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Slideshow transcript
Slide 1: A Brief Overview of Design Research
Slide 2: What is Design Research? • Design research is the set of practices that are used to find out a user’s needs and preferences for a product
Slide 3: Why Conduct It? • Keeps the consumer at the forefront • Catches errors early • Saves money over time
Slide 4: Competitive Analysis • Who else is out there? • What are our competitors doing? • What works? What doesn’t? • What can we do to improve on their designs?
Slide 5: Personas • Who are our users? • How do they interact with technology? • What need do our users have that we can fill?
Slide 6: Card Sort • How would our users organize our content? • What are their perceptions about its usefulness?
Slide 7: Focus Groups • What do users think of our ideas? • What is effective? What isn’t? • How can we improve on our designs?
Slide 8: User/Usability Testing • Does our product work? • Can people actually use it? • Do people like it?
Slide 9: Summative Analysis • Does our product work? • How can/should we modify or fix it for the next version?
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