Social Media Basics
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This document provides guidance on using social media effectively for organizations. It discusses: 1. Key points like reaching wider audiences, adding value to others' lives, and working as a team to generate post ideas. 2. Strategies like using relevant hashtags, keywords, tags and locations to help potential clients find the organization. 3. Traits of successful posts like being striking, focusing on smiling faces, using slogans and hashtags, and ensuring consistency and stand-alone content. 4. The importance of the five Ws - who, what, where, when, why - to engage audiences and achieve objectives.
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Social Media Basics
- 1. Social Media—Basics Photo by Ricardo Porto on Unsplash
- 2. Why would I know what I’m talking about?
- 3. Why does this information matter?
- 4. A little bit about the changing landscape of media.
- 5. Key Points for Today • Who are we? • What are we doing? Why? • Shepherding: Keywords/hashtags • Reaching more people • Posting beyond just friends and family • Fundamentals of good posts • Adding value to others’ lives • Working as a team; ideas • How to save time/make it routine
- 6. What are we really doing here at Samahita?
- 7. Who are our clients? … Who are our prospective clients?
- 8. Photo by Sam Carter on Unsplash It’s not that we’re sheeple, but we are … … we do not avoid shepherding and being shepherded.
- 9. Finding These People Search Terms/Quality of Content I.e., hashtags, tags, withs, wheres, etc.
- 10. You vs. Organization: What’s the #Difference?
- 11. Strategy: Repost For you, for us, for everyone.
- 12. Let’s come up with some hashtags for Samahita.
- 13. For You #picoftheday #mostpopularversion #photograph #prose #happy #love #somethingspecific #somethingsexybutrelevant #place #star #topic @someone @somewhere Location Tag For Samahita #Samahitaretreat (And)#centeredyoga #yoga#yogaeverydamnday #yogateacher #yogaretreat #retreat#beach #beauty #education #body #asana #pranayama #ayurveda #thailand #holiday #relax #paradise #tropical #ycc #yogacorecycle #kettlebells #functionaltraining #fitness #health #wellness #detox #balance #centered #wellbeing #living #lifestyle #holistic #rawfood #vegan #vegetarian #culturedfood #yogurt #smoothie #coconut #community #friends #joy #specifictotopic @someone @somewhere Location Tag
- 14. The Choir Photo by Farsai C. on Unsplash
- 15. How Global Likes Work Toward the Fringe You’re only six degrees from Kevin Bacon! Really. So why not say something concise, intelligent, and a bit thought provoking?
- 16. Getting to the Fringe This begins with brand recognition. Photo by Joshua Newton on Unsplash
- 17. But I still get some likes—I am obviously very good at this!!! Photo by Andrew Pons on Unsplash
- 18. The Reality: Friends “I like it because it’s yours.” Photo by Jacob Ufkes on Unsplash
- 19. The Reality: Family I love it, because I love you! Photo by bill wegener on Unsplash
- 20. The Real Reality: Everyone else might sometimes be kinda bored.Photo by Samuel Scrimshaw on Unsplash
- 21. Photo by Rachael Crowe on Unsplash The Risk: Is This Our Target Audience’s Perception?
- 22. You write the news. You have power. You DO make an impact. Make sure audience knows WHY they are reading or looking at something. If they have to ask, you’ve lost them. Every post counts.
- 23. Who, What, Where, When, Why The five Ws, a timeless journalistic principle. You can hang anything big or small on it, but you must honor it to hit any marks. Photo by Niklas Tidbury on Unsplash
- 24. 8 Traits of Successful Posts: Can You Guess Some of Them? Photo by michael podger on Unsplash
- 25. FUNDAMENTALS • Size and cropping • Striking and focused (highly intentional and for a wide audience … avoid over-filtering, over brightening, corporate-looking, overused) • Smiling faces (American Airlines e.g.) • Slogans and hashtags (Thisgirlcan campaign from UK e.g.) • Keywords and phrases (must grab attention, keep attention until full message is processed, convince reader that there is a personal benefit from your content (!) • Consistency (font, types of filters, quality and point range of messages, regularity of delivery for Youtube, especially) • Stand-alone content: Every post makes an impact, is a quote, is a take- away on its own.
- 26. The ART of Getting Clicks •Try and see what works. •Build on what works best for YOU. •The more you know about your audience, the more clicks you’ll get. •LIKE OTHER PAGES, POSTS, AND ENGAGE GENUINELY.
- 27. Value Adding … To the World Original Beautiful Intelligent / fascinating A different POV “This really helped me!” Memorable Seed of idea/place/destination Testimonial/proof/confirmation
- 28. Photo by Alejandro Escamilla on Unsplash Consider the Environment
- 29. YTT/Yoga/CY YCC/Fitness Testimonials Videos/tutorials/tips Personal Strengths/Teacher/Student/Profiles Inspiration/Personal Experience Guest Media Wellness So now, what are some of your ideas for Samahita?
- 30. Shortcuts Make a list of hashtags in advance—ones that apply to all posts. Schedule posts—Instagram save/FB actually schedule. Repost and tag. When you are in class, conversation, walking the beach, reflect on your experience here—what it is you love about it and why you are here … without taking it for granted that others know this. Take note of ideas—act on them.
Editor's Notes
- A lot of this you might know, a lot of this you might not know. Peacock theme invites Lakshmi—the generous goddess. Spirit of giving, abundance, growth, expansion.
- I don’t, completely. Nobody does. But I have an idea from a few years in NYC at a big pharma company working with designers on ads as well as informative spots. I worked in PR and content development at Northwestern University Journalism school as well as Cornell Medical College. Also worked on developing communication and production systems through Bloomsbury Publishing’s Scientific Research arm, which was Open Access. This is a cutting edge approach to research and information sharing, whereby nobody has to pay to access information except the producer of it (turning the research publishing world upside down and this very concept is running in parallel with how the media world is shifting, from profit margin scrutiny to a trust that sharing and working with others will encourage growth in the right directions). So I have a few ideas and have watched things change and develop. The world of media is becoming about sharing first and getting results through that connection with others.
- We are affected by everything we see—consciously and unconsciously. Lots of research on this. We are also overloaded by information. Learning how social media works in finer detail and in a way that is practical behooves anyone. We have all become authors in a way. Everything we post is news in someone’s world.
- It’s no secret at all how much things have changed in terms of media, news, how we get our information. But to understand some of the more specific dynamics of this change is critical. We are no longer individuals floating around in our own worlds, we are intimately connected, and to think in terms of scarcity is the death of anyone or organization. To be hyper-individual, that is. This has always been true, but it has never been more evident than now. This is not to say that you don’t have an identity or a right to your own individual success, but it is to say that your success depends on the success of other people—it is intimately tied to it. This goes for media as well. Now more than ever. We are living in a very sharing time. At an open-access conference in Amsterdam a couple years ago, the founders of Creative Commons spoke, along with people at CERN, people from Bill Gates’ research foundation, etc. They were all speaking in the name of sharing content.
- Beyond your classes, your weekly schedule, your transformation, your benefits and your own career advancement, what is going on at this organization that you are proud to represent—that you believe in?
- Who comes back again and again, and why? Who might we benefit if we could only reach them?
- This is very powerful. No longer are we viewing media through several television stations and a newspaper. Now we are relying on intelligent data management systems to filter massive amounts of information for us. We are often totally unaware of why some posts hit our newsfeeds first and others, which might be helpful to us, will never meet our senses. Considering the qualifying factors of a post, we begin to see why, however.
- There are ways to enhance a post so that more and more people see it. We know these well—hashtags, checking in, tagging people, etc.
- When you post something or share something as yourself, what is your goal? When you are posting on behalf of Samahita, what is the goal? What is the difference?
- Starting brainstorm. Can you add more?
- Because we are so entrenched, we start to perceive our audience as if they are living as we do. This is inevitable. Even when we take a leave and go to another country, our friends and associates mirror to a relative degree the way we live and how we think. Our content is going to preach to the choir and in a way should, to a degree.
- This is a good example of a post, actually. Intelligent, provocative and with a face. Have you ever played “six degrees of Kevin Bacon?” … Anyway, it’s fun. Describe. When you like something that is global on FB, all of your network sees that you liked it. If you share it, and someone in your network likes it, their entire network potentially sees that.
- These are the people who don’t know they love us yet, but we hope they soon will. Right now, a lot of our clients come from word of mouth referral, which is amazing and powerful. We’re keeping this going but in a way that is not direct—our brand, our page, our SM is a way to personalize what is not really yet personal. You might have people on your FB or Instagram who you don’t know but who post amazing content. Celebrities have this impact. They are themselves, a brand.
- We are all incredibly naive about how this stuff works, because we are not sales people. BUT, in this case, we don’t have to be. We just have to learn a bit more how these systems operate and continue to speak from our hearts about a place that has changed our lives, and share this place with others so that we can watch it change theirs. That is what we are doing!
- A lot of your personal posts get likes for the same reason you like other people’s posts—because you care about them and they are your friends and you want to support them and make them feel good. But ask yourself, what are these posts giving to you? Updates about them … a sense of helping them. Again, what are these posts giving to you, are they truly relevant to your life? No! People with very popular pages are posting those kinds of things. People with companies, star power, the power to inspire, the people with messages are giving something. Friends are often taking and giving. Big places are giving places.
- Your family likes your posts for obvious reasons. They love YOU!
- Adapted from: https://www.postplanner.com/traits-of-successful-social-media-images/
- This is mostly lifted again from the following blogpost, which encourages people to share strategies at the very end. https://www.postplanner.com/traits-of-successful-social-media-images/ … it represents the abundance mentality that helps businesses grow in today’s world.
- Butterfly effect. The ideal with posts and information shared today in the world of marketing is that you are actually giving something to people. The market is so saturated that to really stand out, you need to show people you actually do care about them. Wasting someone’s time by saying “look what I can do” may not even bother them at first—but really, what do they take away? Are these people the ones who are ready to improve their lives and take care of themselves?
- Some people go to the computer. Most are on their phones. Any comments about this?
- For context, please see e-mails sent on July 22 and 24, entitled: “SM Content WhatsApp Group/Participation” and “Social Media ‘Specialties’"
- The idea is that this will become second nature, like your own social media feed has become to your own life. If you are not a social media person, I understand and can meet with anyone to generate a few week’s worth of ideas or a theme that could provide many ideas going forward. For example, I suggested to Manu to get a picture of himself performing an asana that is associated with an animal. We can use simple filters and techniques to put that animal superimposed on his pic. This has been successful and original and motivates him to do it for many reasons. There are ways to find in each team member a niche that works. Anouk’s poetry works. Sara’s pics work. Gill’s pics plus her clear insight about what they represent, works. Beck has nutrition knowledge and experience with guests. How can this work?