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Digital Events: 10 Tips for Generating Leads
                 for Your Exhibitors




       Dennis Shiao, Director of Product Marketing, INXPO




Questions to: #VES12
Introduction




            My Employer: INXPO.
                                  My book.



Questions to: #VES12
More Info:
 1) Content Marketing (You)   http://bit.ly/LLDS-1




Questions to: #VES12
2) Content Marketing (Your Exhibitors)




  Tweet me: “Help me help you” becomes “Help exhibitors help themselves.”


Questions to: #VES12
3) Social Media (You)




    Tweet me: When promoting events via social media, don’t shout. Join conversations
    instead.


Questions to: #VES12
4) Social Media (Your Exhibitors)


                                     TIP:
                                     Assign unique
                                     tracking codes to
                                     each exhibitor



                                     TIP:
                                     Distribute tweets
                                     via:
                                     http://clicktotweet.com




Questions to: #VES12
5) Leverage Speakers for Promotion

      Tweet me:

      If you select your speakers well, then
      your target audience already follows
      them. Ask speakers to promote your
      event.



Questions to: #VES12
6) Social Sharing Buttons



  Tweet me:

  Social sharing buttons make it easy for
  your registrants to promote your
  digital event on your behalf.


Questions to: #VES12
7) Start Promoting Early


                                                                     • More inbound links
                                                                     • More search traffic
                                                                     • More sharing
                                                                       opportunities
                                                                     • More time to measure
                                                                       & adapt




 Also, include a great call-to-action, like this alarm clock does.




Questions to: #VES12
8) Leverage Your Partners




Questions to: #VES12
9) Issue a Press Release
       But your event is open.




Questions to: #VES12
10) Supplement with Paid Media
    •   Search marketing
    •   Email blasts
    •   Web syndication
    •   Highly targeted banner ads
    •   Cross-promotion in related digital events
    •   Billboard advertising OPTIONAL




Questions to: #VES12
Contact Information for all speakers

 • Dennis Shiao (dshiao@INXPO.com), @dshiao
   and @INXPO on Twitter.




Questions to: #VES12

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10 Tips for Generating Leads for Your Digital Event Exhibitors

  • 1. Digital Events: 10 Tips for Generating Leads for Your Exhibitors Dennis Shiao, Director of Product Marketing, INXPO Questions to: #VES12
  • 2. Introduction My Employer: INXPO. My book. Questions to: #VES12
  • 3. More Info: 1) Content Marketing (You) http://bit.ly/LLDS-1 Questions to: #VES12
  • 4. 2) Content Marketing (Your Exhibitors) Tweet me: “Help me help you” becomes “Help exhibitors help themselves.” Questions to: #VES12
  • 5. 3) Social Media (You) Tweet me: When promoting events via social media, don’t shout. Join conversations instead. Questions to: #VES12
  • 6. 4) Social Media (Your Exhibitors) TIP: Assign unique tracking codes to each exhibitor TIP: Distribute tweets via: http://clicktotweet.com Questions to: #VES12
  • 7. 5) Leverage Speakers for Promotion Tweet me: If you select your speakers well, then your target audience already follows them. Ask speakers to promote your event. Questions to: #VES12
  • 8. 6) Social Sharing Buttons Tweet me: Social sharing buttons make it easy for your registrants to promote your digital event on your behalf. Questions to: #VES12
  • 9. 7) Start Promoting Early • More inbound links • More search traffic • More sharing opportunities • More time to measure & adapt Also, include a great call-to-action, like this alarm clock does. Questions to: #VES12
  • 10. 8) Leverage Your Partners Questions to: #VES12
  • 11. 9) Issue a Press Release But your event is open. Questions to: #VES12
  • 12. 10) Supplement with Paid Media • Search marketing • Email blasts • Web syndication • Highly targeted banner ads • Cross-promotion in related digital events • Billboard advertising OPTIONAL Questions to: #VES12
  • 13. Contact Information for all speakers • Dennis Shiao (dshiao@INXPO.com), @dshiao and @INXPO on Twitter. Questions to: #VES12