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© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
The power of mobile
analytics
In a multi-device environment
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
THE COMPANY
APPLIED TECHNOLOGIES INTERNET
years experience in the web
customers from all sectors
sites measured
employees all over the world
17
3,500+
350,000+
200+
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
THE COMPANY
INTERNATIONAL PRESENCE
AT Internet offices
France - Bordeaux
France – Paris
United Kingdom – London
Canada – Montreal
Germany – Munich
Germany - Hamburg
Spain – Madrid
Partners
Data Centers
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
INTERNATIONAL LEADERFORRESTER WAVE 2014
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
Traffic evolution
websites & apps
Period: January 2012 to December 2013 .
Perimeter : 2 933 French web sites and 263
apps tagged by AT Internet.
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
mail : atcontact@atinternet.com
MULTI-SCREEN WORLD
CROSS PLATFORM CONSUMER BEHAVIOR
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
mail : atcontact@atinternet.com
HETEROGENEOUS GROWTH
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
60% of online adults use at least two devices
every day and nearly
25% use three devices.
40% of all online adults start an activity on one device
and finish it on another.
Source : Econsultancy – March 2014
MULTI-SCREEN WORLD
CROSS PLATFORM CONSUMER BEHAVIOR
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
MULTI-DEVICE
o Adapt the offer and content to a mobile context
o Compare the use cases and keys to success for each device
o Optimise the user experience across devices
MULTI-DEVICE SEGMENTATION
Laptop | Tablet | Smartphone | Console | Smart TV
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
MULTI-DEVICE
MULTI-DEVICE SEGMENTATION
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
MULTI-DEVICE VISION
DATA QUERY
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
VISITOR JOURNEY
VISTOR SEGMENTATION
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
Real-time access to all analytics & metrics
Analyse across sites and across devices
Responsive (iPad, iPhone, etc.)
‘THE RIGHT INFORMATION TO THE RIGHT PERSON, AT THE RIGHT TIME’
DATA MINING & DISTRIBUTION
16
DASHBOARD
APPLICATION
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
10%
SALES
#1 USE CASE
PRODUCT MERCHANDISING ADAPTATION
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
#2 USE CASE
MULTI SCREEN CONTENT CONSUMPTION
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
# USE CASE 3
INCREASING LOYALTY
OBJECTIVES
o Data driven content customization
o Increasing algorithm performance
RESULTS
o Click through rate increased by 32% on
customized content
Full case study on Atinternet.com
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
100
%
PERSONAS & CLUSTERS
?
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
57%
31%
3%
1%
2%
3%
1%
1%
3%
PERSONAS & CLUSTERS
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
PERSONAS & CLUSTERS
INCREASING LOYALTY
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
Samia ABARA
ATInternet.com
Samia.abara@atinternet.com
@Samia_Analytics

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#MBLT14 Presentation AT Internet

  • 1. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS The power of mobile analytics In a multi-device environment
  • 2. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
  • 3. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS THE COMPANY APPLIED TECHNOLOGIES INTERNET years experience in the web customers from all sectors sites measured employees all over the world 17 3,500+ 350,000+ 200+
  • 4. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS THE COMPANY INTERNATIONAL PRESENCE AT Internet offices France - Bordeaux France – Paris United Kingdom – London Canada – Montreal Germany – Munich Germany - Hamburg Spain – Madrid Partners Data Centers
  • 5. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS INTERNATIONAL LEADERFORRESTER WAVE 2014
  • 6. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
  • 7. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS Traffic evolution websites & apps Period: January 2012 to December 2013 . Perimeter : 2 933 French web sites and 263 apps tagged by AT Internet.
  • 8. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS mail : atcontact@atinternet.com MULTI-SCREEN WORLD CROSS PLATFORM CONSUMER BEHAVIOR
  • 9. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS mail : atcontact@atinternet.com HETEROGENEOUS GROWTH
  • 10. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS 60% of online adults use at least two devices every day and nearly 25% use three devices. 40% of all online adults start an activity on one device and finish it on another. Source : Econsultancy – March 2014 MULTI-SCREEN WORLD CROSS PLATFORM CONSUMER BEHAVIOR
  • 11. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
  • 12. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS MULTI-DEVICE o Adapt the offer and content to a mobile context o Compare the use cases and keys to success for each device o Optimise the user experience across devices MULTI-DEVICE SEGMENTATION Laptop | Tablet | Smartphone | Console | Smart TV
  • 13. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS MULTI-DEVICE MULTI-DEVICE SEGMENTATION
  • 14. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS MULTI-DEVICE VISION DATA QUERY
  • 15. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS VISITOR JOURNEY VISTOR SEGMENTATION
  • 16. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS Real-time access to all analytics & metrics Analyse across sites and across devices Responsive (iPad, iPhone, etc.) ‘THE RIGHT INFORMATION TO THE RIGHT PERSON, AT THE RIGHT TIME’ DATA MINING & DISTRIBUTION 16 DASHBOARD APPLICATION
  • 17. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
  • 18. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS 10% SALES #1 USE CASE PRODUCT MERCHANDISING ADAPTATION
  • 19. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS #2 USE CASE MULTI SCREEN CONTENT CONSUMPTION
  • 20. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS # USE CASE 3 INCREASING LOYALTY OBJECTIVES o Data driven content customization o Increasing algorithm performance RESULTS o Click through rate increased by 32% on customized content Full case study on Atinternet.com
  • 21. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
  • 22. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS 100 % PERSONAS & CLUSTERS ?
  • 23. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS 57% 31% 3% 1% 2% 3% 1% 1% 3% PERSONAS & CLUSTERS
  • 24. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS PERSONAS & CLUSTERS INCREASING LOYALTY
  • 25. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS Samia ABARA ATInternet.com Samia.abara@atinternet.com @Samia_Analytics