Dominating social media
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Getting customers to call you back is totally different the customers calling you.
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Dominating social media
- 1. Dominating Social Media What Every CEO Needs to Know About Marketing Online Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. dsteel@sneeze.it Friday, January 4, 13
- 2. Almost Dangerous • Customers Relinquish Their Anonymity Dangerous •Customers Accept Your Calls Dominating •Customers Call You Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. dsteel@sneeze.it Friday, January 4, 13
- 3. WEB 2.0 Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. dsteel@sneeze.it Friday, January 4, 13
- 4. Relinquish Anonymity Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. dsteel@sneeze.it Friday, January 4, 13
- 5. 1939 1987 First Color Movie 1993 2010 Chapter 11 1975 2006 1999 1926 First Movie 2009 With Sound Streaming Content Movies Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. dsteel@sneeze.it Friday, January 4, 13
- 6. Internet 1992 USENET 1969 Smart Modem 1981 1999 ARPANET 2006 1969 2003 2004 2005 2010 2011 @ email 1966 BBS 1978 Communication Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. dsteel@sneeze.it Friday, January 4, 13
- 7. Content is KING Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. dsteel@sneeze.it Friday, January 4, 13
- 8. Concept 1: Locating Customers Online Locate Customers Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. dsteel@sneeze.it Friday, January 4, 13
- 9. Who are you looking for? Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. dsteel@sneeze.it Friday, January 4, 13
- 10. Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. dsteel@sneeze.it Friday, January 4, 13
- 11. Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. dsteel@sneeze.it Friday, January 4, 13
- 12. Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. dsteel@sneeze.it Friday, January 4, 13
- 13. Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. dsteel@sneeze.it Friday, January 4, 13
- 14. 3 Traits of Domination Specific Content Specific Specific Customer Destination Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. dsteel@sneeze.it Friday, January 4, 13
- 15. Transactional Consultative Selling Selling Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. dsteel@sneeze.it Friday, January 4, 13
- 16. Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. dsteel@sneeze.it Friday, January 4, 13
- 17. Next Steps • Build Trust with Great Content • Let us Help You Locate Your Customers • Engage Your Customers with Social Media • Put Together a Strategic Customer Acquisition Plan Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. dsteel@sneeze.it Friday, January 4, 13
- 18. Dominate Customers Will Call You Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. dsteel@sneeze.it Friday, January 4, 13
- 19. David Steel dsteel@sneeze.it www.sneeze.it bit.ly/YPOIsrael Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. dsteel@sneeze.it Friday, January 4, 13