Twitter

Slideshow Transcript

1. Slide 1: Twitter as a business tool What it is and why your business should not get left behind A presentation (of sorts) by Ellis Pratt
2. Slide 2: Twitter..? What's that?
3. Slide 3: It's.... a web site a service a piece of software a data feed …rolled into one
4. Slide 5: Twitter is free to use
5. Slide 6: So how will it help my business?
6. Slide 7: Introduction
7. Slide 8: I'm Ellis
8. Slide 9: I co-own a technical authoring company near London called Cherryleaf
9. Slide 10: We've no connection with Twitter I'm just a Twitter user
10. Slide 11: So let me tell you how you can use Twitter in your business
11. Slide 12: Let's explain what it is
12. Slide 13: You use it to send messages to people & You use it to receive messages from people
13. Slide 14: Type your message here
14. Slide 15: Here are my list of messages received
15. Slide 16: It's a bit like blogging and it's a bit like text messaging
16. Slide 17: You're limited to 140 characters You can also send and receive Twitter messages on your mobile - via SMS text messages
17. Slide 18: You only receive messages from the people you choose to follow
18. Slide 19: Likewise, people must choose to follow you (i.e. receive your messages)
19. Slide 20: So where's the business use?
20. Slide 21: Researching People, Trends and Markets
21. Slide 22: You can follow people you admire, and discover...
22. Slide 23: You can follow people you admire, and ...what they are doing discover...
23. Slide 24: You can follow people you admire, and ...what they are discover... looking at today
24. Slide 25: You can follow people you admire, and ...who they're following discover...
25. Slide 26: You can follow people... ...to learn about new “stuff” before others do
26. Slide 27: You can follow people... ...to become an expert in your field
27. Slide 28: click “follow”
28. Slide 29: and..
29. Slide 30: You can get an alert each time someone posts using a particular word or phrase (e.g. track “small business\")
30. Slide 31: For example Here are messages where people have used the words “guide” or “manual”
31. Slide 32: For example Here are messages where people have used the words “guide” or “manual” I receive these alerts in GoogleTalk
32. Slide 33: For example Here are messages where people have used the words “guide” or “manual” They could be useful people for me to contact
33. Slide 34: You can use it to source suppliers
34. Slide 35: There are other sites and software that let you get more out of Twitter
35. Slide 36: Twist allows you to compare the popularity of words used in Twitter messages....
36. Slide 37: Twist allows you to compare the popularity of words used in Twitter messages... ...which could be useful for Search Engine Optimisation
37. Slide 38: Floort.com allows you to carry out surveys and opinion polls
38. Slide 39: Communicating with people
39. Slide 40: You can tell people all the things you are doing quickly and easily
40. Slide 41: You can use desktop applications to send and receive your messages
41. Slide 42: You can use your mobile phone too
42. Slide 43: For example Our contractors can receive details of new opportunities on their mobile phone via Twitter generated text messages It's free!
43. Slide 44: There are even Web sites where you can send audio, video and data files to your Twitter contacts
44. Slide 45: You can set up Twitter so your blogs on your web site get reposted to Twitter and sent to all the people following you on Twitter
45. Slide 46: You can set up Twitter so your blogs on your web site get reposted to Twitter and sent to all the people My blog… following you on Twitter ..gets republished as a Twitter message
46. Slide 47: You can make your Twitter posts appear in lots of different places
47. Slide 48: Here is my Twitter feed on the Cherryleaf Web site
48. Slide 49: Here is my Twitter feed on the Cherryleaf Web site It means there's always new content on our site.. ...which visitors (including Google) like
49. Slide 50: Here are my Twitter posts on our Web site You can present an image of a busy, active site (and business)
50. Slide 51: Here are my Twitter posts on my Ecademy social network profile You can do the same thing on Facebook
51. Slide 52: You can send and receive Twitter messages using Skype
52. Slide 53: Twemes.com can used for reporting on a live event - such as a conference
53. Slide 54: Twemes.com can used for reporting on a live event - such as a conference Delegates and speakers post Twitter messages during the conference
54. Slide 55: Twemes.com can used for reporting on a live event - such as a conference Delegates and speakers post Twitter messages during the & Twemes aggregates them conference onto a Web page
55. Slide 56: Twitter could be useful for internal business communication
56. Slide 57: Telling people where you are Telling people what you are doing As an alternative to email
57. Slide 58: You can load your messages into your calender, and...
58. Slide 59: You can load your messages into your calender, and... Archive your messages Review a sequence of events Track your time
59. Slide 60: Review
60. Slide 61: That's some of the business related things you can do with Twitter
61. Slide 62: 1. It's great for research 2. It's a quick and easy way to communicate, even on the move 3. It could be useful for internal communication too
62. Slide 63: Links www.twitter.com www.twistory.net www.google.com/talk twist.flaptor.com www.twittown.com/twitter4skype
63. Slide 64: Links www.chrisfinke.com/twitslikeme twiddeo.com twitpic.com www.tweet-r.com www.twhirl.org
64. Slide 65: Feedback? www.cherryleaf.com ellis@cherryleaf.com www.twitter.com/ellispratt