Crowdfunding can be a great fundraising option for many startups, it’s not as easy and straightforward as you may think.
Before creating a campaign, check out this presentation from Mary Juetten from Traklight (www.traklight.com) and Early Growth Financial Services (www.earlygrowthfinancialservices.com).
Topics covered include:
- How to protect your IP
- The differences between equity and reward crowdfunding
- Building a compelling presentation
- and more!
2. Mary Juetten
Founder & CEO Traklight
@traklight
@maryjuetten
mejuetten@traklight.com
• Forbes, ABA Legal Tech Today,
StartupGrind Contributor
• 30 years business experience
• J.D., CPA, CA
• CfIRA, CFPA since 2012
• MSNBC, AZ PBS, SXSW V2V,
LAUNCH Speaker
Slides available on slideshare.net/Traklight
Additional resources – Traklight.com Resource page
Free Business Risk Assessment
16. A Tale of 2 Campaigns
Genetic Art
- T shirts
- Portraits
Channels
- Obsessed pet owner
- Animal organizations
Convert steel shipping containers into medical clinics
- cooling/heating installed
- most of medical equipment needs/electric and sink
- durable, quickly installed
Channels
- General PR & Mother’s Day launch
Screenshots of different people’s campaigns with examples of creative perks (t shirts, pre-orders, etc) . Kickstarter’s, IG’s logos. Rocket Hub, Rocket Ventures, Micro-ventures, Prosper Lending, Georgia CF (Business Intra-State Crowdfunding). Take screen caps of those platforms.
Screenshot of a project. Find the “Coolest” (trademark) project.
Kickstarter = all or nothing, Indiegogo = percent based on type, Be realistic = have realistic goals, and have realistic rewards. (From this year) Watch webinar by Brett from Indiegogo. On his slides, he talks about perks that people have offered that are hard to fulfill. Ex: autographed pictures. Custom thank you videos. Cap these “difficult” perks at X instead of leaving it open-ended/unlimited. (???Check out the LES slide reference???) Find other images similar to Brett’s but don’t copy.
Kickstarter = all or nothing, Indiegogo = percent based on type, Be realistic = have realistic goals, and have realistic rewards. (From this year) Watch webinar by Brett from Indiegogo. On his slides, he talks about perks that people have offered that are hard to fulfill. Ex: autographed pictures. Custom thank you videos. Cap these “difficult” perks at X instead of leaving it open-ended/unlimited. (???Check out the LES slide reference???) Find other images similar to Brett’s but don’t copy.
Just campaigns. DNA shirt doesn’t get to goal. G3box meets their goal. Lessons learned on a slide
Kickstarter = all or nothing, Indiegogo = percent based on type, Be realistic = have realistic goals, and have realistic rewards. (From this year) Watch webinar by Brett from Indiegogo. On his slides, he talks about perks that people have offered that are hard to fulfill. Ex: autographed pictures. Custom thank you videos. Cap these “difficult” perks at X instead of leaving it open-ended/unlimited. (???Check out the LES slide reference???) Find other images similar to Brett’s but don’t copy.