How Not To Get Noticed

Slide 1: How *Not* To Get Noticed Usability Analysis of WordPress

Slide 2: How *Not* To Get Noticed WordCamp 2007 People don’t notice good design ...

Slide 3: How *Not* To Get Noticed WordCamp 2007

Slide 4: How *Not* To Get Noticed WordCamp 2007 ... and people will do stuff when design fails.

Slide 6: How *Not* To Get Noticed WordCamp 2007 Matt brought a small team in to analyze WordPress.

Slide 7: How *Not* To Get Noticed WordCamp 2007 “That’s when I know WordPress is doing its job: when people aren’t even aware they’re using it because they’re so busy using it! —Mark Jaquith, 21 February 2007 http://markjaquith.wordpress.com/2007/02/21/engine-awareness/

Slide 8: How *Not* To Get Noticed WordCamp 2007 Our goals were simple:

Slide 9: How *Not* To Get Noticed WordCamp 2007 Findability,

Slide 10: How *Not* To Get Noticed WordCamp 2007 consistency,

Slide 11: How *Not* To Get Noticed WordCamp 2007 and something called “unconscious design” or “transparent design.”

Slide 12: How *Not* To Get Noticed WordCamp 2007 To start, we could have looked at other models.

Slide 13: How *Not* To Get Noticed WordCamp 2007 Solo Blogger Power User Pro Admin Consultant Teacher But instead, developed personas based on research.

Slide 15: How *Not* To Get Noticed WordCamp 2007 We learned some things:

Slide 16: How *Not* To Get Noticed WordCamp 2007 Users don’t care what designers intended.

Slide 18: How *Not* To Get Noticed WordCamp 2007 Most visited screens by numbers index.php index.php?page=stats post.php post-new.php edit.php themes.php widgets.php page.php edit-comments.php options-general.php

Slide 19: How *Not* To Get Noticed WordCamp 2007 Most people we talked to ignore most of the page.

Slide 21: How *Not* To Get Noticed WordCamp 2007 So we considered a redesign like this.

Slide 22: How *Not* To Get Noticed WordCamp 2007 Global Navigation Dashboard Right Now Recent Comments Blog See All | Edit All | Edit | RSS You have [19] unpublished posts, [27] scheduled posts, and [31] comments in [9] categories. Write a New Post You use the [Hemmingway] theme. Change your Theme You're using WordPress [x.x]. Update to WordPress [2.2] Stats Incoming Links Plugins See All | Edit See All | Edit See All | Edit | RSS But research showed that more was needed.

Slide 23: How *Not* To Get Noticed WordCamp 2007 People don’t like surprises.

Slide 24: How *Not* To Get Noticed WordCamp 2007 “You have to show people something they've never seen before. And if they've seen it, you have to show them in a new way.” —Lorelle VanFossen, yesterday

Slide 26: How *Not* To Get Noticed WordCamp 2007 People like it when you know what they’re thinking.

Slide 27: How *Not* To Get Noticed WordCamp 2007 People think of their media as objects.

Slide 28: How *Not* To Get Noticed WordCamp 2007 And people refer to objects using nouns.

Slide 30: How *Not* To Get Noticed WordCamp 2007 Nouns!

Slide 32: How *Not* To Get Noticed WordCamp 2007 People should navigate by nouns, not verbs.

Slide 34: How *Not* To Get Noticed WordCamp 2007 Users didn’t get it.

Slide 35: How *Not* To Get Noticed WordCamp 2007 “Refer or relate an old post to a new one” “Post excerpt” “Moderate comments (approve/disapprove” “Add image to post” “Write a new blog post” “Post author” “Post a video” “Respond to comments” “Post a photo from my ﬂickr account” “Change my password” 10 9 8 Activity 7 6 5 4 3 2 1 Manage Create Posts Comments My Proﬁle Plugins Blog administrator Advanced users, 2+ years Novice to mid-range, 1 year or less

Slide 36: How *Not* To Get Noticed WordCamp 2007 Clearer verbs as navigation worked.

Slide 37: How *Not* To Get Noticed WordCamp 2007 People got it.

Slide 38: How *Not* To Get Noticed WordCamp 2007 Drafts are not drafts most of the time.

Slide 39: How *Not* To Get Noticed WordCamp 2007 Working on it Working on it In progress Working on it Starting idea Saving for reference Saving for reference In progress Removed from blog Removed from blog

Slide 40: How *Not* To Get Noticed WordCamp 2007 Drafts

Slide 41: How *Not* To Get Noticed WordCamp 2007 People like the whole truth.

Slide 42: How *Not* To Get Noticed WordCamp 2007 The Present

Slide 43: How *Not* To Get Noticed WordCamp 2007 The Future

Slide 45: How *Not* To Get Noticed WordCamp 2007 Show when possible.

Slide 49: How *Not* To Get Noticed WordCamp 2007 People tend to have one thing to say at a time.

Slide 50: How *Not* To Get Noticed WordCamp 2007 After publishing a post, users see a new Post screen.

Slide 51: How *Not* To Get Noticed WordCamp 2007 But they have nothing more to write.

Slide 52: How *Not* To Get Noticed WordCamp 2007 They need suggestions. Nexts. And reassurance.

Slide 53: How *Not* To Get Noticed WordCamp 2007 Be voyeurs. Don’t surprise people. Anticipate what people need. Don’t be brief at the cost of clarity. Show, don’t tell. Never stop at a dead end.

Slide 54: How *Not* To Get Noticed WordCamp 2007 Get Unnoticed. www.happycog.com www.bobulate.com

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