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                  <span class="slideshow-title" style="font-size:14px;">Design Research Overview</span><br />
                  From: <a href="http://www.slideshare.net/eldredl" class="slideshow-author">eldredl</a>,
                  <span class="ago">3 months ago</span><br /><br />
                  <div class="slideshow-embed"><div style="width:425px;text-align:left" id="__ss_535366"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/eldredl/design-research-overview-535366?type=powerpoint" title="Design Research Overview">Design Research Overview</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=designresearchoverview-1217434715943617-8&stripped_title=design-research-overview-535366" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=designresearchoverview-1217434715943617-8&stripped_title=design-research-overview-535366" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/eldredl/design-research-overview-535366?type=powerpoint" title="View Design Research Overview on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/design">design</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/research">research</a>)</div></div></div><br /><br />
                  <div class="slideshow-description">I pulled this brief overview together for a client unfamiliar with design research and user-centered design principles.</div><br /><br />
                  <a href="http://www.slideshare.net/eldredl/design-research-overview-535366" class="slideshow-link">SlideShare Link</a>
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Design Research Overview

From eldredl, 3 months ago Add as contact

I pulled this brief overview together for a client unfamiliar with design research and user-centered design principles.

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Slide 1:A Brief Overview of Design Research
Slide 2:What is Design Research? • Design research is the set of practices that are used to find out a user’s needs and preferences for a product
Slide 3:Why Conduct It? • Keeps the consumer at the forefront • Catches errors early • Saves money over time
Slide 4:Competitive Analysis • Who else is out there? • What are our competitors doing? • What works? What doesn’t? • What can we do to improve on their designs?
Slide 5: Personas • Who are our users? • How do they interact with technology? • What need do our users have that we can fill?
Slide 6: Card Sort • How would our users organize our content? • What are their perceptions about its usefulness?
Slide 7: Focus Groups �

Design Research Overview

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