5. The pleasure drop-off
1. Get brief & begin working on ideas
2. Begin design / build
3. Get ready to complete project
6. The pleasure drop-off
1. Get brief & begin working on ideas
Happy, excited, enthusiastic
2. Begin design / build
3. Get ready to complete project
7. The pleasure drop-off
1. Get brief & begin working on ideas
Happy, excited, enthusiastic
2. Begin design / build
Content, satisfied
3. Get ready to complete project
8. The pleasure drop-off
1. Get brief & begin working on ideas
Happy, excited, enthusiastic
2. Begin design / build
Content, satisfied
3. Get ready to complete project
a. Rejoice and be generous with the high-fives
or
b. Get dragged into last-minute, goalpost-moving hell
21. Client demands
“Make my logo bigger!”
“I need it to be more Web 2.0.”
“We love what it, but could you try something
completely different for our shareholders to approve?”
22. Client demands
“Make my logo bigger!”
“I need it to be more Web 2.0.”
“We love what it, but could you try something
completely different for our shareholders to approve?”
“We need another Facebook and we need it by Friday.”
23. Client demands
“Make my logo bigger!”
“I need it to be more Web 2.0.”
“We love what it, but could you try something
completely different for our shareholders to approve?”
“We need another Facebook and we need it by Friday.”
“I know you’re the designer but can you follow this idea
our Chief Financial Officer came up with?”
32. Bother to get it right!
Cutting corners will save time, but is it worth it?
33. Bother to get it right!
Cutting corners will save time, but is it worth it?
A bit of extra TLC goes a long way towards both the
client’s and designer’s sense of satisfaction.
34. Bother to get it right!
Cutting corners will save time, but is it worth it?
A bit of extra TLC goes a long way towards both the
client’s and designer’s sense of satisfaction.
Be proud of what goes in your portfolio.
35. Bother to get it right!
Cutting corners will save time, but is it worth it?
A bit of extra TLC goes a long way towards both the
client’s and designer’s sense of satisfaction.
Be proud of what goes in your portfolio.
Get it as right as you can to avoid further degradation
when handed over to third parties, etc.
48. Design evolution
The client commissions and directs a piece of work,
but the designer is ultimately responsible for its
creation.
49. Design evolution
The client commissions and directs a piece of work,
but the designer is ultimately responsible for its
creation.
Doing an adequate job keeps design
in a static, stale, stagnant state.
50. Design evolution
The client commissions and directs a piece of work,
but the designer is ultimately responsible for its
creation.
Doing an adequate job keeps design
in a static, stale, stagnant state.
Doing a great job leads to kinetic design:
A constantly moving evolution that provides
delight, inspiration, and perpetuation.
