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Dubit -
Cross-media
Consumption of the
Biggest Kids’ IPs
Cross-media Consumption of the Biggest Kids’ IPs
Cross-media Consumption of the Biggest Kids’ IPsDubit -
of kids are engaging with IPs
across platforms
86%
UK & USA. Have you ever...? N: 1,500 (Q1 2013)
Cross-media Consumption of the Biggest Kids’ IPsDubit -
Cross Media: Which formats drive
awareness of other formats?
0%
12%
24%
36%
48%
60%
TV-Toy
TV-Book
TV-Game
Book-TV
Toy-TV
Book-Toy
Game-Toy
Game-TV
Toy-Book
Toy-Game
Book-Game
Game-Book
17%
26%26%27%28%28%
32%
35%
45%46%47%
56%
UK & USA. Have you ever...e.g. watched a TV show and played with the toy? N: 1,500 (Q1 2013)
Cross-media Consumption of the Biggest Kids’ IPsDubit -
Cross Media Consumption UK: Brand
exposure across major formats
UK. Which platform have you consumed the brand on? N: 1,500 (Q1 2013)
0%
50%
100%
150%
200%
HarryPotter
StarWars
Moshi
Barbie
ClubPenguin
PeterRabbit
LegoFriends
LoTR
LegoNinjago
Twilight
Poptropica
Film Book/Mag Toy Game TV
Cross-media Consumption of the Biggest Kids’ IPsDubit -
Cross Media Consumption US: Exposure
to a brand across major formats
0%
30%
60%
90%
120%
150%
StarWars
Barbie
HarryPotter
LegoNinjago
LegoFriends
LoTR
ClubPenguin
PeterRabbit
Twilight
Moshi
Poptropica
Film Book/Mag Toy Game TV
USA. Which platform have you consumed...on? N: 1,500 (Q1 2013)
Cross-media Consumption of the Biggest Kids’ IPsDubit -
Kids Research
• Market analysis
• Prototype and concept testing
• Competitor analysis and market scoping
• IP / trend spotting
• Design & ideation
• Monetization strategies
• Ethical marketing
• Transmedia modeling
Dubit: Research, Build & Launch
digital experiences for kids brands
Kids Game Development
• Game design and ideation
• Character and brand design
• Game development
• Virtual Worlds and Casual MMOs
Kids Apps
• iOS and Android games
• Interactive storybooks
Launch
• Game promotion and player acquisition
Cross-media Consumption of the Biggest Kids’ IPsDubit -
Dubit: Just a few of our customers
Cross-media Consumption of the Biggest Kids’ IPsDubit -
If you’d like to know more about what we do checkout our website dubitlimited.com or send Matthew an
email: matthew@dubitlimited.com. We love to talk!
Address
The Half Roundhouse
Wellington Road
Leeds
West Yorkshire
LS12 1DR
Phone
(+44) 113 3947 920
Email
matthew@dubitlimited.com
Dubit: Get in touch!

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Children's cross-media consumption

  • 1. Dubit - Cross-media Consumption of the Biggest Kids’ IPs Cross-media Consumption of the Biggest Kids’ IPs
  • 2. Cross-media Consumption of the Biggest Kids’ IPsDubit - of kids are engaging with IPs across platforms 86% UK & USA. Have you ever...? N: 1,500 (Q1 2013)
  • 3. Cross-media Consumption of the Biggest Kids’ IPsDubit - Cross Media: Which formats drive awareness of other formats? 0% 12% 24% 36% 48% 60% TV-Toy TV-Book TV-Game Book-TV Toy-TV Book-Toy Game-Toy Game-TV Toy-Book Toy-Game Book-Game Game-Book 17% 26%26%27%28%28% 32% 35% 45%46%47% 56% UK & USA. Have you ever...e.g. watched a TV show and played with the toy? N: 1,500 (Q1 2013)
  • 4. Cross-media Consumption of the Biggest Kids’ IPsDubit - Cross Media Consumption UK: Brand exposure across major formats UK. Which platform have you consumed the brand on? N: 1,500 (Q1 2013) 0% 50% 100% 150% 200% HarryPotter StarWars Moshi Barbie ClubPenguin PeterRabbit LegoFriends LoTR LegoNinjago Twilight Poptropica Film Book/Mag Toy Game TV
  • 5. Cross-media Consumption of the Biggest Kids’ IPsDubit - Cross Media Consumption US: Exposure to a brand across major formats 0% 30% 60% 90% 120% 150% StarWars Barbie HarryPotter LegoNinjago LegoFriends LoTR ClubPenguin PeterRabbit Twilight Moshi Poptropica Film Book/Mag Toy Game TV USA. Which platform have you consumed...on? N: 1,500 (Q1 2013)
  • 6. Cross-media Consumption of the Biggest Kids’ IPsDubit - Kids Research • Market analysis • Prototype and concept testing • Competitor analysis and market scoping • IP / trend spotting • Design & ideation • Monetization strategies • Ethical marketing • Transmedia modeling Dubit: Research, Build & Launch digital experiences for kids brands Kids Game Development • Game design and ideation • Character and brand design • Game development • Virtual Worlds and Casual MMOs Kids Apps • iOS and Android games • Interactive storybooks Launch • Game promotion and player acquisition
  • 7. Cross-media Consumption of the Biggest Kids’ IPsDubit - Dubit: Just a few of our customers
  • 8. Cross-media Consumption of the Biggest Kids’ IPsDubit - If you’d like to know more about what we do checkout our website dubitlimited.com or send Matthew an email: matthew@dubitlimited.com. We love to talk! Address The Half Roundhouse Wellington Road Leeds West Yorkshire LS12 1DR Phone (+44) 113 3947 920 Email matthew@dubitlimited.com Dubit: Get in touch!