SlideShare a Scribd company logo
1 of 4
Success Story – 4 shared
4shared is currently using Epom for:

   Display Ad Serving
   Mobile Web
   Mobile Apps
   Video Ad Serving
   Monetizing Remnant Inventory




Objectives
4Shared, Alexa TOP 100 with more than 5B impressions monthly
wanted to boost its advertising revenues and effectively manage the
entire inventory from different mediums (display, web, and mobile)
in one place.

Their goal was to maximize revenue in all areas, for all
countries and sources of revenue.

Moreover, 4shared team wanted a simple migration from their
existing OpenX solution without headache of learning new UI.



                                                                                     Solution
                                                  Epom offered a simple step-by-step migration plan,
                                               conducted extensive trainings and even did a part of
                                                  migration job to speed up the process. 4shared tried
                                                Epom on a small amount of traffic to check the results,
                                                   and switched full-speed shortly for all the mediums.

                                                     Epom also implemented some handy features for
                                                  4shared, such and even distribution and competitors’
                                                      campaigns exclusion as part of Epom’s Custom
                                                                             Development program.




www.epom.com       | E-mail: sales@epom.com         |      Tel: 48 22 219 5028
Results
    Total revenue growth 35%
    Total eCPM growth 20-25%
    Display ad serving: eCPM growth 15%, revenue
     growth 18%, stopped 20% impressions lost
    Mobile Web: eCPM growth 17-19% and 42%
     revenue growth
    Mobile Apps: Mobile Apps Revenue boost up to 80%
     for Android apps, and 150% for iOS apps
    Video Ad Serving: Epom enabled effective video
     content monetization which was not possible before
    Epom Market: Fill rate reached 95% with eCPM growth for
     countries with poor monetization potential up to 13-18%
    50% savings on ad serving costs
    Time spent on migration: 2 days + extensive training
     from Epom Support Team



                                             Achievements for Display
               Monetizing display ads was the strongest area for 4shared sales team, but still
               required more effective campaigns management. 4shared achieved better results due
               to effective CTR, ROI optimization algorithms, profound targeting options,
               switching to more effective ads type that Epom supported and applying some specific
               options specially tailored for large publishers.

               Due to better campaigns optimization 4shared achieved eCPM growth 15% which is
               in connection with other improvements (such as avoiding 20% of impressions lost)
               gave the revenue growth 18%. Certainly, one of the surprising discoveries was the
               fact that OpenX was losing almost 20% of valuable impressions. Avoiding this lost
               helped get higher revenue.


Achievements for Mobile
Monetizing of Mobile Web

15% of 4shared traffic is coming from mobile
and this number is growing rapidly. Having
display traffic monetization more-or-less
established, 4shared with its diversified audience
continuously lost money by using AdMob only for all
m.4shared.com audience. To get most of their mobile
inventory, 4shared needed to found a perfect combination
of partners for each country. With Epom 4shared got a




www.epom.com      | E-mail: sales@epom.com       |   Tel: 48 22 219 5028
perfect tool for campaigns optimization and was able to
found an optimum formula of mixing different ad networks
and direct advertisers. A simple example, AdMob’s CPM for
France is twice less comparing to what InMobi offers.
Applying this new mobile strategy for m.4shared.com
resulted into eCPM growth of 17-19% and 42% of total
mobile revenue growth.



Monetizing of Mobile Apps

4shared developed some mobile applications for iOS and Android. With
apps population growth, 4shared realized that using AdMob only gave good
results for a few countries. Continuously replacing SDKs in apps to try other
ad networks was a bad idea, as it demanded apps update, a painful chain of
changes.

This is where Epom stepped-up offering one single SDK with 20+ ad
networks already integrated. This completely new approach in mobile
apps traffic monetization resulted into significant revenue boost of
80% for Android apps, and 150% for iOS apps.




Achievements for Video
                                    With numerous unsuccessful attempts to have its own video ad
                                    serving capabilities, 4shared decided to count on Epom. Indeed,
                                    video ad seving is not that easy from technical prespective as it
                                    may appear! 4shared wanted to try several techniques, such as
                                    pre-rolls, post-rolls, mid-rolls, overlays, and more.

                                    Once the team from 4shared tried Epom, they started driving good
                                    revenue from their video audience. Video ads revenue generated
                                    for the past quarter has reached 7% of total ad revenue, which is
                                    a very good result comparing to zero they had before. 4shared
                                    is excited about getting more and try other highly effective ad
                                    formats such as video companion ads.


Epom Market
4shared team has a strong sales dep., but still there were
some regions difficult for monetization. For example,
Japan and the whole MENA region was far from
effective due to lack of experience, specific market factors,
language barrier, etc.

4shared decided to ask Epom traffickers to help them in
certain regions. The results were amazing. With Epom




www.epom.com        | E-mail: sales@epom.com         |   Tel: 48 22 219 5028
4shared achieved the highest possible ad rates they
never dreamed about. Plus, for these regions the fill-rate
has raised up to 95%. And Epom's revenue share is as
small as 10%.



The Conclusion
                                    One of the world's largest file sharing service 4shared, which has
                                    smoothly migrated to Epom, is moving forward in the process of
                                    optimizing its display, mobile and video digital inventory.

                                    By using Epom, 4shared has significantly grown its advertising
                                    business in all countries, all verticals and revenue sources. The
                                    migration went smoothly. The team now saves its time and
                                    efforts on daily tasks focusing more on business expansion.




The Word from the Team
       Epom significantly optimized 4shared ad inventory which resulted into a total revenue boost of
35%. The platform is serving more than 5B of 4shared's ad impressions monthly, including a big
volume of mobile traffic. Before we had tried Epom, we experienced troubles with monetizing mobile
traffic and video, Epom has solved this problem effectively. Critically for us, Epom customer support is
just as good as their server.
If you are looking for a good ad server, I highly recommend to try Epom. I’m happy to provide
further information if required.

Andrey Luilko
Sales Director at 4shared.com




About 4shared
Founded in 2005, 4shared.com keeps on growing and gives an opportunity to store, manage and
share data on the web for free. 4shared is much used worldwide, but most actively in the USA, Brazil,
Indonesia, and South Korea.

4shared has 18 million unique visitors daily and serves more than 5 billions of ad impressions
monthly.

Website: http://www.4shared.com
Phone: (781) 583-1451
Email: sales@4shared.com




www.epom.com        | E-mail: sales@epom.com        |   Tel: 48 22 219 5028

More Related Content

More from Epom

Epom Rich Media Ad Units
Epom Rich Media Ad UnitsEpom Rich Media Ad Units
Epom Rich Media Ad UnitsEpom
 
2016 in facts and figures for Epom
2016 in facts and figures for Epom2016 in facts and figures for Epom
2016 in facts and figures for EpomEpom
 
Epom Ad Server for Networks
Epom Ad Server for NetworksEpom Ad Server for Networks
Epom Ad Server for NetworksEpom
 
Epom & Wooga Success Story
Epom & Wooga Success StoryEpom & Wooga Success Story
Epom & Wooga Success StoryEpom
 
Epom Ad Server For Networks
Epom Ad Server For NetworksEpom Ad Server For Networks
Epom Ad Server For NetworksEpom
 
Epom Market Media Kit
Epom Market Media KitEpom Market Media Kit
Epom Market Media KitEpom
 
Epom Ad Server. Overview
Epom Ad Server. OverviewEpom Ad Server. Overview
Epom Ad Server. OverviewEpom
 
Epom Ad Server For Networks
Epom Ad Server For NetworksEpom Ad Server For Networks
Epom Ad Server For NetworksEpom
 

More from Epom (8)

Epom Rich Media Ad Units
Epom Rich Media Ad UnitsEpom Rich Media Ad Units
Epom Rich Media Ad Units
 
2016 in facts and figures for Epom
2016 in facts and figures for Epom2016 in facts and figures for Epom
2016 in facts and figures for Epom
 
Epom Ad Server for Networks
Epom Ad Server for NetworksEpom Ad Server for Networks
Epom Ad Server for Networks
 
Epom & Wooga Success Story
Epom & Wooga Success StoryEpom & Wooga Success Story
Epom & Wooga Success Story
 
Epom Ad Server For Networks
Epom Ad Server For NetworksEpom Ad Server For Networks
Epom Ad Server For Networks
 
Epom Market Media Kit
Epom Market Media KitEpom Market Media Kit
Epom Market Media Kit
 
Epom Ad Server. Overview
Epom Ad Server. OverviewEpom Ad Server. Overview
Epom Ad Server. Overview
 
Epom Ad Server For Networks
Epom Ad Server For NetworksEpom Ad Server For Networks
Epom Ad Server For Networks
 

Recently uploaded

NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 

Recently uploaded (20)

NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 

Epom 4shared case study

  • 1. Success Story – 4 shared 4shared is currently using Epom for:  Display Ad Serving  Mobile Web  Mobile Apps  Video Ad Serving  Monetizing Remnant Inventory Objectives 4Shared, Alexa TOP 100 with more than 5B impressions monthly wanted to boost its advertising revenues and effectively manage the entire inventory from different mediums (display, web, and mobile) in one place. Their goal was to maximize revenue in all areas, for all countries and sources of revenue. Moreover, 4shared team wanted a simple migration from their existing OpenX solution without headache of learning new UI. Solution Epom offered a simple step-by-step migration plan, conducted extensive trainings and even did a part of migration job to speed up the process. 4shared tried Epom on a small amount of traffic to check the results, and switched full-speed shortly for all the mediums. Epom also implemented some handy features for 4shared, such and even distribution and competitors’ campaigns exclusion as part of Epom’s Custom Development program. www.epom.com | E-mail: sales@epom.com | Tel: 48 22 219 5028
  • 2. Results  Total revenue growth 35%  Total eCPM growth 20-25%  Display ad serving: eCPM growth 15%, revenue growth 18%, stopped 20% impressions lost  Mobile Web: eCPM growth 17-19% and 42% revenue growth  Mobile Apps: Mobile Apps Revenue boost up to 80% for Android apps, and 150% for iOS apps  Video Ad Serving: Epom enabled effective video content monetization which was not possible before  Epom Market: Fill rate reached 95% with eCPM growth for countries with poor monetization potential up to 13-18%  50% savings on ad serving costs  Time spent on migration: 2 days + extensive training from Epom Support Team Achievements for Display Monetizing display ads was the strongest area for 4shared sales team, but still required more effective campaigns management. 4shared achieved better results due to effective CTR, ROI optimization algorithms, profound targeting options, switching to more effective ads type that Epom supported and applying some specific options specially tailored for large publishers. Due to better campaigns optimization 4shared achieved eCPM growth 15% which is in connection with other improvements (such as avoiding 20% of impressions lost) gave the revenue growth 18%. Certainly, one of the surprising discoveries was the fact that OpenX was losing almost 20% of valuable impressions. Avoiding this lost helped get higher revenue. Achievements for Mobile Monetizing of Mobile Web 15% of 4shared traffic is coming from mobile and this number is growing rapidly. Having display traffic monetization more-or-less established, 4shared with its diversified audience continuously lost money by using AdMob only for all m.4shared.com audience. To get most of their mobile inventory, 4shared needed to found a perfect combination of partners for each country. With Epom 4shared got a www.epom.com | E-mail: sales@epom.com | Tel: 48 22 219 5028
  • 3. perfect tool for campaigns optimization and was able to found an optimum formula of mixing different ad networks and direct advertisers. A simple example, AdMob’s CPM for France is twice less comparing to what InMobi offers. Applying this new mobile strategy for m.4shared.com resulted into eCPM growth of 17-19% and 42% of total mobile revenue growth. Monetizing of Mobile Apps 4shared developed some mobile applications for iOS and Android. With apps population growth, 4shared realized that using AdMob only gave good results for a few countries. Continuously replacing SDKs in apps to try other ad networks was a bad idea, as it demanded apps update, a painful chain of changes. This is where Epom stepped-up offering one single SDK with 20+ ad networks already integrated. This completely new approach in mobile apps traffic monetization resulted into significant revenue boost of 80% for Android apps, and 150% for iOS apps. Achievements for Video With numerous unsuccessful attempts to have its own video ad serving capabilities, 4shared decided to count on Epom. Indeed, video ad seving is not that easy from technical prespective as it may appear! 4shared wanted to try several techniques, such as pre-rolls, post-rolls, mid-rolls, overlays, and more. Once the team from 4shared tried Epom, they started driving good revenue from their video audience. Video ads revenue generated for the past quarter has reached 7% of total ad revenue, which is a very good result comparing to zero they had before. 4shared is excited about getting more and try other highly effective ad formats such as video companion ads. Epom Market 4shared team has a strong sales dep., but still there were some regions difficult for monetization. For example, Japan and the whole MENA region was far from effective due to lack of experience, specific market factors, language barrier, etc. 4shared decided to ask Epom traffickers to help them in certain regions. The results were amazing. With Epom www.epom.com | E-mail: sales@epom.com | Tel: 48 22 219 5028
  • 4. 4shared achieved the highest possible ad rates they never dreamed about. Plus, for these regions the fill-rate has raised up to 95%. And Epom's revenue share is as small as 10%. The Conclusion One of the world's largest file sharing service 4shared, which has smoothly migrated to Epom, is moving forward in the process of optimizing its display, mobile and video digital inventory. By using Epom, 4shared has significantly grown its advertising business in all countries, all verticals and revenue sources. The migration went smoothly. The team now saves its time and efforts on daily tasks focusing more on business expansion. The Word from the Team Epom significantly optimized 4shared ad inventory which resulted into a total revenue boost of 35%. The platform is serving more than 5B of 4shared's ad impressions monthly, including a big volume of mobile traffic. Before we had tried Epom, we experienced troubles with monetizing mobile traffic and video, Epom has solved this problem effectively. Critically for us, Epom customer support is just as good as their server. If you are looking for a good ad server, I highly recommend to try Epom. I’m happy to provide further information if required. Andrey Luilko Sales Director at 4shared.com About 4shared Founded in 2005, 4shared.com keeps on growing and gives an opportunity to store, manage and share data on the web for free. 4shared is much used worldwide, but most actively in the USA, Brazil, Indonesia, and South Korea. 4shared has 18 million unique visitors daily and serves more than 5 billions of ad impressions monthly. Website: http://www.4shared.com Phone: (781) 583-1451 Email: sales@4shared.com www.epom.com | E-mail: sales@epom.com | Tel: 48 22 219 5028