Working with Mobile Partners by Bob Upham

1. Working with
Mobile Partners

2. Working with Mobile Partners
Introduction
Bob Upham
BD Mobile Partnerships, Dolphin Browser
7 years at Yahoo
founder (Inc. 500, 2001)
twitter: @uphamb
uphamb@dolphin.com
2

3. Working with Mobile Partners
Landscape
• 2002 - 2005 carriers were king
• 2005 - 2011 shift toward OEMs
• 2011 - now apps have the leverage
3

4. Working with Mobile Partners
Landscape
• 32% of time spent on a smartphone is
playing games
• 18% is on facebook
• 80% of the time spent is inside an app, 20%
on mobile web
4

5. Working with Mobile Partners
Landscape
• App install ads, launched by facebook late 2012 drove
145mm installs from Google Play and Apple App Store
in one year
• Deep linking employed by facebook, twitter and others
allows a link to point directly inside an app, rather than
to a mobile website
• Google will crawl your app to determine ad targeting
• Leading to better ways to monetize
• Better apps monetization!
5

6. Working with Mobile Partners
The Value of Your App
• User Data
• Location Information
• Behavior
• Niche Content (UGC)
6

7. Working with Mobile Partners
Working with Carriers and OEM
• User Privacy
• Content Protection and Licensing
• Deal Valuation, Distribution
• Process and Bureaucracy
7

8. Working with Mobile Partners
Questions? Comments? Snide Remarks?
Bob Upham
@uphamb
uphamb@dolphin.com
8