Link Building For Seo
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This document outlines Rhea Drysdale's presentation on link building strategies. It discusses how link building in the past focused on getting a high volume of links, but updates from Google like Penguin require a more diverse approach. The presentation recommends identifying the business objectives and target audiences before brainstorming link building ideas. Some example ideas discussed include creating educational content for parents on various topics and building relationships with local vendors, industry organizations, and community groups through activities like case studies, interviews, and sponsorships. The presentation emphasizes the importance of aligning link building with the business goals and considering resources, timeframes, and expected value.
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Link Building For Seo
- 1. Link Smarter, Not Harder: Squeaky Clean Link Building that Works by Rhea Drysdale, Outspoken Media, @Rhea Tweet with Mozinar attendees: #mozinar Technical problems or feedback: Please email team@seomoz.org
- 2. March 2013
- 3. Hi! Rhea Drysdale CEO, Outspoken Media Links…
- 4. Previous mozinar on Online Reputation Management: Branding for SERP Domination
- 5. Today, let’s talk about what Outspoken Media does…
- 6. But first, 2012 was hard on SEOs
- 9. We can no longer focus on a single link building method!
- 10. We must diversify and build brands.
- 11. However, brands aren’t immune to updates.
- 13. THE PROBLEM
- 14. Company x says they want to: Increase online sales by 20% SEO SOCIAL Increase online sales by 20%
- 15. What happens in 6 months: SEO SOCIAL Google Penguin for YOU! Manual penalty for YOU!
- 16. Because what they heard was: More links! More mentions! SEO SOCIAL
- 17. And what they did was: Link building: 100 PR3+ links 40 sponsored posts on mom blogs SEO SOCIAL
- 18. When they needed to: Communicate with social Communicate with SEO SEO SOCIAL EXECS Don’t forget us!
- 19. They were missing the most important metric: BUSINESS OBJECTIVE
- 20. And the primary business objective is ALWAYS…
- 21. Primum non nocere “FIRST, DO NO HARM!”
- 22. Hippocratic Oath
- 23. How do you avoid being a snake oil salesman?
- 24. NO MORE EXCUSES!
- 27. Timeframe Resources Expected Value Smart link builders account for:
- 29. LINK BUILDING IS ONLY LIMITED BY CREATIVITY & RESOURCES
- 31. We don’t need fancy tools, but we do need our brains and priorities in alignment.
- 32. 99% of the time, these tools are fine:
- 33. THE TOOLS
- 35. Anchor Text Diversity 970 backlinks 232 referring domains
- 36. Anchor Text Diversity Branded anchor text …ALL THE LINKS!
- 43. 13 Ways to Use Fresh Web Explorer 1. Reclaim backlinks. 2. Build relationships. 3. Respond to customer service issues. 4. Spot trends and seasonal change. 5. Conduct a competitive analysis/needs assessment. 6. Build collateral for your brand. 7. Find customer reviews/testimonials. 8. Understand social reach. 9. Audit brand usage. 10. Audit other department/agency activities. 11. Find paid links. 12. Audit sponsored posts. 13. Find negative SEO. 14. Hat tip to Ruth Burr: Locate scraped content. http://bit.ly/13-ways-fwe
- 46. Want more tools and tips?
- 47. DO YOUR HOMEWORK
- 48. http://bit.ly/effective-link-bldg Mozinar by Justin Briggs
- 49. http://bit.ly/YyCqu4 Mozinar by Rand Fishkin
- 50. http://bit.ly/future-link-bldg Mozinar by Rand Fishkin
- 52. Smart link building isn’t about link quotas and quick wins.
- 53. It’s about thinking like a business owner and understanding their audience.
- 54. Step
- 55. What problem is the business trying to solve?
- 56. Mission Statement / Purpose At Eco Baby Daycare, it is our mission to provide high- quality care for your “whole” child in a safe, healthy, holistic environment. We believe in creating a peaceful environment that allows each child to learn through hands-on experiences with the world around them. We believe we have a responsibility to nurture feelings of trust and security through warm and respectful interactions with each child. We commit the energy, patience, and love required to meet the needs of children socially, emotionally, physically, and cognitively. We seek to do this through a calm, clean, child-centered environment that encourages self-discovery.
- 57. Problem they’re trying to solve: Safe child care Hands-on education Build trust and security Eco-friendly environment
- 58. Step
- 59. Does the website have content to address these problems?
- 61. Safe child care NOTHING! Where are the: • Safety procedures • Policies • Evacuation info • Bad weather • Safety drills • CPR certifications
- 62. Build trust and security
- 64. Where is the information on: • Communication beyond sign language for infants • Sign language type and which signs are taught • Hands-on learning techniques • Pre-school/kindergarten preparation Socialization techniques
- 65. Is there sufficient content to address these needs? No!
- 66. So, how does Google know what the site is about?
- 67. Step
- 68. Who is the website trying to reach? Guardians Employees/Partners Industry Community
- 69. Step
- 70. Does the website have content to attract these groups?
- 73. Industry Nothing! Where is the information on: – References/knowledge base – Credentials/accreditation – Child care industry news – Upcoming events/professional development
- 74. Community
- 75. Is there sufficient content to address these groups? No!
- 76. So, why would someone link to the site?
- 77. Now it’s time to brainstorm… a LOT.
- 78. Step
- 84. Step
- 85. Develop business strategies informed by link building potential.
- 88. GUEST POST ON TEACHING KIDS TO GO GREEN
- 90. Notice the dates—no recent guest posts, but build the relationship up!
- 91. Faith-based
- 92. LOCAL DIRECTORY OF RELIGIOUS & LIFESTYLE SUPPORT GROUPS
- 95. HOST A PARENTING STYLE DEBATE
- 96. Find parenting networks in your area. Great! They list “other events.”
- 97. These are followed, unbranded anchor text backlinks from a trusted source!
- 99. INFOGRAPHIC: INFANT NUTRITION & BRAIN DEVELOPMENT
- 103. VENDORS / SUPPLIERS
- 105. VENDOR TESTIMONIALS & CASE STUDIES
- 108. HOST Q&A SERIES WITH INDUSTRY EXPERTS
- 110. ASK FOR INCLUSION ON THEIR SUPPORT SERVICES
- 112. Current employees
- 113. DEVELOP INDIVIDUAL EMPLOYEE BIO PAGES
- 115. Potential employees
- 116. POST JOB OPENINGS & CAREER DESCRIPTIONS
- 117. Generic job postings Industry-specific Local job postings
- 118. INDUSTRY
- 123. JOIN INDUSTRY ASSOCIATIONS & ORGS
- 124. National associations Local associations
- 126. LIST FAVORITE BLOGS & SOCIAL MEDIA USERS
- 129. Media
- 132. COMMUNITY
- 133. Local businesses
- 134. GET LISTED ON VENDOR WEBSITES
- 136. Colleges
- 139. Continuing education
- 143. Local groups
- 144. SPONSOR LOCAL EVENTS & GROUPS
- 146. Step
- 148. 1) Infant communication and the benefits of sign language 2) Going green and infant health 3) Cost analysis of a green day care
- 149. LINK RECLAMATION
- 154. Always remember the SEO’s Hippocratic Oath