Sell More with Google Search Ads

Reach people on mobile.Mobile Search
Ads
SELL MORE
with Google Search Ads
Hunter Digital | www.gethunter.com
info@gethunter.com | 516-505-0444

Ads
What are Mobile Search Ads?
• Google Mobile Ads appear on mobile devices in
Google search results, on websites, and in apps
• Use them to put your business in front of people
as they use their phones and tablets throughout
the day
What? Why? Benefits Conclusion

Ads
Why Mobile Search Ads?
When it comes to mobile advertising 'how' is now more important than 'why'
To meet the needs of a growing market, Google have developed some great features to
help you reach your mobile audience effectively
• Connect your business and customers by phone
• Drive local in-store traffic
• Promote your mobile app
• Engage with mobile shoppers

Ads
What are the benefits of Mobile
Search Ads?
Drive local in-store traffic
• Mobile users are searching for local information and are ready to take action
• In addition to the ability to make phone calls, another unique aspect of mobile ads is
that your phone knows where you are
• 1 in 3* mobile searches are local
• 88%* of cellphone users take action within a day of looking for local information
• 70%* of cellphone users use their phone while shopping in store
* Source: Kelsey Group 2010, Google User Behavior Study 2010

Ads
Connecting businesses and
customers by phone.
Call extensions
• Call extensions enhance ads with a phone number, allowing mobile
customers to directly call a business from the mobile ad
• Google also offers the option to show ads that only allow calls by selecting
'allow only click-to-call' in your extensions settings

Ads
Connecting businesses and
customers by phone.
Location extensions
• When coupled with Call Extensions, Location Extensions help to drive traffic
and visits to your local business
• Some advertisers value both phone calls and foot traffic to their stores.
Location Extensions extend normal text ads with both a phone number and a
business address
• The phone number and address associated with a Location Extension will
show on all devices

Ads
Promote your mobile app on
Google.com.
• Allow users to download your app after searching on Google with click-to-download
• Promote downloads of your app on Google Search. Users searching for relevant
queries can be directed to your app download in the iTunes App Store or the Android
Marketplace via 'download your app' function
• Google will automatically find and display the app icon registered in the iTunes App
Store or the Android Marketplace

Ads
Features to engage with your
mobile shoppers.
• Ad Sitelinks
Help cellphone users navigate to relevant pages within your site
• Seller Ratings Extensions
Display ratings gathered automatically from review sites
• Product Extensions
Allow cellphone users to navigate directly to a purchase page

Ads
Bringing rich media experience
to mobile Search.
• As well as smartphones, more and more people are now using
tablets to browse the Internet
• 91% of the time that people spend on their tablet devices is for
personal rather than work-related activities
• This includes online shopping

Ads
Conclusion.
• More than ever, consumers have near constant access to information
from their mobile devices.
• Be sure you are present where your potential customers are

Ads
Thank you.
If you have any queries or would
like help setting up Mobile
Search Ads, please contact:
ERIC LITUCHY
INFO@GETHUNTER.COM
516-505-0444
Hunter Digital is a NY digital marketing and online
optimization agency that is recognized as an pioneer of
results oriented marketing. With over a decade
experience helping businesses grow, Hunter Digital
deliveries top results by utilizing cutting edge marketing
techniques and a living by a steady diet of test and
optimize.
As experts in Search Engine Marketing, (PPC) Search
Engine Optimization (SEO) and Display Advertising
channels like retargeting, search retargeting, and look-a-
like marketing our clients count on us for our strategic
thinking and deep knowledge of the digital media
landscape.
From ecommerce companies looking for the best ROI to
service businesses looking for the lowest CPL, Hunter
Digital always delivers results!

Sell More with Google Search Ads

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Sell More with Google Search Ads