10. Research Cart Capabilities
Can you export the needed attributes?
Can you submit directly to Google?
Can you edit the feed or submission to use
AdWords attributes?
Do you need any plugins, extensions or
support?
19. Feed Best Practices
• Do more than the required attributes
• Be descriptive, unique
• Watch character limits
• Use the AdWords attributes
• Consider the “freshness” factor
• Feeds have a sort of “quality score” too
19
29. Merchant Center Checklist
Create feed
Upload to Merchant Center
Make sure Merchant Center info is
filled in
Wait for feed to be accepted
Link Merchant Center with AdWords
29
Like any comic book movie there will be some of you who this will be over the head for and some of you who if I don’t thrill enough will trash in on Twitter.