There’s nothing like partnership marketing to expand your efforts at little to no additional cost to you or your partner organization. If you get it just right, incorporating interactive elements that make people more likely to share your message with others, your marketing efforts won’t just double… they’ll multiply exponentially. This session will teach you how to conduct partnership marketing with maximum success including finding the right fit; making your pitch; keeping it relevant; crafting your cooperative agreement; contests and similar promotions that drive participation and word-of-mouth; building a cooperative network; and more. Erica Campbell is the Sr. Manager, New Media Marketing for For Rent Media Solutions, Jamie Gorski is Senior Vice President, Corporate Marketing for The Bozzuto Group and Eric Brown is the owner of Urbane Apartments
Utilizing the strength of marketing alliances or marketing partnerships to get product into new channels and venues is an essential marketing element to generate incremental sales and brand awareness. As corporate marketing budgets are constantly scrutinized, Partnership marketing and Consumer Programs can grow your business and acquire new customers and users in all channels of distribution. In today’s busy world or brand marketing, utilizing the strength of Partnership marketing and Consumer Contests to gain incremental marketing exposure and penetration of new distribution channels is not only smart – it is an essential marketing tool for marketers to remain even more competitive in today’s constantly changing marketplace.
A promotion that invites users to contribute their content not only creates a deeper investment in your brand, but also serves as a means to crowd source content that can be leveraged across multiple channels and in future marketing campaigns. A contest with public voting can also be utilized to solicit feedback from customers and gain insights on their preferences.
The best part about online contests is how easy it is to take them viral, encourage participation, and link them into your social marketing activities.
So after the contest is done, you need to measure the impact it had on brand engagement, clickthrough to your site, conversion, and bottom-line sales.
Ensure your contest is easily sharable by embedding “share this” links on the contest site, on Twitter, Facebook, YouTube and everywhere else people will come across it.
Cost is Low Return is high and the level of involvement is highFacebook Photo Contest StatsTotal Photos Submitted: 32Total Photo Votes (Likes): 2,100Total Photo Comments: 388Total Wall Post Comments Related to the Contest: 196Total Wall Likes Related to the Contest: 39(contest time frame)Twitter Sweepstakes Stats100+ RT’s of the Tweet which included the RENT twitter handle name, FRC twitter handle name, the message and Hashtag #SaveonRENTThe ForRent.com Twitter profile saw a 35.5% increase in followers due to the sweepstake(Time frame Oct 14th-January 19th)
Objective: The 2010 consumer promotion was designed to entertain, engage & drive repeat visits with the intention of ultimately increasing brand awareness, preference and consideration. Concept: The ForRent.com “Pet Pads Unleashed” Photo Contest encourages apartment renters to submit a photo of how their pet lives the apartment life for a chance to win $1,500. Three Finalists will take home a $400 gift card to a local pet store. 560photos submitted and 2,500+ votes300+ new Facebook Fans and 14,000+ pageviews and 2,700photo views16,000+ photo views on Flickr
We have partnered with H2Own4U to provide our customized water bottle label services. With over 35 years of experience in the water and customized bottled water business, we know how to provide a quality product and service to our valued clients. During that time, we found the small quantity, personalized bottle labels portion of the market was not properly serviced. So we decided to utilize our experience in personalized water labels design, custom bottles labeling, production and distribution to fill this market void.
-) I was a Builder, Not a Marketer, and build 16k-17k apt units-) I read every marketing book I could find, continued to stumble across My Space -) Urbane staff were afraid of negative comments-) One by One we started to create Urbane Evangelists
These are the individuals who will “like” a post (which brings it to the top of News Feed) and will write positive reviews on ApartmentRatings.com and InsiderPages.com.