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Take Your Design To The Next Level With CSS3 j.mp/smashingcss3
Fearful forabeautifulweb.com/s/598
“                                                              ”
      Great article, thanks but I think I’ll wait until
      most of the browsers support CSS3 totally to
      develop websites for my clients.




Comments from Smashing Magazine readers on j.mp/smashingcss3
“                                                              ”
      I hope CSS3 will be a standard in the near
      future; right now you cant really use anything
      of it ’cause not every browser supports it.




Comments from Smashing Magazine readers on j.mp/smashingcss3
“
      CSS 3 rocks. Unfortunately we need to stay at




                                                               ”
      least 5 more years with CSS 2.1 if we want to
      offer the same design to each user (which in
      most ‘commercial’ projects is necessary).




Comments from Smashing Magazine readers on j.mp/smashingcss3
“
      I can’t wait to use CSS3 in a real project.
      Unfortunately I’m going to be stuck with




                                                               ”
      things as they are for the time being as I wait
      for my clients to catch up. I expect this will be
      the case for most designers for the time being.




Comments from Smashing Magazine readers on j.mp/smashingcss3
“                                                              ”
      CSS3 looks really good however because of IE
      it will be long time before I start using it.




Comments from Smashing Magazine readers on j.mp/smashingcss3
These arguments are
complete and utter bullshit
If 98% of the users can’t see a
text-shadow, it doesn’t matter,
 but it’ll be a nice enrichment
 for the 2% of users who can
Tap Tap Tap taptaptap.com
Tweet CC tweetcc.com
Fusion Ads fusionads.net
Fusion Ads fusionads.net
Progressive means progressive
Progressive means progressive
Fall-back solutions (JS on and off?)
Barclaycard online admin barclaycard.co.uk
Progressive means progressive
Fall-back solutions (JS on and off?)
Enhancements only become features when the
majority of users are experiencing them
Progressive means progressive
Fall-back solutions (JS on and off?)
Enhancements only become features when the
majority of users are experiencing them
Use progressive enrichment in your dull, corporate sites
— the sexy stuff is an add-on, so it’s fine!
Do websites need to look
exactly the same in
every browser?
dowebsitesneedtolookexactlythesameineverybrowser.com
Do websites need to look
exactly the same in
every browser?

Websites will never look consistent across all browsers
Do websites need to look
exactly the same in
every browser?

Websites will never look consistent across all browsers
Rendering engines, operating systems, and user-specific
variables like screen settings and resolution will always
stand in the way
Jon Tan:




“
      Designers will use [technologies like Flash, PDF,
      and hacks like embedding type in images] [...]
      because they won’t have to deal with painful
      inconsistencies between user agents; the bane




                                                          ”
      of the browser wars, and in this instance, the
      bane of web typography in what seems like
      the age of the raster wars.




Display Type & the Raster Wars j.mp/jontan
Bookmark these URLs

Jon Tan: Web Typography tag jontangerine.com/log/tag/web-typography



Web Typography (Richard Rutter) webtypography.net
Do websites need to look
exactly the same in
every browser?

Websites will never look consistent across all browsers
Rendering engines, operating systems, and user-specific
variables like screen settings and resolution will always
stand in the way
So stop trying to reach the unreachable!
Embrace the differences
Usability vs. aesthetics

Usability / accessibility / functionality
= very important
Usability vs. aesthetics

Usability / accessibility / functionality
= very important
But don’t underestimate the importance of beauty!
The experience
The experience

Beauty is the experience’s visual layer
The experience

Beauty is the experience’s visual layer
Visually pleasing layer = more fulfilling user experience
The experience

Beauty is the experience’s visual layer
Visually pleasing layer = more fulfilling user experience
Functionality leads to usage; aesthetics lead to emotion
The experience

Beauty is the experience’s visual layer
Visually pleasing layer = more fulfilling user experience
Functionality leads to usage; aesthetics lead to emotion
The experience layer
The experience

Beauty is the experience’s visual layer
Visually pleasing layer = more fulfilling user experience
Functionality leads to usage; aesthetics lead to emotion
The experience layer
(See Dan Mall’s FOWD presentation:
events.carsonified.com/fowd/2008/newyork/videos/dan-mall/)
The experience layer




“
      Our emotions change the way we think




                                                    ”
      and serve as constant guides to appropriate
      behaviour, steering us away from the bad
      and guiding us towards the good.




Donald Norman, Emotional Design
Variety in web design.
     I can haz it?
BORING
BORING
BORING
BORING
BORING
BORING
BORING
BORING
BORING
Who’s pushing things forward?
Who’s pushing things forward?

Tim Van Damme, Made By Elephant
Mike Kus, Carsonified
Miguel Ripoll, Cesser Digital
Jason Santa Maria
Matthew Smith, Squared Eye
Who’s pushing things forward?

Tim Van Damme, Made By Elephant
Mike Kus, Carsonified
Miguel Ripoll, Cesser Digital
Jason Santa Maria
Matthew Smith, Squared Eye
Made By Elephant madebyelephant.com
Atebits atebits.com
Atebits atebits.com/tweetie-mac/
24 Ways 24ways.org
Who’s pushing things forward?

Tim Van Damme, Made By Elephant
Mike Kus, Carsonified
Miguel Ripoll, Cesser Digital
Jason Santa Maria
Matthew Smith, Squared Eye
Stack Overflow stackoverflow.carsonified.com
Carsonified Events events.carsonified.com
Who’s pushing things forward?

Tim Van Damme, Made By Elephant
Mike Kus, Carsonified
Miguel Ripoll, Cesser Digital
Jason Santa Maria
Matthew Smith, Squared Eye
Born Living bornliving.com
Who’s pushing things forward?

Tim Van Damme, Made By Elephant
Mike Kus, Carsonified
Miguel Ripoll, Cesser Digital
Jason Santa Maria
Matthew Smith, Squared Eye
Jason Santa Maria jasonsantamaria.com
Who’s pushing things forward?

Tim Van Damme, Made By Elephant
Mike Kus, Carsonified
Miguel Ripoll, Cesser Digital
Jason Santa Maria
Matthew Smith, Squared Eye
Squared Eye squaredeye.com/work/featured/family-life-network/
Squared Eye squaredeye.com/work/featured/family-life-network/
Squared Eye squaredeye.com/work/featured/family-life-network/
Squared Eye squaredeye.com/work/featured/family-life-network/
Squared Eye squaredeye.com/work/featured/family-life-network/
Squared Eye squaredeye.com/work/featured/family-life-network/
The nicer your site looks...
The nicer your site looks...

... the longer your visitors will look at it...
The nicer your site looks...

... the longer your visitors will look at it...
... the longer your visitors look at it, the longer they’ll
spend on your website...
The nicer your site looks...

... the longer your visitors will look at it...
... the longer your visitors look at it, the longer they’ll
spend on your website...
... and the longer they spend on your website, the easier
it will be for you to sell them your product or service
Web design, for me, is
predominantly full of boring,
unimaginative work.



Let’s change that.
N    G
        IN l :
  A R
W oversia
con tr      t
   at    en !
      em ing
st        ch
 ap p roa
Validation is irrelevant
Yes, yes. Bear with me...
Yes, yes. Bear with me...

New techniques won’t validate...
Validation errors jigsaw.w3.org/css-validator
Validator suggestions css3.info/the-big-css3-validation-debate/
The CSS3 Validator could offer the option to ignore
vendor specific extensions




Validator suggestions css3.info/the-big-css3-validation-debate/
The CSS3 Validator could offer the option to ignore
vendor specific extensions


The CSS3 Validator could highlight vendor specific
extensions with a warning, rather than an error




Validator suggestions css3.info/the-big-css3-validation-debate/
The CSS3 Validator could offer the option to ignore
vendor specific extensions


The CSS3 Validator could highlight vendor specific
extensions with a warning, rather than an error


The validator could mark such code as
‘experimental’ rather than an error or warning




Validator suggestions css3.info/the-big-css3-validation-debate/
Yes, yes. Bear with me...

New techniques won’t validate...
... and it doesn’t matter!
Yes, yes. Bear with me...

New techniques won’t validate...
... and it doesn’t matter!
Know that you can break the rules
Jon Hicks hicksdesign.co.uk/journal
Jon Hicks hicksdesign.co.uk/journal
#tops b {
    display:block;
    float:right;
    width:333px;
    height:15px;
    background:url(/images/paulsmith.gif) no-repeat;
    }




hicksdesign.co.uk/css/layout-9.css
<b>
Yes, yes. Bear with me...

New techniques won’t validate...
... and it doesn’t matter!
Know that you can break the rules
Validation does not equal conformity to Web Standards:
you can build a site with tables and a complete lack of
semantics yet still have it validate
Validation
does
not
equal
conformity
to
Web
Standards
We’re looking at it in
the wrong way
We’re looking at it in
the wrong way

“We can’t ensure that all users get the same experience.”
// negative
We’re looking at it in
the wrong way

“We can’t ensure that all users get the same experience.”
// negative
“We can add further enhancements above the norm.”
// positive
We’re looking at it in
the wrong way

“We can’t ensure that all users get the same experience.”
// negative
“We can add further enhancements above the norm.”
// positive
The flexibility the web offers is a blessing, not a curse
We’re looking at it in
the wrong way

“We can’t ensure that all users get the same experience.”
// negative
“We can add further enhancements above the norm.”
// positive
The flexibility the web offers is a blessing, not a curse
Ensure a good experience for most; a great one for some
It’s not just about
 making things look pretty.
Forward-thinking code means
   a future-proof website.
10%
10% of users today will be
100% of users tomorrow
10% of users today will be
100% of users tomorrow

The amount of people who see your enrichments
might seem small right now, but that number
will only grow, not decline
@
My site before Firefox 3.5 (no @font-face support) elliotjaystocks.com
My site after Firefox 3.5 (with @font-face support) elliotjaystocks.com
10% of users today will be
100% of users tomorrow

The amount of people who see your enrichments
might seem small right now, but that number
will only grow, not decline
It’s our duty to push forward-thinking development;
to make the most of the tools made available to us
and our users
10% of users today will be
100% of users tomorrow

The amount of people who see your enrichments
might seem small right now, but that number
will only grow, not decline
It’s our duty to push forward-thinking development;
to make the most of the tools made available to us
and our users
New CSS techniques will never become mainstream
if we designers aren’t using them
All the small things
All the small things

CSS2.1 / CSS3 etc. allows you to write less code, speeds
up development time, and generally makes life easier
All the small things

CSS2.1 / CSS3 etc. allows you to write less code, speeds
up development time, and generally makes life easier
Consider attribute selectors
<ul class="blogroll">
    <li>
       <a href="http://shauninman.com">Shaun Inman</a>
    </li>
    <li>
       <a href="http://mezzoblue.com">Dave Shea</a>
    </li>
    <li>
       <a href="http://hicksdesign.co.uk">Jon Hicks</a>
    </li>
</ul>




HTML with no need for class names on each <li>
ul.blogroll li a[href="http://shauninman.com"]{
    background:url(http://shauninman.com/favicon.ico);
    }




Attribute selectors
All the small things

CSS2.1 / CSS3 etc. allows you to write less code, speeds
up development time, and generally makes life easier
Consider attribute selectors
Consider nth-child selectors
Fusion Ads fusionads.net/blog/
All the small things

CSS2.1 / CSS3 etc. allows you to write less code, speeds
up development time, and generally makes life easier
Consider attribute selectors
Consider nth-child selectors
And if a browser doesn’t support these things...
... so what?
Thomas Silkjær theundersigned.net (Safari)
ul.gallery li:hover {
    webkit-transform:rotate:(-2.5deg);
    }




theundersigned.net/wp-content/themes/default/style.css
Thomas Silkjær theundersigned.net (Firefox)
Progressive




“                                                ”
      Favoring or advocating progress, change,
      improvement, or reform, as opposed to
      wishing to maintain things as they are.




dictionary.reference.com/browse/progressive
Don’t fear degradation:
       plan for it
Slides will be available online at
 elliotjaystocks.com/speaking/
Shameless plug!
Sexy Web Design
by Elliot Jay Stocks
Expert reviewers: Jina Bolton & Dan Rubin



Published by SitePoint
Thank you!
elliotjaystocks.com | twitter.com/elliotjaystocks

Pin-ups image by Mauren Veras - flickr.com/photos/mauren/2298724158/
Paint textures from The Stock Exchange - sxc.hu
Set in FS Clerkenwell - fontsmith.com/font_details.php?font_num=251

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FOWD NYC 2009

  • 1.
  • 2. Take Your Design To The Next Level With CSS3 j.mp/smashingcss3
  • 4. ” Great article, thanks but I think I’ll wait until most of the browsers support CSS3 totally to develop websites for my clients. Comments from Smashing Magazine readers on j.mp/smashingcss3
  • 5. ” I hope CSS3 will be a standard in the near future; right now you cant really use anything of it ’cause not every browser supports it. Comments from Smashing Magazine readers on j.mp/smashingcss3
  • 6. CSS 3 rocks. Unfortunately we need to stay at ” least 5 more years with CSS 2.1 if we want to offer the same design to each user (which in most ‘commercial’ projects is necessary). Comments from Smashing Magazine readers on j.mp/smashingcss3
  • 7. I can’t wait to use CSS3 in a real project. Unfortunately I’m going to be stuck with ” things as they are for the time being as I wait for my clients to catch up. I expect this will be the case for most designers for the time being. Comments from Smashing Magazine readers on j.mp/smashingcss3
  • 8. ” CSS3 looks really good however because of IE it will be long time before I start using it. Comments from Smashing Magazine readers on j.mp/smashingcss3
  • 9. These arguments are complete and utter bullshit
  • 10. If 98% of the users can’t see a text-shadow, it doesn’t matter, but it’ll be a nice enrichment for the 2% of users who can
  • 11. Tap Tap Tap taptaptap.com
  • 16. Progressive means progressive Fall-back solutions (JS on and off?)
  • 17. Barclaycard online admin barclaycard.co.uk
  • 18. Progressive means progressive Fall-back solutions (JS on and off?) Enhancements only become features when the majority of users are experiencing them
  • 19. Progressive means progressive Fall-back solutions (JS on and off?) Enhancements only become features when the majority of users are experiencing them Use progressive enrichment in your dull, corporate sites — the sexy stuff is an add-on, so it’s fine!
  • 20. Do websites need to look exactly the same in every browser?
  • 22. Do websites need to look exactly the same in every browser? Websites will never look consistent across all browsers
  • 23. Do websites need to look exactly the same in every browser? Websites will never look consistent across all browsers Rendering engines, operating systems, and user-specific variables like screen settings and resolution will always stand in the way
  • 24. Jon Tan: “ Designers will use [technologies like Flash, PDF, and hacks like embedding type in images] [...] because they won’t have to deal with painful inconsistencies between user agents; the bane ” of the browser wars, and in this instance, the bane of web typography in what seems like the age of the raster wars. Display Type & the Raster Wars j.mp/jontan
  • 25. Bookmark these URLs Jon Tan: Web Typography tag jontangerine.com/log/tag/web-typography Web Typography (Richard Rutter) webtypography.net
  • 26. Do websites need to look exactly the same in every browser? Websites will never look consistent across all browsers Rendering engines, operating systems, and user-specific variables like screen settings and resolution will always stand in the way So stop trying to reach the unreachable! Embrace the differences
  • 27. Usability vs. aesthetics Usability / accessibility / functionality = very important
  • 28. Usability vs. aesthetics Usability / accessibility / functionality = very important But don’t underestimate the importance of beauty!
  • 30. The experience Beauty is the experience’s visual layer
  • 31. The experience Beauty is the experience’s visual layer Visually pleasing layer = more fulfilling user experience
  • 32. The experience Beauty is the experience’s visual layer Visually pleasing layer = more fulfilling user experience Functionality leads to usage; aesthetics lead to emotion
  • 33. The experience Beauty is the experience’s visual layer Visually pleasing layer = more fulfilling user experience Functionality leads to usage; aesthetics lead to emotion The experience layer
  • 34. The experience Beauty is the experience’s visual layer Visually pleasing layer = more fulfilling user experience Functionality leads to usage; aesthetics lead to emotion The experience layer (See Dan Mall’s FOWD presentation: events.carsonified.com/fowd/2008/newyork/videos/dan-mall/)
  • 35. The experience layer “ Our emotions change the way we think ” and serve as constant guides to appropriate behaviour, steering us away from the bad and guiding us towards the good. Donald Norman, Emotional Design
  • 36. Variety in web design. I can haz it?
  • 37.
  • 47.
  • 49. Who’s pushing things forward? Tim Van Damme, Made By Elephant Mike Kus, Carsonified Miguel Ripoll, Cesser Digital Jason Santa Maria Matthew Smith, Squared Eye
  • 50. Who’s pushing things forward? Tim Van Damme, Made By Elephant Mike Kus, Carsonified Miguel Ripoll, Cesser Digital Jason Santa Maria Matthew Smith, Squared Eye
  • 51. Made By Elephant madebyelephant.com
  • 55. Who’s pushing things forward? Tim Van Damme, Made By Elephant Mike Kus, Carsonified Miguel Ripoll, Cesser Digital Jason Santa Maria Matthew Smith, Squared Eye
  • 58. Who’s pushing things forward? Tim Van Damme, Made By Elephant Mike Kus, Carsonified Miguel Ripoll, Cesser Digital Jason Santa Maria Matthew Smith, Squared Eye
  • 60. Who’s pushing things forward? Tim Van Damme, Made By Elephant Mike Kus, Carsonified Miguel Ripoll, Cesser Digital Jason Santa Maria Matthew Smith, Squared Eye
  • 61. Jason Santa Maria jasonsantamaria.com
  • 62. Who’s pushing things forward? Tim Van Damme, Made By Elephant Mike Kus, Carsonified Miguel Ripoll, Cesser Digital Jason Santa Maria Matthew Smith, Squared Eye
  • 69. The nicer your site looks...
  • 70. The nicer your site looks... ... the longer your visitors will look at it...
  • 71. The nicer your site looks... ... the longer your visitors will look at it... ... the longer your visitors look at it, the longer they’ll spend on your website...
  • 72. The nicer your site looks... ... the longer your visitors will look at it... ... the longer your visitors look at it, the longer they’ll spend on your website... ... and the longer they spend on your website, the easier it will be for you to sell them your product or service
  • 73. Web design, for me, is predominantly full of boring, unimaginative work. Let’s change that.
  • 74.
  • 75. N G IN l : A R W oversia con tr t at en ! em ing st ch ap p roa
  • 77. Yes, yes. Bear with me...
  • 78. Yes, yes. Bear with me... New techniques won’t validate...
  • 81. The CSS3 Validator could offer the option to ignore vendor specific extensions Validator suggestions css3.info/the-big-css3-validation-debate/
  • 82. The CSS3 Validator could offer the option to ignore vendor specific extensions The CSS3 Validator could highlight vendor specific extensions with a warning, rather than an error Validator suggestions css3.info/the-big-css3-validation-debate/
  • 83. The CSS3 Validator could offer the option to ignore vendor specific extensions The CSS3 Validator could highlight vendor specific extensions with a warning, rather than an error The validator could mark such code as ‘experimental’ rather than an error or warning Validator suggestions css3.info/the-big-css3-validation-debate/
  • 84. Yes, yes. Bear with me... New techniques won’t validate... ... and it doesn’t matter!
  • 85. Yes, yes. Bear with me... New techniques won’t validate... ... and it doesn’t matter! Know that you can break the rules
  • 88. #tops b { display:block; float:right; width:333px; height:15px; background:url(/images/paulsmith.gif) no-repeat; } hicksdesign.co.uk/css/layout-9.css
  • 89. <b>
  • 90. Yes, yes. Bear with me... New techniques won’t validate... ... and it doesn’t matter! Know that you can break the rules Validation does not equal conformity to Web Standards: you can build a site with tables and a complete lack of semantics yet still have it validate
  • 91.
  • 93. does
  • 94. not
  • 95. equal
  • 97. to
  • 98. Web
  • 100.
  • 101. We’re looking at it in the wrong way
  • 102. We’re looking at it in the wrong way “We can’t ensure that all users get the same experience.” // negative
  • 103. We’re looking at it in the wrong way “We can’t ensure that all users get the same experience.” // negative “We can add further enhancements above the norm.” // positive
  • 104. We’re looking at it in the wrong way “We can’t ensure that all users get the same experience.” // negative “We can add further enhancements above the norm.” // positive The flexibility the web offers is a blessing, not a curse
  • 105. We’re looking at it in the wrong way “We can’t ensure that all users get the same experience.” // negative “We can add further enhancements above the norm.” // positive The flexibility the web offers is a blessing, not a curse Ensure a good experience for most; a great one for some
  • 106. It’s not just about making things look pretty. Forward-thinking code means a future-proof website.
  • 107. 10%
  • 108. 10% of users today will be 100% of users tomorrow
  • 109. 10% of users today will be 100% of users tomorrow The amount of people who see your enrichments might seem small right now, but that number will only grow, not decline
  • 110.
  • 111. @
  • 112. My site before Firefox 3.5 (no @font-face support) elliotjaystocks.com
  • 113. My site after Firefox 3.5 (with @font-face support) elliotjaystocks.com
  • 114. 10% of users today will be 100% of users tomorrow The amount of people who see your enrichments might seem small right now, but that number will only grow, not decline It’s our duty to push forward-thinking development; to make the most of the tools made available to us and our users
  • 115. 10% of users today will be 100% of users tomorrow The amount of people who see your enrichments might seem small right now, but that number will only grow, not decline It’s our duty to push forward-thinking development; to make the most of the tools made available to us and our users New CSS techniques will never become mainstream if we designers aren’t using them
  • 116. All the small things
  • 117. All the small things CSS2.1 / CSS3 etc. allows you to write less code, speeds up development time, and generally makes life easier
  • 118. All the small things CSS2.1 / CSS3 etc. allows you to write less code, speeds up development time, and generally makes life easier Consider attribute selectors
  • 119. <ul class="blogroll"> <li> <a href="http://shauninman.com">Shaun Inman</a> </li> <li> <a href="http://mezzoblue.com">Dave Shea</a> </li> <li> <a href="http://hicksdesign.co.uk">Jon Hicks</a> </li> </ul> HTML with no need for class names on each <li>
  • 120. ul.blogroll li a[href="http://shauninman.com"]{ background:url(http://shauninman.com/favicon.ico); } Attribute selectors
  • 121. All the small things CSS2.1 / CSS3 etc. allows you to write less code, speeds up development time, and generally makes life easier Consider attribute selectors Consider nth-child selectors
  • 123. All the small things CSS2.1 / CSS3 etc. allows you to write less code, speeds up development time, and generally makes life easier Consider attribute selectors Consider nth-child selectors And if a browser doesn’t support these things... ... so what?
  • 125. ul.gallery li:hover { webkit-transform:rotate:(-2.5deg); } theundersigned.net/wp-content/themes/default/style.css
  • 127. Progressive “ ” Favoring or advocating progress, change, improvement, or reform, as opposed to wishing to maintain things as they are. dictionary.reference.com/browse/progressive
  • 129.
  • 130. Slides will be available online at elliotjaystocks.com/speaking/
  • 131.
  • 132. Shameless plug! Sexy Web Design by Elliot Jay Stocks Expert reviewers: Jina Bolton & Dan Rubin Published by SitePoint
  • 133.
  • 134.
  • 135. Thank you! elliotjaystocks.com | twitter.com/elliotjaystocks Pin-ups image by Mauren Veras - flickr.com/photos/mauren/2298724158/ Paint textures from The Stock Exchange - sxc.hu Set in FS Clerkenwell - fontsmith.com/font_details.php?font_num=251