This document discusses how open data within companies can drive positive behavior change and increased productivity. It focuses on using big data, activity streams, and analytics to provide actionable insights that can help map activities to business results. The document advocates applying consumer analytics approaches and social media monitoring inside companies to help drive business improvement.

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2. Data-driven business improvement:
Open data within the enterprise will be
a leading driver of positive behaviour
change and greater self-management
with real benefits for productivity.
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3. ‘Humanizing the enterprise’ since 2003...
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4. A rose by any other name...
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5. A rose by any other name...
Themes from this week:
• Big Data
• Activity Streams
• Actionable insight
• Mapping to results
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6. Social business is not just about collaboration
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7. Signals and data in the connected company
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9. Data and Analytics:
what can we take from consumer
analytics into the enterprise, and
how can we extend the idea to
drive business improvement?
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10. Big focus in 2011 on getting closer to customers
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11. Social media monitoring: love me... love me not...
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12. Quants for wants and the rise of ‘big data’
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13. Quants for wants and the rise of ‘big data’
"The best minds of my generation
are thinking about how to make
people click ads ... That sucks."
Jeff Hammerbacher, Cloudera
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14. It’s not size that matters, it’s what you do with it ;-)
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15. Soccer, F1, baseball all transformed by analytics
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17. Towards Social Business Intelligence:
Turning internal and external data into
sources of business improvement
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18. Instead of studying a microcosm...
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19. ... we should immerse ourselves in the ecosystem
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20. Where do all the insights go?
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21. Analytics without action is just a rear-view mirror
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22. Reports are a poor way to influence behaviour
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23. In the flow: activity streams & talking machines
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24. Social analytics: applying ‘many eyes’ to data...
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25. ... in conjunction with a simple action framework
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26. ... in conjunction with a simple action framework
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28. Data-driven behaviour change:
nothing motivates people better
than objective real-time feedback
on how they are doing
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29. Social Business Intelligence: a new practice area?
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30. SBI creates the conditions for permanent evolution
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31. SBI creates the conditions for permanent evolution
Try this at home folks!
• Apply analytics to
internal social data
• Correlate with external
social listening
• Create a subscribe
model for personal
filtered activity streams
• Create simple ways to
claim actions
• Encourage ownership
and action by all
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32. Thanks for listening
@LeeBryant
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