1. Wal Mart Problems When Going Globa
VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY
INTERNATIONAL UNIVERSITY
SCHOOL OF BUSINESS ADMINISTRATION
WAL – MART MARKETING PROBLEMS
WHEN GOING GLOBAL
By
GROUP 5:
NGUYEN THI HUONG GIANG
NGUYEN THI TRUC LINH
TRAN THI THU HANG
NGUYEN PHU NGHI
LE DUC PHUC
A project submitted to Dr. Vu The Dung in partial fulfillment of the requirements for the
International Marketing course
Ho Chi Minh City, Vietnam
2011
Contents I. General information 3 1. Company Background 3 2. Organizational Culture 3 3.
Competitive Situation 3 4. The overseas expansion & existing marketing strategy 3 4.1. The
overseas expansion 3 4.2. The existing marketing strategy 3 II. MARKETING PROBLEM WHEN
GOING GLOBAL 3 1. ... Show more content on Helpwriting.net ...
Wal–mart sam's Club segment faces strong sales competition from other Wholesale club operations,
catalogs businesses, internet–based and other retailers.
Wal–mart is the number one retailer in 77 of the 100 largest general merchandise markets in
America, squaring up against Target or Costco in all but 11 of these markets. Either Wal–mart,
Costco or Target holds the top position in 91 of the top 100 largest general merchandise markets in
the United States. Geographically, Wal–mart is the dominant retailer in the South and thougthout
midsized and small–town markets, while Costco is the leader in California and Washington.
According to ACNielsen ( the World's leading marketing information company), in the United
States, Waal–mart controls 20 % of dry grocery, 29% of non–food grocery, 30% of health and
beauty aids and 45% of general merchandise sales. It also controls 45% of the retail toy segment.
However, Target, Kroger and Family Dollar Stores are all growing revenue faster than Wal–mart,
2. threatening its dominance.
4. The overseas expansion & existing marketing strategy
The Wal–Mart's international growth was seen as part of a long–term strategy of becoming a
dominant force in international retailing. 5.1. The overseas expansion
International expansion is
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7. Spanish Prepositions: Preposiciones
Chapter 14: Prepositions (Preposiciones) Prepositions are words that establish relationships between
words in a sentence or phrase. Except for the prepositions "a" and "de" that are contracted when
used with the article "el", prepositions are invariable. Spanish sentences never end in a preposition.
It is placed before an object which can be a noun, a verb used as a noun, or a pronoun. Spanish
prepositions are used in the same way that English prepositions are used but it can be tricky to
translate prepositions literally as each preposition can mean differently on either language
depending on the context of the sentence. Here is a list of the most common Spanish prepositions: a
to, at, for, by The preposition "a" is used to express time and motion, ... Show more content on
Helpwriting.net ...
Chapter 16: Moods of Verbs A verb's mood is a property, which expresses how a condition or action
is intended or conceived. There are three moods in Spanish: the indicative mood, subjunctive mood
and the imperative mood. Indicative Mood The indicative mood is the regular verb form used in
everday statements and questions. Tengo dos perros y un gato. I have two dogs and one cat.
Subjunctive Mood A verb in the subjunctive mood expresses a condition, which is contrary to fact,
doubtful or wished for. In many cases, a subjunctive verb is part of a clause that begins with "que", a
relative pronoun which means "that", "which", or "who". To justify the use of the subjunctive mood,
the sentence should express uncertainty, opinion, or doubt. There are several signal phrases that will
prompt you to use the subjunctive mood: It is not likely that ___ Es difícil que ___ It is good that
___ Es bueno que ___ It is not certain that ___ No es cierto que ___ It is bad that __ Es malo que
___ It's better that __ Más vale que ___ Espero que los niños estudien. I hope that the boys are
studying. Está mal que esté enfermo. It's bad that he is
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8.
9. Reflection Paper On Cultural Experience
For my cultural experience, I decided to connect with my roots. Even though I am Hispanic
American, my parents never truly exposed me to my Mexican culture. This assignment seemed like
the perfect opportunity to connect with elements of my heritage.
My parents were born and raised in downtown Joliet, so I went to them to ask them where the best
place would be to go find those types of experiences. They told me that the East side of Joliet would
be my best chance of experiencing a new cultural experience.
The following day, I decided to take a trip to this region. As I came closer to approaching the East
side, I noticed that the surroundings around me started changing quite drastically. A great percentage
of signs posted on billboards and businesses were written in Spanish. No English on the signs was
visible anywhere either. I also noticed that great amount of businesses that were being run by
Hispanic men. Considerably much greater than any businesses located in my neighborhood. I
decided to stop at a small corner store located right next to Joliet Central high school. The store was
called "Supermercado Joliet". When I walked inside, I noticed that many of the products being sold
weren't the everyday product that I was used to seeing being sold in a Walmart or Jewel Osco in my
neighborhood. Many labels on the products sold were completely foreign to me. A middle–aged man
behind the cash register noticed me glimpsing at the products and he approached me asking me
something
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10.
11. Frugos Company
LA EMPRESA
1. Historia y antecedentes
En el año 1910 llega al Perú la familia Lindley, conformada por el británico José Robinson Lindley
junto con su esposa Martha Stoppanie de Lindley y sus ocho hijos. Se ubicaron en el Jirón
Cajamarca, distrito de Rímac, y es ahí donde nació la Fábrica de Aguas Gasificadas Santa Rosa,
empresa creada para elaborar bebidas gasificadas. En 1928, tras pasar la gerencia a su hijo José, la
empresa familiar se transforma en la sociedad anónima José R. Lindley e Hijos S.A. Años después,
en 1935, con motivo de celebración del Cuarto Centenario de la fundación de Lima, la empresa
lanza al mercado el producto Inca Kola, ganándose con este el corazón de todos los peruanos. En
1945 la dirección paso al ... Show more content on Helpwriting.net ...
4. Cultura Organizacional, Principios y valores corporativos
Cultura Organizacional
En la Corporación, la cultura es aquella que determina la forma de pensar, sentir y actuar de todos
los colaboradores. Está basada en valores, creencias, costumbres, políticas y normas compartidas
por todos. El quipo de colaboradores se encuentra comprometido con la excelencia de la calidad de
los productos, siendo la meta más importante el desarrollar mejores servicios para satisfacer a los
clientes. Se siguen políticas de calidad, ambientales, seguridad, salud ocupacional e higiene, entre
otras. Principios
✓ Calidad: la empresa posee una política de calidad que busca la satisfacción del cliente con
productos cada vez mejores, es por ello que la corporación ha conseguido varios certificados y
premios por su dedicación a la mejora en la calidad de sus procesos productivos. La empresa
considera a sus certificados como los pilares de su sistema de calidad entre estos están el ISO
9001:2000, THE COCA COLA QUALITY SYSTEM, HACCP, OHSAS 18001: 1999. La trayectoria
que ha seguido la empresa va desde control de calidad hasta gestión ambiental.
✓ Medio ambiente: la corporación ha desarrollado procesos para evitar la contaminación ambiental
una de ellas es la planta de
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12.
13. Internal and External Factors Wal-Mart
Responding to Internal and External Factors; Wal–mart Analysis Abstract; this report examines the
ways in which Wal–mart responds to internal and external factors such as globalization, new
technology, innovation, diversity, and ethics. Wal–Mart is a successful industry giant, so it stands to
reason that they are proficient at responding to internal and internal factors and thriving . In this
essay we explore Wal–Mart's programs and initiatives and access if we could use their examples to
learn from and grow as managers and business owners. There are various internal and external
factors that affect the four functions of Management positively or negatively. Organizations need to
pay close attention to these factors because it can ... Show more content on Helpwriting.net ...
The company needs collaboration. Therefore, the company will have to associate with right people
or partners to enhance their productivity and growth in business. Wal–Mart started on a small scale
and has made a great impact socially and economically not only in the United States but other
nations as well; increasing products and services for the numerous consumers especially at lower
prices. According to Lavallee & Boyer, Wal–Mart is known to be an initiator and receiver of
globalization and has really transformed retail industry in the United States. Technology at Wal–
Mart has advanced so much so that it has not only enhanced the customers experience but has help
Wal–Mart to become more energy efficient as well. Besides Wal–Mart e–commerce website the
company has looked to @walmartlabs for new innovative technology to help keep the company
relevant in an era with many different competitors. Wal–Mart was originally a leader using a Retail
Link sales–data system that helped Wal–Mart to analyze their customers shopping carts to capitalize
on trends; however, other competitors were able to get hold of the software and now have the same
electronic analytical abilities as Wal–Mart (Neff, 2011). This has in turn decreased Wal–Mart
competitive stance. Wal–Mart by using @walmartlabs is testing an application called Shopycat,
which will utilize social–media sites like Facebook that will use member
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14.
15. Wal-Mart Operations in Brazil: an Emerging Giant
Kotabe/Helsen, Global Marketing Management, 5e Case 9 Case 9 Wal–Mart Operations in Brazil:
An Emerging Giant ___________________________________ This case was prepared by
Professor Masaaki Kotabe, Louie Pranic and Richard Smith of the Fox School of Business at
Temple University and Kleber G. de Godoy and Moacir Salzstein of Fundação Getúlio Vargas, São
Paulo, Brazil, and updated by Dan Zhang under the supervision of Professor Masaaki Kotabe for
class discussion rather than to illustrate either effective or ineffective management of a situation
described (2008). 1 Kotabe/Helsen, Global Marketing Management, 5e Case 9 Introduction In
September 1994, Brazil was experiencing a new thrust in its economy. After several years ... Show
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Wal–Mart operates with five different divisions within the United States: WalMart Stores, Wal–Mart
Supercenters, Sam 's Club, McLane 's Company and Wal–Mart International. Wal–Mart Stores is the
division accounting for about 55% of total company revenues. Wal–Mart Supercenters generates
10% of total company revenues and is one of the fastest growing divisions. In the United States,
there are three different "Supercenters": Wal–Mart Supercenters, Hypermart USA's and Bud 's
Warehouse Outlets. "Supercenters" are stores with more than 10,000 m2 of area and a minimum of
40,000 items. Sam 's Club is the division responsible for 25% of revenues. The first Sam 's Club – a
"buyers ' club," namely, a store where the consumer pays an annual fee to have access – was opened
in 1976. As of January 31, 2008, there were 591 Sam 's Clubs in the United States. McLane 's
Company is Wal–Mart 's distribution company. Wal–Mart acquired this company, a leading
distribution company, in 1990. In 1995, McLane 's represented 6% of Wal–Mart total revenues.
McLane 's has 14 distribution centers in the United States and caters not only to Wal–Mart needs but
also to other 25,000 retailing stores in the United States. Wal–Mart International, the fifth division,
accounts for almost 20% of Wal–Mart total
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16.
17. Description Of Nicaragu The Spanish Word For Water
Description of Nicaragua
The name Nicaragua comes from a combination of two words, "nicarao" and "agua". The Nicarao
are the Indian tribe that were occupying the shores of Lake Nicaragua when the Spaniards arrived in
the 1500 's. "Agua" is the Spanish word for water.
The Nicarao tribe originally immigrated to Nicaragua from Mexico, after the fall of the Aztec
empire. According to legend, the Nicarao were directed to travel south until they found an island
with two volcanoes in the middle of a lake. An interesting Nicaragua fact is that the Nicarao tribe
found Ometepe Island with two volcanoes in the middle of Lake Nicaragua, realized they had found
the promised land, and then setttled on the shores of Lake Nicaragua.
Geography
The Republic of Nicaragua is bound on the north by Honduras, on the south by Costa Rica, on the
east by the Caribbean Sea and on the west by the Pacific Ocean. Nicaragua is a tropical country
located between 11 and 17 north latitude.
Nicaragua, about the size of Iowa, is the largest country in Central America and covers an area of
130,000 Sq. Km. Nicaragua has the largest area of arable land in all of Central America, with 12.1
million acres, of which 8.9 million area ideal for agriculture and 3.2 million for cattle ranching.
Lago de Nicaragua (Lake Nicaragua), a large freshwater lake, borders the Pacific Ocean, Low
Mountains and hills, covered white pine separate the populated west from the eastern half of the
country. The east is covered with
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18.
19. Prepositions Essay
Prepositions are words that establish relationships between words in a sentence or phrase. Except for
the prepositions "a" and "de" that are contracted when used with the article "el", prepositions are
invariable. Spanish sentences never end in a preposition. It is placed before an object which can be a
noun, a verb used as a noun, or a pronoun.
Spanish prepositions are used in the same way that English prepositions are used but it can be tricky
to translate prepositions literally as each preposition can mean differently on either language
depending on the context of the sentence.
Here is a list of the most common Spanish prepositions:
a to, at, for, by The preposition "a" is used to express time and motion, connect a verb and an
infinitive, indicate ... Show more content on Helpwriting.net ...
In general, Spanish conjunctions work in similar manner as English conjunctions. There are two
categories of conjunctions: the coordinating and subordinating conjunctions.
Coordinating Conjuctions
A coordinating conjuction joins two words that belong to the same grammatical class. Here are the
most common coordinating conjunctions: pero but y and o or pues then entonces thus, so ni.... ni
neither... nor
The conjunction "y", which means "and" changes to "e" when it precedes an "i" sound to avoid
having to say two successive "i" sounds.
Example:
Muchos aún están recibiendo tratamiento áspero e inhumano.
Many are still receiving harsh and inhumane treatment.
If the conjuction "o" is followed by a word that begins with an "o" sound, it is changed to "u"to
avoid saying two successive "o" sounds.
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20.
21. Financial Strategies of a Company
INTRODUCTION TO FINANCIAL STRATEGIES OF A COMPANY It is important for a business
to have a clear financial strategy. This is true for both new companies and those with a long history.
The strategy constitutes your company 's guiding principles in all its financial decisions. Different
scenarios demand varying strategies for the business. Of course the strategy must be re–evaluated
whenever the business undergoes changes in its financial circumstances. Factors involved When you
plan your financial strategy, these are some of the factors you should consider: * Future need for
liquidity * Future cash flow * Relation between assets and liabilities * Your company 's risk profile
* Time horizon * How your ... Show more content on Helpwriting.net ...
The reason for this special significance is found in the speed with which growth by merger can
proceed. It should be clear from the analysis of earlier chapters that neither extensive acquisition of
existing firms, nor entrepreneurs bent on achieving monopoly and dominance are necessary for the
explanation of the emergence of large and dominant firms. EXCHANGE RATE UTILISATION
AND ADAPTION It was observed during the recent emerging market crises that as soon as an
inflexible exchange rate and other financial sector weaknesses became apparent in an economy,
institutional investors and currency speculators were attracted toward it, making a currency crisis
imminent (Das 1993). Exchange rates create a risk to a business like Unilever. A bad exchange rate
creates the need for Unilever to increase the prices; a positive exchange rate gives a firm the chance
to earn more income. Unilever always monitors the financial status of the country they operate in, it
always checks for any changes in the exchange rate and other economic indicators. The company's
local strategy is based from the exchange rate. Since exchange rates are unpredictable, Unilever
makes sure that it has contingency plans to ensure that any abrupt change in the exchange rates
would not cost
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22.
23. Essay on Walmart
Walmart From Wikipedia, the free encyclopedia Wal–Mart Stores, Inc. (NYSE: WMT
(http://www.nyse.com/about/listed/lcddata.html?ticker=wmt) ), branded as Walmart, is an American
multinational retail corporation that runs chains of large discount department stores and warehouse
stores. The company is the world's third largest public corporation, according to the Fortune Global
500 list in 2012, the biggest private employer in the world with over two million employees, and is
the largest retailer in the world. Walmart remains a family–owned business, as the company is
controlled by the Walton family, who own a 48 percent stake in Walmart.[5][6] It is also one of the
world's most valuable companies.[7] The company was founded by Sam Walton ... Show more
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Within the fifth year, the store was making $250,000 in revenue. When the lease for the location
expired, he couldn't reach an agreement for renewal, so he opened a new Ben Franklin franchise in
Bentonville, Arkansas and called it "Walton's Five and Dime."[13][14] On July 2, 1962, Walton
opened the first Walmart Discount City store located at 719 Walnut Ave. in Rogers, Arkansas. The
building is now occupied by a hardware store and an antique mall. Within five years, the company
expanded to 24 stores across Arkansas and reached $12.6 million in sales.[15] In 1968, it opened its
first stores outside Arkansas, in Sikeston, Missouri and Claremore, Oklahoma.[16] Sam Walton's
original Walton's Five and Dime store in Bentonville, Arkansas now serving as the Walmart Visitor
Center Incorporation and growth (1969–2005) The company was incorporated as Wal–Mart Stores,
Inc. on October 31, 1969. In 1970, it opened its home office and first distribution center in
Bentonville, Arkansas. It had 38 stores operating with 1,500 employees and sales of $44.2 million. It
began trading stock as a publicly held company on October 1, 1970, and was soon listed on the New
York Stock Exchange. The first stock split occurred in May 1971 at a market price of $47. By this
time, Walmart was operating in five states: Arkansas, Kansas, Louisiana, Missouri, and Oklahoma;
it entered Tennessee
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24.
25. Marketing Strategy of the Supermarkets
MARKETING STRATEGY OF
THE SUPERMARKETS
[ICA MAXI, FORUM COOP, NETTO, LIDL]
Rafael Lucena Matamalas Miguel Santandreu Ramos May 2009
Marketing Strategy of the supermarkets
INDEX
I. Introduction................................................................................................................................ 4 II.
Theory ....................................................................................................................................... 6 1. A.
B. C. D. 2. A. B. C. D. Marketing Mix
................................................................................................................... 6 Product ... Show more
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26 About advertising ........................................................................................................ 26 About
background music ............................................................................................ 26
2
Marketing Strategy of the supermarkets
C. D. E. 3. A. B. C. D. 4. A. B. C. D.
About lighting .............................................................................................................. 26 About
establishment's organization ........................................................................... 26 Other
strategies........................................................................................................... 27 Lidl
................................................................................................................................... 28 About
advertising ........................................................................................................ 28 About background
music ............................................................................................ 28 About lighting
.............................................................................................................. 28 About establishment's
organization ........................................................................... 28 Netto
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26.
27. Caso La Polar
CASO EMPRESAS LA POLAR VALORACIÓN DE EMPRESA Profesores: Carlos Maquieira.
Marcelo González Ayudante: Guisella Gallardo Grupo: Héctor Bravo Gonzalo Ferrada Felipe Vargas
Leonardo Venegas Larry Vidal 13 DE MAYO DE 2010 Antecedentes 1.– Empresas La Polar
Empresa La Polar nace como una sastrería en la ciudad de Santiago de Chile en el sector de Estación
Central en el año 1920. Treinta años después cambia la propiedad, ampliando el giro hacia la venta
de varios productos. En 1989 incorpora a su negocio la tarjeta de crédito LA POLAR. En 1999
ingresa Southern Cross Group, generándose una reestructuración y un nuevo plan estratégico. 1.1.–
Estructura del negocio La compañía define su negocio como una plataforma de servicio ... Show
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ANEXOS Mercado de Retail PRINCIPALES EMPRESAS RETAIL Y SUS OPERACIONES
Compañía CENCOSUD FALABELLA D & S LA POLAR RIPLEY UNIMARC Tiendas por
Departamento X X X X Supermercados–Hipermercados X X X X Mejoramiento para el Hogar X X
Centros Comerciales X X X X Bancos/Servicios Financieros X X X X X Información financiera y
de mercado del sector Información financiera de La
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28.
29. Redes de Mercadeo, El Negocio del Futuro Essay
Redes de mercadeo, el negocio del futuro
¿Por qué mi negocio ha dejado de darme ganancias? ¿Por qué si antes era rentable, ahora me genera
gastos? ¿Que estoy haciendo mal? Son las preguntas que desvelan a la mayoría de comerciantes que
se dedican a este oficio tiempo atrás. Lo que ellos no saben es que se ha cambiado de la era
industrial, a una nueva etapa tecnológica.
Con este cambio han surgido nuevas formas de hacer negocios, más simple, gastando menos tiempo
y obteniendo mayores dividendos. Esto, aunque parezca irreal si existe, y se llaman redes de
mercadeo. Estas redes, son un nuevo modelo de distribución de productos o servicios, en el cual los
distribuidores independientes se asocian con otros en un fin común, que es conseguir ... Show more
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Las expectativas a futuro de las personas aumentan de forma positiva, ya que el sistema educativo lo
que hace es permitirle a las personas proyectarse a corto, mediano y largo plazo con el objetivo de
tener un proyecto propio y que no tiene límite de crecimiento". (Cock y sierra, 2012, p. 48)
Las redes de mercadeo en Colombia, son legales.
En el año 2011 el congreso de la Republica creo la ley 48, en la cual se reglamentan las actividades
de comercialización en redes de mercadeo o multinivel en el país. Esta iniciativa tiene como fin, la
vigilancia en el desarrollo de las actividades de mercadeo multinivel, para que de esta forma sean
controladas y se realicen con transparencia, a la vez, que se velan por los derechos de las personas
que hacen parte de estos negocios.
¿Cómo influye el empleo con la creación de estas nuevas empresas?
La economía colombiana, ha estado en decadencia los últimos años, y por tal motivo se ha generado
un mayor índice de desempleo. Actualmente, hay muy pocas posibilidades de conseguir un trabajo
que vaya de acuerdo a la preparación universitaria que están adquiriendo muchas personas. Por lo
cual, muchos jóvenes recién graduados se conforman con un sueldo mínimo que no concuerda con
la formación intelectual que adquirieron los años que estuvieron en la universidad.
El 97% de las personas en Colombia ganan menos de tres millones de pesos, y solo el 3% restante
ganan más de 10 millones. Es por esta
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30.
31. Arisaig Investment Letter
October 2012 Arisaig Partners is an independent investment management company founded in
1996. Our focus is on dominant consumer sector businesses in emerging markets. We run an Asia
Consumer Fund, an Africa Consumer Fund and a Latin America Consumer Fund. In addition to our
head office in Singapore, we have research offices in Hong Kong, Mumbai, Cape Town, Rio de
Janeiro and the UK. Performance to 31 October 2012 (%) NAV (USD) Arisaig Asia Consumer
Fund1 Arisaig Africa Consumer Fund Arisaig Latam Consumer Fund 1 49.20 18.15 28.51 Size 15 yr
10 yr (USDm) 2,916.3 +747.1 +444.2 643.9 424.9 5 yr +47.0 +32.9 3 yr +98.8 +71.9 2 yr +29.4
+25.1 1 yr +23.2 +36.9 +27.8 6 mth +9.1 +17.4 +5.2 3 mth +11.8 +10.2 +4.9 1 ... Show more
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of holdings Top 10 holdings (%) Top 20 holdings (%) Average market cap (USDm) AACF 31 48.2
80.2 4,555 AFCF 20 74.4 94.8 3,358 ALCF 17 71.7 96.0 18,403 ROCE (%) EPS growth (%) Net
margin (%) AACF 34 37 9 AFCF 47 17 12 ALCF 24 15 10 Compound annual returns (%) to 31
October 2012 15 years 10 years 5 years 3 years Since inception AACF 15.3 18.4 8.0 25.7 13.4
AFCF 5.8 19.8 8.7 ALCF 12.7 The Arisaig family of Funds are open–ended, BVI or Mauritius
domiciled, investment companies and their daily valued NAVs are published in the Financial Times
and on Bloomberg. The Asia Consumer Fund is listed on the Irish Stock Exchange. This Diary is
intended to be for the information of holders of one or more of Arisaig's Funds. It is not intended to
constitute investment advice and should not be relied upon as such. Investors should be aware that,
as the Funds are invested in the securities of smaller companies as well as those listed in emerging
markets, share prices can be more volatile and trading liquidity much lower. Arisaig Partners (Asia)
Pte Ltd 7A Lorong Telok, Singapore 049019 Tel (65) 6532 3378 Fax (65) 6532 6618 Arisaig
Partners Research Services (Cape Town) 26 Kildare Road, Newlands Cape Town, 7700, South
Africa Tel (27) 21 671 6680 Fax (27) 21 671 6679 Arisaig Partners (India) Private Limited Villar
Ville, First Floor, 16 P.J. Ramchandani Marg, Colaba, Mumbai 400 001, India Tel
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32.
33. Impact of Globalization on Aldi
{draw:frame} {text:change–start} {text:change–start} Globalization Impact on Aldi {text:change–
end} {text:change–start} (Grocery Stores). {text:change–end} {text:change–start} {text:change}
{text:change} {text:change} {text:change} Spring 2009 Aldo Gonz {text:change–start} a
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{text:change–start} {text:change} {text:change} History of ALDI, its core business and philosophy
Established in 1913 in Germany, ALDI operates what are known in the grocery business as
"limited–assortment" stores or "hard discounters." ALDI has taken this retail concept, which
features low overhead and scanty selection, to its leanest, meanest extreme. ... Show more content
on Helpwriting.net ...
In times of recession people tend to be very conservative when spending and the people see that
ALDI offers value add to their spending by saving them money in their groceries. Globalization
forces companies to standardize processes and ALDI has been very good at it, making sure their
stores have the same concept everywhere they are located world wide. Economic and Technological
forces influencing the global context of ALDI Despite the economical recession that the US
currently faces, all around the country, ALDI continues to grow. ALDI is recently celebrating the
opening of their 1,000th U.S. store in West Haven, Connecticut. At a time when other retailers are
cutting back and the recession is deepening, ALDI continues to build new stores in 29 states
nationwide and also around the globe. ALDI claims that when you shop at ALDI, you can always
count on finding products that are consistently equal to or better than the top national brands in
quality and taste, for up to 50% less than at traditional grocery stores. ALDI claims that by shopping
at their stores, one can save an average of $115 a month on family's groceries on staples like fresh
produce, milk, bread and eggs. ALDI has been able to tap a niche in the market that is more
appealing to small stores, do not care much about the brand of a product but more to the economic
benefit by buying the product in a more economical way. As we have discussed in
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34.
35. Analisis Estratégico de Mcdonalds
INDICE
Tema
1. Introducción
2. Nacimiento y evolución de un nuevo concepto de restaurante
3. Descripción de la compañía
4. Valores
5. Estructura corporativa
6. Situación financiera
7. Estrategia de la compañía
8. Mapa del sistema de actividades
9. Competencia y capacidades clave
10. Cadena de valor de la compañía
11. Fortalezas y debilidades
12. Análisis de la industria
13. Macro fuerzas de la industria
14. Oportunidades y amenazas
15. Propuesta de estrategia(s) competitiva(s)
3
3
4
5
6
6
7
8
9
11
11
12
17
20
22
36. 1. Introducción
McDonald's es el líder mundial en restaurantes de servicio de comida rápida con más de 30,000
locales sirviendo a cerca de 50 millones de personas en 119 países cada día. Actualmente la
compañía esta ... Show more content on Helpwriting.net ...
Además de los restaurantes McDonald's, la corporación tiene interés en cadenas de restaurantes que
ataquen diferentes sectores del mercado como por ejemplo The Chipotle Mexican Grill, en el cual se
sirven platillos de comida mexicana como burritos y tacos así como The Boston Market
Corporation, líderes en el concepto de cena tipo casual. La compañía opera a través de cinco
subsidiarias (estructuradas por su ubicación geográfica):
 McDonald's Estados Unidos
 McDonald's Europa
 McDonald's AMEA (Incluye Asía, Medio Oriente y África)
 McDonald's Latinoamérica
 McDonald's Internacional
Además de las anteriores, fue creada una sexta subsidiaria, McDonald's Ventures que incluye las
compañías que operan con una marca distinta a McDonald's.
4. Valores
 Responsabilidad corporativa
La compañía tiene mucho tiempo siendo líder en la industria en la cual se encuentra, lo cual genera
un fuerte compromiso de la corporación con la comunidad con la cual interactúa y sirve día con día,
protección al ambiente, diversidad de razas, ofrecer oportunidades de empleo así como apoyo a sus
proveedores para desarrollarlos a través de la mejora de sus prácticas actuales. Están comprometidos
en hacer todavía más para ganarse la confianza plena de sus clientes así como de aquellos de alguna
u otra forma se vean involucrados en su negocio.
 Diversidad
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37.
38. Wal-Mart Takes on the World Summary
Intl Business 338 10, September, 2010 Wal–Mart takes on the World The following paper is a
summary of how Wal–Mart has faced limited growth on American soil, was forced to look else–
where for growth opportunities, particularly in foreign countries, where market shares were already
established. Wal–Mart found itself facing political, ideological, cultural, and technological barriers
in its attempt to enter the markets on foreign soil. Wal–Mart deliberately selected emerging markets
as a starting point for international expansion (pg.395). In Latin America, Wal–Mart targeted large
growing populations like in Mexico, Argentina, and Brazil; in Asia, it sought out China. Wal–Mart
used a ... Show more content on Helpwriting.net ...
Since many of the small scale department stores in India are the major contributors to the Indian
economy, the entry of Wal– Mart into Indian market creates a lot of negative effect on the Indian
small scale industry. This may lead to loose the business to many of the middle and small scale
people. Local traders from the major of the cities were opposed the entry of retail giant Wal–Mart
especially in Delhi because it will affect the local traders or business man and also for small retail
shop. They have the issue of domestic traders will be totally neglected. Wal– Mart in order to
capture the Indian market is trying to introduce low price strategy on their products which inturn
affect the other local businesses. Local traders later also should implement this pricing strategy
which may affect their profit margin. But in return the consumers may benefit a lot from this. Due to
the entry of Wal –Mart into the Indian market the competition may increase between local retailing
businesses like Pantaloon, Reliance etc. we can see a tough competition between these business
units in future . From the analysis there is advantages and disadvantages for Wal–Mart to enter in
the Indian retailing system. From the arrival of the Wal–Mart to India FDI will be increased in India
and most of the retail stores will have the subsidiaries in many of the places to increase the
availability of the customers. Most of the foreign retail outlets is
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39.
40. Parking In City Heights
Finding a space for parking in City Height proves difficult, as most are already taken, but I manage
to navigate into a space in a neighborhood lined with houses and front yards. Walking onto
University Avenue, I pass a vibrant collection of local businesses buildings such as tortillerias, one
stop shop clothing stores, travel agencies, autoshops and supermercados painted in bright pinks,
greens, and blues with Spanish banners. In my awe of all the colors, I almost bump into a fellow
pedestrian moving fast down the sidewalk, and realize the heavy amount of pedestrian and bike
traffic for an early weekday morning. My eyes rise above the single–story business buildings and
lock onto a modern, multi–story, muted auburn colors rising above the ... Show more content on
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While being one of the largest, it has also been known in the past as the most ethnic example of
neighborhoods. Resident of City Heights and writer of San Diego Free Press Anna Daniels describes
how the street vendors used to advertise their specialties to the apartments walls from the pedestrian
walks of the center square of the community, "La fruta, la tortilla, las verduras, se van", and choices
from variety authentic mom and pop shops. This small entrepreneurship activity used to mark the
essence of the hub of City Heights, but has since been struck off the map at the epicenter by the
Premium Office Spaces, rising above and casting a shadow over the rest of the community. If the
residents had created a working market to their own making, why did the city undergo the City
Heights Redevelopment Project? The answer, I believe, is an incredibly biased one: because street
vendors and mom and pop shops limit capitalist control over a public space. Largely Latino
communities, like City Heights, are targeted because such ethnic liveliness "blur[s] the lines
between commercial and residential activities" (Rojas, 38. Added letter is my own.). To allow this
cultural infusion would relinquish control of the central space of the community to the locals, and
therefore must be 'redeveloped' at first
... Get more on HelpWriting.net ...
41.
42. Strategic Management of Walmart
Group Work Submit to Dr Andrew JENKINS Strategic Management: WAL–MART Case Analysis
AGAB Nuri FAZAL Muhamed KINTEH Lamine VRINCIANU Radu Executive Summary Lamine
Introduction Wal–Mart is the largest private employer in the United States and the biggest retailer in
the world. The company started in 1962 with only a small number of employees and has hugely
grown since then. Throughout this essay we will analyse how a small family business managed to
become the leading retailer in the world. We will start by critically comment on the organisational
culture of Wal–Mart. We will then apply Porter's 5 forces Framework to this company. We will
continue by undertaking a PESTEL analysis and discussing WAL–Marts key drivers ... Show more
content on Helpwriting.net ...
(Porter 1980s, 1985 David B, Management, Prentice Hall, 3rd Edition 2005) The ability of a firm to
earn an acceptable return on investment highly depends on how business managers handle these
forces in their immediate business The objective of this script is to critically study the Wal–mart five
force analyses. These five forces are the ability of potential competitors, the threat of new products,
the buying power of consumer, and finally the bargaining strategies of suppliers. The threat of
Competitors The most visible threat in the retail business across the United State is Competition.
The quality of competition in the U S as a sub–region has significant influences on business within
its borders, and these are due to the following factors; technological, economic, social and political
factors. Wal– Mart is directly faced with competitors like K–mart, Target, Winco, Albertsons and
wholesale retailers like Costco. The threat form is slightly different in scale putting into account the
span of business activities and ability to match dominant actors. Wal–Mart`s price low cost and
discount strategies often leaves less room for competition from small firms in the business and it
takes the likes of Target and K–Mart to follow suit in the low cost price strategy. The level of threat
is medium given the resource available, brand awareness, service strategies, economies of scale, and
the available product option that
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43.
44. None
Clase 4 – Distintos costos del capital
En la clase anterior, vimos una manera de calcular el costo del capital accionario de una empresa. El
CAPM indica efectivamente cual debería ser el rendimiento esperado por una acción específica,
dado su nivel de riesgo sistemático. Al conocer el rendimiento esperado de la acción, se puede
utilizarlo para determinar el precio "justo" esperado de la acción y averiguar si actualmente la acción
está sobre o subvaluada. En esta clase, veremos como calcular el costo de capital para una empresa
apalancada, es decir, una empresa que se financia con deuda y capital accionario. Para ello, veremos
primero como calcular el costo de la deuda. Sin embargo, veremos también que el costo de capital
de la empresa no ... Show more content on Helpwriting.net ...
Cuando el rating es inferior o igual a BB, las obligaciones se clasifican como instrumentos para la
especulación (por oposición a la seguridad que debería proporcionar la deuda). El detalle del rating
se puede encontrar en la página de Standard and Poors (www.standardandpoors.com). Otra escala
que se usa con frecuencia es la escala de Moody's. También existen otras escalas, desarrolladas por
otras empresas (este rating es en realidad un producto que comercializan estas empresas). En
resumen, vimos que la deuda financiera de las empresas está expuesta al riesgo de mercado. El beta
de la deuda es una medición de este riesgo. Si la deuda es más riesgosa, debería rendir algo más que
los bonos del Gobierno libres de riesgo, es decir, los inversionistas esperarán una prima por el riesgo
adicional que asumen. Dicho de otra forma, e introduciendo la notación que utilizaremos en este
curso, si la deuda corporativa es riesgosa, se espera que el costo de la deuda, kd, sea mayor al
rendimiento de los bonos
2
libres de riesgo del Gobierno, rf. ¿Cómo calcularemos entonces esta prima por riesgo? ¿Y cómo
calcularemos el costo de la deuda, kd? Se puede utilizar el CAPM para calcular el costo de la deuda,
kd. Los acreedores piden entonces kd para el dinero que prestan a la empresa. ¿Cómo podemos
calcular el costo de la deuda, kd? En la clase anterior, se mencionó que una
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45.
46. Relação Comercial Brasil E China: Vantagens E Desvantagens
INTRODUÇÃO Nesta monografia, procurou–se explicar a aproximação entre Brasil e China,
ressaltando as vantagens e desvantagens das relações econômicas e políticas entre ambos os países,
levando em consideração os fatores da globalização que interferem na cultura. Como também,
discutiu–se as relações China vs mundo, procurando entender o papel desse país no contexto global.
A China possui a terceira maior extensão de terra do mundo, vinte e três províncias e cinco regiões
autônomas com 1,7 bilhões de pessoas (Veja, 2007). E tal como o Brasil é um país continental e seu
desenvolvimento também se deu do litoral para o interior ou de leste para oeste. No Brasil sua
economia cresce, o real se fortifica, a inflação está aparentemente ... Show more content on
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Como também as relações China X mundo, explicando a influência da China no cenário da
economia global, que hoje vem se tornando o motor desta para o mundo, tendo sua participação
como essencial para o crescimento econômico global, além do interesse chinês, no sentido de
estabelecer parcerias estratégicas com diversos países, implementando e afirmando uma política
multilateral. Em relação à parceria Brasil X China, relatada no terceiro capítulo, pôde–se perceber
que ambos, países emergentes, possuem o mesmo interesse, o de se tornarem potências mundiais. E
essa busca, fez com que estabelecessem parcerias estratégicas, concretizadas a partir do
reconhecimento da China, pelo Brasil, como uma economia de mercado[1]. A partir desse momento,
esse alinhamento se tornou crescente, principalmente na área econômica, com a formação de joint–
ventures e exportações de um para o outro, o que criou algumas vantagens e desvantagens,
contraditórias, é verdade, mas essenciais. Por fim, chegou–se à conclusão de que essa parceria sino–
brasileira é algo muito bom e crescente, porém dolorosa, pois como em tudo em que há vantagens,
há também desvantagens, mas nada que estremeça essa relação, que busca diminuir a
competitividade, para aumentar a cooperação entre esses dois Estados. CAPÍTULO 1
REFERENCIAL TEÓRICO E METODOLÓGICO Brasil e China são dois países, para os quais,
olhando–se em uma primeira investida, nada se observa em comum. Porém, há mais
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47.
48. Philip Morris Essay
UVA–F–478 Rev. 18 de Julio de 2005. Philip Morris, Inc.: La adquisición de Seven – Up. La
decisión estaba tomada. Philip Morris, Inc. (PM) a través de su directorio haría una oferta para
tomar el control de la compañía Seven–Up. Las dificultades y enredos de esta decisión palidecían,
sin embargo, al enfrentarse a la siguiente pregunta: ¿A qué precio se debería hacer la oferta? Era la
segunda mitad de abril de 1978, y enfrentando un mercado muy activo en fusiones y adquisiciones,
PM reconocía la necesidad de una mayor velocidad y secreto en el desarrollo de su estrategia de
compra. Entorno. Philip Morris, en 1977, estaba entre las 50 compañías de mayor tamaño en los
Estados Unidos. Tenía ventas de USD 5,2 millardos y activos por un total ... Show more content on
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2. 3. 4. 5. PM U.S.A. (cigarrillos). PM Internacional (cigarrillos). Miller Brewing Company
(cerveza). PM industrial (especialidad en papeles, químicos, etc.). The Mission Viejo Company
(sector inmobiliario y desarrollo comunitario). La contribución de cada grupo a las ventas e ingresos
operativos se muestra en el anexo 1. Basándose en su nueva estrategia corporativa y en el éxito de
sus adquisiciones anteriores, el directorio de PM decidió hacer otra adquisición. Esta vez, la
gerencia propuso la industria de las bebidas, y luego de un proceso de selección de candidatos se
determinó que Seven–Up Company era la empresa que mejor cumplía con los objetivos estratégicos
del directorio. Industria de las bebidas gaseosas. La industria de las bebidas gaseosas era grande y
estaba creciendo. Las ventas de bebidas gaseosas de los 5 principales competidores excedían USD
4,7 millardos en 1977, ventas que representaban un incremento de 16% en relación a las ventas de
1976. En el periodo comprendido entre 1973 a 1977, el rendimiento de las acciones de estas
compañías generalmente sobrepasaba el promedio compuesto de las acciones en el índice S&P 500,
como se muestra en los anexos 5 y 6. Estados financieros detallados de Seven–Up Company
aparecen en los anexos 7 al 9. Producto de bebida. Las bebidas gaseosas eran un producto de
consumo depuradísimo. De bajo costo, un producto multi–compra, y las ventas de estos productos
eran fuertemente influenciadas por programas
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49.
50. No Tiene Un Gran Significado
Penedés, Ribera del Duero, Rioja, Rías Baixas, Navarra, Priorato, Toro, y Rueda. Para algunas
personas esta lista de regiones españolas no tiene un gran significado. Sin embargo, estas regiones
son muy importantes para España debido a que todas tienen un papel importante en cuanto a la
producción de sus vinos y la calidad de ellos. El vino, ya sea vino tinto o blanco (mayormente se
toma tinto), fue y es todavía hoy en día uno de los productos más importantes para España. El vino
ha existido por siglos y ha tenido una gran influencia en la economía de España a través de su venta
y exportaciones. El turismo también forma parte de la cultura española porque los españoles lo han
integrado en su vida cotidiana. España produce una variedad ... Show more content on
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Este pueblo está localizado en Zamora, provincia que se encuentra dentro de la comunidad
autónoma de Castilla y León en España. Aparte de estas bodegas, donde originalmente se produjo el
vino Teso La Monja, los hermanos Eguren también compraron otras tierras en Villabuena del Puente
y Toro en las cuales también producen y fabrican una pequeña cantidad de vino Teso La Monja
(aunque la producción de este vino es mayor en Bodegas Teso La Monja). Dadas sus ubicaciones
geográficas, orientadas al norte con ciclos vegetativos muy largos, todas estas tierras son perfectas
para la producción del vino. La frescura de los suelos arcillosos en conjunción con las vetas calizas
erigidas en el subsuelo y la abundante grava que se encuentra en la superficie garantizan la
producción de vinos excepcionales tal como lo es Teso La Monja ("Teso La Monja"). Originalmente
elaborado en el 2008, Teso La Monja 2008 no gano el título de "vino más caro de España" hasta el
año 2012, así lo muestran varios periódicos tal como El Mundo y la revista gastronómica digital 7
Caníbales. Fue durante este mismo año que el vino de los hermanos Eguren supero al reconocido
vino español Dominio de Pingus; el cual hasta ese momento era considerado el vino más caro de
España. Mayormente fabricadas en Bodegas Teso La Monja, de las 898 botellas de Teso La Monja
que son producidas y preparadas para la venta, aproximadamente un poco más de seiscientas se
venden año tras año. El precio
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51.
52. Carrefour Financial Report
Financial Report 2011 Financial Report 2011 Financial Report 2011 – 1 2 Financial Report
2011 – 1 Consolidated Financial Statements Management's discussion and analysis year ended
December 31, 2011 Consolidated Financial Statements year ended December 31, 2011 Notes
Statutory Auditors' report on the Consolidated Financial Statements 4 19 25 108 Financial Report
2011 – 3 1 Consolidated Financial Statements Management's discussion and analysis year ended
December 31, 2011 Management's discussion and analysis year ended December 31, 2011 This is a
free translation into English of the Carrefour Group's financial report for 2011 which is issued in the
French langague, and is provided solely for the ... Show more content on Helpwriting.net ...
(in millions of euros) 2011 862 508 554 258 2,182 2010 1,274 706 434 286 2,701 % change
(32.4)% (28.0)% 27.5% (9.7)% (19.2)% % change at constant exchange rates (32.4)% (28.2)%
29.4% (9.9)% (19.0)% France Rest of Europe Latin America Asia TOTAL The decline reflected: a
3.3% rise in sales, general and administrative expenses, led by salary increases in emerging markets
and the impact of recent legislation in France (profit–sharing bonus scheme and changes in the
Fillon Act). These expenses represented 19.3% of sales in 2011, compared with 18.8% in the prior
year, an increase of 50 basis points. resilient margins, with gross margin down by 20 basis points
over the year – and just 10 basis points in the second half – to 22.0% from 22.2% in 2010; Recurring
operating income by operating segment – contribution to the consolidated total (in %) 2011 39.5%
23.3% 25.4% 11.8% 100.0% 2010 47.2% 26.1% 16.1% 10.6% 100.0% France Rest of Europe Latin
America Asia TOTAL DEPRECIATION, AMORTIZATION AND PROVISIONS Depreciation,
amortization and provisions amounted to 1,701 million euros, representing 2.1% of sales, a ratio
largely unchanged from 2010. NON–RECURRING INCOME AND EXPENSES, NET Non–
recurring items represented a net expense of 2,662 million euros, comprising 3,005 million euros in
expenses and 343 million euros in income. 6 Financial Report
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53.
54. What Are The Differences Between Formality And Informality
Communication rule is governed through social settings, for appropriate responses to
communication stimuli. An example in the United States would be a student in class raising his/her
hand to ask a teacher a question. In the classroom setting, it's rude to just blurt out a question
without being called upon. 2. What are the differences between rules and norms? Rules are expected
or intended behaviors and their outcomes with mutual expectations. There are no moral or ethical
connotations. Whereas norms are socially shared guidelines for expected and accepted behaviors. 3.
How do cultures differ in formality and informality – give examples. Cultures can have views
regarding events and people that range from extremely informal to very formal. In the U.S. people
tend to treat others with informality and directness. They avoid the use of formal codes of conduct,
titles, honorifics, and ritualistic manners in their interactions with others. On the other hand, there
are many cultures that place a high value on formality. In Egypt, Turkey, Japan, for instance, the
student–teacher relationship is very formal. In these countries when the teacher enters the room,
students will assume a subordinate attitude and in some cases may even stand and bow. Many
Americans will call others by their first name, but in other countries such as Germany, calling others
by their first name makes them uncomfortable. 4. Give four examples of different practices in the
business setting that reflect
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58. Competition Between Emerging Market and Multinational...
Competition between Emerging Market and Multinational Firms: Wal–Mart and Mexican Retailers
Dante Di Gregorio, Douglas E Thomas, Fernán González de Castilla. International Journal of
Management. Poole: Sep 2008. Vol. 25, Iss. 3; pg. 532, 15 pgs
Abstract (Summary)
We analyze how competitive dynamics within the Mexican retail sector have shifted following the
entrance and ascendance of Wal–Mart, and how Mexican retailers have responded individually and
collectively to Wal–Mart 's dominance. We discuss implications for strategic management and
international business research as well as for managers of emerging market firms that face dominant
foreign competitors. Within fifteen years of entering Mexico, Wal–Mart has become the dominant ...
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To analyze these competitive interactions, we draw on the competitive dynamics stream of research
within strategic management (e.g., Grimm & Smith, 1997; Smith, Ferrier & Ndofor, 2001; Ketchen,
Snow & Hoover, 2004). We show how competitive dynamics have evolved in the Mexican retail
industry following the entrance and dominance of Wal–Mart. We conclude with a discussion of the
implications for both theory and practice.
1. Competitive Dynamics between Dominant Multinationals and Emerging Market Firms
Emerging economies are generally characterized by a rapid pace of economic growth, increasing
liberalization of trade and investment regimes, and economic restructuring (Hoskisson et al, 2000).
Mexico, for instance, maintained high trade barriers and imposed strict limitations on foreign
investment through the mid–1980s. From the point at which Mexico joined the General Agreement
on Tariffs and Trade in 1986 through the implementation of the North American Free Trade
Agreement with Canada and the United States in 1994 and a broad range of similar agreements with
other countries, Mexican firms became increasingly exposed to competitive pressures from foreign
firms in the form of imported products as well as foreign–owned operations in Mexico. In this
respect, the Mexican experience is similar to that of emerging economies throughout Latin America
(which also moved away from import substitution industrialization toward a more
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59.
60. Dunkin Donuts
RADIOGRAFIAACTUAL DE DUNKING DONUTS
DUNKIN' DONUTS, LA EMPRESA:
Venta y distribución de productos de bollería, café y bebidas. Era casi exclusivamente una empresa
franquiciadora dónde no existe el equilibrio entre establecimientos en propiedad y franquiciados.
Distribución cadena en el año 1997:
Establecimientos propios: 29
Franquiciados: 1.449
PROBLEMÁTICA:
La falta de estrategia a nivel empresarial ha traído como consecuencia una reducción del
crecimiento de ventas y por tanto una falta de rentabilidad.
En menos de 10 años, el crecimiento de ventas ha pasado de niveles en torno al 8% al 2%. La
empresa está mostrando síntomas de debilidad y no se debe pasar por alto que el fin último de las
empresas es generar rentabilidad ... Show more content on Helpwriting.net ...
AMENZAS, NUEVOS RETOS Y HORIZONTES:
o Cambio de actitud del consumidor: La alimentación saludable se está convirtiendo en la tendencia
de evolución fundamental del consumo y la industria a nivel mundial.
Tendencias alimenticias hacia el consumo de productos bajos en grasa. Los consumidores vuelven
a interesarse por el "low", reclamando bajos niveles de calorías y de hidratos de carbono en los
alimentos con el fin de no engordar, al considerar que va en detrimento de la salud
Este cambio de actitud en el consumidor no hay que verlo sólo como una amenaza; Dunkin' debe
intentar convertirla en una oportunidad para su negocio. El tiempo disponible en el día a día de las
personas para cocinar es mínimo y las recetas de fácil elaboración se han convertido en las más
empleadas en las comidas caseras. Se hace inevitable en muchas ocasiones desayunar o tomar un
rápido "tente en pié" fuera de casa y Dunkin' tiene que aprovechar ese handicap para hacerse un
hueco en el mercado.
61. o Promociones sobre ventas / Estrategias de Marketing: actualmente centralizadas y de libre
aplicación, en muchos casos confunden al franquiciado –> ¿buscar franquiciados más sofisticados o
establecer estrategias más sencillas?
Ampliar línea de productos: el café y los donuts son actualmente el centro de negocio de Dunkin'
Donuts. El objetivo será el desarrollo y lanzamiento de nuevas líneas de productos enfocadas a
distintos
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62.
63. Summary Of Junot Diaz's Drown
LANGUAGE AND RACE IN JUNOT DIAZ'S LITERATURE
Between 1960 and 1986, more than 400,000 Dominicans migrated legally from the Dominican
Republic to the United States, especially to New York and New Jersey, and many thousands more,
illegally. By the 90 ́s they had become the second–largest Hispanic group in the Northeast this has
generated important consequences for the Dominicans migrating to the US, for their families in the
Dominican Republic and for Americans in general. Today, with the Hispanic community being the
largest minority in the U.S. and with projections of growth at a fast rate, the Dominican diaspora is
another example of the "integration" of a Hispanic subgroup into American life and society. I would
like to focus on a specific aspect of this event, namely the self–consciousness of racial identity in
this community of migrants. To do so, I will use the literature of Junot Diaz. ...Diaz's Drown is
composed of ten short stories that follow the pattern of a quasi–chronological narration of the story
of a Dominican family. Each story is a chapter presenting different moments in the lives of the
characters and the narrator, Yunior, who grows over the course of the novel. The Brief Wondrous
Life of Oscar Wao is similarly a Dominican–family story centered on a young but disoriented
Dominican–American man in search of love in a hostile world. My intention with this examination
of the two sociological and statistical studies about the Dominican community in New
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64.
65. Planificacion Estrategica
PLANIFICACIÓN ESTRATÉGICA
SOLUCIONARIO DEL PRIMER TRABAJO A DISTANCIA
CARRERAS: AE, AP, CA
1. Establezca la visión y misión de la organización que ha tomado como referencia para su análisis.
Nota: La declaración de la misión debe contener al menos 5 de los elementos básicos recomendados
en el texto guía.
VISIÓN
Para el 2013, CHOCOMADE incrementará su participación en el mercado en un 35%, con lo que
esperamos ser una empresa sólida en la línea de productos de confitería a nivel mundial.
MISION
"CHOCOMADE" fabrica, distribuye y vende una amplia línea de productos de confitería, tanto de
chocolate y no–chocolate destinado al mercado nacional e internacional; confiamos en la calidad del
producto y en la satisfacción de ... Show more content on Helpwriting.net ...
Se prevé que la industria del chocolate crezca más rápido que el de las golosinas tradicionales
debido a los nuevos gustos de los consumidores.
Fuerzas políticas, gubernamentales y legales: La actual crisis política e inestabilidad ha generado la
desconfianza en el sector empresarial e industrial que se ve amenazado por las decisiones políticas a
favor de grupos minoritarios.
Políticas sociales como la contratación obligatoria del personal subcontratado o la prohibición al
exceso de las horas de trabajo, ha generado que muchas empresas locales cierren sus puertas y
migren a países vecinos que ofrecen atractivas leyes en beneficio de la industria.
Las tensas relaciones internacionales con países proveedores de materia prima, hacen que la
industria nacional desequilibre su producción normal; sin embargo, el fortalecimiento con otros
países vecinos ha abierto la posibilidad de crear nuevos mercados a través de los convenios
comerciales.
Fuerzas tecnológicas: La competencia generalizada en la industria y la reducción en la mano de obra
utilizada para procesos manuales ha puesto de manifiesto la importancia de la inversión en
66. tecnología de punta, que reduzca los tiempos de procesamiento y costos finales de producción.
Sin embrago, esta tecnología requiere fuertes inversiones a las que ciertas empresas no pueden
acceder sin estar seguras de las garantías que los gobiernos puedan
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67.
68. A Notes On A Language
A Entrevista aborda sobre a deteriocao dos indicadore economicos, cuja situaçao da atuaçao do setor
finançeiro projetado para o Brasil pois eleiçao entre outras questoes Pelo que entendi, na opinião
dele a economia tem ciclos e nesta fase de retração, qualquer que seja o governo eleito, reajustes na
politica terão que ser feitos. O PSDB e o PT tem ideias bastante diferentes em relação a estes
reajustes. As empresas sofrerão bastante com os efeitos da crise econômica de 2015, principalmente
aquelas que dependem de crédito abundante para manutenção dos seus negócios.É certo que o Brasil
não vai parar, mas certamente observaremos uma redução do nível de atividade econômica maior.A
atual situação econômica do Brasil vem causando muita preocupação à toda parcela da população
que depende do seu próprio trabalho para garantir seu sustento. O nosso cenário econômico, onde
representa fatores cruciais para o desenvolvimento do nosso país. Ao analisar, conseguimos
identificar os impactos que a inflação causa, os grandes índices de desemprego, o poder de compra
diminui, refletindo assim em todas as esferas socias. Com o aumento continuo e generalizado dos
preços, as pessoas consomem menos o desemprego aumenta, fazendo com o que brasil não consiga
girar economicamente. Há um desiquilíbrio econômico onde consumimos menos do que
produzimos, o PIB cresce pouco, a oferta está cada vez mais reduzida em função dos estoques que
não estão sendo consumidos, caí o rítmo de produção, cai
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