DealerOn webinar helping car dealers improve their website & search marketing performance with actionable items to actually get things done!

1. July 24, 2014
Copyright 2014 DealerOn, Inc.
How to Rev Up Your Content Marketing
Strategy in Just 90 Days

2. www.DealerOn.com
 Digital Dealer Website Excellence Award Overall Winner
– an unprecedented 6 Years in a Row!
 2012 & 2013 DrivingSales Top-Rated Website Provider
 Google Adwords Certified Partner
 More Dataium Monthly ASI Winners than
all others combined
 DealerOn’s website customers have a
documented lead increase of 200%
If you’re not a DealerOn customer
and would like to double your leads, send
an email to Eliana@DealerOn.com.

3. Eric Miltsch
President | Command Z Automotive Consulting, Inc.
em@ericmiltsch.com
585.704.8841
Facebook.com/EricMiltsch
@emiltsch
TODAY’S PRESENTER
Copyright 2014 DealerOn, Inc.

4. • If you have questions during the
presentation, please submit them
using the “Questions” feature
• Questions will be answered at the
end of the webinar
•A link to the recorded webinar will
be emailed to you within 24 hours
and will also be posted on
www.DealerOn.com/webinar
as an On-Demand Webinar
SEND IN YOUR QUESTIONS
Copyright 2014 DealerOn, Inc.

5. Thursday, August 14th, 2014
9:00 AM to 6:00 PM
Sheraton Columbia Town Center
10207 Wincopin Circle
Columbia, MD 21044
DealerOn Promo Code
SP50 for 50%Off
Registration!
For more info: www.DealerThinkTank.com
To register: http://www.DealerThinkTank.com/buy-washington-dc-tickets/
Follow on Twitter: @DealerThinkTank

6. After the presentation, be the first to answer
the giveaway question correctly to win this awesome prize!
PRIZE ALERT
Copyright 2014 DealerOn, Inc.
One (1) Lucky
Webinar Attendee
will win one (1)
Selfie Stick with a
Blue Tooth Remote!

7. PRIZE ALERT
Copyright 2014 DealerOn, Inc.

8. After the presentation, be the first to answer
the giveaway question correctly to win this awesome prize!
PRIZE ALERT
Copyright 2014 DealerOn, Inc.
One (1) Lucky Webinar Attendee
will also win one (1)
Mini Jambox bluetooth speaker!

9. Copyright 2014 DealerOn, Inc.
AFTER THE SHOW
After the webinar, please fill out our survey for a chance to win a Google prize!

10. July 24, 2014
Copyright 2014 DealerOn, Inc.
How to Rev Up Your Content Marketing
Strategy in Just 90 Days

11. Change your mindset regarding what really
matters
Help managers know what they should be measuring
Help the marketers know what they should be executing
Question & Answer Session
TODAY’S OBJECTIVES
Copyright 2014 DealerOn, Inc.

12. Copyright 2014 DealerOn, Inc.

13. KEYWORD FOCUS
KeywordTool.io
Copyright 2014 DealerOn, Inc.
• FREE tool
• Every page
• Check competitors
• 1-2 phrases/page
• Time: 30 days
• Importance: High
Tweet: Topic Modeling
builds context around your
content! #dealeronwebby
18% of all
searches have
never been
before!

14. ScreamingFrog
Copyright 2014 DealerOn, Inc.
ARCHITECTURAL ISSUES
• FREE tool
• Titles
• Descriptions
• Time: 10 Minutes
• Importance: High

15. POLL QUESTION
Copyright 2014 DealerOn, Inc.

16. Limit & Organize
Copyright 2014 DealerOn, Inc.
NAVIGATION ISSUES
• Time: 5 Days
• Importance: Medium
Tweet: Organize your
navigation to drive users to
the most important pages!
#dealeronwebby

17. No Dead Ends!
Copyright 2014 DealerOn, Inc.
Internal Linking
• Time: 30 Days
• Importance: High
• No “click here” “more info” or
“directions” links
Tweet: Every page needs a
strong CTA & keyword links to
relevant content #dealeronwebby

18. Measure It!
Copyright 2014 DealerOn, Inc.
Social Presence
• Time: 30 Days
• Importance: Medium
• Watch competitors
• Are you listening?
• Are you searching?
• Too promotional?
• Not helpful enough?
Tweet: Track social
activity against
competition monthly
to build your presence
#dealeronwebby
• Inbound traffic/channel
• Total # of posts/channel
• #hashtag usage

19. POLL QUESTION
Copyright 2014 DealerOn, Inc.

20. Be specific
Copyright 2014 DealerOn, Inc.
Local Optimization – On-Site
• Time: 1 Day Per Location
• Importance: Very High
• New pages for other areas
• New pages for out of town visitors
• Local & 800# usage
• Schema tags for 800#’s
• Location used in meta data &
page copy – don’t over do it!
• Be specific & relevant
Tweet: Consistent use of your
primary location on-page is needed
to build local authority
#dealeronwebby

21. Be Consistent
Copyright 2014 DealerOn, Inc.
Local Optimization – Off-Site
• Time: 30 Days
• Importance: Uber High
• Claim new listings
• Finish complete listings
• Clean up inconsistent listings
• Eliminate duplicate listings
• $47/per location
• Moz.com/local
Tweet: How strong is your local
directory optimization? Check your
15 must have listings w/the @Moz
local tool #dealeronwebby

22. Be Accurate
Copyright 2014 DealerOn, Inc.
Local Optimization – Off-Site
Tweet: How strong is
your local directory
optimization? Check your
15 must have listings
w/the @Moz local tool
#dealeronwebby
• Add photos
• Create new listings
• Select the correct categories

23. Be Accurate
Copyright 2014 DealerOn, Inc.
Local Optimization – Off-Site
Tweet: Local NAP info
accuracy = local search
authority #dealeronwebby
• Name
• Address
• Phone
• Does it match?
• Is it updated?

24. Be Accurate
Copyright 2014 DealerOn, Inc.
Local Optimization – Off-Site
Tweet: Local NAP info
accuracy = local search
authority #dealeronwebby
• Fix all dupes
• Make it easy for Google
to know your business!

25. POLL QUESTION
Copyright 2014 DealerOn, Inc.

26. Chrome Browser Extension:
META SEO Inspector
Copyright 2014 DealerOn, Inc.
On-Page Optimization
Tweet: 60-70 char. for page
titles; 150-160 for descriptions.
#dealeronwebby
• Manually check pages
• This is your ad!
• Spy on your competitors

27. Pitch Perfect Page Titles!
Copyright 2014 DealerOn, Inc.
On-Page Optimization
Tweet: 60-70 char. (or 512 pixels) for page titles; 150-160
for descriptions. #dealeronwebby
Miltsch Motors: Rochester NY Audi Dealership
Best Rochester NY Audi Dealer – Miltsch Motors
#1 Audi Dealership Rochester NY – Miltsch Motors
What Is My Trade In Value For My Car? – Miltsch Motors
Best Used Car Dealer Rochester NY – Miltsch Motors
Should I Lease Or Buy A Vehicle? – Miltsch Motors
[Miltsch Motors] – Top New Audi Dealer In Rochester NY
SAVE MORE $$$ ON USED CARS ROCHESTER NY – Miltsch Motors
Why Are Car Dealers So Slow? – We’re Not At Miltsch Motors

28. Pitch Perfect Page Descriptions!
Copyright 2014 DealerOn, Inc.
On-Page Optimization
Tweet: Do your page descriptions grab your attention? If not,
rewrite them now! #dealeronwebby
WOW! Save more on your next used car in Rochester NY at Miltsch Motors
with over 300 vehicles & 25 brands to choose from. Pick yours out now!
We love used car trade-ins! Get the most CASH for your used car at Miltsch
Motors in Rochester, NY. Schedule your appraisal now, quote good for 3 days!

29. Create Better Content
Copyright 2014 DealerOn, Inc.
• Google Glass
• Virtual Test Drives
• Dealership Tours
• Customer Videos
• Time: 10 Minutes (+edits)
• Importance: High

30. Create context around your content!
Organize your content – every page!
Clean up your NAP info!
Create entertaining, helpful content!
TAKE AWAYS
Copyright 2014 DealerOn, Inc.

31. www.DealerOn.com

32. Be the first to answer the giveaway question correctly
And you will win this awesome prize!
PRIZE ALERT
Copyright 2014 DealerOn, Inc.
One (1) Lucky
Webinar Attendee
will win one (1)
Selfie Stick with a
Blue Tooth Remote!

33. Create Better Content
Copyright 2014 DealerOn, Inc.

34. Be the first to answer the giveaway question correctly
to win this awesome prize!
PRIZE ALERT
Copyright 2014 DealerOn, Inc.
One (1) Lucky Webinar Attendee
will also win one (1)
Mini Jambox bluetooth speaker!

35. A link to the recorded webinar will be emailed to you within 24 hours and will
also be posted on www.DealerOn.com/webinar
CONTACT INFORMATION
Copyright 2014 DealerOn, Inc.
Eric Miltsch
President | Command Z Automotive Consulting, Inc.
em@ericmiltsch.com
585.704.8841
Facebook.com/EricMiltsch
@emiltsch

36. Copyright 2014 DealerOn, Inc.
AFTER THE SHOW
After the webinar, please fill out our survey for a chance to win a Google prize!

37. Thursday, August 14th, 2014
9:00 AM to 6:00 PM
Sheraton Columbia Town Center
10207 Wincopin Circle
Columbia, MD 21044
DealerOn Promo Code
SP50 for 50%Off
Registration!
For more info: www.DealerThinkTank.com
To register: http://www.DealerThinkTank.com/buy-washington-dc-tickets/
Follow on Twitter: @DealerThinkTank

38. Todd Smith
Co-founder & Chief Executive Officer
ActivEngage
5 Ways Live Chat Will Help You
Sell More Cars
Thursday, July 31, 2014
12pm EST / 9am PST
Check out our next webinar
Copyright 2014 DealerOn, Inc.