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Web Scale Computing



 Ross Cooney
 Amazon Web Services Evangelist
 Rozmic Wireless Ltd
Timeline



                                              Amazon.com
 COBOL,
  Edsel      ARPANET                 Internet

                         Web        Web as a           Web Services,
          Darkness
                       Awareness    Platform        Resources Eliminated


                                                            Web Scale
                             Dot-Com Bubble       Web 2.0
                                                            Computing
Being Relevant Counts
It’s All About Ideas
Amazon Web Services Are...

   A set of APIs and business models which give
   developers access to Amazon technology and
   content
    Data As a Service                  Search As a Service
       Amazon E-Commerce Service          Alexa Web Information Service
       Amazon Historical Pricing          Alexa Top Sites
                                          Alexa Site Thumbnail
                                          Alexa Web Search Platform

    Infrastructure As a Service
       Amazon Simple Queue Service
                                       People As a Service
       Amazon Simple Storage Service
                                          Amazon Mechanical Turk
       Amazon Elastic Compute Cloud



                                                                     7
Amazon Web Services Are...

   A set of APIs and business models which give
   developers access to Amazon technology and
   content
    Data As a Service                  Search As a Service
       Amazon E-Commerce Service          Alexa Web Information Service
       Amazon Historical Pricing          Alexa Top Sites
                                          Alexa Site Thumbnail
                                          Alexa Web Search Platform

    Infrastructure As a Service
       Amazon Simple Queue Service
                                       People As a Service
       Amazon Simple Storage Service
                                          Amazon Mechanical Turk
       Amazon Elastic Compute Cloud



                                                                     8
What do these companies
 have in common?
Amazon Simple Storage Service
Amazon S3 is… Simple

   Data Storage in Amazon Data Center
   Web Service interface
   No set-up fee, No monthly minimum
   Storage: $0.15 per GB/Month
   Data Transfer: $0.20/GB to transfer data
   Private and public storage
   Each object up to 5GB in size
Many Implementations

  S3 Explorer            filicio.us        Jungle Disk




                                      MyOwnDB
  S3 Firefox Organizer
Amazon Elastic Compute Cloud
Amazon EC2 Is…

   A Web service that provides resizable
   compute capacity in the cloud.
   Designed to make Web-scale computing
   easier for developers.
   A simple Web service interface that provides
   complete control of your computing
   resources
Amazon EC2
Benefits You Because It:
    Reduces the time required to obtain and boot
    new server instances to minutes
    Quickly scales capacity, both up and down,
    as your computing requirements change
    Changes the economics of computing:
      Pay only for capacity that you actually use
      a + bc becomes just bc
Amazon EC2 Changes
Computing Economics
   No start-up, monthly, or fixed costs
   $0.10 per CPU hour
   $0.20 per GB transferred across Net
   No cost to transfer data between Amazon S3
   and Amazon EC2
Amazon EC2 Profile

   1.7 Ghz x86 processor
   1.7 GB of RAM
   160 GB disk
   250 Mb/second network
Should I use AWS or a traditional Co-Location
  Facility?
Should I use AWS or a traditional Co-Location
  Facility?
Amazon EC2 Profile

   Multiple Servers
   High division of labour
   Specific Needs
     Disk space
     Processor
     Scalability
Typical Examples

   Photo Share Web Site

   Online Backup

   Email Processing
Insurance Management
                                                                                                                                                                                                                                                                   Targets
                                                                                                                                                                                                                                                                   Reports




                                                                                                                                                                                                                                                                      MIS

                 Diary
                                                                              Call Centre                                                                                  Salesm p a n y N
                                                                                                                                                                              Co




                                                                                                                                                                                                     Operations
                                                                      Company N
                                                                                Agent                                                                                                                                                                             Revenue




                                                        Underwriter




                                                                                                                                                                                                                            Engineering
                                               Role N


                                                                      Admin




                                                                                                                                                                                                                  Finance
                Case




                                                                                                                                                                                                                                          User N
                                                                                                                                     Portal User
               Doc.
               Mgmt
                                                                                                                                                                                                                                                                   Planning
                                                                                                                                                                                                                                                                   Reports
              Quotes
                                                                                                                                                                                                                                                                  Financial
                                                                                                                                                                                                                                                                  Reporting
               Policies



                                                                                                                                                                                                                                                                        Admin
                                                                                                                                                                                                                            Finance
                                                                          Call centre                                                                                    Mangement
                                                                                                                                                                               Compliance
                                                                             staff                               Sales
               Underwriter Admin                                                                                                                     Admin
                                                                                                                                                                                 MIS
                                                                                                 Financial Reports
                                                                                                                                                                         Marketing
                                                                                                                                                                         Operations mgmt
                                                                                                                                        Financial                                Commercial
                                                                                                 Revenue Reports
                                                                                                                                                                         Campaign Mgmt
                                                                                                                                     Services Portal
                                                                                                 Broker Commission
                                                                                                                                                                          Targets Mgmt
                                                                                                     HR Mgmt
                                                                                                                                                                             Business
                                                                                                                                                                            Intelligence




                                                                                      Aggregated Services Layer




   Exposed
   Services

                           Financial                                     Quotation                        MIS Reports                              CRM/Case                                                                                                         Document
                                                                                                                                                                                                                              Accounts
                                                                                                                                                                               Factfind
                          Institution                                     Engines                           Engine                                   Mgmt                                                                                                             mgmt
     Core
   Functions
                                                                      Databases   Applications            Databases   Applications                                                                                 Databases                       Applications
                                                                                                                                              Databases   Applications
                    Databases   Applications                                                                                                                                                                                                                      Databases   Applications
                                                                                                                                                                          Databases   Applications
Insurance Application
Will it scale?
Email Cloud
Email Cloud
Scalability
Killer use




 Usage




             Time (24 hours)
Killer use




 Usage




             Time (24 hours)
Killer use




 Usage




             Time (24 hours)
Killer use




 Usage




             Time (24 hours)
Web Scale Computing: How AWS Enables Massive Scalability
Web Scale Computing: How AWS Enables Massive Scalability
Web Scale Computing: How AWS Enables Massive Scalability
Web Scale Computing: How AWS Enables Massive Scalability
Web Scale Computing: How AWS Enables Massive Scalability
Web Scale Computing: How AWS Enables Massive Scalability
Web Scale Computing: How AWS Enables Massive Scalability
Web Scale Computing: How AWS Enables Massive Scalability
Web Scale Computing: How AWS Enables Massive Scalability
Web Scale Computing: How AWS Enables Massive Scalability
Web Scale Computing: How AWS Enables Massive Scalability

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Web Scale Computing: How AWS Enables Massive Scalability

  • 1. Web Scale Computing Ross Cooney Amazon Web Services Evangelist Rozmic Wireless Ltd
  • 2. Timeline Amazon.com COBOL, Edsel ARPANET Internet Web Web as a Web Services, Darkness Awareness Platform Resources Eliminated Web Scale Dot-Com Bubble Web 2.0 Computing
  • 3.
  • 5.
  • 7. Amazon Web Services Are... A set of APIs and business models which give developers access to Amazon technology and content Data As a Service Search As a Service Amazon E-Commerce Service Alexa Web Information Service Amazon Historical Pricing Alexa Top Sites Alexa Site Thumbnail Alexa Web Search Platform Infrastructure As a Service Amazon Simple Queue Service People As a Service Amazon Simple Storage Service Amazon Mechanical Turk Amazon Elastic Compute Cloud 7
  • 8. Amazon Web Services Are... A set of APIs and business models which give developers access to Amazon technology and content Data As a Service Search As a Service Amazon E-Commerce Service Alexa Web Information Service Amazon Historical Pricing Alexa Top Sites Alexa Site Thumbnail Alexa Web Search Platform Infrastructure As a Service Amazon Simple Queue Service People As a Service Amazon Simple Storage Service Amazon Mechanical Turk Amazon Elastic Compute Cloud 8
  • 9. What do these companies have in common?
  • 11. Amazon S3 is… Simple Data Storage in Amazon Data Center Web Service interface No set-up fee, No monthly minimum Storage: $0.15 per GB/Month Data Transfer: $0.20/GB to transfer data Private and public storage Each object up to 5GB in size
  • 12. Many Implementations S3 Explorer filicio.us Jungle Disk MyOwnDB S3 Firefox Organizer
  • 14. Amazon EC2 Is… A Web service that provides resizable compute capacity in the cloud. Designed to make Web-scale computing easier for developers. A simple Web service interface that provides complete control of your computing resources
  • 15. Amazon EC2 Benefits You Because It: Reduces the time required to obtain and boot new server instances to minutes Quickly scales capacity, both up and down, as your computing requirements change Changes the economics of computing: Pay only for capacity that you actually use a + bc becomes just bc
  • 16. Amazon EC2 Changes Computing Economics No start-up, monthly, or fixed costs $0.10 per CPU hour $0.20 per GB transferred across Net No cost to transfer data between Amazon S3 and Amazon EC2
  • 17. Amazon EC2 Profile 1.7 Ghz x86 processor 1.7 GB of RAM 160 GB disk 250 Mb/second network
  • 18. Should I use AWS or a traditional Co-Location Facility?
  • 19. Should I use AWS or a traditional Co-Location Facility?
  • 20. Amazon EC2 Profile Multiple Servers High division of labour Specific Needs Disk space Processor Scalability
  • 21. Typical Examples Photo Share Web Site Online Backup Email Processing
  • 22. Insurance Management Targets Reports MIS Diary Call Centre Salesm p a n y N Co Operations Company N Agent Revenue Underwriter Engineering Role N Admin Finance Case User N Portal User Doc. Mgmt Planning Reports Quotes Financial Reporting Policies Admin Finance Call centre Mangement Compliance staff Sales Underwriter Admin Admin MIS Financial Reports Marketing Operations mgmt Financial Commercial Revenue Reports Campaign Mgmt Services Portal Broker Commission Targets Mgmt HR Mgmt Business Intelligence Aggregated Services Layer Exposed Services Financial Quotation MIS Reports CRM/Case Document Accounts Factfind Institution Engines Engine Mgmt mgmt Core Functions Databases Applications Databases Applications Databases Applications Databases Applications Databases Applications Databases Applications Databases Applications
  • 28. Killer use Usage Time (24 hours)
  • 29. Killer use Usage Time (24 hours)
  • 30. Killer use Usage Time (24 hours)
  • 31. Killer use Usage Time (24 hours)