H2020 projects
Long-term effects & exploitation 33
• Spreading knowledge on the potential of tracking
• Exploitation of three tools for incentivizing
sustainable mobility
• Exploitation of one tool for analysing tracking
data
• More cycling and walking, less congestion,
cleaner environment, better economy

34. | |30-Nov-17 Results from road transport research in H2020 projects
YOU!
For further information contact the project coordinator at INESC ID:
Paulo Ferreira, Phone: +351 21 3100230, Email: paulo.ferreira@inesc-id.pt
joao.bernardino@tis.pt
TRACE Coord: paulo.ferreira@inesc-id.pt