Acquisio Google Shopping Webinar: Getting Ready for Holiday
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Elizabeth Marsten's portion of Getting Ready for Holiday webinar on Google Shopping presented by Acquisio with Sara Waters, Google Account Strategist. Given August 14, 2014.
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Acquisio Google Shopping Webinar: Getting Ready for Holiday
- 1. HOSTED BY An Introduction to Google Shopping Campaigns
- 2. WEBINAR housekeeping • The webinar is recorded and will be made available by email • The slides will also be available by email • Q&A session at the end of the webinar • Use the Chat box to submit your questions at any time
- 3. SPEAKERS Elizabeth Marsten Vice President of Search Marketing Portent Inc. Sara Waters Account Strategist Google
- 4. POLL Question Are you currently using PLAs/Shopping Campaigns? 1. Yes I run PLAs campaigns 2. Yes I run Shopping Campaigns 3. No I don’t but would like to start some 4. No I don’t intent to run some
- 6. Level Up Your New Google Shopping Campaigns
- 7. Is it Cyber Monday yet? 1. Quick as St. Nick Tips 2. Reporting (for Santa’s List) 3. Feed Management (for Reindeer) 4. Not Google Shopping…Technically
- 8. .Quick Tips by St. Nick
- 9. Custom Labels Set ceilings & floors.
- 10. Negatives vs. Exclusions Don’t go crazy.
- 11. Negatives vs. Exclusions Sculpt & suppress.
- 12. Multiple Languages, One Country
- 13. Multiple Languages, One Country
- 15. Image Testing You should do this.
- 17. Separating Search & PLAs
- 18. Separating PLAs & Search
- 19. GA Dashboards
- 21. Feed Management
- 22. Manual or Automatic Upload
- 24. Run a Script or Macro
- 27. Product Ratings - PLAs
- 28. Seller Ratings
- 30. Google Trusted Store - PLAs
- 31. Google Catalogs
- 34. Special Offers for Webinar Attendees Offers - would you be interested in: 1) Free Demo of the Acquisio Performance Media Solution 2) Free PPC Audit from Portent Interactive 3) Google Offer TBD
- 35. LIVE Q&A
- 36. Thank you for attending this webinar! Request more information on Google Shopping Campaigns at www.acquisio.com/company/contact-us/ Or Contact us Directly: acquisio-marketing@acquisio.com Have more questions?
Editor's Notes
- Google Shopping requires merchants to submit their data feeds in the official language of the country that is targeted. If the country has multiple official languages, any of these languages can be selected. Landing pages and websites are also required to be in any of the official languages of the target country.
- You could create a new data feed, target Canada and choose English as the content language, adjust with the fancy new shipping features and off you go
- You could create a new data feed, target Canada and choose English as the content language, adjust with the fancy new shipping features and off you go
- The ratings above are based on 1,071 survey responses on Google Consumer Surveys. Survey questions were created and administered by Google between December 2013 and March 2014.