Bookseller Children's Conference - A story about story telling. Research by Dubit
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A presentation given by Dubit at the 2011 Children’s Conference held by The Bookseller magazine. Our presentation used original research, focus groups and knowledge learned through working with young people.
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Bookseller Children's Conference - A story about story telling. Research by Dubit
- 1. A story about storytelling Books, cross-media and The Swiss Family Robinson
- 2. PROLOGUE Storytelling through the Ages: New Lands to Discover
- 11. OUR KNOWLEDGE: Kids’ Media & Entertainment How$Do$Children$Aged$7116$Spend$Their$Free$Time?$ 100%$ Note:$Book$readers$survey$ Read books 95%$ 73%$ 53%$ Watch TV Play games on console Games on mobile 91%$ 67%$ 45%$ Use the internet Play games on computer Play with toys 76%$ 55%$ 44%$ Watch DVDs or videos Read magazines Play games
- 12. OUR KNOWLEDGE: Kids’ Media & Entertainment 14 13 12 11 10 9 8 7 6 5 4 3 2 1 0 !"#$%&%'(%) %!"#$%*+%'(%*, !"#$%*-%'(%*.
- 13. OUR KNOWLEDGE: Kids’ Media & Entertainment 100% 80% 60% 40% 20% 0% 7-8 9-10 11-12 13-14 Games Videos Watch TV Chat SNSs
- 15. CHAPTER 1 Planning the Journey
- 17. YOUR TREASURE Books Authors & Series Brands IP & Ideas
- 18. YOUR TREASURE Books Authors & Series Brands IP & Ideas
- 19. YOUR TREASURE Books Authors & Series Brands IP & Ideas OUR KNOWLEDGE Kids’ Media & Entertainment IPs Platforms Audiences Market Context
- 20. YOUR TREASURE Books Authors & Series Brands IP & Ideas OUR KNOWLEDGE Kids’ Media & Entertainment IPs Platforms Audiences Market Context
- 21. YOUR TREASURE THE COMPASS Books Authors & Series Risk-Reduction Brands IP & Ideas OUR KNOWLEDGE Kids’ Media & Entertainment IPs Platforms Audiences Market Context
- 22. YOUR TREASURE THE COMPASS Books Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment Immersion Ideation Co-creation Testing & Fine-Tuning OUR KNOWLEDGE Kids’ Media & Entertainment IPs Platforms Audiences Market Context
- 23. YOUR TREASURE THE COMPASS Books Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment Immersion Ideation Co-creation Testing & Fine-Tuning OUR KNOWLEDGE ADAPTATION MODELS Kids’ Media & Entertainment Narrative Theory IPs Audience Expectations Platforms Media Translation Audiences Market Context
- 24. YOUR TREASURE THE COMPASS Books Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment Immersion Ideation Co-creation Testing & Fine-Tuning OUR KNOWLEDGE ADAPTATION MODELS Kids’ Media & Entertainment Narrative Theory IPs Audience Expectations Platforms Media Translation Audiences Market Context
- 25. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & Feasibility YOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment Immersion Ideation Co-creation Testing & Fine-Tuning OUR KNOWLEDGE ADAPTATION MODELS Kids’ Media & Entertainment Narrative Theory IPs Audience Expectations Platforms Media Translation Audiences Market Context
- 26. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & Feasibility YOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment Immersion Ideation Co-creation Testing & Fine-Tuning OUR KNOWLEDGE ADAPTATION MODELS Kids’ Media & Entertainment Narrative Theory IPs Audience Expectations Platforms Media Translation Audiences Market Context
- 27. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & Feasibility YOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-Tuning OUR KNOWLEDGE ADAPTATION MODELS Kids’ Media & Entertainment Narrative Theory IPs Audience Expectations Platforms Media Translation Audiences Market Context
- 28. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & Feasibility YOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-Tuning OUR KNOWLEDGE ADAPTATION MODELS Kids’ Media & Entertainment Narrative Theory IPs Audience Expectations Platforms Media Translation Audiences Market Context
- 29. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & Feasibility YOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-Tuning OUR KNOWLEDGE ADAPTATION MODELS Kids’ Media & Entertainment Narrative Theory ONGOING DEVELOPMENT IPs Audience Expectations Audience Involvement Platforms Media Translation Analytics Audiences Competition Market Context
- 31. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & Feasibility YOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-Tuning OUR KNOWLEDGE ADAPTATION MODELS Kids’ Media & Entertainment Narrative Theory ONGOING DEVELOPMENT IPs Audience Expectations Audience Involvement Platforms Media Translation Analytics Audiences Competition Market Context
- 32. RISK REDUCTION: Adaptation Model
- 33. RISK REDUCTION: Adaptation Model SOURCE NARRATIVE
- 34. RISK REDUCTION: Adaptation Model SOURCE NARRATIVE Genre & main themes - adventure, exploration, Isolation, crafting, education, animals / nature
- 35. RISK REDUCTION: Adaptation Model SOURCE NARRATIVE Genre & main themes - adventure, exploration, Isolation, crafting, education, animals / nature Character traits and functions - complementary, team work
- 36. RISK REDUCTION: Adaptation Model SOURCE NARRATIVE Genre & main themes - adventure, exploration, Isolation, crafting, education, animals / nature Character traits and functions - complementary, team work Settings - island locations
- 37. RISK REDUCTION: Adaptation Model SOURCE NARRATIVE Genre & main themes - adventure, exploration, Isolation, crafting, education, animals / nature Character traits and functions - complementary, team work Settings - island locations Main events, plotting structure - kernel events, linear / causal
- 38. RISK REDUCTION: Adaptation Model
- 39. RISK REDUCTION: Adaptation Model MEDIA TRANSLATION
- 40. RISK REDUCTION: Adaptation Model MEDIA TRANSLATION Potential and limitations of destination medium / platform
- 41. RISK REDUCTION: Adaptation Model MEDIA TRANSLATION Potential and limitations of destination medium / platform Storytelling devices in games: backstories, cut scenes, characters, quests / quest journals, text
- 42. RISK REDUCTION: Adaptation Model MEDIA TRANSLATION Potential and limitations of destination medium / platform Storytelling devices in games: backstories, cut scenes, characters, quests / quest journals, text Ludic: needs goals: find resources, build home, explore
- 43. RISK REDUCTION: Adaptation Model
- 44. RISK REDUCTION: Adaptation Model AUDIENCE EXPECTATIONS
- 45. RISK REDUCTION: Adaptation Model AUDIENCE EXPECTATIONS Kids’ take on source IP - favourite events, changes
- 46. RISK REDUCTION: Adaptation Model AUDIENCE EXPECTATIONS Kids’ take on source IP - favourite events, changes Previous adaptations of the book
- 47. RISK REDUCTION: Adaptation Model AUDIENCE EXPECTATIONS Kids’ take on source IP - favourite events, changes Previous adaptations of the book Kids’ media universe - series of books, films and other media linked to theme (e.g. pirates, shipwrecks)
- 48. RISK REDUCTION: Adaptation Model AUDIENCE EXPECTATIONS Kids’ take on source IP - favourite events, changes Previous adaptations of the book Kids’ media universe - series of books, films and other media linked to theme (e.g. pirates, shipwrecks) Games kids play / know & different styles of play - player archetypes
- 49. RISK REDUCTION: Adaptation Model
- 50. RISK REDUCTION: Adaptation Model SOURCE NARRATIVE
- 51. RISK REDUCTION: Adaptation Model SOURCE NARRATIVE MEDIA TRANSLATION
- 52. RISK REDUCTION: Adaptation Model SOURCE NARRATIVE MEDIA TRANSLATION AUDIENCE EXPECTATIONS
- 53. RISK REDUCTION: Adaptation Model SOURCE NARRATIVE MEDIA TRANSLATION QUALITY AUDIENCE EXPECTATIONS ADAPTATION
- 54. RISK REDUCTION: Audience Involvement
- 55. RISK REDUCTION: Audience Involvement MAIN REACTIONS, WANTS AND IDEAS
- 56. RISK REDUCTION: Audience Involvement MAIN REACTIONS, WANTS AND IDEAS Fidelity vs. engaging game (film, new stories, other games)
- 58. RISK REDUCTION: Audience Involvement
- 59. RISK REDUCTION: Audience Involvement MAIN REACTIONS, WANTS AND IDEAS
- 60. RISK REDUCTION: Audience Involvement MAIN REACTIONS, WANTS AND IDEAS Add elements from book and film - pirate fight essential event; need better pirates
- 62. RISK REDUCTION: Audience Involvement
- 63. RISK REDUCTION: Audience Involvement MAIN REACTIONS, WANTS AND IDEAS
- 64. RISK REDUCTION: Audience Involvement MAIN REACTIONS, WANTS AND IDEAS Inspired by existing games and gaming traditions / devices e.g. bosses / minions, levels, progression, energy and powers
- 66. RISK REDUCTION: Audience Involvement
- 67. RISK REDUCTION: Audience Involvement MAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”
- 68. RISK REDUCTION: Audience Involvement MAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Family characters, but different females, swap characters; more information
- 70. RISK REDUCTION: Audience Involvement
- 71. RISK REDUCTION: Audience Involvement MAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”
- 72. RISK REDUCTION: Audience Involvement MAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies
- 73. RISK REDUCTION: Audience Involvement MAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies Choice / freedom / multi-linear story vs. predictable linear game
- 74. RISK REDUCTION: Audience Involvement MAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies Choice / freedom / multi-linear story vs. predictable linear game Customisation: personalise home, characters, name parts of island
- 75. RISK REDUCTION: Audience Involvement MAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies Choice / freedom / multi-linear story vs. predictable linear game Customisation: personalise home, characters, name parts of island Resources - collect and build (home, defences, etc.), food production (heath bar)
- 76. RISK REDUCTION: Audience Involvement MAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies Choice / freedom / multi-linear story vs. predictable linear game Customisation: personalise home, characters, name parts of island Resources - collect and build (home, defences, etc.), food production (heath bar) Exploration - explore island and unlock areas in map
- 77. RISK REDUCTION: Audience Involvement MAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies Choice / freedom / multi-linear story vs. predictable linear game Customisation: personalise home, characters, name parts of island Resources - collect and build (home, defences, etc.), food production (heath bar) Exploration - explore island and unlock areas in map Ethics - treating animals badly linked to diminishing powers; no sexism
- 78. RISK REDUCTION: Audience Involvement MAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies Choice / freedom / multi-linear story vs. predictable linear game Customisation: personalise home, characters, name parts of island Resources - collect and build (home, defences, etc.), food production (heath bar) Exploration - explore island and unlock areas in map Ethics - treating animals badly linked to diminishing powers; no sexism Progression: levels, character gaining abilities / skills, rewards
- 79. RISK REDUCTION: Audience Involvement
- 80. RISK REDUCTION: Audience Involvement FROM STORY-TELLING TO STORY-PLAYING
- 81. RISK REDUCTION: Audience Involvement FROM STORY-TELLING TO STORY-PLAYING Quest journal writing the story as they play it - able to add text and download / print a unique personalised version of the story
- 83. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & Feasibility YOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-Tuning OUR KNOWLEDGE ADAPTATION MODELS Kids’ Media & Entertainment Narrative Theory ONGOING DEVELOPMENT IPs Audience Expectations Audience Involvement Platforms Media Translation Analytics Audiences Competition Market Context
- 84. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & Feasibility YOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-Tuning OUR KNOWLEDGE ADAPTATION MODELS Kids’ Media & Entertainment Narrative Theory ONGOING DEVELOPMENT IPs Audience Expectations Audience Involvement Platforms Media Translation Analytics Audiences Competition Market Context
- 85. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & Feasibility YOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-Tuning OUR KNOWLEDGE ADAPTATION MODELS Kids’ Media & Entertainment Narrative Theory ONGOING DEVELOPMENT IPs Audience Expectations Audience Involvement Platforms Media Translation Analytics Audiences Competition Market Context
- 86. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & Feasibility YOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-Tuning OUR KNOWLEDGE ADAPTATION MODELS Kids’ Media & Entertainment Narrative Theory ONGOING DEVELOPMENT IPs Audience Expectations Audience Involvement Platforms Media Translation Analytics Audiences Competition Market Context
- 87. Dubit: your compass in kids’ media & entertainment TO RECEIVE A MORE IN-DEPTH COPY OF THESE SLIDES peter.robinson@dubitlimited.com Twitter: @dubit @peterrobinson81 www.dubitresearch.com
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