Talk given 2011-05-21 at OpenTech Lanyrd: http://lanyrd.com/2011/opentech/ YouTube: http://www.youtube.com/watch?v=I5cXsB4GVG4 AudioBoo: http://audioboo.fm/boos/363171 Blog:

1. @edent #OpenTech

2. QR Codes
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3. Who Am I?
● Terence Eden
● Mobile Internet Consultant with 8 years
experience in Mobile Web
● Questions? Please interrupt me!
● Shy? Tweet me - @edent
● Bored? Read my blog
http://shkspr.mobi/blog/
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4. @edent #OpenTech

5. @edent #OpenTech

6. How Can We Make This Better?
Can This Be Interactive?
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7. QR Codes
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8. What's a Barcode?
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9. What Can A Barcode Do?
● Machine Readable
● Hold a single number
● Client has to query a database to find out what
the number means
More info at http://en.wikipedia.org/wiki/Barcode
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10. @edent #OpenTech

11. What Is A QR Code?
● Free and Open Standard
● Can hold URLs
● (and much more)
● Quick and easy to scan
● Works on all cameraphones
● not just “smartphones”
● Free apps for all platforms
● http://GetReader.com
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12. @edent #OpenTech

13. @edent #OpenTech

14. @edent #OpenTech

15. @edent #OpenTech

16. @edent #OpenTech

17. QR Codes Are Everywhere
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18. How Can We Use QR Codes?
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19. URL
● Link the user directly
to a website
● Syntax
http://example.com
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20. Phone Numbers
● Direct dial a phone
number
● Make sure it's in
international (+44)
format
● Syntax
tel:%2B3300654508
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21. SMS
● Send an SMS
● Include a message
● Syntax
smsto:70800:The
%20message
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22. Business Card (vCard)
● Share an address
book entry
● Can get very complex
● Syntax
BEGIN:VCARD
N:Lord;Jonathan
TEL:+442072196913
EMAIL:jonathan.lord.mp@parli
ament.uk
VERSION:2.1
END:VCARD
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23. Examples & Ideas
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24. Text To Give
● SMS donations
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25. Text For Information /
Reporting
● Use FrontlineSMS to
gather data and / or
respond
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26. Link To Useful Information
● Make a poster more
useful & interactive
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27. ...but consider the best way
http://yfrog.com/hslsdscfj
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28. Link To Information
● YouTube videos
● Share information
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29. Link To Like
● “Like” on Facebook
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30. Hashtags
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31. OpenPlaques
http://www.flickr.com/photos/14298302@N07/2073728040/
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32. Rethinking The Park Sign
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33. Rethinking The Park Sign
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34. The “Rules” of QR Codes
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35. Rules
● Mobile Friendly
● Mobile Friendly
● Mobile Friendly
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36. Rules
● Mobile Friendly
● m.example.com / example.mobi
● Mobile Friendly
● International dialling codes +44
● Not 0800 – use 0300
● Mobile Friendly
● Location – does the person have to reach to scan?
● Error correction
● Black ink – white background
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37. To Recap
● QR codes are everywhere
● QR codes increase accessibility
● QR codes are free (libre & gratis)
● You need to start using them now
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38. Thank You
Terence.Eden@shkspr.mobi - http://shkspr.mobi/blog/ - @edent
+44 7717 512 963
@edent #OpenTech