Sonic Foundry's Erica St. Angel is taking a brand new presentation style out for an EventCamp test drive. She’s got almost two dozen buckets of content, from popular monetization models to stats on the growth of the blended event market, from hybrid event marketing techniques to little known tech tips that save time and money. Once she kicks it off, you and your fellow attendees will have to decide which way you want to go next? Around every corner lies a scenic view of hybrid event goodness. Which ones will you choose?
7. guarantee: at least 1
stealable
shareable
ready-to-implement
Erica St. Angel Event Camp National Chicago 2.13.2011
8. DEFINITION
What’s the diff?
• hybrid event
• blended event
• virtual event
hybrid = blended
virtual = lots of things
Erica St. Angel Event Camp National Chicago 2.13.2011
9. onsite attendee eye view
Erica St. Angel Event Camp National Chicago 2.13.2011
10. online
attendee
eye view
Erica St. Angel Event Camp National Chicago 2.13.2011
12. yet another online attendee eye view
Erica St. Angel Event Camp National Chicago 2.13.2011
13. and still another online attendee eye view
Erica St. Angel Event Camp National Chicago 2.13.2011
14. free free
online
both live on-demand both
presentations
paid paid
both
[remote view | onsite review]
Erica St. Angel Event Camp National Chicago 2.13.2011
18. TECHNOLOGY
Chapter 1
a) 7 technology definitions
b) 10 common pitfalls
c) 5 tips to save time and
money
Erica St. Angel Event Camp National Chicago 2.13.2011
19. Common pitfalls
Before the conference
1. Silo conversations – events, IT, AV, marketing
2. One-size-fits-all pricing and marketing
3. Presenting as usual
4. Winging it
5. Ignoring social media
Erica St. Angel Event Camp National Chicago 2.13.2011
20. Common pitfalls
During the conference
6. No dedicated tech/social media support for online attendees
7. Ignoring the people who are watching
8. No ambassador in the room
Erica St. Angel Event Camp National Chicago 2.13.2011
21. Common pitfalls
After the conference
9. Moving on to the next thing
10. Not telling people where to watch
Erica St. Angel Event Camp National Chicago 2.13.2011
22. Oh, and another thing…
• …
on to the next chapter!
Erica St. Angel Event Camp National Chicago 2.13.2011
23. MONEY
TECHNOLOGY Chapter 2
a) Growth of the market
b) Popular monetization
methods
c) Price comparison
roundup
Erica St. Angel Event Camp National Chicago 2.13.2011
24. Popular monetization models
Build audience, awareness, community
Impart needed education
Kick start launch, leads live ,on-demand
or combo
Free virtual or hybrid
Virtual or hybrid
~free for attendees
leads + exposure Full-paid or
increase with Sponsor Paid combo of free
bracket and paid (member)
branding, speaking Generate revenue
Meaty program
(continuing ed)
Exhibitor
Virtual or hybrid
~free for attendees
goal = leads (visitors or full reg)
“booth” or speak/demo
Erica St. Angel Event Camp National Chicago 2.13.2011
27. Price comparison roundup (random selection of hybrid events)
@EricaStAngel | @Mediasite | www.sonicfoundry.com
Event Date Industry Onsite Online (live) On-demand Other
UNLEASH 05.11 Tech user conference $795 $495 $295 --
MarketingProfs Digital $199 (20 sessions, Avail on-demand for just 3
02.11 Marketing PD $1295 $199
Mktg Forum keynotes) months
Ontario Hospital Assn. 01.11 Health PD $1107 -- $125 --
Reliability and $500 – 2011
01.11 Assurance PD $975 -- --
Maintainability $250 - 2010
Free to members, Free to members,
Autodesk 12.10 Tech user conference $1695
$139 premier pass $139 premier pass
IEEE 12.10 IT € 725 -- $395 --
Veith Symposium 11.10 Medical $1395 -- $450 $125-175/session
IT analyst firm and
IT event 10.10 $3795 -- $595 --
clients
$515 Mix of public and secured live
EDUCAUSE 10.10 Higher ed IT PD $695 --
50% of tracks webcasts, all free after 4 mos.
Archive free with $195
EduComm 06.10 Higher ed IT PD $795 $195 $195
membership, conf reg
Games+Learning Society 05.10 Academic gaming Free Free Free Publicly available live streams
$19 on-demand /
SAE International 04.10 Engineering association $310 --- presentation; pkgs Sponsored, branded webcast
$100-350
Intl.Symposium on $670 $295
10.09 Biotech -- $39.95/session
Human Identification All sessions or DVD
Erica St. Angel Event Camp National Chicago 2.13.2011
28. Oh, and another thing…
• …
on to the next chapter!
Erica St. Angel Event Camp National Chicago 2.13.2011
29. HIDDEN SECRETS OF Chapter 3
HYBRID EVENTS
a) Where is hybrid more
work?
b) Who needs to be involved
in the decision?
c) How will you measure
success?
Erica St. Angel Event Camp National Chicago 2.13.2011
30. What to measure
• Conference satisfaction
• Attendee engagement
– attendance | repeat | online | online then onsite
– Twitter followers | tweets pre-during-post | tweeps
– LinkedIn Group members | posts pre-during-post
– formal membership
• Content viewership
– live | on-demand | tweet | email
Erica St. Angel Event Camp National Chicago 2.13.2011
35. Oh, and another thing…
• …
on to the next chapter!
Erica St. Angel Event Camp National Chicago 2.13.2011
36. BIG TEXTY LIST OF Chapter 4
HYBRID EVENT
BENEFITS
a) For planners/producers
b) For all attendees
c) For other stakeholders:
speakers, sponsors
Erica St. Angel Event Camp National Chicago 2.13.2011
37. Benefits for planners
• REACH: Take the event to the people who cannot be present due to travel restrictions,
scheduling conflicts and budget cuts
• MIRROR: Create an online experience that mirrors the live event, complete with
interaction between presenter and viewers
• TEASE: Reach new audiences online with a taste of what the on-site event is like
• REVENUE: Increase revenue by selling live or on-demand access to attendees, or selling
webcast sponsorship to exhibitors and sponsors
• SLACK: Eliminate the burden of hounding presenters to install software or send PPTs
before the conference
• INTEGRATE: Link conference materials, like the presenter's PowerPoint, directly within
the presentation to streamline downloads
• FASTER: Immediately make content available – live or instantly after event, eliminating
costly and time-consuming post- and CD/DVD production
• REUSE: Use conference webcasts from the past year in marketing for upcoming events,
enticing first-time attendees to participate
• VALUE: Increase exhibitor and sponsor value by capturing branded vendor
demonstrations
• SPY: Use reporting to determine who watched what, when and for how long, and identify
the most popular speakers and topics for next year's program
• REPURPOSE: Leverage conference content to populate online training portals
• REDUCE: Support green meeting initiatives by making all conference sessions available
online, minimizing the need for printed handouts, CD/DVD and USB production
Erica St. Angel Event Camp National Chicago 2.13.2011
38. Benefits for producers/suppliers
• REV UP: Generate a proven return on investment by
creating new revenue streams
• BOOST: Provide more value by driving increased event
attendance and viewership
• STREAMLINE: Make content available immediately for
on-demand viewing, avoiding costly and time-consuming
encoding, editing or post-production processes
• MODERNIZE: Differentiate your service offering and
gain competitive advantage
Erica St. Angel Event Camp National Chicago 2.13.2011
39. Oh, and another thing…
• …
on to the next chapter!
Erica St. Angel Event Camp National Chicago 2.13.2011
40. HYBRD EVENT Chapter 5
COMMUNITIES
a) Leveraging social media
b) Community networks and
knowledge portals
c) Attendance stats
Erica St. Angel Event Camp National Chicago 2.13.2011
61. UNLEASH, Mediasite User Conference
• 15% attendees
• 10% attendess were virtual
• 500% Facebook fans
– www.facebook.com/mediasite
• 100% Twitter followers
– + dozen tweeps
• 10% official User Group
• “I’m glad I came” 4.4 4.7
• “I’d recommend” 4.4 4.6
• Paid for itself in 4 months
Erica St. Angel Event Camp National Chicago 2.13.2011
62. Oh, and another thing…
• …
on to the next chapter!
Erica St. Angel Event Camp National Chicago 2.13.2011
63. MARKETING Chapter 6
a) 3 marketing tactics I wish
everyone would steal
b) Year’s worth of email
c) 12 month marketing
countdown
Erica St. Angel Event Camp National Chicago 2.13.2011
64. 1. Push online through off-line,
and while onsite
Erica St. Angel Event Camp National Chicago 2.13.2011
67. 2. Keep telling people where to go
Erica St. Angel Event Camp National Chicago 2.13.2011
68. 3. Use the platform before you go live
Erica St. Angel Event Camp National Chicago 2.13.2011
69. Oh, and another thing…
• …
turn the page if you dare!
Erica St. Angel Event Camp National Chicago 2.13.2011
70. Congrats! You and your hybrid event
live happily ever after!
Erica St. Angel Event Camp National Chicago 2.13.2011
71. Whew!
Erica St. Angel
ericas@sonicfoundry.com
www.sonicfoundry.com
blog.sonicfoundry.com
twitter.com/Mediasite [webcasting]
twitter.com/EricaStAngel [marketing]
Erica St. Angel Event Camp National Chicago 2.13.2011
Editor's Notes
Hybrid Events: Choose Your Own AdventureErica St. Angel is taking a brand new presentation style out for an Event Camp test drive. She’s got almost two dozen buckets of content, from popular monetization models to stats on the growth of the blended event market, from hybrid event marketing techniques to little known tech tips that save time and money. Once she kicks it off, you and your fellow attendees will have to decide which way you want to go next? Around every corner lies a scenic view of hybrid event goodness. Which ones will you choose?http://www.gamebooks.org/cyoalist.htm
Common pitfalls and how to avoid them Cross the streams early – marketing, event planning, IT, AV; vendor and clientThink strategically about pricingAll for free; some for free; some for pay; all for payPrice by session, or whole conference passOr is it a bonus you offer new members? New registrants?Have social media in place BEFORE you launch registrationPeople want to know who else is attending, physical and onlineUse hashtag and URLs in ALL communication to both sidesGet approval to record presenters (do it in the call for speakers form or confirmation)Pre-flight check – on-site and online
- online- FB members Event, Group and Fan Page- Twitter followers- LinkedIn Group members- Tweets pre-, during and post-conf- Tweeps who tweet on your behalf- Formal membership- Conference satisfaction- Sales
WHAT IS UNLEASH09?User confCustomers want to hear from each other and us to make them more efficient/productive/knowledgable
Social medaFacebook, Event, Group, Fan + photosLinkedIn GroupTwitterFlickr
OUR RESULTSUNLEASH General marketing goodnessUsing photos in adsUsing video interviews on website15% increase in conference attendees; virtual conference attendees, even though it was the first year we offered this option, made up 10% of overall attendance.500% increase in Facebook members for the Event, Group and Fan Page (allowing us to claim our URL www.facebook.com/mediasite), and LinkedIn Group.Double the number of Twitter followers.A network of more than a dozen Mediasite users on Twitter who now provide regular feedback to us, bloggers, reporters, prospects and other Mediasite tweeps.10% increase in membership of the official Mediasite User Group, now 902 members strong.85% of conference presentations delivered by customers, a 26% increase over 2008.Increase in conference satisfaction, on a five point scale:- “I’m glad I came to UNLEASH” - 4.7 in 2009, 4.4 in 2008.- “I would recommend UNLEASH to a colleague” - 4.6 in 2009, 4.4 in 2008.As one attendee put it, “This is, by far, the most productive conference for connecting with other users and discovering new ways to take our Mediasite program to the next level. Reaching out to the web 2.0 community will foster even more fantastic dialogue because it will open the conference to a wider audience. With the state of the economy, the virtual pass will allow our peers who can’t be there in person stay on target with the new information being shared, and create an unparalleled networking opportunity.”