This document discusses how Mortgage Coach can help mortgage lenders prepare for the loss of refinance business and pivot to purchase business. It outlines two top priorities for CEOs: preparing for a 75% loss of refinance business by Q3 and creating a culture of NMLS compliance. Mortgage Coach delivers technology and training to help lenders build purchase-focused habits and processes through accountability, celebrating small successes, and achieving expertise over time.
29. It’s a critical time to
pivot your business
to be purchase
focused
30. MC
Experience
MOBILE
APP
PURCHASE
SUCCESS
1. Buyer Total Cost Analysis
2. Rent vs. Own Analysis
3. Home Buyer Option Analysis
4. Move up Buyer Analysis
5. Why Buy Now Analysis
6. Home Seller Options Analysis
MC Purchase Formula
31.
32.
33. Mortgage Coach Home Buyer Strategies
Buyer Total Cost Analysis
Rent vs. Own Analysis
Home Buyer Option Analysis
Move up Buyer Analysis
Why Buy Now Analysis
Home Seller Options Analysis
38. during the borrower conversation. "be sure to download my
app in the Apple store so you can view your mortgage options
anytime and anywhere - Just go to the apple store and search
"mortgage coach" and then click on the link in the email that
includes your mortgage options. I can also walk you through
the options remotely if your using your iPad or iPhone. - I'd
also love to hear what you think of this new way to make your
mortgage decision"
39. how to use to lock a rate or discuss options while your in a
coffee shop (now when your at a coffee shop you can pull a TCA
on your iPhone & iPad and walk a client through a TCA -- now
anytime and everywhere you are ready to show and tell success
stories and walk clients through the options so they can lock in a
rate or make a mortgage decision)
40.
41. 4 Wow features that
will help you break a
purchase business
record fast
47. during Realtor meetings "I'd love to share a few stories of how I've helped
home buyers make better decisions and become better referral
sources. (open your iPhone or iPad and while them through a client story
while highlighting key points in the app) another way you can use this app is
that I'll cc or bcc you every time I send a viewing link to one of your clients --
now you can review it anytime, anywhere -- so you don't need to wait until
next time your at your desktop - I'd love to know what you think the first time
you use it. Now let's download it right now on both your iPhone and iPad"
48. during conversations with friend, family members and past
clients "Hey (first name) would you like to see my new iPhone &
iPad app that helps me deliver better advice to my clients who or
refinancing or buying a new home ? (then walk them through a
success story walking them through your app) What do you think?
Is this a better experience than last time you did a home loan? (if
they love it) help them install it on their iPhone an iPad so they're
ready for your future advice and help.