A presentation given by Mike Roch and Shirley Williams of the University of Reading at the Where Next for Digital Identity event organised by Eduserv and held at the British Library in January 2010.

1. This is MeDigital Identity and Reputation on the Internet Professor Shirley Williams University of Reading, UK

2. Rugby and Reputation http://www.flickr.com/photos/60892750@N00/4181066513/sizes/o/in/set-72157594271646013/ rugby www.rugby-pioneers.com

3. Identity and Performance “...all human identities are by definition social identities. Identifying ourselves or others is a matter of meaning, and meaning always involves interaction: agreement and disagreement, convention and innovation, communication and negotiation.” Jenkins, 2004 “…using the term ‘performance’ to refer to all the activity of an individual which occurs during a period …before a particular set of observers…” Goffman, 1959

4. Digital Identity We use the term "digital identity" (DI) to describe the persona an individual presents across all the digital spaces that he/she is represented in (performances in Digital Places) Reputation/Trust are other people’s interpretation of this DI.

5. Aims Enabling individuals to recognise the nature of their DI. Empowering them to increase their control of their DI Understanding the employer's perspective on DI.

6. History of the Projects

8. Our Methodology Observe Talk Develop learning material Trial Refine

9. Activities

10. Which would you open? If you were an employer with hundreds of enquiries about a single opportunity and had mail from the following email accounts: ireallydontcare thirstyferret fluffypinkbunnyknickers heavymetalrockfan

11. Have you ever Googled yourself? Volunteer?

12. Findings Material that the participant had posted themselves and forgotten; Material posted by other people that the participant was unaware of. http://www.flickr.com/photos/spine/2076729686/

13. Our Outputs Website http://reading.ac.uk/thisisme Workbook Games Leaflets

14. By-products Use by other universities Re-purposed by Nancy White for NPO/NGO Folks Arabic translation

15. Material for Schools PGCE Trainee Teachers IT student project

16. Acknowledgements The This is Me Project was originally funded by Eduserv; now funded by CCMS Team members include: Pat Parslow, Sarah Fleming, Richard Hussey, David Stanbury, Finbar Mulholland and Sarah Morey Other contributors are from the University of Reading and beyond

17. Thank you You can find me at: Email: shirley.williams@reading.ac.uk Twitter, delicious, Skype: shirleyearley Blog: http://redgloo.sse.reading.ac.uk/ssswills/weblog Second Life: Rosie Luna etc