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Embracing Social Learning Across the Enterprise David Wilkins Senior Director, Social Learning Solutions Mzinga [email_address] @dwilkinsnh on Twitter dwilkinsnh on Facebook, AIM, LinkedIn etc…
Agenda Why Social Learning? What Is Social Learning? How Do We Get There? What’s In It For Us? Wrap Up
Dave Wilkins ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Social Learning?
A Brief History of Human Communication Model Time 1 : 1 Many : Many 1900’s    1900’s 2000   Premise #1:  The nature of human communication has changed.
A Brief History of Human Communication 1 : 1 1 : Many Many : Many 1900’s    1900’s 2000   Premise #1:  The nature of human communication has changed. Model Time
World-wide Demographic Issues ,[object Object],[object Object],[object Object],[object Object]
Long-standing Issues in Performance ,[object Object],[object Object],[object Object],Source:   Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many 1 : 1
Long-standing Issues in Performance ,[object Object],[object Object],[object Object],Source:   Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many Many : Many
What is Social Learning?
My story ,[object Object],[object Object],[object Object],[object Object],[object Object],opportunity costs, changed behaviors, new skills    same outcomes as training
Ace Hardware: Productivity Retailer-owned hardware supply cooperative in business for 80 years
Intel: Knowledge Sharing One of the world’s largest chip manufacturers
Cisco Systems’ Idea Zone: Innovation  “ We just did three billion-dollar market opportunities without my knowing about it."  –  John Chambers Cisco Systems
How Do We Get There?
Three Models
#1 – Embedded Model ,[object Object],[object Object],WBT Learning Object YouTube Video Blogs Discussions Comments Ratings
Social Media  *In*  A Learning Object Comments inside a WBT can be seen by all users and users can respond
#2 – Amazon Models ,[object Object],[object Object],[object Object],[object Object]
Social Media  *About*  A Learning Object Discussions associated to a learning object Blogs associated to a learning object Profiles associated to a learning object Ratings and comments associated to a learning object
#3 – Community Model ,[object Object],[object Object],[object Object],IdeaShare Blogs Discussions Chat Formal Learning File Library Social Networking
#3 – Real Community Model ,[object Object],[object Object],[object Object],[object Object],[object Object],IdeaShare Blogs Discussions Chat File Library Social Networking
Social Media  *As*  Learning: Discussions
Social Media  *As*  Learning: Blogs
Expertise Location
Expertise Identification
Models Within Models
The Real End Game ,[object Object],[object Object],Workplace Community Formal content and learning Social content Social networking
The Real End Game ,[object Object],[object Object],[object Object],Workplace Community Partner Community Formal content and learning Social content Social networking
The Real End Game Workplace Community Partner Community Customer Community Formal content and learning Social content Social networking
The Real End Game Workplace Community Partner Community Customer Community Public Community Formal content and learning Social content Social networking
The Real End Game Workplace Community Partner Community Customer Community Public Community Intranet Formal content and learning Social content Social networking Critical issues from all constituencies surface in intra or extranet  portals
Important sidebar – moderation You – attempting to do social learning
Important sidebar – moderation Someone posting bad content
Important sidebar – moderation You – attempting to grow wings so that Johnny can still to to college
Important sidebar – moderation What happens without moderation 
Important sidebar – moderation What happens with moderation
What’s In It For Me?
Role Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Transform Your Role Rethink Your Scope
It’s the Economy Stupid, Redux ,[object Object],Corporate Training and Development Function
It’s the Economy Stupid, Redux ,[object Object],Training
Final Thoughts
Strategy, Services, Moderation
In Summary … and your competitors will likely have a leg up on you
Additional Resources Additional questions? Contact Dave Wilkins [email_address]   l  (781) 328-2818  l  www.mzinga.com/blogs www.mzinga.com Amazon.com   Blogs Mzinga Blogs Industry Blogs: Tony Karrer ,  Stephen Downes ,  Kevin Jones  etc. White Papers and Resources Mzinga White Papers and Resources Articles CLO magazine CLO magazine Learning Circuits Talent Management magazine Twitter @dwilkinsnh @slqotd

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Embracing Social Learning Across the Enterprise

  • 1. Embracing Social Learning Across the Enterprise David Wilkins Senior Director, Social Learning Solutions Mzinga [email_address] @dwilkinsnh on Twitter dwilkinsnh on Facebook, AIM, LinkedIn etc…
  • 2. Agenda Why Social Learning? What Is Social Learning? How Do We Get There? What’s In It For Us? Wrap Up
  • 3.
  • 5. A Brief History of Human Communication Model Time 1 : 1 Many : Many 1900’s  1900’s 2000  Premise #1: The nature of human communication has changed.
  • 6. A Brief History of Human Communication 1 : 1 1 : Many Many : Many 1900’s  1900’s 2000  Premise #1: The nature of human communication has changed. Model Time
  • 7.
  • 8.
  • 9.
  • 10. What is Social Learning?
  • 11.
  • 12. Ace Hardware: Productivity Retailer-owned hardware supply cooperative in business for 80 years
  • 13. Intel: Knowledge Sharing One of the world’s largest chip manufacturers
  • 14. Cisco Systems’ Idea Zone: Innovation “ We just did three billion-dollar market opportunities without my knowing about it." – John Chambers Cisco Systems
  • 15. How Do We Get There?
  • 17.
  • 18. Social Media *In* A Learning Object Comments inside a WBT can be seen by all users and users can respond
  • 19.
  • 20. Social Media *About* A Learning Object Discussions associated to a learning object Blogs associated to a learning object Profiles associated to a learning object Ratings and comments associated to a learning object
  • 21.
  • 22.
  • 23. Social Media *As* Learning: Discussions
  • 24. Social Media *As* Learning: Blogs
  • 28.
  • 29.
  • 30. The Real End Game Workplace Community Partner Community Customer Community Formal content and learning Social content Social networking
  • 31. The Real End Game Workplace Community Partner Community Customer Community Public Community Formal content and learning Social content Social networking
  • 32. The Real End Game Workplace Community Partner Community Customer Community Public Community Intranet Formal content and learning Social content Social networking Critical issues from all constituencies surface in intra or extranet portals
  • 33. Important sidebar – moderation You – attempting to do social learning
  • 34. Important sidebar – moderation Someone posting bad content
  • 35. Important sidebar – moderation You – attempting to grow wings so that Johnny can still to to college
  • 36. Important sidebar – moderation What happens without moderation 
  • 37. Important sidebar – moderation What happens with moderation
  • 38. What’s In It For Me?
  • 39.
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  • 44. In Summary … and your competitors will likely have a leg up on you
  • 45. Additional Resources Additional questions? Contact Dave Wilkins [email_address] l (781) 328-2818 l www.mzinga.com/blogs www.mzinga.com Amazon.com Blogs Mzinga Blogs Industry Blogs: Tony Karrer , Stephen Downes , Kevin Jones etc. White Papers and Resources Mzinga White Papers and Resources Articles CLO magazine CLO magazine Learning Circuits Talent Management magazine Twitter @dwilkinsnh @slqotd