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CANADIAN
                                     Big Picture Conferences
                                     166 Pearl Street, Suite 200, Toronto, ON Canada M5H 1L3
                                                                                                    RESTAURANT
                                     (416) 924-2002 | 1 (866) 887-4453
                                     www.bigpictureconferences.ca
                                                                                                    INVESTMENT
                                                                                                    SUMMIT
               Big Picture Conferences (BPC) is dedicated to the production of annual               APRIL 13-14, 2011
               conferences and networking events for the Canadian hospitality industry.             RITZ-CARLTON TORONTO HOTEL
               BPC delivers ‘turnkey’ events by developing program content, organizing
               quality speakers, coordinating marketing services while managing venue



               BPC ‘must attend’ events include:
               hacconference.ca | cdntourismmarketing.ca | onlinerevealed.com
               hotelinvest.ca | restaurantinvest.ca | hotel-resortinvest.ca

               CONTACT
               Orie Berlasso | Conference Information, Speaking Opportunities | x229
               Sandy Yong | Event Coordination, Registration | x230
               Vicki Welstead | Sponsorship and Tradeshow Development | x233

               BPC views the production of green meetings as a business imperative. We proudly
               state that this program is printed on paper that is Forest Stewardship Council®
               (FSC®
               Processed Chlorine Free as well as FSC®
               Canada by Cascades using biogas energy.


               BY USING ENVIRO100 PAPER, WE ARE:
                 Preserving 3 Trees      Saving 7,694 litres of Water   Eliminating 179 kilograms
               Air Emissions   Saving 81 kilograms of Solid Waste




                                                                                                      Founding Producer




CRIS2011_DPG_Cover_r8_FINAL.indd 1                                                                                               4/4/11 11:30 AM
CANADIAN
RESTAURANT
INVESTMENT
SUMMIT


    WELCOME TO THE 2ND ANNUAL
    CANADIAN RESTAURANT INVESTMENT SUMMIT
    We are very excited about this year’s Summit for many reasons,
    particularly since we can now refer to it as the ‘Annual Conference’
                                                                       .
    This event brings together many of the great minds and creative
    talent in the Canadian restaurant investment community. It fosters
    networking with peers and encourages open forums with some of
    the restaurant industry’s most successful leaders.



    donated to charity. We are hopeful that this year’s event will enable
    us to make an even larger donation.



    insights into consumer trends and their impact on the Canadian
    restaurant industry. As you listen to frank discussions among
    leading Industry Executives, and participate in your choice of
    interactive breakout sessions throughout the day, it is our hope
    that you will take full advantage of the networking opportunities
    with your peers and speakers.


    Investment Summit, GE Capital gratefully acknowledges every
    attendee and sponsor. Most importantly, it is our hope that you
    treat this as an interactive forum and provide your candid feedback
    so that this annual event continues to grow as a collaborative
    endeavour. We thank you for joining us and wish you an
    inspiring and enjoyable time!




    Ed Khediguian | GE Capital - Franchise Finance
CANADIAN
RESTAURANT
INVESTMENT
SUMMIT




        WEDNESDAY APRIL 13, 2011
             5:00 pm –           Registration Opens
             8:00 pm             GRAND FOYER

             5:00 pm –           Opening Reception
             8:00 pm             GRAND FOYER
                                 Join us at this networking event which will be held in conjunction
                                 with delegates from the Canadian Hotel Investment Conference.




        THURSDAY APRIL 14, 2011
             7:00 am -           Conference Registration and Exhibition Opens
             8:15 am             Continental Breakfast
                                 GRAND FOYER

             8:15 am -           Welcome And Opening Remarks
             8:30 am             RITZ-CARLTON BALLROOM


                                 Ed Khediguian | GE Capital Canada - Franchise Finance




         MORNING PLENARY SESSIONS

             8:30 am -
             8:50 am             For The Restaurant Industry
                                 RITZ-CARLTON BALLROOM
                                 An overview of the Canadian economy including an outlook for

                                 How will Canada’s economic recovery affect the growth and




                                 Warren Jestin | Scotiabank Economics

               2 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
Founding Producer




      THURSDAY APRIL 14, 2011
       MORNING PLENARY SESSIONS

        8:50 am -   From Economics To Consumer Trends…
        9:10 am     What’s On The Horizon
                    RITZ-CARLTON BALLROOM

                    summarizes product, concept and consumer trends in the
                    Canadian restaurant industry. What food sectors are hot…or



                    and beyond.

                                  |

        9:10 am -   Open Forum
        9:20 am     RITZ-CARLTON BALLROOM
                    Open mic, question cards, or text (416) 735-6743.

        9:20 am -   So, What Does It All Mean?
       10:00 am     RITZ-CARLTON BALLROOM
                    The morning plenary session concludes as senior-level
                    executives from four of Canada’s best known restaurant
                    companies join our experts on stage for a frank discussion.

                    Mike Cordoba | Empresario Capital Partners

                    Stacey Mowbray | The Second Cup Ltd.
                    Mark Pacinda |
                                  |
                    Laurids Skaarup | Moxie’s Classic Grill




       10:00 am -   NETWORKING COFFEE BREAK
       10:30 am     GRAND FOYER




                                                                 RESTAURANTINVEST.CA 3
CANADIAN
RESTAURANT
INVESTMENT
SUMMIT




        THURSDAY APRIL 14, 2011
        MORNING BREAKOUT SESSIONS:                               A1 , A2   A3
        10:30 am -            Real Estate: Cycle, What Cycle?
        11:30 am              SALON A+B, 4TH FLOOR
                              Following the worst economic decline in recent memory landlords


         A1                   What is the outlook on the real estate front and how are landlords



                                                | Ivanhoe Cambridge

                                             |
                              John Massey | The Cadillac Fairview Corporation Limited
                              Toby Singlehurst | Jennum Properties Inc.

        10:30 am -            Current Trends/Current Events/Public Policy And You!
        11:30 am              THE GALLERY ROOM, 4TH FLOOR



         A2
                              crippling public policy decisions on everything from menu labeling
                              to sodium levels not to mention increasing regulatory burden.
                              What are the implications of these measures, what can operators
                              and the industry do to protect itself and who is representing the



                              Larry Weinberg |

                              Tony Elenis |
                                                |
                                          | Attitude Marketing
                              Garth Whyte |
        10:30 am -            Changing Costs Of Doing Business
        11:30 am              In The Foodservice Industry
                              SALON C+D, 4TH FLOOR
                              While Canada’s foodservice industry sales begin to recover from


         A3
                              the recent economic recession, what’s happening with industry cost

                              and research on industry costs—cost of goods sold, labour costs,
                              other operating costs, rent and occupancy costs as well as CapEx.

                                        |
                              Geoff Wilson |
             4 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
Founding Producer




      THURSDAY APRIL 14, 2011
       11:30 am -   NETWORKING BUFFET LUNCH
       12:45 pm     GRAND FOYER


       AFTERNOON BREAKOUT SESSIONS: YOUR CHOICE         B1 OR B2
       12:45 pm -   CFO Panel: Accessibility To Capital And M&A
        1:45 pm     SALON A+B, 4TH FLOOR
                    This interactive session will feature Canada’s top CFO’s
                    discussing; the Canadian lending environment, access to

       B1           capital, unit growth & development, profitability, cost controls.
                    The group will share financial insights that will add value to
                    restaurants and franchisee community.
                    MOdERaTOR
                    Jacob Mancini | GE Capital Canada - Franchise Finance
                    SpEakERS
                    don Leslie | A&W Food Services of Canada Inc.
                    Robert Masson | The Second Cup Ltd.
                    Sabina Rizvi | Yum! Restaurants International (Canada)
                    John Trivieri | Fallsview Group


       12:45 pm -   Revenue And Cost Profile Of The Canadian
        1:45 pm     Foodservice Industry
                    THE GALLERY ROOM, 4TH FLOOR

                    In 2010, FHG International & Foodservice and Hospitality
                    Magazine, in conjunction with Ryerson University, surveyed

       B2           foodservice companies across Canada and received just
                    over 800 responses representing approximately 3600
                    outlets. This comprehensive survey focused on revenue and
                    operating cost parameters on a sector, geographic and size
                    basis. The results will be presented at this breakout session.
                    SpEakERS
                    Rosanna Caira | Kostuch Media Ltd.
                    doug Fisher | FHG International
                    Richard Wade | Ryerson University




                                                                    RESTAURANTINVEST.CA 5
CANADIAN
RESTAURANT
INVESTMENT
SUMMIT




        THURSDAY APRIL 14, 2011
         AFTERNOON BREAKOUT SESSIONS:                              C1     C2
             2:00 pm -           Crossing Borders: Why Do Some Restaurant Concepts
             3:00 pm             Fail When They Expand Across Borders?
                                 SALON A+B, 4TH FLOOR

                                 This session explores branded restaurant chains with a focus


         C1
                                 on quick service and family casual and the reason for their
                                 success or failure in cross-border expansions. A panel of
                                 experts and seasoned restaurant professionals will examine
                                 the good, the bad and the ugly in such expansions. The unique

                                 covered, along with the hidden challenges of moving across
                                 provincial borders and the special challenges of moving
                                 between English Canada and Quebec.

                                 Ned Levitt |

                                                 |
                                 Tara Mascitelli | GE Capital Canada - Franchise Finance
                                 Mark Siebert | iFranchise Group, Inc.

             2:00 pm -           Life Cycle Of A Brand
             3:00 pm             THE GALLERY ROOM, 4TH FLOOR




         C2
                                 consumer preferences, marketing, location/coverage and a host
                                 of uncontrollable factors. This session explores the key success
                                 factors of well-known Canadian brands and looks south to
                                 identify clues for the future.

                                 Stéphane Teasdale | Fraser Milner Casgrain LLP

                                 Matthew Corrin | Freshii
                                             | Original Joe’s Franchise Group Inc.
                                 Peter Fowler |
                                                  |




               6 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
Founding Producer




      THURSDAY APRIL 14, 2011
        3:00 pm -   NETWORKING COFFEE BREAK
        3:30 pm     GRAND FOYER


       AFTERNOON PLENARY SESSION

        3:30 pm -   In Conversation With Tom Gaglardi
        4:30 pm     RITZ-CARLTON BALLROOM
                    Tom Gaglardi is the President of Northland Properties
                    Corporation, Canada’s largest family owned hospitality group.
                    Among a number of restaurant chains, Northland owns and




                    years working in the kitchen, learning the hospitality business
                    from the ground up.

                    Join Amanda Lang
                    News for a candid chat with Tom about the challenges and
                    opportunities facing Canadian restaurant owners/operators.


        4:30 pm -   Closing Remarks
        4:45 pm     RITZ-CARLTON BALLROOM

        4:45 pm -   Closing Reception
        6:45 pm     GRAND FOYER




                                                                  RESTAURANTINVEST.CA 7
CANADIAN
RESTAURANT
INVESTMENT
SUMMIT




             CREST® HIGHLIGHTS
             REPORT PREPARED BY THE NPD GROUP


             CONSUMER REPORTS ON EATING SHARE TRENDS
             (CREST®) offers insight on consumer purchases of
             commercially prepared meals and snacks.




             Everyday NPD asks over 1,000 consumers
             about their foodservice behaviour yesterday.


             8 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL   ®
QUESTIONS?
                                                              ROBERT.CARTER@NPD.COM
                                                              JIM.HARNDEN@NPD.COM
                                                              WWW.NPD.COM


                                                                              16%
    RESTAURANT TRAFFIC
    % CHANGE VS. YEAR AGO
    countries, with the exceptions of Australia and China.




                                                                                        1%
     CANADA    USA        JAPAN    UK     FRANCE   GERMANY   ITALY   SPAIN    CHINA   AUSTRALIA
                           0%
      -1%      -1%                         -1%      -1%      -1%
                                   -2%
                      ®                                               -3%

    AVERAGE EATER CHEQUE % CHANGE VS. YEAR AGO
    Average eater cheques are up in all countries except Japan. In many countries,
    the boost in cheques is enough to overcome all or most of the continuing


     CANADA    USA        JAPAN    UK     FRANCE   GERMANY   ITALY   SPAIN    CHINA   AUSTRALIA


     $6.61    $5.95       $8.49   $7.21   $9.24    $7.65     $6.07   $6.94    $2.56    $8.03



    TOTAL RESTAURANTS
    TRAFFIC % CHANGE VS. YEAR AGO


               ALBERTA
®




     BC          +3%                                                 QUEBEC
    -1%                                                                -3%
                                  SK/MB                                               ATLANTIC
                                   +1%               ONTARIO                             -1%
                                                       +2%
    Ontario and Alberta have the most positive
CANADIAN
RESTAURANT
INVESTMENT
SUMMIT




                  CANADIAN RESTAURANT TRAFFIC IN 2010
                  6.5 BILLION                                          1%

                                    CONSUMER TRAFFIC CONTINUES TO SHIFT
                                    FROM THE FULL SERVICE DINING SECTOR
                                    IN FAVOUR OF QSR AND RETAIL.
                                              QSR 64%    2%                       %   PERCENT CHANGE
                                                                                      VS. YEAR AGO
                                              FAMILY/MIDSCALE 15%           -1%
                                                                                  *   PREPARED MEALS AT
                                              CASUAL 10%    -4%                       GROCERY, CONVENIENCE,
                                                                                      DEPARTMENT/DISCOUNT
                                              RETAIL* 11% 0%                          STORES




                  A SLIGHT UPTICK FOR PARTIES WITH KIDS IN 2010 IS
                  ENCOURAGING, AS FAMILY VISITS ACCOUNTED FOR
                  ALMOST ALL DECLINES DURING THE PAST TWO YEARS.
                  PARTY COMPOSITION TRAFFIC PERCENT CHANGE VS. YEAR AGO
             4%
                    ADULT ONLY PARTIES



             0%


         -4%
                    PARTIES WITH KIDS

                  2008                                              2009                     2010

                  10 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL                     ®
QUESTIONS?
                                                                   ROBERT.CARTER@NPD.COM
                                                                   JIM.HARNDEN@NPD.COM
                                                                   WWW.NPD.COM



      BREAKFAST & SNACKING OPPORTUNITIES
                                                             BREAKFAST SANDWICHES
                                                             TOP THE MOST CONSUMED
                                                             FOOD LIST OF 2010

                                                             339 MILLION
                                                             BREAKFAST SANDWICH SERVINGS


                                                                        57.6MILLION
                                                             INCREMENTAL SERVINGS

            CONVENIENCE AND PORTABILITY ARE THE PRICE OF ENTRY FOR       BREAKFAST
                                                                         PERCENT       14%
            QSR OPERATORS IN THE MORNING MEAL DAYPART; VARIETY AND
                                                                         CHANGE VS.
            HIGH QUALITY OFFERINGS WILL BE POINTS OF DIFFERENTIATION.    YEAR AGO

            FSR OPERATORS NEED TO PROMOTE THE COMPLETE DINING                  -2%
            EXPERIENCE TO BUILD SUCCESS AT MORNING MEAL.
                                                                               FSR     QSR


      CONSUMER USE OF                     HOT MENU ITEMS OF 2010
      RESTAURANTS HAS BEEN
      SHIFTING FROM THE MAIN
      MEAL DAYPARTS SUCH
                                                 6%                      5%                  2%
      AS LUNCH AND SUPPER
      TOWARDS BREAKFAST AND
      SNACKING.

       9%        PERCENT CHANGE
                 VS. YEAR AGO
®




                             1%                                         2 BILLION
                                                                        TOTAL COFFEE SERVINGS
    BREAKFAST     -2%     SNACKING
                LUNCH &
                SUPPER
                                                                             4% (78 MILLION)
                                                                        INCREMENTAL SERVINGS
CANADIAN
RESTAURANT
INVESTMENT
SUMMIT




      CHANGING COSTS OF DOING BUSINESS
      IN THE FOODSERVICE INDUSTRY IN CANADA
                                                   Cost of Goods Sold (“COGS”) continues to be the
      QSR AND FSR
                                                   single largest operating expense for the average
      OPERATORS INDICATE
                                                   foodservice operator, representing approximately
      RISING COMMODITY                                                         1
                                                                                , slightly lower than the
      AND FUEL PRICES                              previous year (35.7% of revenue) . A review of
      COMBINED WITH                                ingredient price indices, including Consumer Price
      A RELUCTANCE TO                              Index and Producer Price Index for food products,
      RAISE PRICES WILL
      LIKELY RESULT
      HIGHER COGS IN THE                                                     3
                                                                              . Interviews conducted as
      COMING YEAR.
                                                   indicate rising commodity and fuel prices combined
                                                   with a reluctance to raise prices will likely result higher
                                                   COGS in the coming year. Interviews with foodservice
                                                   distributors indicate that, apart from volatile food
                                                   commodities, prices of shopping baskets of typical
                                                   foodservice products in various categories dropped in




                                                   are the second largest operating expense for the typical

                                                   represented 31.5% of revenues4

      12 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
labour had increased to 34.8%1, just below COGS. The                  THE AVERAGE
average accommodations and foodservice worker in Canada               ACCOMMODATIONS
                                                3
                                                 .                    AND FOODSERVICE
                                                                      WORKER IN CANADA
                                                                      EARNED $12.24 AN
                                                                      HOUR IN 2009, UP
The remaining operating expenses, including utilities,                15% FROM 20063
advertising and promotion, depreciation and other, account
for approximately 15.5% of revenue on average in Canada;

(Saskatchewan).

Total Canadian capital expenditures (CAPEX) for construction
in the Accommodation and Foodservices sector dropped

commercial buildings in Canada dropped by approximately

year over year cost increases was around 4.6%.


fsSTRATEGY’S FULL REPORT ON THE COST OF DOING BUSINESS IN THE CANADIAN
RESTAURANT INDUSTRY IS AVAILABLE TO ALL CONFERENCE DELEGATES.


                                        fsSTRATEGY is an alliance of senior
                                        consultants focusing on business strategy
                                        support—research, analysis, design and
                                        implementation—for all levels the foodservice
1
                                        industry, including food growers and
    Association. Canadian Foodservice   processors, distributor, operators
                                        and landlords.

    Association. Canadian Foodservice   CONTACT US
                                        GEOFF WILSON
                                        JEFF DOVER
3

    Statistics Canada
4                                       ANDREW WADDINGTON
    Association. Canadian Foodservice   WWW.FSSTRATEGY.COM
                                        416-229-2290
                                                                    RESTAURANTINVEST.CA 13
The School of
            Hospitality & Tourism   1st in Canada to offer a
                                    university degree program in
            Management              Hotel and Food Administration,
            is proud to sponsor     ongoing since 1969.
            the 2nd
                  Annual Canadian   1st (and only) in Canada to
            Restaurant Investment   offer an MBA focused on
            Summit                  hospitality and tourism
                                    management.

                                    Rated 1st in Canada for
  A Canadian                        hospitality research (2009).
      1st

In Food, Lodging
   and Tourism
    Education                        www.htm.uoguelph.ca
WARREN JESTIN
NEW WORLD                                                 SVP AND CHIEF ECONOMIST
                                                          SCOTIABANK GROUP
REALITIES                                                 warren_jestin@scotiacapital.com




While subdued by pre-recession standards, North American growth will compare
quite favourably with prospects for Europe and Japan, where the recovery will be
weaker and will take much longer.

At a time when most developed nations are destined for another year of

8½% gain. These and other emerging powerhouses have become crucial sources
of global locomotion, with their impact on interest rates and currencies escalating

underpin prices for a wide variety of energy, industrial and agricultural commodities
which Canada produces.


increases and tighter credit conditions in China and a number of other emerging

high unemployment rates and widespread excess capacity limit the potential for a




as investors react to sudden economic or geopolitical shocks, both currencies are
likely to lose ground over time against commodity-based currencies — such as the
Canadian and Australian dollars — and emerging market currencies such as the
Chinese renminbi. While the Canadian dollar is prone to mood swings in currency
BY EDWARD (NED) LEVITT




CROSSING BORDERS   Quick service and family casual restaurants have a broad appeal and are
                   able to expand to multiple locations within a particular market and beyond.
                   An expansion will often take the restaurateur across a border, whether
                   country, state or provincial. The restaurateur will encounter some or all
                   of: differing laws, costs for labour, construction and equipment, market
                   demands, cultures and languages. All of which can exist in an expansion
                   across even a provincial border, i.e. the Ontario/Quebec border.

                   Having worked hard to establish the best working model in the home




                   the restaurant owner will encounter greater travel costs and extra costs in
                   establishing solid supply chains locally or across borders; possibly greater
                   marketing costs, costs for foreign market research for adaptation issues,
                   translation costs for agreements and manuals, legal costs to protect
                   trademarks and comply with local laws, etc., etc., etc.

                   Market research comes up as the next big consideration. Assuming
                   that everyone in the world loves your concept as is, can lead to big



                   welcome in the new market.

                   People run businesses, not machines. Having the right people to do the
                   required jobs is critical in any business, whether domestic or foreign.
                   However, the skill sets for international expansions, in many ways, are
                   different than the skill sets for purely domestic business. One reason for
                   this is that, internationally, the restaurant owner is dealing with cultural and
                   possibly linguistic differences that are sometimes deep and complex. If your
                   people do not understand the nuances of the foreign market, the chances
                   for failure are that much greater.

                   While there is no magic formula to follow to assure success in any business
                   endeavour—and certainly not for cross border expansions—there are tried
                   and true methods of approaching such expansions that can maximize the
                   restaurant owner’s chances for success and avoid predictable disasters. The


                   on careful thought and planning, reasonable expectations, measured growth
                   and solid business practices.
Founding Producer




      SPEAKERS >> MORE INFO AT RESTAURANTINVEST.CA
                    KEYNOTE
                    WARREN JESTIN
                    Chief Economist
                    SCOTIABANK ECONOMICS
                    www.scotiabank.com



                    KEYNOTE
                    ROBERT CARTER
                    Executive Director
                    NPD RESEARCH GROUP
                    www.npd.com



                    KEYNOTE
                    TOM GAGLARDI
                    President
                    NORTHLAND PROPERTIES CORPORATION
                    www.northland.ca



                    KEYNOTE
                    AMANDA LANG
                    Senior Business Correspondent
                    CBC NEWS
                    www.cbc.ca/news



                    ULF BERGNER
                    Vice President Leasing Capital Region
                    IVANHOE CAMBRIDGE
                    www.ivanhoecambridge.com




                                                            RESTAURANTINVEST.CA 17
CANADIAN
RESTAURANT
INVESTMENT
SUMMIT




        SPEAKERS >> MORE INFO AT RESTAURANTINVEST.CA
                              ROSANNA CAIRA
                              Editor & Publisher
                              KOSTUCH MEDIA LTD.
                              www.kostuchmedia.com




                              MIKE CORDOBA
                              CEO & Partner
                              EMPRESARIO CAPITAL PARTNERS
                              www.empresariocapital.com




                              MATTHEW CORRIN
                              Founder & CEO
                              FRESHII
                              www.freshii.com




                              MIKE D’AREZZO
                              VP Franchise Sales, North America
                              CKE RESTAURANTS INC.
                              www.ckr.com




                              WARREN DAUBER
                              Vice President
                              RELATED URBAN DEVELOPMENT
                              www.related.com




             18 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
Founding Producer




      SPEAKERS >> MORE INFO AT RESTAURANTINVEST.CA
                    DEREK DOKE
                    President
                    ORIGINAL JOE’S FRANCHISE GROUP INC.
                    www.originaljoes.ca




                    JEFF DOVER
                    Vice President
                    fsSTRATEGY INC.
                    www.fsstrategy.com




                    TONY ELENIS
                    President & CEO
                    ONTARIO RESTAURANT HOTEL & MOTEL ASSOCIATION
                    www.orhma.com




                    DOUGLAS FISHER
                    President
                    FHG INTERNATIONAL
                    www.fhgi.com




                    PETER FOWLER
                    SIR CORP
                    www.sircorp.com




                                                               RESTAURANTINVEST.CA 19
CANADIAN
RESTAURANT
INVESTMENT
SUMMIT




        SPEAKERS >> MORE INFO AT RESTAURANTINVEST.CA
                             ED KHEDIGUIAN
                             Senior Vice President
                             of Franchise Finance
                             GE CAPITAL CANADA - FRANCHISE FINANCE
                             www.gecapital.ca




                             DON LESLIE
                             A&W FOOD SERVICES OF CANADA INC.
                             www.aw.ca




                             NED LEVITT
                             Partner
                             AIRD & BERLIS LLP
                             www.airdberlis.com




                             JACOB MANCINI
                             Senior Account Manager
                             GE CAPITAL CANADA - FRANCHISE FINANCE
                             www.gecapital.ca




                             TARA MASCITELLI
                             Account Manager
                             GE CAPITAL CANADA - FRANCHISE FINANCE
                             www.gecapital.ca




             20 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
Founding Producer




      SPEAKERS >> MORE INFO AT RESTAURANTINVEST.CA
                    JOHN MASSEY
                    Vice President, National Leasing
                    THE CADILLAC FAIRVIEW CORPORATION LTD.
                    www.cadillacfairview.com




                    ROBERT MASSON
                    THE SECOND CUP LTD.
                    www.secondcup.com




                    BRUCE McADAMS
                    Professor
                    UNIVERSITY OF GUELPH
                    www.uoguelph.ca




                    STACEY MOWBRAY
                    President & CEO
                    THE SECOND CUP LTD.
                    www.secondcup.com




                    DAN NIELSEN
                    President
                    ATTITUDE MARKETING
                    www.attitudemarketing.ca




                                                             RESTAURANTINVEST.CA 21
CANADIAN
RESTAURANT
INVESTMENT
SUMMIT




        SPEAKERS >> MORE INFO AT RESTAURANTINVEST.CA
                             MARK PACINDA
                             President & COO
                             BOSTON PIZZA
                             www.bostonpizza.com




                             SABINA RIZVI
                             YUM! RESTAURANTS
                             INTERNATIONAL (CANADA)
                             www.yum.com



                             DON ROBINSON
                             President & CEO
                             CARA OPERATIONS LIMITED
                             www.cara.com




                             JOHN ROTHSCHILD
                             PRIME RESTAURANTS INC.
                             www.primerestaurants.com




                             MARK SIEBERT
                             IFRANCHISE GROUP INC.
                             www.ifranchisegroup.com




             22 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
Founding Producer




      SPEAKERS >> MORE INFO AT RESTAURANTINVEST.CA
                     TOBY SINGLEHURST
        CANADIAN     President
        RESTAURANT   JENNUM PROPERTIES INC.
        INVESTMENT
        SUMMIT



                     LAURIDS SKAARUP
                     President
                     MOXIE’S CLASSIC GRILL
                     www.moxies.ca




                     STÉPHANE TEASDALE
                     Partner
                     FRASER MILNER CASGRAIN LLP
                     www.fmc-law.com




                     RICHARD WADE
                     Professor
                     RYERSON UNIVERSITY
                     www.ryerson.ca




                     LARRY WEINBERG
                     Partner
                     CASSELS BROCK & BLACKWELL LLP
                     www.casselsbrock.com




                                                     RESTAURANTINVEST.CA 23
CANADIAN
RESTAURANT
INVESTMENT
SUMMIT




        SPEAKERS >> MORE INFO AT RESTAURANTINVEST.CA
                              GARTH WHYTE
                              President & CEO
                              CANADIAN RESTAURANT AND
                              FOODSERVICES ASSOCIATION
                              www.crfa.ca




                              GEOFF WILSON
                              President
                              fsSTRATEGY INC.
                              www.fsstrategy.com




         On April 27, 2011 the complete roster and speaker presentations,
         will be available via our website.

                                  GO TO:    www.restaurantinvest.ca/Thanks2011
             APRIL

             27
                                                          enter email address you registered with

                                                          GECAPITAL2011

                                                                                       SUBMIT


                                                               Thank you for attending!



             24 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
Founding Producer




      WHO’S ATTENDING THIS YEAR
      THIS LIST REPRESENTS DELEGATES WHO REGISTERED AS OF MARCH 21ST, 2011
      AND AGREED TO HAVE THEIR NAME PUBLISHED IN THE ROSTER.

      Aguiar, Joseph ......................
      Anderson, Janette ................Select Hospitality Systems Ltd.
      Aronovici, Michael ................Interaction Restaurants Group
      Armitage, Chuck ...................Canadian Restaurant & Foodservice News
      Basta, Sherry ........................Yum! Restaurants International (Canada)
      Bergner, Ulf ...........................Ivanhoe Cambridge
      Berlasso, Orie .......................Big Picture Conferences Inc.
      Bordihn, Hardy ......................Gaydon Contractors Ltd.
      Breslin, Adam........................Penfund
      Burke, Jeremy .......................Aird & Berlis LLP
      Caira, Rosanna......................Kostuch Media Ltd.
      Carrier, Jessi .........................GE Capital Canada - Franchise Finance
      Carter, Robert........................NPD Research Group
      Carter, Jason.........................Starbucks Coffee Company
      Cechet, Larry.........................Select Hospitality Systems Ltd.
      Chakrabarti, Robin ...............Empresario Capital Partners
      Chamberlain, Drew ...............HLT Advisory Inc.
      Christianson, Brooke ...........Canalta
      Christianson, Cam ................Canalta
      Christianson, Blair................NF Authentic Inc.
      Cobb, Grant ...........................Prime Restaurants Inc.
      Cordoba, Mike .......................Empresario Capital Partners
      Corrin, Matthew.....................Freshii
      Cunningham, Kimberley ......Starbucks Coffee Company
      D’Arezzo, Mike ......................CKE Restaurants Inc.
      Dauber, Warren......................Related Urban Development
      Dave, Rajesh .........................GE Capital Canada - Franchise Finance
      De Larzac, Tom......................GE Capital Canada - Franchise Finance
      Diaz, Kalil...............................GE Capital Canada - Franchise Finance
      Doke, Derek...........................Original Joe’s Franchise Group Inc.
      Doke, Jeremy ........................Original Joe’s Franchise Group Inc.
      Donaldson, Thomas..............Edo Japan
      Donnelly, Jeffrey ...................Donnelly Group
      Doulos, Chris ........................Boston Pizza International Inc.
      Dover, Jeff .............................fsSTRATEGY Inc.
      Drake, David ..........................Yum! Restaurants International (Canada)
      Dufault, Elaine.......................Western Restaurant News



                                                                                    RESTAURANTINVEST.CA 25
CANADIAN
RESTAURANT
INVESTMENT
SUMMIT




        Dukhi, Jason .........................Yum! Restaurants International (Canada)
        Elenis, Tony ...........................Ontario Restaurant Hotel & Motel Association
        Fisher, Douglas .....................FHG International Inc.
        Fisher, Rob ............................JRoss Hospitality Recruiters
        Fisher, Peter ..........................Prime Restaurants Inc.
        Fowler, Peter .........................SIR Corp.
        Gaglardi, Tom ........................Northland Properties Corporation
        Gerzon, Alex..........................CARA Operations Limited
        Going, Michael ......................Good Earth Cafes Ltd.
        Hall, Lyle ................................HLT Advisory Inc.
        Halliwell, Trish .......................GE Capital Canada - Franchise Finance
        Hamburger, John ..................Franchise Times
        Hashem, Christopher ...........Dine.TO
        Hefferman, David ..................Chelsea Foods Inc.
        Heinrich, Doug ......................Yum! Restaurants International (Canada)
        Hladik, Mark ..........................Earls Restaurants Ltd.
        Holroyd, Jill ...........................Canadian Restaurant and Foodservices Association
        Hurtubise, Lance ..................Vintage Group
        Ing, Michelle ..........................Ryerson University
        Inglis, Gerry...........................Speedy Creek/ Chili’s Restaurant
        Isherwood, Steve ..................Canadian Restaurant News
        Isherwood, Colleen...............Canadian Restaurant News
        Jestin, Warren .......................Scotiabank Economics
        Jones, Stephanie ..................Canadian Restaurant and Foodservices Association
        Kahansky, Steve ...................Tim Hortons Inc.
        Kang, Tito ..............................Starbucks Coffee Company
        Kerr, David.............................ICR Commercial Real Estate
        Khediguian, Edward .............GE Capital Canada - Franchise Finance
        Konopski, Larry ....................KCorp
        Lacey, Allan ...........................Vintage Group
        Lang, Amanda .......................CBC News
        Leslie, Don ............................A&W Food Services of Canada Inc.
        Lester, Neil.............................FirstOak Hospitality Consulting Inc.
        Levitt, Ned .............................Aird & Berlis LLP
        Mahoney, James ...................Mbro Canada Ltd.
        Malcolmson, Eric ..................HLT Advisory Inc.
        Mancini, Jacob......................GE Capital Canada - Franchise Finance
        Marcotte, Michael..................Moxie’s / Eatz Enterprises
        Martin, Dr. David ...................Ryerson University
        Mascitelli, Tara.......................GE Capital Canada - Franchise Finance
        Massey, John ........................The Cadillac Fairview Corporation Limited
        Masson, Robert.....................The Second Cup Ltd.
        Mauro, Adrian........................Chamberlain Architect Services Limited
        McAdams, Bruce...................University of Guelph


              26 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
Founding Producer




      McGilvray, Debbie.................Canadian Restaurant News
      McGregor, Chris....................Canadian Restaurant News
      Meagher, Richard..................McMillan LLP
      Medoff, Sam ..........................Villabar Real Estate Inc.
      Melikian, Alex ........................Restaurex Corporation
      Melis, Arjen ...........................CARA Operations Limited
      Michaud, Zach.......................Catalyst Capital Group
      Milford, Ian.............................JRoss Hospitality Recruiters
      Miranda, Anouska.................Dine.TO
      Mitchell, James .....................Certus Developments Inc.
      Morgan, Roger ......................KCorp
      Mowbray, Stacey ...................The Second Cup Ltd.
      Munjee, Karim .......................RBC Royal Bank
      Nervick, Chuck......................Canadian Restaurant & Foodservice News
      Nielsen, Dan ..........................Attitude Marketing
      Ogdon, Reid ..........................Donnelly Group
      Olusegun, Dayo ....................RBC Royal Bank
      Owen, Todd............................Qdoba of Canada
      Pacinda, Mark........................Boston Pizza International Inc.
      Papachristopoulos, Stratos....Dine.TO
      Perpick, Nick .........................Prime Restaurants Inc.
      Pirani, Siraz ...........................Pirani Group
      Pirani, Raheem......................Pirani Group
      Polera, Tony ...........................Ceridian
      Pressburger, Kevin ...............Pita Pit Ltd.
      Randle, Paul ..........................Moxie’s / Eatz Enterprises
      Redman, Bradley ..................Kenmore Land Co. Ltd.
      Reiss, Ivars............................Boston Pizza International Inc.
      Reynolds, Joyce ...................Canadian Restaurant and Foodservices Association
      Ricci, Ian................................GE Capital Canada - Franchise Finance
      Rizvi, Sabina .........................Yum! Restaurants International (Canada)
      Robinson, Don ......................CARA Operations Limited
      Ross, Jackie ..........................JRoss Hospitality Recruiters
      Ross, Kail ..............................Catalyst Capital Group
      Rothschild, John...................Prime Restaurants Inc.
      Salam, Ghalib........................RBC Royal Bank
      Sequeira, Ashton ..................Centerplate
      Sharpe, Steven......................Prime Restaurants Inc.
      Siebert, Mark .........................iFranchise Group, Inc.
      Simowitz, Brian .....................Applebee’s International
      Singlehurst, Toby ..................Jennum Properties Inc.
      Skaarup, Laurids...................Moxie’s Restaurants, LP
      Snutch, David........................Dynapple Management Corp.
      Stevenson, Jeff .....................Moxie’s / Eatz Enterprises


                                                                               RESTAURANTINVEST.CA 27
CANADIAN
RESTAURANT
INVESTMENT
SUMMIT




             Sumler, Blake ........................Callisto Capital
             Teasdale, Stéphane ..............Fraser Milner Casgrain LLP
             TenEycke, Mark.....................Pegasus Group
             Tittel, Tom ..............................Westmont Hospitality Group
             Tsianos, Terry........................Pegasus Group
             Villalpando, Rick ...................RAMMP Hospitality Brands
             Virjee, Naznine ......................RBC Royal Bank
             Waddington, Andrew ............fsSTRATEGY Inc.
             Wade, Richard .......................Ryerson University
             Wallani, Nivera ......................Yum! Restaurants International (Canada)
             Waring, Bill ............................De Dutch
             Warsh, Monty ........................Heenan Blaikie LLP
             Weinberg, Larry ....................Cassels Brock & Blackwell LLP
             Welstead, Vicki ......................Big Picture Conferences Inc.
             Whyte, Garth .........................Canadian Restaurant and Foodservices Association
             Wideman, Tom.......................Charcoal Group/Moose Winooski’s
             Wilson, Geoff.........................fsSTRATEGY Inc.
             Woof, Cameron .....................GE Capital Canada - Franchise Finance
             Yablon, Michael.....................Econolease Financials Services Inc.
             Yong, Sandy .........................Big Picture Conferences Inc.




                                  Franchising from A to Z.
                                   Cassels Brock offers practical legal advice based on over 50 years
                                   of combined franchise-related experience.
                                   Recognized as industry leaders by Best Lawyers in Canada,
                                   Lexpert/ALM 500, Chambers Global and other prominent sources.
                                   Dedicated, interdisciplinary, full-service team with experience in
                                   all facets of franchising.
                                   Expertise setting up and expanding franchise systems, including
                                   franchise disclosure law compliance, buying and selling franchises and

                                   strategies, trade-marks, and dispute resolution and litigation.
                                   We’re here to help, so give us a call.
                                   Larry Weinberg 416 860 2987
                                   lweinberg@casselsbrock.com
                                   Geoff Shaw 416 869 5982
                                   gshaw@casselsbrock.com
                                   2100 Scotia Plaza, 40 King Street West
                                   Toronto, ON M5H 3C2                        www.casselsbrock.com
Founding Producer




NOTES




                      RESTAURANTINVEST.CA 29
CANADIAN
RESTAURANT
INVESTMENT
SUMMIT




      NOTES




              30 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
Founding Producer




NOTES




                      RESTAURANTINVEST.CA 31
2011 Canadian Restaurant Investment Summit Conference Brochure

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2011 Canadian Restaurant Investment Summit Conference Brochure

  • 1. CANADIAN Big Picture Conferences 166 Pearl Street, Suite 200, Toronto, ON Canada M5H 1L3 RESTAURANT (416) 924-2002 | 1 (866) 887-4453 www.bigpictureconferences.ca INVESTMENT SUMMIT Big Picture Conferences (BPC) is dedicated to the production of annual APRIL 13-14, 2011 conferences and networking events for the Canadian hospitality industry. RITZ-CARLTON TORONTO HOTEL BPC delivers ‘turnkey’ events by developing program content, organizing quality speakers, coordinating marketing services while managing venue BPC ‘must attend’ events include: hacconference.ca | cdntourismmarketing.ca | onlinerevealed.com hotelinvest.ca | restaurantinvest.ca | hotel-resortinvest.ca CONTACT Orie Berlasso | Conference Information, Speaking Opportunities | x229 Sandy Yong | Event Coordination, Registration | x230 Vicki Welstead | Sponsorship and Tradeshow Development | x233 BPC views the production of green meetings as a business imperative. We proudly state that this program is printed on paper that is Forest Stewardship Council® (FSC® Processed Chlorine Free as well as FSC® Canada by Cascades using biogas energy. BY USING ENVIRO100 PAPER, WE ARE: Preserving 3 Trees Saving 7,694 litres of Water Eliminating 179 kilograms Air Emissions Saving 81 kilograms of Solid Waste Founding Producer CRIS2011_DPG_Cover_r8_FINAL.indd 1 4/4/11 11:30 AM
  • 2. CANADIAN RESTAURANT INVESTMENT SUMMIT WELCOME TO THE 2ND ANNUAL CANADIAN RESTAURANT INVESTMENT SUMMIT We are very excited about this year’s Summit for many reasons, particularly since we can now refer to it as the ‘Annual Conference’ . This event brings together many of the great minds and creative talent in the Canadian restaurant investment community. It fosters networking with peers and encourages open forums with some of the restaurant industry’s most successful leaders. donated to charity. We are hopeful that this year’s event will enable us to make an even larger donation. insights into consumer trends and their impact on the Canadian restaurant industry. As you listen to frank discussions among leading Industry Executives, and participate in your choice of interactive breakout sessions throughout the day, it is our hope that you will take full advantage of the networking opportunities with your peers and speakers. Investment Summit, GE Capital gratefully acknowledges every attendee and sponsor. Most importantly, it is our hope that you treat this as an interactive forum and provide your candid feedback so that this annual event continues to grow as a collaborative endeavour. We thank you for joining us and wish you an inspiring and enjoyable time! Ed Khediguian | GE Capital - Franchise Finance
  • 3. CANADIAN RESTAURANT INVESTMENT SUMMIT WEDNESDAY APRIL 13, 2011 5:00 pm – Registration Opens 8:00 pm GRAND FOYER 5:00 pm – Opening Reception 8:00 pm GRAND FOYER Join us at this networking event which will be held in conjunction with delegates from the Canadian Hotel Investment Conference. THURSDAY APRIL 14, 2011 7:00 am - Conference Registration and Exhibition Opens 8:15 am Continental Breakfast GRAND FOYER 8:15 am - Welcome And Opening Remarks 8:30 am RITZ-CARLTON BALLROOM Ed Khediguian | GE Capital Canada - Franchise Finance MORNING PLENARY SESSIONS 8:30 am - 8:50 am For The Restaurant Industry RITZ-CARLTON BALLROOM An overview of the Canadian economy including an outlook for How will Canada’s economic recovery affect the growth and Warren Jestin | Scotiabank Economics 2 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
  • 4. Founding Producer THURSDAY APRIL 14, 2011 MORNING PLENARY SESSIONS 8:50 am - From Economics To Consumer Trends… 9:10 am What’s On The Horizon RITZ-CARLTON BALLROOM summarizes product, concept and consumer trends in the Canadian restaurant industry. What food sectors are hot…or and beyond. | 9:10 am - Open Forum 9:20 am RITZ-CARLTON BALLROOM Open mic, question cards, or text (416) 735-6743. 9:20 am - So, What Does It All Mean? 10:00 am RITZ-CARLTON BALLROOM The morning plenary session concludes as senior-level executives from four of Canada’s best known restaurant companies join our experts on stage for a frank discussion. Mike Cordoba | Empresario Capital Partners Stacey Mowbray | The Second Cup Ltd. Mark Pacinda | | Laurids Skaarup | Moxie’s Classic Grill 10:00 am - NETWORKING COFFEE BREAK 10:30 am GRAND FOYER RESTAURANTINVEST.CA 3
  • 5. CANADIAN RESTAURANT INVESTMENT SUMMIT THURSDAY APRIL 14, 2011 MORNING BREAKOUT SESSIONS: A1 , A2 A3 10:30 am - Real Estate: Cycle, What Cycle? 11:30 am SALON A+B, 4TH FLOOR Following the worst economic decline in recent memory landlords A1 What is the outlook on the real estate front and how are landlords | Ivanhoe Cambridge | John Massey | The Cadillac Fairview Corporation Limited Toby Singlehurst | Jennum Properties Inc. 10:30 am - Current Trends/Current Events/Public Policy And You! 11:30 am THE GALLERY ROOM, 4TH FLOOR A2 crippling public policy decisions on everything from menu labeling to sodium levels not to mention increasing regulatory burden. What are the implications of these measures, what can operators and the industry do to protect itself and who is representing the Larry Weinberg | Tony Elenis | | | Attitude Marketing Garth Whyte | 10:30 am - Changing Costs Of Doing Business 11:30 am In The Foodservice Industry SALON C+D, 4TH FLOOR While Canada’s foodservice industry sales begin to recover from A3 the recent economic recession, what’s happening with industry cost and research on industry costs—cost of goods sold, labour costs, other operating costs, rent and occupancy costs as well as CapEx. | Geoff Wilson | 4 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
  • 6. Founding Producer THURSDAY APRIL 14, 2011 11:30 am - NETWORKING BUFFET LUNCH 12:45 pm GRAND FOYER AFTERNOON BREAKOUT SESSIONS: YOUR CHOICE B1 OR B2 12:45 pm - CFO Panel: Accessibility To Capital And M&A 1:45 pm SALON A+B, 4TH FLOOR This interactive session will feature Canada’s top CFO’s discussing; the Canadian lending environment, access to B1 capital, unit growth & development, profitability, cost controls. The group will share financial insights that will add value to restaurants and franchisee community. MOdERaTOR Jacob Mancini | GE Capital Canada - Franchise Finance SpEakERS don Leslie | A&W Food Services of Canada Inc. Robert Masson | The Second Cup Ltd. Sabina Rizvi | Yum! Restaurants International (Canada) John Trivieri | Fallsview Group 12:45 pm - Revenue And Cost Profile Of The Canadian 1:45 pm Foodservice Industry THE GALLERY ROOM, 4TH FLOOR In 2010, FHG International & Foodservice and Hospitality Magazine, in conjunction with Ryerson University, surveyed B2 foodservice companies across Canada and received just over 800 responses representing approximately 3600 outlets. This comprehensive survey focused on revenue and operating cost parameters on a sector, geographic and size basis. The results will be presented at this breakout session. SpEakERS Rosanna Caira | Kostuch Media Ltd. doug Fisher | FHG International Richard Wade | Ryerson University RESTAURANTINVEST.CA 5
  • 7. CANADIAN RESTAURANT INVESTMENT SUMMIT THURSDAY APRIL 14, 2011 AFTERNOON BREAKOUT SESSIONS: C1 C2 2:00 pm - Crossing Borders: Why Do Some Restaurant Concepts 3:00 pm Fail When They Expand Across Borders? SALON A+B, 4TH FLOOR This session explores branded restaurant chains with a focus C1 on quick service and family casual and the reason for their success or failure in cross-border expansions. A panel of experts and seasoned restaurant professionals will examine the good, the bad and the ugly in such expansions. The unique covered, along with the hidden challenges of moving across provincial borders and the special challenges of moving between English Canada and Quebec. Ned Levitt | | Tara Mascitelli | GE Capital Canada - Franchise Finance Mark Siebert | iFranchise Group, Inc. 2:00 pm - Life Cycle Of A Brand 3:00 pm THE GALLERY ROOM, 4TH FLOOR C2 consumer preferences, marketing, location/coverage and a host of uncontrollable factors. This session explores the key success factors of well-known Canadian brands and looks south to identify clues for the future. Stéphane Teasdale | Fraser Milner Casgrain LLP Matthew Corrin | Freshii | Original Joe’s Franchise Group Inc. Peter Fowler | | 6 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
  • 8. Founding Producer THURSDAY APRIL 14, 2011 3:00 pm - NETWORKING COFFEE BREAK 3:30 pm GRAND FOYER AFTERNOON PLENARY SESSION 3:30 pm - In Conversation With Tom Gaglardi 4:30 pm RITZ-CARLTON BALLROOM Tom Gaglardi is the President of Northland Properties Corporation, Canada’s largest family owned hospitality group. Among a number of restaurant chains, Northland owns and years working in the kitchen, learning the hospitality business from the ground up. Join Amanda Lang News for a candid chat with Tom about the challenges and opportunities facing Canadian restaurant owners/operators. 4:30 pm - Closing Remarks 4:45 pm RITZ-CARLTON BALLROOM 4:45 pm - Closing Reception 6:45 pm GRAND FOYER RESTAURANTINVEST.CA 7
  • 9. CANADIAN RESTAURANT INVESTMENT SUMMIT CREST® HIGHLIGHTS REPORT PREPARED BY THE NPD GROUP CONSUMER REPORTS ON EATING SHARE TRENDS (CREST®) offers insight on consumer purchases of commercially prepared meals and snacks. Everyday NPD asks over 1,000 consumers about their foodservice behaviour yesterday. 8 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL ®
  • 10. QUESTIONS? ROBERT.CARTER@NPD.COM JIM.HARNDEN@NPD.COM WWW.NPD.COM 16% RESTAURANT TRAFFIC % CHANGE VS. YEAR AGO countries, with the exceptions of Australia and China. 1% CANADA USA JAPAN UK FRANCE GERMANY ITALY SPAIN CHINA AUSTRALIA 0% -1% -1% -1% -1% -1% -2% ® -3% AVERAGE EATER CHEQUE % CHANGE VS. YEAR AGO Average eater cheques are up in all countries except Japan. In many countries, the boost in cheques is enough to overcome all or most of the continuing CANADA USA JAPAN UK FRANCE GERMANY ITALY SPAIN CHINA AUSTRALIA $6.61 $5.95 $8.49 $7.21 $9.24 $7.65 $6.07 $6.94 $2.56 $8.03 TOTAL RESTAURANTS TRAFFIC % CHANGE VS. YEAR AGO ALBERTA ® BC +3% QUEBEC -1% -3% SK/MB ATLANTIC +1% ONTARIO -1% +2% Ontario and Alberta have the most positive
  • 11. CANADIAN RESTAURANT INVESTMENT SUMMIT CANADIAN RESTAURANT TRAFFIC IN 2010 6.5 BILLION 1% CONSUMER TRAFFIC CONTINUES TO SHIFT FROM THE FULL SERVICE DINING SECTOR IN FAVOUR OF QSR AND RETAIL. QSR 64% 2% % PERCENT CHANGE VS. YEAR AGO FAMILY/MIDSCALE 15% -1% * PREPARED MEALS AT CASUAL 10% -4% GROCERY, CONVENIENCE, DEPARTMENT/DISCOUNT RETAIL* 11% 0% STORES A SLIGHT UPTICK FOR PARTIES WITH KIDS IN 2010 IS ENCOURAGING, AS FAMILY VISITS ACCOUNTED FOR ALMOST ALL DECLINES DURING THE PAST TWO YEARS. PARTY COMPOSITION TRAFFIC PERCENT CHANGE VS. YEAR AGO 4% ADULT ONLY PARTIES 0% -4% PARTIES WITH KIDS 2008 2009 2010 10 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL ®
  • 12. QUESTIONS? ROBERT.CARTER@NPD.COM JIM.HARNDEN@NPD.COM WWW.NPD.COM BREAKFAST & SNACKING OPPORTUNITIES BREAKFAST SANDWICHES TOP THE MOST CONSUMED FOOD LIST OF 2010 339 MILLION BREAKFAST SANDWICH SERVINGS 57.6MILLION INCREMENTAL SERVINGS CONVENIENCE AND PORTABILITY ARE THE PRICE OF ENTRY FOR BREAKFAST PERCENT 14% QSR OPERATORS IN THE MORNING MEAL DAYPART; VARIETY AND CHANGE VS. HIGH QUALITY OFFERINGS WILL BE POINTS OF DIFFERENTIATION. YEAR AGO FSR OPERATORS NEED TO PROMOTE THE COMPLETE DINING -2% EXPERIENCE TO BUILD SUCCESS AT MORNING MEAL. FSR QSR CONSUMER USE OF HOT MENU ITEMS OF 2010 RESTAURANTS HAS BEEN SHIFTING FROM THE MAIN MEAL DAYPARTS SUCH 6% 5% 2% AS LUNCH AND SUPPER TOWARDS BREAKFAST AND SNACKING. 9% PERCENT CHANGE VS. YEAR AGO ® 1% 2 BILLION TOTAL COFFEE SERVINGS BREAKFAST -2% SNACKING LUNCH & SUPPER 4% (78 MILLION) INCREMENTAL SERVINGS
  • 13. CANADIAN RESTAURANT INVESTMENT SUMMIT CHANGING COSTS OF DOING BUSINESS IN THE FOODSERVICE INDUSTRY IN CANADA Cost of Goods Sold (“COGS”) continues to be the QSR AND FSR single largest operating expense for the average OPERATORS INDICATE foodservice operator, representing approximately RISING COMMODITY 1 , slightly lower than the AND FUEL PRICES previous year (35.7% of revenue) . A review of COMBINED WITH ingredient price indices, including Consumer Price A RELUCTANCE TO Index and Producer Price Index for food products, RAISE PRICES WILL LIKELY RESULT HIGHER COGS IN THE 3 . Interviews conducted as COMING YEAR. indicate rising commodity and fuel prices combined with a reluctance to raise prices will likely result higher COGS in the coming year. Interviews with foodservice distributors indicate that, apart from volatile food commodities, prices of shopping baskets of typical foodservice products in various categories dropped in are the second largest operating expense for the typical represented 31.5% of revenues4 12 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
  • 14. labour had increased to 34.8%1, just below COGS. The THE AVERAGE average accommodations and foodservice worker in Canada ACCOMMODATIONS 3 . AND FOODSERVICE WORKER IN CANADA EARNED $12.24 AN HOUR IN 2009, UP The remaining operating expenses, including utilities, 15% FROM 20063 advertising and promotion, depreciation and other, account for approximately 15.5% of revenue on average in Canada; (Saskatchewan). Total Canadian capital expenditures (CAPEX) for construction in the Accommodation and Foodservices sector dropped commercial buildings in Canada dropped by approximately year over year cost increases was around 4.6%. fsSTRATEGY’S FULL REPORT ON THE COST OF DOING BUSINESS IN THE CANADIAN RESTAURANT INDUSTRY IS AVAILABLE TO ALL CONFERENCE DELEGATES. fsSTRATEGY is an alliance of senior consultants focusing on business strategy support—research, analysis, design and implementation—for all levels the foodservice 1 industry, including food growers and Association. Canadian Foodservice processors, distributor, operators and landlords. Association. Canadian Foodservice CONTACT US GEOFF WILSON JEFF DOVER 3 Statistics Canada 4 ANDREW WADDINGTON Association. Canadian Foodservice WWW.FSSTRATEGY.COM 416-229-2290 RESTAURANTINVEST.CA 13
  • 15. The School of Hospitality & Tourism 1st in Canada to offer a university degree program in Management Hotel and Food Administration, is proud to sponsor ongoing since 1969. the 2nd Annual Canadian 1st (and only) in Canada to Restaurant Investment offer an MBA focused on Summit hospitality and tourism management. Rated 1st in Canada for A Canadian hospitality research (2009). 1st In Food, Lodging and Tourism Education www.htm.uoguelph.ca
  • 16. WARREN JESTIN NEW WORLD SVP AND CHIEF ECONOMIST SCOTIABANK GROUP REALITIES warren_jestin@scotiacapital.com While subdued by pre-recession standards, North American growth will compare quite favourably with prospects for Europe and Japan, where the recovery will be weaker and will take much longer. At a time when most developed nations are destined for another year of 8½% gain. These and other emerging powerhouses have become crucial sources of global locomotion, with their impact on interest rates and currencies escalating underpin prices for a wide variety of energy, industrial and agricultural commodities which Canada produces. increases and tighter credit conditions in China and a number of other emerging high unemployment rates and widespread excess capacity limit the potential for a as investors react to sudden economic or geopolitical shocks, both currencies are likely to lose ground over time against commodity-based currencies — such as the Canadian and Australian dollars — and emerging market currencies such as the Chinese renminbi. While the Canadian dollar is prone to mood swings in currency
  • 17. BY EDWARD (NED) LEVITT CROSSING BORDERS Quick service and family casual restaurants have a broad appeal and are able to expand to multiple locations within a particular market and beyond. An expansion will often take the restaurateur across a border, whether country, state or provincial. The restaurateur will encounter some or all of: differing laws, costs for labour, construction and equipment, market demands, cultures and languages. All of which can exist in an expansion across even a provincial border, i.e. the Ontario/Quebec border. Having worked hard to establish the best working model in the home the restaurant owner will encounter greater travel costs and extra costs in establishing solid supply chains locally or across borders; possibly greater marketing costs, costs for foreign market research for adaptation issues, translation costs for agreements and manuals, legal costs to protect trademarks and comply with local laws, etc., etc., etc. Market research comes up as the next big consideration. Assuming that everyone in the world loves your concept as is, can lead to big welcome in the new market. People run businesses, not machines. Having the right people to do the required jobs is critical in any business, whether domestic or foreign. However, the skill sets for international expansions, in many ways, are different than the skill sets for purely domestic business. One reason for this is that, internationally, the restaurant owner is dealing with cultural and possibly linguistic differences that are sometimes deep and complex. If your people do not understand the nuances of the foreign market, the chances for failure are that much greater. While there is no magic formula to follow to assure success in any business endeavour—and certainly not for cross border expansions—there are tried and true methods of approaching such expansions that can maximize the restaurant owner’s chances for success and avoid predictable disasters. The on careful thought and planning, reasonable expectations, measured growth and solid business practices.
  • 18. Founding Producer SPEAKERS >> MORE INFO AT RESTAURANTINVEST.CA KEYNOTE WARREN JESTIN Chief Economist SCOTIABANK ECONOMICS www.scotiabank.com KEYNOTE ROBERT CARTER Executive Director NPD RESEARCH GROUP www.npd.com KEYNOTE TOM GAGLARDI President NORTHLAND PROPERTIES CORPORATION www.northland.ca KEYNOTE AMANDA LANG Senior Business Correspondent CBC NEWS www.cbc.ca/news ULF BERGNER Vice President Leasing Capital Region IVANHOE CAMBRIDGE www.ivanhoecambridge.com RESTAURANTINVEST.CA 17
  • 19. CANADIAN RESTAURANT INVESTMENT SUMMIT SPEAKERS >> MORE INFO AT RESTAURANTINVEST.CA ROSANNA CAIRA Editor & Publisher KOSTUCH MEDIA LTD. www.kostuchmedia.com MIKE CORDOBA CEO & Partner EMPRESARIO CAPITAL PARTNERS www.empresariocapital.com MATTHEW CORRIN Founder & CEO FRESHII www.freshii.com MIKE D’AREZZO VP Franchise Sales, North America CKE RESTAURANTS INC. www.ckr.com WARREN DAUBER Vice President RELATED URBAN DEVELOPMENT www.related.com 18 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
  • 20. Founding Producer SPEAKERS >> MORE INFO AT RESTAURANTINVEST.CA DEREK DOKE President ORIGINAL JOE’S FRANCHISE GROUP INC. www.originaljoes.ca JEFF DOVER Vice President fsSTRATEGY INC. www.fsstrategy.com TONY ELENIS President & CEO ONTARIO RESTAURANT HOTEL & MOTEL ASSOCIATION www.orhma.com DOUGLAS FISHER President FHG INTERNATIONAL www.fhgi.com PETER FOWLER SIR CORP www.sircorp.com RESTAURANTINVEST.CA 19
  • 21. CANADIAN RESTAURANT INVESTMENT SUMMIT SPEAKERS >> MORE INFO AT RESTAURANTINVEST.CA ED KHEDIGUIAN Senior Vice President of Franchise Finance GE CAPITAL CANADA - FRANCHISE FINANCE www.gecapital.ca DON LESLIE A&W FOOD SERVICES OF CANADA INC. www.aw.ca NED LEVITT Partner AIRD & BERLIS LLP www.airdberlis.com JACOB MANCINI Senior Account Manager GE CAPITAL CANADA - FRANCHISE FINANCE www.gecapital.ca TARA MASCITELLI Account Manager GE CAPITAL CANADA - FRANCHISE FINANCE www.gecapital.ca 20 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
  • 22. Founding Producer SPEAKERS >> MORE INFO AT RESTAURANTINVEST.CA JOHN MASSEY Vice President, National Leasing THE CADILLAC FAIRVIEW CORPORATION LTD. www.cadillacfairview.com ROBERT MASSON THE SECOND CUP LTD. www.secondcup.com BRUCE McADAMS Professor UNIVERSITY OF GUELPH www.uoguelph.ca STACEY MOWBRAY President & CEO THE SECOND CUP LTD. www.secondcup.com DAN NIELSEN President ATTITUDE MARKETING www.attitudemarketing.ca RESTAURANTINVEST.CA 21
  • 23. CANADIAN RESTAURANT INVESTMENT SUMMIT SPEAKERS >> MORE INFO AT RESTAURANTINVEST.CA MARK PACINDA President & COO BOSTON PIZZA www.bostonpizza.com SABINA RIZVI YUM! RESTAURANTS INTERNATIONAL (CANADA) www.yum.com DON ROBINSON President & CEO CARA OPERATIONS LIMITED www.cara.com JOHN ROTHSCHILD PRIME RESTAURANTS INC. www.primerestaurants.com MARK SIEBERT IFRANCHISE GROUP INC. www.ifranchisegroup.com 22 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
  • 24. Founding Producer SPEAKERS >> MORE INFO AT RESTAURANTINVEST.CA TOBY SINGLEHURST CANADIAN President RESTAURANT JENNUM PROPERTIES INC. INVESTMENT SUMMIT LAURIDS SKAARUP President MOXIE’S CLASSIC GRILL www.moxies.ca STÉPHANE TEASDALE Partner FRASER MILNER CASGRAIN LLP www.fmc-law.com RICHARD WADE Professor RYERSON UNIVERSITY www.ryerson.ca LARRY WEINBERG Partner CASSELS BROCK & BLACKWELL LLP www.casselsbrock.com RESTAURANTINVEST.CA 23
  • 25. CANADIAN RESTAURANT INVESTMENT SUMMIT SPEAKERS >> MORE INFO AT RESTAURANTINVEST.CA GARTH WHYTE President & CEO CANADIAN RESTAURANT AND FOODSERVICES ASSOCIATION www.crfa.ca GEOFF WILSON President fsSTRATEGY INC. www.fsstrategy.com On April 27, 2011 the complete roster and speaker presentations, will be available via our website. GO TO: www.restaurantinvest.ca/Thanks2011 APRIL 27 enter email address you registered with GECAPITAL2011 SUBMIT Thank you for attending! 24 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
  • 26. Founding Producer WHO’S ATTENDING THIS YEAR THIS LIST REPRESENTS DELEGATES WHO REGISTERED AS OF MARCH 21ST, 2011 AND AGREED TO HAVE THEIR NAME PUBLISHED IN THE ROSTER. Aguiar, Joseph ...................... Anderson, Janette ................Select Hospitality Systems Ltd. Aronovici, Michael ................Interaction Restaurants Group Armitage, Chuck ...................Canadian Restaurant & Foodservice News Basta, Sherry ........................Yum! Restaurants International (Canada) Bergner, Ulf ...........................Ivanhoe Cambridge Berlasso, Orie .......................Big Picture Conferences Inc. Bordihn, Hardy ......................Gaydon Contractors Ltd. Breslin, Adam........................Penfund Burke, Jeremy .......................Aird & Berlis LLP Caira, Rosanna......................Kostuch Media Ltd. Carrier, Jessi .........................GE Capital Canada - Franchise Finance Carter, Robert........................NPD Research Group Carter, Jason.........................Starbucks Coffee Company Cechet, Larry.........................Select Hospitality Systems Ltd. Chakrabarti, Robin ...............Empresario Capital Partners Chamberlain, Drew ...............HLT Advisory Inc. Christianson, Brooke ...........Canalta Christianson, Cam ................Canalta Christianson, Blair................NF Authentic Inc. Cobb, Grant ...........................Prime Restaurants Inc. Cordoba, Mike .......................Empresario Capital Partners Corrin, Matthew.....................Freshii Cunningham, Kimberley ......Starbucks Coffee Company D’Arezzo, Mike ......................CKE Restaurants Inc. Dauber, Warren......................Related Urban Development Dave, Rajesh .........................GE Capital Canada - Franchise Finance De Larzac, Tom......................GE Capital Canada - Franchise Finance Diaz, Kalil...............................GE Capital Canada - Franchise Finance Doke, Derek...........................Original Joe’s Franchise Group Inc. Doke, Jeremy ........................Original Joe’s Franchise Group Inc. Donaldson, Thomas..............Edo Japan Donnelly, Jeffrey ...................Donnelly Group Doulos, Chris ........................Boston Pizza International Inc. Dover, Jeff .............................fsSTRATEGY Inc. Drake, David ..........................Yum! Restaurants International (Canada) Dufault, Elaine.......................Western Restaurant News RESTAURANTINVEST.CA 25
  • 27. CANADIAN RESTAURANT INVESTMENT SUMMIT Dukhi, Jason .........................Yum! Restaurants International (Canada) Elenis, Tony ...........................Ontario Restaurant Hotel & Motel Association Fisher, Douglas .....................FHG International Inc. Fisher, Rob ............................JRoss Hospitality Recruiters Fisher, Peter ..........................Prime Restaurants Inc. Fowler, Peter .........................SIR Corp. Gaglardi, Tom ........................Northland Properties Corporation Gerzon, Alex..........................CARA Operations Limited Going, Michael ......................Good Earth Cafes Ltd. Hall, Lyle ................................HLT Advisory Inc. Halliwell, Trish .......................GE Capital Canada - Franchise Finance Hamburger, John ..................Franchise Times Hashem, Christopher ...........Dine.TO Hefferman, David ..................Chelsea Foods Inc. Heinrich, Doug ......................Yum! Restaurants International (Canada) Hladik, Mark ..........................Earls Restaurants Ltd. Holroyd, Jill ...........................Canadian Restaurant and Foodservices Association Hurtubise, Lance ..................Vintage Group Ing, Michelle ..........................Ryerson University Inglis, Gerry...........................Speedy Creek/ Chili’s Restaurant Isherwood, Steve ..................Canadian Restaurant News Isherwood, Colleen...............Canadian Restaurant News Jestin, Warren .......................Scotiabank Economics Jones, Stephanie ..................Canadian Restaurant and Foodservices Association Kahansky, Steve ...................Tim Hortons Inc. Kang, Tito ..............................Starbucks Coffee Company Kerr, David.............................ICR Commercial Real Estate Khediguian, Edward .............GE Capital Canada - Franchise Finance Konopski, Larry ....................KCorp Lacey, Allan ...........................Vintage Group Lang, Amanda .......................CBC News Leslie, Don ............................A&W Food Services of Canada Inc. Lester, Neil.............................FirstOak Hospitality Consulting Inc. Levitt, Ned .............................Aird & Berlis LLP Mahoney, James ...................Mbro Canada Ltd. Malcolmson, Eric ..................HLT Advisory Inc. Mancini, Jacob......................GE Capital Canada - Franchise Finance Marcotte, Michael..................Moxie’s / Eatz Enterprises Martin, Dr. David ...................Ryerson University Mascitelli, Tara.......................GE Capital Canada - Franchise Finance Massey, John ........................The Cadillac Fairview Corporation Limited Masson, Robert.....................The Second Cup Ltd. Mauro, Adrian........................Chamberlain Architect Services Limited McAdams, Bruce...................University of Guelph 26 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
  • 28. Founding Producer McGilvray, Debbie.................Canadian Restaurant News McGregor, Chris....................Canadian Restaurant News Meagher, Richard..................McMillan LLP Medoff, Sam ..........................Villabar Real Estate Inc. Melikian, Alex ........................Restaurex Corporation Melis, Arjen ...........................CARA Operations Limited Michaud, Zach.......................Catalyst Capital Group Milford, Ian.............................JRoss Hospitality Recruiters Miranda, Anouska.................Dine.TO Mitchell, James .....................Certus Developments Inc. Morgan, Roger ......................KCorp Mowbray, Stacey ...................The Second Cup Ltd. Munjee, Karim .......................RBC Royal Bank Nervick, Chuck......................Canadian Restaurant & Foodservice News Nielsen, Dan ..........................Attitude Marketing Ogdon, Reid ..........................Donnelly Group Olusegun, Dayo ....................RBC Royal Bank Owen, Todd............................Qdoba of Canada Pacinda, Mark........................Boston Pizza International Inc. Papachristopoulos, Stratos....Dine.TO Perpick, Nick .........................Prime Restaurants Inc. Pirani, Siraz ...........................Pirani Group Pirani, Raheem......................Pirani Group Polera, Tony ...........................Ceridian Pressburger, Kevin ...............Pita Pit Ltd. Randle, Paul ..........................Moxie’s / Eatz Enterprises Redman, Bradley ..................Kenmore Land Co. Ltd. Reiss, Ivars............................Boston Pizza International Inc. Reynolds, Joyce ...................Canadian Restaurant and Foodservices Association Ricci, Ian................................GE Capital Canada - Franchise Finance Rizvi, Sabina .........................Yum! Restaurants International (Canada) Robinson, Don ......................CARA Operations Limited Ross, Jackie ..........................JRoss Hospitality Recruiters Ross, Kail ..............................Catalyst Capital Group Rothschild, John...................Prime Restaurants Inc. Salam, Ghalib........................RBC Royal Bank Sequeira, Ashton ..................Centerplate Sharpe, Steven......................Prime Restaurants Inc. Siebert, Mark .........................iFranchise Group, Inc. Simowitz, Brian .....................Applebee’s International Singlehurst, Toby ..................Jennum Properties Inc. Skaarup, Laurids...................Moxie’s Restaurants, LP Snutch, David........................Dynapple Management Corp. Stevenson, Jeff .....................Moxie’s / Eatz Enterprises RESTAURANTINVEST.CA 27
  • 29. CANADIAN RESTAURANT INVESTMENT SUMMIT Sumler, Blake ........................Callisto Capital Teasdale, Stéphane ..............Fraser Milner Casgrain LLP TenEycke, Mark.....................Pegasus Group Tittel, Tom ..............................Westmont Hospitality Group Tsianos, Terry........................Pegasus Group Villalpando, Rick ...................RAMMP Hospitality Brands Virjee, Naznine ......................RBC Royal Bank Waddington, Andrew ............fsSTRATEGY Inc. Wade, Richard .......................Ryerson University Wallani, Nivera ......................Yum! Restaurants International (Canada) Waring, Bill ............................De Dutch Warsh, Monty ........................Heenan Blaikie LLP Weinberg, Larry ....................Cassels Brock & Blackwell LLP Welstead, Vicki ......................Big Picture Conferences Inc. Whyte, Garth .........................Canadian Restaurant and Foodservices Association Wideman, Tom.......................Charcoal Group/Moose Winooski’s Wilson, Geoff.........................fsSTRATEGY Inc. Woof, Cameron .....................GE Capital Canada - Franchise Finance Yablon, Michael.....................Econolease Financials Services Inc. Yong, Sandy .........................Big Picture Conferences Inc. Franchising from A to Z. Cassels Brock offers practical legal advice based on over 50 years of combined franchise-related experience. Recognized as industry leaders by Best Lawyers in Canada, Lexpert/ALM 500, Chambers Global and other prominent sources. Dedicated, interdisciplinary, full-service team with experience in all facets of franchising. Expertise setting up and expanding franchise systems, including franchise disclosure law compliance, buying and selling franchises and strategies, trade-marks, and dispute resolution and litigation. We’re here to help, so give us a call. Larry Weinberg 416 860 2987 lweinberg@casselsbrock.com Geoff Shaw 416 869 5982 gshaw@casselsbrock.com 2100 Scotia Plaza, 40 King Street West Toronto, ON M5H 3C2 www.casselsbrock.com
  • 30. Founding Producer NOTES RESTAURANTINVEST.CA 29
  • 31. CANADIAN RESTAURANT INVESTMENT SUMMIT NOTES 30 APRIL 13-14, 2011 RITZ-CARLTON TORONTO HOTEL
  • 32. Founding Producer NOTES RESTAURANTINVEST.CA 31