Melanie Wemple, Research Associate at E Source, took 5 minutes on stage at Absinthe House in Boulder, CO to present with auto-advancing slides every 15 seconds. Her presentation, "Dynamic Pricing for Energy: What are we so afraid of?" surprised the crowd of over 200 local energy professionals at the inaugural switch~ event, when she turned a seemingly mundane topic into a crowd hit. For more information: http://www.esource.com/public/products/frs_edrp.asp More about Melanie: http://www.esource.com/staff_bio/melanie_wemple

1. Dynamic Pricing for
Energy
What are we so afraid of?
Melanie Wemple
Research Associate, E Source
SWITCH
www.esource.com Tuesday, March 6, 2012

2. The Situation
Source: TreeFrogTreks.com
2 www.esource.com || © 2011 E Source

3. The Problem
Source: The VisionHelp Blog
Price of Electricity
Throughout the Day
15
Cents per kWh
12
9
6
3
0
3am 6am 9am Noon 3pm 6pm 9pm Midnight
Time of Day
3 www.esource.com || © 2011 E Source

4. The Problem
≠
2 pm 10pm
4 www.esource.com || © 2011 E Source

5. The Problem
5 www.esource.com || © 2011 E Source

6. The Solution
Price of Electricity
Throughout the Day
15
Cents per kWh
12
9
6
3
0
Time of Day
6 www.esource.com || © 2011 E Source

7. The Solution
Source: Mark Stivers
7 www.esource.com || © 2011 E Source

8. 8 www.esource.com || © 2011 E Source

9. 9 www.esource.com || © 2011 E Source

10. Flying
Sources: Bing Travel & Kayak
10 www.esource.com || © 2011 E Source

11. Parking
Source: Sfpark.org
11 www.esource.com || © 2011 E Source

12. Driving
Source: Department of Transportation &
Transportation Alternatives
12 www.esource.com || © 2011 E Source

13. Sporting Events
Source: Major League Baseball
13 www.esource.com || © 2011 E Source

14. Concerts
Source: Ticketmaster/Live Nation
14 www.esource.com || © 2011 E Source

15. Coca-Cola
Source: TechnaBob.com
15 www.esource.com || © 2011 E Source

16. What’s next?
Dynamic Pricing for Gasoline
Monday - Friday Weekends & Holidays
$4.15
$4.00
Price per Gallon
$3.85
$3.70
$3.55
$3.40
$3.25
$3.10
$2.95
$2.80
$2.65
$2.50
Time of Day
16 www.esource.com || © 2011 E Source

17. Source: shirt.woot.com
17 www.esource.com || © 2011 E Source

18. What’s next?
18 www.esource.com || © 2011 E Source

19. 19 www.esource.com || © 2011 E Source

20. For More Information
Melanie Wemple
Research Associate, E Source
303-345-9149 melanie_wemple@esource.com
Have a question? Ask our experts: www.esource.com/question
20 www.esource.com || © 2011 E Source