This document discusses how companies can build audiences through creating and sharing video content. It notes that Wistia saw major growth in blog traffic from 2010 to 2013 by regularly creating and sharing videos. It provides tips for creating low-budget videos, suggesting using equipment already available, keeping the concept and script simple, focusing on lighting, and most importantly selling the company mission and getting emotional to engage viewers and build a following over time through each new piece of content.

1. Hi!

4. @csavage

5. Building audiences
with video

6. Great companies find ways to
build audiences

7. Back in the year 2011

8. Selling the features

10. We are social creatures

11. We offer video hosting

12. We offer video hosting
We help you do more with video

16. Wistia Blog Traffic
0
125,000
250,000
375,000
500,000
2010 2011 2012 2013

17. Each piece of content helps the
audience grow

18. You don’t need video

19. Every individual needs to believe

20. Missions are emotional

27. Creating videos for a mission

28. The Purpose:
Shoot with the camera you have

29. The concept:
Prove our point by getting meta

30. The Script

31. The Table Read

32. The Setup

33. $100 DIY Lights

34. Get Loose!

35. The B-Roll

36. The Edit

37. Sell the mission
Get emotional
Build an audience

38. @csavage
chris@wistia.com
!
wistia.com/learning