Markiv medical communications is India"s premier medical animation and communication company with many large projects under its belt. This presentation showcases a few of those projects.

1. www.markivmedical.com
INDIA UNITED KINGDOM USA
E2 Third Avenue, 4th Floor, 2nd Floor,145 -157 St John Street, 255 West 36 Street Suite 800
Anna Nagar, Chennai- 600 102, London, EC1V 4PY New York, NY 10018
Telephone: +91 44.435.00830 Telephone: +44 20 3239 3225 Telephone: +1 646.383.1570
Skype: markivmedical Skype: markivmedical Skype: markivmedical
Email: india@markivmedical.com Email: uk@markivmedical.com Email: us@markivmedical.com

2. WHO WE ARE
Mark IV medical communication specializes in creating insightful and accurate multimedia solutions & animations
for those in the medical, scientific, technical and educational sectors. We create visual content to educate, inspire
and convince. We translate complex medical and scientific information into productions that are scientifically and
technically accurate as well as visually appealing.
WHAT WE DO
With four decades of medical expertise, our medical animations & illustrations take the viewer into a journey
through the human body targeting each organ, depicting disease affecting them, action of medication down to the
cellular level showing molecular interaction, signaling and trafficking. The animations are rendered with intricate
detail. Simplified medical concepts and captivating visualization which helps in better understanding.
SPECIAL APPLICATION:
· MOA (Mechanism of Action) of drug.
· Pharmaceutical Sales Force Training Kits.
· Continuing Medical Education (CME) Kits.
· Public Health Information.
· Interactive Sales / Marketing Aids.
· Demonstration of Medical Equipment.
· Medical Education and Training.

3. PHARMACEUTICALS
The toughest marketing challenge is to depict the complex theory of mechanism of absorption, distribution,
metabolism and excretion of drug in human body. It is here the Medical Animation is imperative that amounts
to what we define as Mechanism of Action (MOA).
MARK IV has done medical animation projects for many of the major pharmaceutical companies.

4. BIO TECHNOLOGY
In Biotechnology, the true power of animation can be seen when it's applied to
molecular visualization as well as other biotechnology applications. Visualize
the complicated processes in molecular biology, genetics, microbiology and cell
biology like microarray, monoclonal antibody production, apoptosis, protein
trafficking and cell signalling.
What is not visible to naked eyes is made possible only through Medical
Animation. It excels far beyond compared to other modes!

5. MEDICAL INSTRUMENTS
Develop virtual renditions and sales presentations to demonstrate how surgical instruments work.3D Medical
animation can be used to demonstrate concepts and procedures that are very difficult to show any other way.
An interactive flash presentation can generate a virtual live model of the devices which enables the viewer a feeling of
holding or using the device.

6. PROJECT MANAGEMENT
Whether an illustration or animation is pre-commissioned, in-depth consultations with the
potential client are required to ensure that we can meet the client's expectations and needs.
Subsequent research on our part precedes storyboard design. In the case of animations, pre-
visualization animations are rendered for client feedback and 'final look' trial animation snapshots
are also provided. Following two-way feedback and client approval, the final animation is
rendered. Post-production is then employed to provide the client with a final product in their
preferred format.
Since client feedback is vital throughout the pipeline process, we have developed an online
project management system, where we regularly post current images and/or information
regarding the project. Clients can directly comment and annotate the work-in-progress and use
our tracking system to approve work at various stages of production. Feedback via more
traditional methods is of course always available.