Arts & Entertainment Experience UnMarketing
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The document discusses the role of artists and cultural experiences in society. It notes that cultural experiences are a reflection of identity through their content, form, presence, consumption, and role. Artists play a key role in any creative or cultural undertaking, as without them there would be no cultural works or entertainment. The document also discusses the concept of leisure and how it led to the development of entertainment experiences, noting some key aspects of how entertainment experiences are conceived including their interactive, media, and content aspects as well as how people experience them. Finally, it outlines some of the unique aspects of arts and entertainment experiences.
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Arts & Entertainment Experience UnMarketing
- 1. & ts Ar ^ Date: 9/3/13! Entertainment “Experience” UnMarketing /drkellypage! @drkellypage!
- 2. The Role of the Artist • Cultural and entertainment experiences have an important place in society.! • They are a reflection of cultural identity through:! – – – – – content of works offered! the form used! intensity of presence! type of consumption! role and place they take! • The artist plays a key role in any creative or cultural undertaking.! • Without artists there would be no cultural enterprise, no entertainment experience.! Date: 9/3/13! Source: Independent Fashion Bloggers! /drkellypage! @drkellypage!
- 3. My Creative Genius • Discussion! – What do you think she was talking about in the video? ! – What of failure? What about fear? ! – Should anyone be expected to be afraid of their work, afraid of failure? ! – What did she mean by creative genius? “Having” versus “Being” a genius.! – What does she mean by creative process?! – Why is nurturing our creative genius important? ! – Where does your creativity come from? ! Source: TED.com! • Why do YOU create?! Date: 9/3/13! /drkellypage! @drkellypage!
- 4. And leisure begot entertainment • At the heart of entertainment is the concept of leisure.! – [Leisure] is better than occupation and is its end; and therefore the question must be asked, What ought we to do when at leisure? (Aristotle)! • Availability of time + absence of occupation = happiness.! • Key “entertainment experience” concepts:! – Leisure time: activity outside of work! – Performance: engaging activity! – Game playing: amusement with an element of chance! – Cultural : ! Date: 9/3/13! /drkellypage! @drkellypage!
- 5. Ways to Consider A&E “Experiences” Interactive! Entertainment! Media! Content Triad! Leisure Triad! Amusement! Recreation! Live performance! How we “experience” arts & entertainment:! Passive ! Educational ! Escapist ! Esthetic! What is missing?! Date: 9/3/13! /drkellypage! @drkellypage!
- 6. How are A&E “experiences” unique? Two theories … • Change …! – Perishability! • Change in trends is constant! • Constant attention contest! • Experiences are “time-sensitive”! – Intangibility! • It’s in our memory! • Of the moment! • Sharing a piece of time! – Temporality ! • • • • Time is attention! Cost/time trade-off! Instrumental & terminal value! Attract and hold attention! – Sociability! • Relief and escapism! • With others! • Selective! Date: 9/3/13! • Play …! – Voluntary activity! • No one forces us! – Apart from reality! • Interlude / situational/ temporary satisfaction! – Limited by time and place! • It has a beginning and an end! – Rules based! • Governed and shared control! – Social community! • Fandom / tribal! – Symbolic secrecy! • Different from everyday! – Has rituals, ceremony and venues! • Is sacred and profound! – Four types of play as pleasure! “The spirit of play is essential to the development of culture.” ! (William Stephenson) ! /drkellypage! @drkellypage!
- 7. A&E Experiences Mediated entertainment A7rac4ons & themed venues Live performance Des4na4ons and places Visual arts Celebri4es and stars Date: 9/3/13! /drkellypage! @drkellypage!
- 8. Key Industry Considerations Adver4sing Agencies [$$Clients] [5] Industry Economics Date: 9/3/13! Moguls & Mergers Entertainment Ethics Technological Innova4on /drkellypage! @drkellypage!
- 9. Ar & ts ^ Entertainment “Experience” UnMarketing Date: 9/3/13! /drkellypage! @drkellypage!