Startup Investing insights from VC investing in Pre-Seed and Seed and Angels investing in Seed & Series A

1. November 15, 2023
Elaine Werffeli
elaine@elaingelinvest.com
Seattle Angel Conference 24
National, Regional & Local
Insights on
Angel Group Investing from 2023 & 2022

2. Sharing Investor Insights for 2023
US
Northwest
SEA

4. Despite relative resiliency throughout 2022, VC Deal Activity in Pre-
Seed & Seed stage trended downward substantially in Q3 2023
Source: PitchBook Q3 2023 Venture Monitor
• Q3 2023 registered a 5th quarter of
consecutive decline in both deal
value and deal count
• Several factors:
• Startups intentionally delaying
raising next round
• Shift in investor priorities
• Rounds taking longer to close
• More thorough DD
• Startups have:
• Reopened last round
• Taking bridge financing
• Many Investors have advised:
• Reduce burn
• Extend runway
• Investors in market downturn tend
to focus on helping existing
companies and reserving capital
for follow-on investments

5. Despite lower investment pace, the median 2023 YTD
Pre-seed and Seed Deal Sizes are comparable to 2022

6. And median Pre-Seed and Seed Pre-Money
Valuations are comparable to 2022 as well

7. Sharing Investor Insights for 2022
US
Northwest
SEA

8. Data Source: 2022 HALO Report

9. Large Decrease in Seed Deals impacts overall
deal number
1,424
Total Deals
29% decrease YOY
1,001
Seed
42% decline YOY
406
Series A
43% increase YOY
+ +
Source: 2022 Halo Report with 1,424 deals

10. Large increase in more proven Series A Deals
impacts overall deal Investments while
significantly lower amount of capital in Seed
$4.3B to $2.3B
Seed
46% decline YOY
+ +
$2B to $4.9B
Series A
145% increase YOY
$6.3B to $7.2B
Total Deals
14% increase YOY
Source: 2022 Halo Report with 1,424 deals

11. How do the Regions stack up?

12. 31%
13%
9% 9%
7% 7%
6% 6%
5%
4%
2%
27%
11%
7%
6%
13%
8% 8%
3%
9%
6%
3%
0%
5%
10%
15%
20%
25%
30%
35%
California New York Texas NorthEast Southeast Northwest Great Lakes Outside US Southwest Mid-Atlantic Great Plains
2022 % of Dollars Invested 2022% of all Seed/Series A Deals
Follow the Money..From Where? California Angel Groups
are responsible for 31% of $ Invested and 27% of Deals
Seed/Series A Deals and $ invested by investor location
Source: 2022 Halo Report with 1,424 deals

13. 81%
77% 74%
69% 68% 68%
63% 61%
52%
45%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
From Where? The vast majority of Northwest Angel Groups deals are
homegrown while Angel Groups in New York aggressively invest outside
55% of the time, all in region funding down significantly from 2021
Source: 2022 Halo Report with1,424 deals
All areas saw an
increase in out
of region
investing

14. To Where: Southeast & California remains a draw for investors
for out of home region dollars being invested in companies
there. 12% of $ from other regions comes to the Northwest
Where Out of Home Region Deals Go -
% Deals
Where Out of Home Region Deals Go -
% $ Invested
Source: 2022 Halo Report with 1,424 deals

15. 21%
17%
10% 9% 9% 9% 8% 7% 7%
2%
0%
5%
10%
15%
20%
25%
To Where? California & Southeast are the regions where
the largest of all Angel Group backed deals were located.
Northwest is now ranked 3rd
Source: 2022 Halo Report with 1,424 deals
-5%
6%
-15%
-4%
19%
1% -14% 35% -45%
2%

16. What? Information Tech was the top industry both
Nationally and the Northwest followed by B2C. Northwest
invests more in these two areas
Source: 2022 Halo Report with 1,424 deals
33%
23%
20%
15%
3% 2% 2% 1% 0%
36%
27%
15%
17%
2% 2% 1% 0% 0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Information
Technology
Consumer Products
and Services (B2C)
Healthcare Business Products &
Services (B2B)
Financial Services Energy/Enviro Materials &
Resources
Biotechnology Agriculture
US '22 Northwest' 22

17. How Much? Pre-Money Seed Round Valuations grew 20% Nationally
to a Median of $9M and Average of $12M while Northwest Median
valuation is now at $10M slightly above the National average
Source: 2022 Halo Report
20% 6%
43% 105% 0% -2% 62% 94% 10% -24% 80% 1% 35% -7% -6% -9% 8% 11% -47% -37% -43% -56%
YOY Growth%
$11
$10 $10
$9 $9
$9
$8
$7
$5
$3
$9
$17
$12
$19
$13
$9
$9 $9
$9
$9
$5
$12
$0
$2
$4
$6
$8
$10
$12
$14
$16
$18
$20
Seed Round Pre-Money Valuation ( in Millions)
Median Pre-Money Average Pre-Money

18. $36 $34
$30 $30 $28 $27
$24
$20 $20 $19
$28
$63
$58
$42 $40
$71
$34 $34 $32
$50
$29
$45
$-
$10
$20
$30
$40
$50
$60
$70
$80
Series A Pre-Money Valuations
Series A Median Pre-Money Series A Average Pre-Money
How Much? Pre-Money Series A Round Valuations grew
significantly nationally to a Median of $28M and Average of $45M
and Northwest Median valuation is also at $28M
Source: 2022 Halo Report
72% 64%
219% 268% 73% 69% 49% -6% 144% 128% 75% 221% 36% 72% 51% 64% 11% 10% 100% 180% 65% 86%
YOY Growth%

19. How Big? Seed Round - Northwest Median Actual Investment
was 50% of Funding Round Size in line with National numbers
for a total actual investment of $500K
Round Asking Size
Northwest:
• Median = $1.0M
• Average = $2.17M
National:
• Median = $930K
• Average = $2.34M
When the Average is larger than the Median value, we have outliers at the high end of the
distribution that are pulling up the averages
Source: 2022 Halo Report
Northwest:
• Median = $500K
• Average = $2.2M
National:
• Median = $500K
• Average = $2.0M
Actual Investment
50%
54%

20. How Big? Series A- At this stage Actual Investment came in
very close to the Funding Round Size
Round Asking Size
Northwest:
• Median = $6.5M
• Average = $14.54M
National:
• Median = $7.0M
• Average = $12.21M
When the Average is larger than the Median value, we have outliers at the high end of the
distribution that are pulling up the averages
Source: 2022 Halo Report
Northwest:
• Median = $6.0M
• Average = $14.1M
National:
• Median = $7.0M
• Average = $12.2M
Actual Investment
92%
100%

21. National Trends show the stark differences
between Seed and Series A
Source: 2022 Halo Report with 1,424 deals

22. How Much? A switch from last year now Follow-on garners
more than half of all investment $ in every region
Source: 2022 Halo Report with 1,424 deals
52% 52% 53% 54% 54% 54% 56% 56% 60% 60%
54%
49% 48% 47% 46% 46% 46% 44% 44% 40% 40%
46%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
California New York Southeast Mid Atlantic Texas SouthWest Great Lakes Northwest Northeast Great Plains National
Follow-on New Co

23. How? Preferred Equity is the #1 vehicle for both Seed & Series
A followed by Convertible Notes. SAFEs have pulled into the
third spot and seen in about 13% of Seed rounds.
Source: 2022 Halo Report with 1,424 deals
56%
47% 46% 45% 41% 40% 38%
31% 30%
25%
54%
42%
85%
24%
32% 38% 40% 44%
40%
51%
42% 47% 55%
32%
40%
13%
16% 16%
13% 9%
13%
9%
7%
23% 16%
0%
10%
13%
1%
4% 4% 3% 6%
2%
11%
5% 5% 8%
20%
4% 5%
0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
New York California Northeast SouthWest Northwest Texas Southeast Mid Atlantic Great Lakes Great Plains National Seed Series A
Preferred Equity Convertible Note SAFE Common
Seed Deal Structure by Region for 2022

24. Companies with Diverse Executive teams are
more likely to outperform their peers
Source: McKinsey & Company Diversity wins 2020 – How Inclusion Matters

25. 26%
19% 19% 19%
17%
16%
14%
13% 13%
9%
17%
0%
5%
10%
15%
20%
25%
30%
More Who? California has almost a quarter of all Female CEOs
and in New York a quarter of CEOs are female. Northwest is
just below the National Average for Female CEOs at 16%
% of Female CEOs across Regions % of Female CEOs within Region
Source: 2022 Halo Report with 1,424 deals
23%
14%
13%
10%
9% 8%
7% 7%
5%
2%
0%
5%
10%
15%
20%
25%

26. 31%
23%
21%
19%
16% 16%
14%
12% 11%
7%
19%
0%
5%
10%
15%
20%
25%
30%
35%
33%
15%
10% 10%
8% 7% 7%
6% 5%
1%
0%
5%
10%
15%
20%
25%
30%
35%
More Who? California has a third of all Minority CEOs
and almost a third of California’s CEOs are a Minority.
Northwest is below the National Average at 12%
% of Minority CEOs across Regions % of Minority CEOs within Region
Source: 2022 Halo Report with 1,424 deals

27. Sharing Angel Investor Group Insights
US
Northwest
SEA

28. There is Strong Female Participation in the
majority of Seattle Angel Groups in 2022
Source: Self Reported Angel Groups
45%
34%
29%
21%
19%
12% 12%
10%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
APIS SAC E8 AOA Keiretsu NW TAAC PSVC SWAN
% Female Investors in Seattle Angel Groups - 2022

29. 18 Startup Funders in Seattle Area have shared data with us
Funder Type Stage Focus Avg Investment Size Year Formed
APIS Angel Event Fund Preseed & Seed Under $300K 2021
Trans Atlantic Angel Conference (TAAC) Angel Event Fund Preseed & Seed Under $300K 2021
FlyWheel Conference Angel Event Fund Preseed & Seed Under $300K 2017
Seattle Angel Conference Angel Event Fund Preseed & Seed Under $300K 2012
SeaChange Angel Active Fund Preseed, Seed & Series A Under $2M 2015
SWAN Angel Network Preseed & Seed Under $300K 2015
Virtual Angels Network Angel Network Preseed & Seed Under $300K 2021
Puget Sound Venture Club (PSVC) Angel Network Preseed & Seed Under $300K 1985
E8 Angels Angel Network Seed & Series A Under $300K 2006
Alliance of Angels (AOA) Angel Network Preseed, Seed & Series A Under $2M 1997
Keiretsu Forum NW Angel Network Seed & Series A – Post revenue Under $2M 2005
First Row Partners Micro VC Preseed & Seed Under $300K 2019
Startup Haven Micro VC Preseed & Seed Under $300K 2005
Untapped Capital Micro VC Preseed & Seed Under $300K 2020
Graham & Walker (G&W) Venture Builder Preseed & Seed Under $300K 2017
Allen Institute Venture Builder Preseed, Seed & Series A Under $2M 2016
Pioneer Square Labs Venture Builder Preseed, Seed & Series A Under $2M 2015
Madrona – Core Fund VC Preseed, Seed, Series A Under $10M 1995
Madrona – Acceleration Fund VC Series B & Series C Under $10M 1995

33. Thank You and hope you got a
few new insights to take away
with you today!